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Top Rated Email Tracking Software with Campaign management

Last updated: October 2026

Why is campaign management important for email tracking software?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Campaign management enables users to organize and segment email lists, create and modify campaigns, track engagement metrics, generate detailed reports, and optimize strategies based on performance analytics. Our reviewers in email tracking software rated this feature as important.

What do verified reviews highlight about key features of email tracking software?

  • Engagement Tracking: Reviewers value detailed insights into email performance, including open rates, click-through rates, and user interactions to optimize future campaigns. 95% of reviewers rated this feature as important or highly important.
  • Contact Management: Users highlight the ability to organize, segment, and manage contact lists effectively, aiding targeted email campaigns and maintaining updated subscriber information. 95% of reviewers rated this feature as important or highly important.
  • Email Distribution: Users appreciate the ease of sending bulk emails to segmented lists, ensuring timely delivery and successful engagement with large audiences. 94% of reviewers rated this feature as important or highly important.
  • Email Marketing: Reviewers emphasize the importance of automation, customizable templates, and analytics for creating effective and engaging email campaigns. 93% of reviewers rated this feature as important or highly important.
  • Email Management: Users find the ability to schedule, track, and automate emails, manage multiple accounts, and ensure compliance with anti-spam laws essential. 91% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers value comprehensive metrics on email performance, including open rates, clicks, and user behavior, to refine strategies and improve campaign effectiveness. 88% of reviewers rated this feature as important or highly important.
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113 software options

SendGrid logo

Delivers reliable email at scale for businesses

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SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java.

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GMass logo

Google Chrome extension for sending & scheduling emails

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GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

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MailerLite logo

Advanced email marketing made easy.

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From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. 

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Omnisend logo

Drives ecommerce sales with email marketing, SMS, and popups

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150,000+ ecommerce brands sell more with Omnisend: email, SMS, newsletters, and web push in one app. Popups grow your list, automation recovers abandoned carts, and AI writes the copy. Build campaigns from ChatGPT or Claude via MCP. Switching? We rebuild your lists, flows, and templates free.

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Bigin by Zoho CRM logo

The easiest small business CRM, now enhanced with AI.

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Bigin by Zoho CRM is an AI-powered CRM built for small businesses. Manage leads, deals, email, calls, and WhatsApp in one place, automate follow-ups, and track performance with dashboards. 50,000+ businesses run on Bigin. Easy 30-minute setup. Free plan available; paid plans from $7/user/month.

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Brevo logo

Cloud-based all-in-one marketing platform

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Cloud-based marketing platform offering email, SMS, WhatsApp, automation, and CRM tools for businesses of all sizes.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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monday CRM logo

Customer relationship management solution

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Built on top of monday.com Work OS, monday CRM is a no-code, customizable solution that empowers managers and sales teams to take control of the entire sales cycle, from lead capturing and sales pipeline management to post-sales management such as client projects and client onboarding, all on one centralized platform. monday CRM is an ideal solution for small to medium-sized businesses, it is also a perfect match for small business owners, sales managers and teams.

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PhoneBurner logo

Power dialer & outbound sales acceleration software for SMBs

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PhoneBurner's Power Dialing platform helps inside sales teams reach up to 4x more contacts, increase live answers, manage/track leads, and streamline workflows.

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Boomerang for Gmail logo

Email management software for Gmail users

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Boomerang for Gmail is an email management software designed to help organizations handle inbound and outbound electronic mails in real-time. It enables employees to set up follow-up reminders, schedule meetings, display read receipts, and configure delivery exception settings via a unified portal.

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Selzy logo

Affordable email marketing software

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Selzy is an intuitive email marketing platform that suits any business needs. It offers a wide range of integrations with your favorite tools, an easy-to-use drag&drop editor, and email templates for any occasion.

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Salesflare logo

B2B sales CRM that keeps itself up to date

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Salesflare connects email engagement to B2B sales follow-up. Track opens, link clicks and website visits alongside automatically captured contact and activity history, then use reminders and customer timelines to decide who to follow up with.

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Close logo

Cloud-based sales CRM for SMB and growth teams

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Cloud-based sales CRM consolidating calling, email, SMS, pipeline management, and a built-in AI sales agent for B2B teams of any size.

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Groove logo

The first sales platform to make sales strategy actionable

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Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle.

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Salestarget.ai logo

Cloud-based B2B outbound sales platform, all sizes

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Cloud-based B2B outbound sales platform combining lead discovery, multichannel outreach, CRM, and AI-driven engagement tools for sales.

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Mailshake logo

Sales engagement platform for email, phone & social outreach

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Mailshake is a sales engagement platform for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard.

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LaGrowthMachine logo

Multichannel prospecting platform

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LaGrowthMachine is the first multi-channel prospecting platform that helps growth, sales, and recruiters engage with their targets on LinkedIn, Email, and Twitter.

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Mixmax logo

Email communication & sales productivity application

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Mixmax is an email communication & sales productivity application designed to help businesses convert prospects into customers through Gmail, Google Inbox, Google Calendar, Salesforce & Pipedrive using 1-to-1 communication, personalized email, workflow automation, email tracking, CRM sync, & more

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Escala logo

CRM and marketing automation platform

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Escala is a marketing automation platform that helps businesses manage customers and streamline ad campaigns. Users can create landing pages and forms by customizing templates and publishing them according to requirements.

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GlassHive logo

Sales and marketing platform for IT industry

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GlassHive assists businesses in the IT industry such as MSPs, MSSPs, VARs, and more. It caters to businesses of all sizes. It enables teams to manage marketing and sales efforts using intuitive tools, pre-built content, and insightful data.

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Coevera logo

Your sales process, visible, teachable and repeatable

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Coevera is an AI-native CRM and sales process platform for B2B sales organizations of 15 to 2,500 quota-carrying sellers — companies with a defined sales process, sales managers accountable for pipeline, and deals won through consultation rather than transaction. Formerly Pipeliner CRM.

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Pipedrive logo

Cloud-based CRM solution for salespeople

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Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

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Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

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1PointMail logo

Cloud-based email marketing platform

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1PointMail is an email marketing solution that supports the entire marketing process and helps in execution of campaigns across various channels

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Pinpointe logo

Advanced-feature email marketing for less

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Pinpointe is the go-to email service provider for businesses that have outgrown their current email platform. If you're ready for more advanced features and service, Pinpointe is the right choice.

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