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Act-On
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Growth marketing automation platform
Table of Contents
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Act-On - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: October 2025
Act-On overview
What is Act-On?
Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry. Developed to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.
Who uses Act-On?
By industry, Act-On reviewers are most commonly professionals in computer software (19%). The most frequent use case for Act-On cited by reviewers is email marketing (67% of reviewers).
What do users say about Act-On pricing?
Most users consider Act-On a cost-effective solution, especially for small to mid-sized companies, and they appreciate its affordable pricing and strong price-to-value ratio. However, some reviewers feel it becomes less cost-effective when scaling.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Interface
Assistance
Automation
Deliverability
Reliability
Obligations
Act-On’s user interface
Act-On pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.9
Features
4.1
Ease of use
4.1
Customer support
4.3
Reviews sentiment
What do users say about Act-On?
Users report that Act-On is easy to learn and use, with helpful training resources and strong segmentation, automation, and integration capabilities. They value the responsive customer support, frequent product improvements, and affordable pricing compared to larger competitors, which makes it suitable for small to mid-sized businesses. They find email campaign management and marketing automation features effective for streamlining workflows and improving targeting.
Some say the interface could be more modern and intuitive, and they experience occasional issues with CRM integrations, email deliverability, and reporting. They note that advanced features may require additional training, and that pricing can increase with higher usage.
Select to learn more
Who uses Act-On?
Based on 258 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Act-On's key features
Most critical features, based on insights from Act-On users:
All Act-On features
Features rating:
Act-On alternatives
Act-On
Starting from
900
Per month
Marketo Engage
Starting from
No pricing info
LeadSquared
Starting from
No pricing info
Wrike
Starting from
10
Per month
Act-On pricing
Pricing plans
Pricing details:
Enterprise
No pricing info
Features included:
- Account Based Marketing
- CRM Integration
- Data Studio for Advanced Reporting and BI Integration
User opinions about Act-On price and value
Value for money rating:
Of 27 reviews that provide robust commentary on Act-On's price and value, 85% mention it in a positive light.
Most users consider Act-On to be a cost-effective solution, especially for small to mid-sized companies with tight marketing budgets. They appreciate the affordable pricing compared to major competitors and the reasonable price for the level of features provided. Reviewers indicate that Act-On offers a lot of value for the price, with a good price-to-value ratio and no long-term commitment required. Some users report that the platform is feature-rich and continuously improving, making it a tremendous value. However, some reviewers feel that Act-On can be slightly overpriced and not as cost-effective when scaling or compared to other tools on the market.
, and
To see what individual users think of Act-On's cost and value, check out the review excerpts below.
Act-On integrations (94)
Integrations rated by users
We looked at 258 user reviews to identify which products are mentioned as Act-On integrations and how users feel about them.
Integration rating: 4.5 (2)
Integration rating: 4.0 (1)
Integration rating: 4.0 (1)
Integration rating: 4.0 (1)
Integration rating: 3.0 (1)
Integration rating: 4.0 (1)
Integration rating: 5.0 (1)
Act-On customer support
What do users say about Act-On customer support?
Customer support rating:
We analyzed 59 verified user reviews to identify positive and negative aspects of Act-On customer support.
A significant portion of users highlight Act-On's customer support as responsive, helpful, and quick to resolve issues.
Widely noted by reviewers, dedicated customer success managers and reps go above and beyond to ensure user success.
A large number of users appreciate the extensive support documentation, live chat, and training resources available.
Frequently reported by users, support staff are knowledgeable, attentive, and proactive in following up on requests.
Support options
Training options
To see what individual users say about Act-On's customer support, check out the review snippets below.
“I get immediate calls/emails back from my service rep or tech support. And the engineering team really listens to customer feedback and uses it to better the product.”
Elizabeth C.
“Act-On's customer service helped us with things we couldn't figure out on our own, and usually that stuff was pretty advanced.”
Brittany H.
Marketing Assistant
“I enjoyed working with Act-On for its ease of use and their customer support. Whenever I ran into an issue which was very rare, I could pick up the phone and have an answer in minutes. ”
James W.
Sr. Marketing Specialist
Act-On FAQs
Act-On has the following pricing plans:
Starting from: $900.00/month
Pricing model: Subscription
These products have better value for money
Q. What are the benefits of using Act-On?
• Automated and adaptable buying journeys
• Deep integrations with leading CRM systems and web conferencing
• Website visitor engagement tracking and intent reporting
• Dynamic lead scoring, segmenting, and nurturing
• Social media listening, prospecting, publishing, and advocacy
• Easy-to-design web forms, landing pages, and email templates
• Event-triggered and transactional emailing
• Active contact-based pricing for actual usage billing
Q. Who are the typical users of Act-On?
Act-On has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business
Q. What languages does Act-On support?
Act-On supports the following languages:
Dutch, English, French, German, Spanish
Q. Does Act-On offer an API?
Yes, Act-On has an API available for use.
Q. What other apps does Act-On integrate with?
Act-On integrates with the following applications:
Wufoo, Interact, Adobe Commerce, Interaction Studio, WooCommerce, PayPal, Amazon S3, Webex Suite, Zoho CRM, FullContact, UserVoice, Formstack Forms, Microsoft Azure, ON24, BrightInfo, Unbounce, Act!, Litmus, Google Drive, Pipedrive, Twitter/X, Gravity Forms, Salesforce Sales Cloud, SugarCRM, Wistia, Oktopost, Google Ads, LiveChat, GoTo Webinar, LinkedIn for Business, Eventbrite, Meta for Business, Mintent, Justuno, SurveyMonkey, Curata, SnapApp, Twilio, Vidyard, Microsoft Power BI, LiveHive, Membrain, Shopify, Zendesk Suite
Q. What level of support does Act-On offer?
Act-On offers the following support options:
Knowledge Base, Chat, Email/Help Desk, Phone Support, FAQs/Forum, 24/7 (Live rep)
