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Klaviyo

AI-enabled email marketing solution for B2C companies

Table of Contents

Is this product right for your business?

Find out with a

Klaviyo - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: February 2026

Klaviyo overview

Based on 521 verified user reviews

What is Klaviyo?

Klaviyo is an email marketing program with key features that include email campaign management, mobile optimization, and more.

Who uses Klaviyo?

By industry, Klaviyo reviewers are most commonly professionals in retail (21%). The most frequent use case for Klaviyo cited by reviewers is email marketing (89% of reviewers).

What do users say about Klaviyo pricing?

Some users say the free plan lets them evaluate Klaviyo’s value, and reviewers indicate the features justify the cost for small businesses. However, some users report confusing pricing, rising costs with growth, and less affordability for larger businesses.

What are the most popular integrations for Klaviyo?

The Klaviyo integrations most frequently cited by reviewers are: Shopify (an eCommerce product rated 4.9 out of 5 for its integration with Klaviyo), WooCommerce (an eCommerce product, 4.5), and Meta for Business (a social media marketing product, 4.5).

Starting price

20usage based /
per month

Alternatives

with better value for money

Pros & Cons

SMS Marketing

Customer Support

Segmentation

Email Automation

Pricing

Frequent technical glitches

Klaviyo’s user interface

Ease of use rating:

4.6

(521)

Klaviyo pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(6)

3-4(144)

5(371)

What do users say about Klaviyo?

Klaviyo is an email marketing program with key features that include email campaign management, mobile optimization, and more.

Select to learn more

Who uses Klaviyo?

Based on 521 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Retail

Marketing and Advertising

Apparel & Fashion

Consumer Goods

Others

Use cases

Email Marketing

Marketing Automation

Campaign Management

Email Management

SMS Marketing

Klaviyo's key features

GetApp's analysis of 73 verified user reviews collected between July 2021 and November 2024 identifies Klaviyo's most critical features and summarizes user sentiment about those features.

Email campaign management

4.7

Reviewers appreciate Klaviyo's email campaign management capabilities. They highlight the ease of planning campaigns visually with the calendar capability and the simplicity of managing multiple email versions, A/B testing, and tracking metrics in real-time. Users report that the block-based templates make creating emails straightforward and that the platform offers robust tools for segmentation and sequence management. They find the dashboard helpful for monitoring performance and comparing results to industry standards, though some mention limitations like the cap on lists and the need to clone campaigns to add segments post-send. Of the 37 Klaviyo users who gave detailed accounts of their use of Email Campaign Management, 97% rated this feature as important or highly important.

See related user reviews

“Love how Klaviyo makes it easy to plan out email campaigns in a visual way with their calendar feature. Gone are the days of staring at long lists of emails and trying to figure out which order they're sent in. Especially helpful for visual learners.”

Finn G.

Founder

“It's really easy to manage a campaign, multiple email versions, do A/B testing, and track metrics! I love the full visibility of metrics, and how I can see in real-time how a campaign is performing. ”

Jisselle B.

Director of Customer Success

Mobile optimization

4.5

Users report that Klaviyo's mobile optimization capabilities ensure emails display well on mobile devices, which is important as most emails are opened on phones. They appreciate the flexibility to create and preview mobile-specific versions of emails, ensuring a consistent user experience across devices. Reviewers indicate that the ability to hide items on desktop or mobile and the ease of making mobile adjustments enhance the design process. They find the responsive design and prominent call-to-actions drive engagement, although some desire more editing options for mobile blocks. Of the 26 Klaviyo users who gave detailed accounts of their use of Mobile Optimization, 96% rated this feature as important or highly important.

See related user reviews

“I like the ability to preview how emails will look on mobile devices and to make versions of my emails that are optimized for mobile.”

Michael L.

Owner

“The fact that you can create one campaign, and then have two different email layouts to suit both desktop and mobile is brilliant. The previews are pretty much exact to what you would see when you send the email or test and it ensures that customers have the same experience no matter what device they're using. The mobile and desktop templates are really easy to use and to make specifically for the device it will be read on.”

Eleni Y.

Marketing Director

All Klaviyo features

Features rating:

4.6

(521)

Customer database

4.8

(8)

Click tracking

4.7

(3)

Channel management

5.0

(3)

Campaign Segmentation

4.8

(9)

Campaign planning

4.6

(25)

Reporting & statistics

4.6

(5)

Alerts/Notifications

4.6

(5)

Reporting/Analytics

4.6

(17)

Real-Time analytics

4.0

(3)

Campaign analytics

4.6

(56)

Campaign management

4.8

(35)

Marketing automation

4.7

(64)

Customer segmentation

4.8

(55)

Email marketing

4.8

(59)

Campaign scheduling

4.8

(70)

Customizable branding

4.4

(28)

Email management

4.7

(15)

Segmentation

4.4

(20)

Mass texting

4.5

(38)

List management

4.4

(49)

SMS messaging

4.3

(16)

Customizable templates

4.5

(19)

Scheduled messaging

4.8

(32)

Message personalization

4.8

(35)

Template management

4.3

(14)

Third-Party integrations

4.6

(51)

CRM

3.7

(7)

WYSIWYG editor

4.9

(9)

Contact database

4.6

(30)

Data import/export

4.5

(15)

Landing pages/web forms

3.8

(14)

Customizable fields

4.5

(24)

Engagement tracking

4.4

(26)

Website visitor tracking

4.8

(6)

Contact management

4.4

(48)

Customizable ctas

4.6

(8)

Spam blocker

4.2

(26)

A/B testing

4.9

(15)

Multi-Campaign

4.9

(8)

Event triggered actions

4.3

(30)

Real-Time monitoring

4.6

(5)

ROI tracking

4.1

(9)

Social media integration

4.5

(8)

Lead management

4.6

(5)

CAN-SPAM compliance

4.3

(35)

Lead capture

4.4

(25)

Drip campaigns

4.4

(16)

2-Way messaging

4.7

(9)

Autoresponders

4.8

(12)

Image library

4.3

(7)

Activity dashboard

4.2

(9)

API

4.5

(4)

Automated responses

4.5

(2)

Multivariate testing

5.0

(4)

Lead generation

4.5

(2)

Dynamic content

4.2

(6)

Product recommendations

4.0

(4)

Multi-Channel marketing

4.8

(5)

Conversion tracking

(0)

Sales analytics

(0)

Customer profiles

(0)

Customizable forms

(0)

Customization

(0)

Recommendations

(0)

Interaction tracking

5.0

(1)

Behavioral analytics

(0)

Shortcodes

3.0

(1)

SMS marketing

(0)

Behavior tracking

(0)

Social marketing

(0)

Audience targeting

(0)

Web forms

(0)

Generative ai

(0)

Live chat

(0)

GDPR compliance

(0)

Marketing calendar

(0)

Email tracking

(0)

Email templates

(0)

Mobile coupons

(0)

Monitoring

(0)

Multi-Channel communication

(0)

Multiple data sources

(0)

Personalization

(0)

Predictive analytics

(0)

Predictive modeling

(0)

Preview functionality

(0)

Drag & drop

5.0

(1)

Real-Time data

5.0

(1)

Data integration

(0)

Real-Time reporting

5.0

(2)

Klaviyo alternatives

Klaviyo

4.6

(521)

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.6

Value for Money

4.3

Customer Support

4.3

Brevo

4.6

(3.3K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Mailchimp

4.5

(17.5K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Gmail

4.8

(13.2K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Klaviyo pricing

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Free

0.00

Features included:

Under 250 active profiles
Integrate data
Academy courses
Mobile push

Email

Per month

Features included:

251 - 500 active profiles
Email support
Chat support
5,000 Emails per month

Email + SMS

Per month

Features included:

Starting at 5,000 monthly email sends
Email and Chat Support
1,250 SMS credits per month
Multi-channel A/B testing
Multi-channel attribution
Multi-channel segmentation

User opinions about Klaviyo price and value

Value for money rating:

4.3

Of 85 reviews that provide robust commentary on Klaviyo's price and value, 46% mention it in a positive light.

Some users say Klaviyo offers a free plan that helps them evaluate its value before committing, and they appreciate being able to start without upfront costs. Reviewers indicate the free tier is generous enough for small businesses or those just starting out, and they like that the platform remains robust and functional at every price point. Some users report that the month-to-month contract and scalable pricing make it accessible for businesses with varying needs, and they feel the features included justify the cost, especially compared to higher-priced competitors. Users think the advanced functionalities and ease of use make the investment worthwhile, even if the price is higher than some alternatives.

However, some reviewers find Klaviyo’s pricing structure confusing, particularly the way charges scale with the number of contacts, which can make costs rise quickly as their lists grow. Some users say the platform becomes expensive for larger businesses or those with fast-growing contact lists, and they struggle to justify the increasing monthly fees. Reviewers indicate that recent price increases and unclear billing have made it less cost-effective, especially for startups or businesses with tight budgets. Some users feel that competitors offer similar features at a lower price, and they wish Klaviyo’s pricing was more transparent and affordable.

, and

To see what individual users think of Klaviyo's cost and value, check out the review excerpts below.

“Well, I use it for my online store in order to send twice a week week newsletters to my customers' inboxes. Besides the multiple options that Klaviyo has, which makes it easy to give life to any pattern / combination of emails possibly out there, pricing is really fair, and they count with a free plan as well.”

Carlos G.

President

“It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price.”

Veronica D.

Manager

“The hardest things about Klaviyo are understanding pricing around profiles, and how to justify the growing cost of the platform when competitors are starting to flank them on pricing vs features.”

Grant S.

Director of Marketing

Klaviyo integrations (408)

Integrations rated by users

We looked at 521 user reviews to identify which products are mentioned as Klaviyo integrations and how users feel about them.

Shopify

Integration rating: 4.9 (59)

“As Shopify is the website platform we use for all of our clients, integrating with Klaviyo is a must for us. The integration works well, allowing us to build customised and personalised email flows for our clients at RETLI GROUP.”

“Integrating Shopify into our Klaviyo account is essential to get the most out of our email campaigns and pixel integration.”

“You need email follow up with your Ecom store and Shopify is the easiest way to get started.”

“You can set up email automations for customers at various points in the checkout process.”

“Allows us to have order based rules and segment based on products viewed/purchased. ”

“This site is for my ads only so data collection and email marketing is key.”

Doga I.

Director

1/6

Smile.io

Integration rating: 4.8 (6)

“We thought the integration would customize the emails but it's more for capturing analytics.”

“Important integration for my tech stack, which relies on a customer loyalty program”

“smile is for our loyalty program and klaviyo delivers emails and automations”

April P.

Senior Manager

1/3

WooCommerce

Integration rating: 4.5 (6)

“This is what runs our website and must communicate with several programs to keep our business running correctly. ”

“Woocommerce is the ecommerce I use on my website, therefore the integration with Klaviyo is critical.”

“We use this integration for our e-commerce clients that sell on Wordpress / Woocommerce”

Sherri D.

General Manager

1/3

Yotpo

Integration rating: 4.3 (4)

“this integration allows to automatically trigger review request emails after purchase, helping you gather valuable feedback and build social proof for your products or services.”

Oumaima A.

research analyst

Typeform

Integration rating: 4.8 (4)

“We used it as part of our "Brand Ambassador" funnel. It integrated perfectly and did exactly what we needed.”

Stephen M.

Owner

Gorgias

Integration rating: 4.3 (3)

“Capture contact form submissions and pass them through to our ticketing system. ”

Luke G.

Head of Ecommerce

BigCommerce

Integration rating: 5.0 (1)

“his integration allows for seamless synchronization of customer data, order information, and product details, enabling more targeted and personalized email marketing campaigns.”

Oumaima A.

research analyst

Miva

Integration rating: 4.0 (1)

“Our Ecom platform. Bat a natural integration but our teams worked together!”

Grant D.

Production and Product Line Manager formerly Marketing and Web Manager

Trustpilot

Integration rating: 4.0 (1)

“this integration allows to automatically trigger review request emails after purchase, helping you gather valuable feedback and build social proof for your products or services.”

Oumaima A.

research analyst

Canva

Integration rating: 5.0 (2)

PrestaShop

Integration rating: 5.0 (1)

Justuno

Integration rating: 4.0 (1)

Triple Whale

Integration rating: 5.0 (1)

Redo

Integration rating: 2.0 (1)

GoFundMe Pro

Integration rating: 4.0 (1)

Privy

Integration rating: 4.0 (1)

Malomo

Integration rating: 4.0 (1)

Supermetrics

Integration rating: 5.0 (1)

Klaviyo customer support

What do users say about Klaviyo customer support?

Customer support rating:

4.3

We analyzed 85 verified user reviews to identify positive and negative aspects of Klaviyo customer support.

Widespread user sentiment highlights responsive, knowledgeable, and helpful customer support from Klaviyo.

A significant portion of users appreciate the availability of live chat, email, and extensive help resources for quick assistance.

Multiple users value the support team's willingness to resolve issues, provide follow-ups, and offer educational resources.

A limited number of users report slow response times, lack of phone support, and inconsistent support quality across channels.

Support options

Chat

Email/help desk

Knowledge base

Faqs/forum

Training options

Webinars

Documentation

Live online

Videos

To see what individual users say about Klaviyo's customer support, check out the review snippets below.

“I switched from a previous ESP to Klaviyo because of their responsive, knowledgeable customer service, and because I was looking for top-of-the-line automation capabilities.”

Matt D.

“Customer service is amazing and so readily available via chat and they do seem to possess a great degree of knowledge about the product and its functionality/capabilities.”

Jonah F.

Manager of Product Development and Business Operations

“With no phone support and 30 - 40 minute wait times for chat support and 24 hour response times for email support and no support on weekends, this makes Klaviyo's customer support the absolute worst I have ever seen. ”

Arthur S.

CEO

Klaviyo FAQs

Q. Who are the typical users of Klaviyo?

Klaviyo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

These products have better value for money

Q. What is Klaviyo used for?

Klaviyo is an all-in-one platform built for B2C companies, with email and SMS marketing, full funnel analytics, and customer service in one solution. Built on customer data capturing every click, purchase, and conversion, Klaviyo powers marketing automation that delivers personalized customer journeys across every channel (email, SMS, RCS, push, WhatsApp, reviews, forms, and ads). Leverage Klaviyo AI to scale personalization and always send the right message at the right time, automatically. Klaviyo AI uses real-time signals and past behaviors to upsell products, find at-risk customers, and forecast lifetime value — then builds the audience, writes the copy, and optimizes delivery to ensure you see the most ROI from your campaigns. Unlike clunky legacy tools or fragmented point solutions, Klaviyo works seamlessly out of the box with 400+ native integrations (including Shopify, WooCommerce, Magento, and more). By unifying your customer data and channel performance in one easy-to-use platform, you can automate workflows, simplify segmentation, and deliver consistent, relevant customer experiences. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers today.

Q. What are the benefits of using Klaviyo?

Personalize email and SMS marketing at scale: Powered by a unified customer data profile that captures every click, order, and chat, Klaviyo delivers real-time insights that allow you to orchestrate and personalize campaigns across all your channels (email, SMS, push, WhatsApp, reviews, forms, and ads).

Easy to use: With 400+ native integrations, 160+ templates, and 80+ pre-built flows, you can get set up instantly.

AI to drive personalization: Klaviyo AI can build segments, craft subject lines and copy, predict what customers want to buy next, and optimize when to send the message for each customer — ensuring you'll send the right message at the right moment.

Full-funnel analytics: Understand what's actually driving revenue with attribution that credits every channel. Built-in A/B testing, benchmarks, and AI-driven recommendations lets you see what's working and how to improve with no extra BI tools needed.

Grow email and SMS lists: Klaviyo's dynamic web forms capture email and SMS consent and additional customer data to grow subscribers and segment lists."

Q. What languages does Klaviyo support?

Klaviyo supports the following languages:
English, French, German, Italian, Korean, Portuguese, Spanish

Q. Does Klaviyo offer an API?

Yes, Klaviyo has an API available for use.

Q. What level of support does Klaviyo offer?

Klaviyo offers the following support options:
Chat, Email/Help Desk, Knowledge Base, FAQs/Forum