WebEngage Pricing Plan & Cost Guide

WebEngage

WebEngage is a multi-channel B2C marketing automation cloud

4.57/5 (21 reviews)

WebEngage Pricing

Starting from: $499.00/month

Pricing model: Freemium, Subscription

Free Trial: Available (No Credit Card required)

Pricing of an account is based on MAU (Monthly Active User) count. MAU is defined as total count of unique users interacting with any of these channels (website, mobile app, email, sms)in the last 30 days. WebEngage has custom pricing slabs for each account basis its MAU count. other details here - https://webengage.com/pricing/

View Pricing Plans

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Pricing Comparison

How does WebEngage compare with other Customer Management apps?

Subscription plan?

WebEngage



96% of apps offer a
subscription plan

Free trial?

WebEngage



83% of apps have a
free trial

Freemium plan?

WebEngage



27% of apps have a
freemium plan

Pricing Comparison

Customer Management app prices shown are $/month




WebEngage Pricing Reviews

Pros
  • Ease of use. Tracking user journey to make right decision. Setting up campaigns is easy and fast. All lead to increase in engagement!
  • Very easy to use and helps making marketing campaigns at run time. We don't need to depend on the tech team to build the campaign for us. With Web Engage this happens in a few mins.
  • User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome
  • - Comprehensiveness of offerings across multiple channels of communication - Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries - Value for Money. Great pricing as compared to other tools in the market
Cons
  • Pricing can be better. :) Can add a layer of customisation to the dashboard depending on the role.
  • It does not have any feature to compute. Eg. Doing product price comparison's etc. I suppose its part of the upcoming features.
  • The response time on dashboard UI is slow. The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app
  • The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.
100%
recommended this to a friend or a colleague

5 reviewers had the following to say about WebEngage's pricing:

Aniket Thakkar

Our worn out hunt for THE email automation tool we wanted, ended with WebEngage

Used daily for less than 6 months
Reviewed 2017-09-22
Review Source: Capterra

We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that. It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly. Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel.Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.

Read the full review


WebEngage

WebEngage is a multi-channel B2C marketing automation cloud

Mrinal Singhal

This is simply a great tool for marketing Automation.

Used daily for 2+ years
Reviewed 2017-10-28
Review Source: Capterra

- Customer re-targeting - Promoting flash sales to a large TG - Personalized communication- Comprehensiveness of offerings across multiple channels of communication - Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries - Value for Money. Great pricing as compared to other tools in the market

Read the full review


WebEngage

WebEngage is a multi-channel B2C marketing automation cloud

Kunal Sheth

The WE team made sure we are up and running in no time.

Used weekly for less than 6 months
Reviewed 2018-03-06
Review Source: Capterra

Ease of use. Tracking user journey to make right decision. Setting up campaigns is easy and fast. All lead to increase in engagement!

Read the full review


WebEngage

WebEngage is a multi-channel B2C marketing automation cloud

Anonymous

Its a easy to use Software, with loads of features.

Used daily for 6-12 months
Reviewed 2018-01-16
Review Source: Capterra

Very easy to use and helps making marketing campaigns at run time. We don't need to depend on the tech team to build the campaign for us. With Web Engage this happens in a few mins.

Read the full review


WebEngage

WebEngage is a multi-channel B2C marketing automation cloud

Soyinka Majumder

A platform which empowers marketing to create large scale campaigns without going to the developer

Used daily for 1-2 years
Reviewed 2017-09-19
Review Source: Capterra

Cross device, cross platform, integrated and instantaneous campaigns on customer actions. User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome

Read the full review


WebEngage

WebEngage is a multi-channel B2C marketing automation cloud