Lead Guerrilla - 2026 Pricing, Features, Reviews & Alternatives

Lead Guerrilla by 1CRM provides a powerful one-stop-shop marketing platform for small to midsize businesses and marketing agencies to streamline their workflows and make their teams more effective. The platform acts as a control panel for a brand’s marketing efforts, organizing website, social media, text and email communications into a single, intuitive marketing automation system.

Lead Guerrilla helps simplify these tasks, ensuring that they are performed with a faster response time, more consistently, and with fewer resources. It quantifies results and provides users with the tools to improve their marketing process, and business performance. Qualified leads with an interaction history are automatically added into the organization's existing CRM system, with charts and feedback on which messages clients respond to best.

Users can send automated emails, tweets and text messages, and track customer activity across websites, Twitter, live chat, web forms and email to determine lead scoring. Landing pages and forms can be created from scratch or with ready-made templates. Organizations can track visitor history and file downloads, perform A/B testing and present personalized dynamic content.

Lead Guerrilla allows organizations to segment contacts by category, points and stages, and designs campaigns for specific client segments. All contacts can be synced to the CRM with custom field values. Users are able to visualize marketing progress using a highly informative heads-up dashboard, including custom or predefined reports to better understand audience interests and preferred channels. Additional capabilities include progressive profiling, account-based marketing, segment-specific messaging and dynamic content across multiple channels.