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Top Rated Email Tracking Software with Campaign Management in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Campaign management enables users to organize and segment email lists, create and modify campaigns, track engagement metrics, generate detailed reports, and optimize strategies based on performance analytics. Our reviewers in email tracking software rated this feature as important.

3 Best Email Tracking Software with Campaign Management

  • MailerLite
  • Mailchimp - Highest rated for campaign management
  • GMass

See other top Email Tracking products with campaign management

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the email tracking software category. They also needed to have sufficient reviews about campaign management, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for campaign management based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

MailerLite logo
4.7
(2.2K)
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User insights about the campaign management feature

Reviewers indicate that MailerLite's campaign management is user-friendly and efficient. They appreciate the high-level view of batch campaigns and the ease of navigating and accessing information. Users find it simple to create, manage, and reuse campaigns, and value the built-in calendar for scheduling. They mention the intuitive interface and the ability to segment lists and track campaign performance. However, some users note that managing groups and segments can be cluttered and suggest improvements for new users to understand the system more easily.
“One of the things I love about MailerLite's campaign management is its user-friendly interface. From creating a new campaign to designing the email content and setting up automation, everything is laid out in a clean and intuitive manner”
DC

Debbie C.

Owner

“Everything that comes together to create an awesome email campaign works exceptionally efficiently in Mailerlite, right from list management through to reporting and analytics on campaign performance.”
MS

Mohammed S.

Field Manager

Email Tracking key features coverage

MailerLite offers 6 out of the 6 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.6
Contact Management4.6
Email Distribution4.8
Email Marketing4.8
Email Management4.8
Reporting/Analytics4.5

Pros and cons based on 2,256 verified reviews

78% of users rated MailerLite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,256 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Cons:

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details

Pricing

Starting price:$10 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Mailchimp logo
4.5
(17.5K)
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User insights about the campaign management feature

Reviewers appreciate Mailchimp's campaign management capabilities for their ease of use and comprehensive tools. They find it simple to create, edit, deploy, and track email campaigns, and value the ability to automate and schedule campaigns in advance. Users highlight the helpful analytics and insights provided, which allow them to measure success and adjust strategies. They also mention the ease of duplicating and modifying campaigns, as well as the user-friendly interface that makes managing multiple campaigns straightforward and efficient.
“It is very easy to create, edit and duplicate campaigns in Mailchimp. This is very important (especially duplication) as we spend a lot of time to design our emails to be unique (even on the free plan). With easy one click options we can duplicate campaigns and just replace what we need to replace. Past campaigns as well as its details can be seen very easily.”
UA

Ukeje A.

Researcher

“You can manage campaigns, templates, you can measure the data reports of each campaign and make comparisons and conclusions.”
Verified reviewer profile picture

Miguel F.

Marketing Manager

Email Tracking key features coverage

Mailchimp offers 6 out of the 6 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.5
Contact Management4.4
Email Distribution4.6
Email Marketing4.6
Email Management4.5
Reporting/Analytics4.4

Pros and cons based on 17,564 verified reviews

59% of users rated Mailchimp 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 17,564 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Cons:

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Pricing

Starting price:$13 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

GMass logo
4.8
(1.3K)
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User insights about the campaign management feature

Users find GMass's campaign management easy to set up and track, appreciating the clear status updates and ability to make changes post-send. They value the detailed reporting on bounces, clicks, opens, and replies, which helps in monitoring engagement and responsiveness. Reviewers highlight the intuitive interface and the convenience of having all campaigns in one place, making it easy to manage and follow up. They also appreciate the AI features that prevent confusion with different lists and ensure emails are not treated as spam.
“Gmass AI makes it a breeze to send large list of email without ever worrying about confusing with different list. It keeps track of every email sent, and also has a feature which will allow the sender to eliminate any email sent within xx days.”
SM

Sarah M.

Influencer Partnership

“Campaigns can change after you send them out so it's important if you need to make an change that you have that ability to do so without having to cancel it, make the changes and start a new campaign.”
CD

Cara D.

Director of Growth and Development

Email Tracking key features coverage

GMass offers 5 out of the 6 key features for Email Tracking software identified by reviewers:

Engagement Tracking4.7
Contact Management
Email Distribution4.7
Email Marketing4.8
Email Management4.8
Reporting/Analytics4.6

Pros and cons based on 1,366 verified reviews

85% of users rated GMass 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 1,366 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effortless installation process

Effective marketing outreach

Cons:

Challenges with spam management

See pros and cons details

Pricing

Starting price:$25 flat rate/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Email Tracking Software with Campaign Management in 2026

Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
GMass logo

Google Chrome extension for sending & scheduling emails

learn more
GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

Read more about GMass

Users also considered
Constant Contact logo
Category Leaders

Streamlines marketing to grow loyal audiences

learn more
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

learn more
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

learn more
AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

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Freshsales logo

Sales management solution

learn more
Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

Read more about Freshsales

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iContact logo
Category Leaders

Email marketing , automation, and landing page software

learn more
iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

Read more about iContact

Users also considered
Campaign Monitor by Marigold logo
Category Leaders

Cross-channel marketing made simple and stress-free

learn more
Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

Read more about Campaign Monitor by Marigold

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HubSpot Sales Hub logo
Category Leaders

Freemium email productivity & tracking for sales teams

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HubSpot Sales is a suite of inbox-based email tracking & productivity tools with which sales teams can build, automate, and accelerate their sales processes

Read more about HubSpot Sales Hub

Users also considered
Bitrix24 logo

All in one business management workspace

learn more
Bitrix24 #1 FREE email marketing and email tracking CRM. Cloud, mobile, open source. 12 million companies worldwide. Send emails in bulk, see who's open your emails, clicked links and run automation rules based on email triggers.

Read more about Bitrix24

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Copper logo
Category Leaders

The CRM designed for Google Workspace

learn more
Copper is a CRM tool that’s designed for and recommended by Google. Get set up in minutes thanks to its seamless integration with Google Workspace (formerly G Suite) and beautiful user experience. Automate repetitive tasks, stay on top of projects and deadlines, and build more valuable, long-lasting relationships.

Read more about Copper

Users also considered
SendGrid logo

Delivers reliable email at scale for businesses

learn more
SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java.

Read more about SendGrid

Users also considered
Front logo

AI-enabled customer service platform for collaboration

learn more
Front is more than email tracking. We're a customer operations platform that enables customer-facing teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email.

Read more about Front

Users also considered
GetResponse logo

Cloud-based email marketing platform

learn more
An email marketing tool that helps business owners build permission-based mailing lists, maximize conversions with email automation and responsive design and create a landing page. GetResponse features include video email marketing, email-to-speech, and a custom form builder.

Read more about GetResponse

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Mixmax logo

Email communication & sales productivity application

learn more
Mixmax is an email communication & sales productivity application designed to help businesses convert prospects into customers through Gmail, Google Inbox, Google Calendar, Salesforce & Pipedrive using 1-to-1 communication, personalized email, workflow automation, email tracking, CRM sync, & more

Read more about Mixmax

Users also considered
Mailjet logo

Marketing Email, Transactional Email, Transactional SMS

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With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletter while developers power transactional email via robust API platform.

Read more about Mailjet

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Boomerang for Gmail logo

Email management software for Gmail users

learn more
Boomerang for Gmail is an email management software designed to help organizations handle inbound and outbound electronic mails in real-time. It enables employees to set up follow-up reminders, schedule meetings, display read receipts, and configure delivery exception settings via a unified portal.

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Agile CRM logo
Category Leaders

Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Mailsuite logo
Category Leaders

Email Tracking for Gmail

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MailTrack is a free email tracking solution designed to help users manage their emails across Gmail. View email activity, receive real-time notification on updates within emails and track which emails have been opened with MailTrack.

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Zoho Campaigns logo
Category Leaders

Simplified email and SMS marketing management software

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Zoho Campaigns is an email and SMS marketing software for small, medium, and large businesses to automate their entire marketing process.

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Users also considered
Close logo

The conversation-first CRM for small, scaling sales teams

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Close is a conversation-first CRM designed for founders and small, scaling sales teams to manage every conversation in one place — with built-in calling, email, and SMS built natively inside the platform.

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Groove logo

The first sales platform to make sales strategy actionable

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Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle.

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Mailshake logo
Category Leaders

Sales engagement platform for email, phone & social outreach

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Mailshake is a sales engagement platform for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard.

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Acumbamail logo

Cloud-based tool for email and SMS marketing campaigns

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Acumbamail is a complete tool with Email Marketing, SMS campaigns, and landing pages for companies of all kinds to effectively communicate with their customers between channels, expand their business and improve their conversion rates.

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Key features for Email Tracking software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Engagement Tracking: Reviewers value detailed insights into email performance, including open rates, click-through rates, and user interactions to optimize future campaigns. 95% of reviewers rated this feature as important or highly important.
  • Contact Management: Users highlight the ability to organize, segment, and manage contact lists effectively, aiding targeted email campaigns and maintaining updated subscriber information. 95% of reviewers rated this feature as important or highly important.
  • Email Distribution: Users appreciate the ease of sending bulk emails to segmented lists, ensuring timely delivery and successful engagement with large audiences. 94% of reviewers rated this feature as important or highly important.
  • Email Marketing: Reviewers emphasize the importance of automation, customizable templates, and analytics for creating effective and engaging email campaigns. 93% of reviewers rated this feature as important or highly important.
  • Email Management: Users find the ability to schedule, track, and automate emails, manage multiple accounts, and ensure compliance with anti-spam laws essential. 91% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers value comprehensive metrics on email performance, including open rates, clicks, and user behavior, to refine strategies and improve campaign effectiveness. 88% of reviewers rated this feature as important or highly important.