App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

WebEngage Logo

WebEngage

4.5
(32)

Write a review

Marketing Automation & Customer Data Platform for SMBs

(22)

WebEngage Pricing

Pricing overview

Value for money rating

4.3

/5

32

Price starts from

ic-pricetag

No pricing info

Pricing options
Free plan
Subscription
Free trial

Pricing details

Pricing of an account is based on MAU (Monthly Active User) count. MAU is defined as total count of unique users interacting with any of these channels (website, mobile app, email, sms)in the last 30 days. WebEngage has custom pricing slabs for each account basis its MAU count. other details here - https://webengage.com/pricing/

Popular contenders

Price starts from

599

Per year

Pricing model

Free plan
Subscription
Free trial

Free trial

Available
Credit cardless trial

Price starts from

15

Per month

Pricing model

Free plan
Subscription
Free trial

Free trial

Available
Credit cardless trial

Price starts from

18

/user

Per month

Pricing model

Free plan
Subscription
Free trial

Free trial

Available
Credit cardless trial

Price starts from

300

/user

Per month

Pricing model

Free plan
Subscription
Free trial

Free trial

Available
Credit cardless trial

Price starts from

50

Per month

Pricing model

Free plan
Subscription
Free trial

Free trial

Available
Credit cardless trial

Reviewers who mentioned pricing said:

AvatarImg
AvatarImg

Sushant K.

Education Management, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Kind of must have tools for marketing automations

Reviewed a year ago

Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and send hyper-personalised cross-channel communications to customers. We use to target our customers in all three channels depending on user behaviour.

Pros

UX is just fantastic; it makes it easy for anyone to get started. It's more inclined towards marketing and automation. The user journeys combined with cross-platform marketing are killer. We had literally improved some of our key product metrics like onboarding, churn etc just by sending personalised notifications/banners/offers using it's journeys.

Cons

Product analytics can be improved a bit so that I don't have to pay a hefty price for multiple tools across this segment.

AvatarImg
AvatarImg

Deepa K.

Information Technology and Services, 1,001-5,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

It is simple, affordable and effective to use WebEngage

Reviewed a year ago
Pros

It is easy to use WebEngage's platform. The best part of WebEngage is creating personalised Push notification with different layouts and customisation ability. With WebEngage we are also able to send Push (App and Web both), SMS, Email, WhatsApp to users under one platform.

Cons

It takes more than usual time to create Live Segments. Face integration challenges. There is lack of Customer support post-integration.

AT
AvatarImg

Aniket T.

Financial Services, 201-500 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Our worn out hunt for THE email automation tool we wanted, ended with WebEngage

Reviewed 6 years ago

We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that. It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly. Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel.

Pros

Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.

Cons

The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.

AvatarImg
AvatarImg

Mrinal S.

1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

This is simply a great tool for marketing Automation.

Reviewed 6 years ago

- Customer re-targeting - Promoting flash sales to a large TG - Personalized communication

Pros

- Comprehensiveness of offerings across multiple channels of communication - Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries - Value for Money. Great pricing as compared to other tools in the market

Cons

No cons were added to this review

SM
AvatarImg

Soyinka M.

Internet, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

A platform which empowers marketing to create large scale campaigns without going to the developer

Reviewed 6 years ago

Cross device, cross platform, integrated and instantaneous campaigns on customer actions.

Pros

User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome

Cons

The response time on dashboard UI is slow. The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app

AR
AvatarImg

Verified reviewer

Retail, 1,001-5,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Its a easy to use Software, with loads of features.

Reviewed 6 years ago
Pros

Very easy to use and helps making marketing campaigns at run time. We don't need to depend on the tech team to build the campaign for us. With Web Engage this happens in a few mins.

Cons

It does not have any feature to compute. Eg. Doing product price comparison's etc. I suppose its part of the upcoming features.

KS
AvatarImg

Kunal S.

Information Technology and Services, 51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

The WE team made sure we are up and running in no time.

Reviewed 6 years ago
Pros

Ease of use. Tracking user journey to make right decision. Setting up campaigns is easy and fast. All lead to increase in engagement!

Cons

Pricing can be better. :) Can add a layer of customisation to the dashboard depending on the role.