Maestra - 2026 Pricing, Features, Reviews & Alternatives

Real‑Time CDP
• Unified Customer Profiles: Unifies data from every channel into operational segments.
• Identity Resolution: Сleans, deduplicates, and resolves customer identities across devices and touchpoints; supports error checks and alerts.
• Advanced Segmentation: Razor-sharp targeting by customer behavior, product, brand, order status, or purchase history. RFM, nested segments, calculated and custom fields.
Real-Time Omnichannel Orchestration: Pushes instant updates to promotions, loyalty, site personalization, and every channel — email, SMS, push, ads, and messengers — so campaigns always act on up-to-the-moment data.

Omnichannel Journey Builder
• Email Marketing: Drag-and-drop builder with dynamic content blocks. Dedicated IPs, DMARC analyzer, deliverability support.
• SMS, MMS, and RCS: Global reach, Tap-to-Text subscriptions, AI-generated text, top-tier deliverability rates, variables, transactional messaging, and image support. Interactive RCS messaging extends campaigns beyond email and SMS.
• Push, Messengers, and Chatbots: Fully synced campaigns, notifications, and transactional messages.
• Ad-Audience Optimization: Syncs CDP-backed segments to Facebook, Instagram, and Google in real time for precise targeting and look-alike audiences.

Site & App Personalization
Targeted Forms & Pop-Ups: Pre-made templates including gamified pop-ups, countdown timers, one-click SMS opt-ins, and exit-intent triggers.
Dynamic Content Blocks: Banners, bars, stories, and other embedded elements that adjust based on in-session behavior, location, and purchase history, with frequency and prioritization controls.
Flexible Content Composer: Zero-code customization of embedded blocks and widgets to match the website's design.
Feedback: NPS, CSAT, micro-surveys, and polls with responses fed directly into the CDP.

Personalized product recommendations
• AI-Powered Recommendations: Bestsellers, Similar-to-Viewed, Personalized Post-Purchase Picks, and more ready-to-use algorithms. Full control over customization rules and A/B testing of recommendations.
• Product-Discovery Quizzes: Guide customers to the right products while capturing valuable zero-party data for better targeting.
• Bundles & Upsells: Group complementary products into value-packed solutions to increase AOV.
• Dynamic Visuals: Convert product catalogs into on-brand images for ads and emails with real-time price tags, "Hot Buy" labels, ratings, and discounts.

Loyalty Programs, Promotions, and Referrals
• Loyalty: Tiered programs across all channels (points, cashback, challenges, free perks, etc.)
• Unique Promo Codes: Usage limits, expiration dates, and eligible SKU restrictions.
• Referral Systems: Unique links and codes that plug seamlessly into emails, push notifications, and post-purchase flows, prompting customers to refer at the moment they're most engaged.
• Smart Offers: Display the most effective offer while protecting brand margins.

Analytics
• Configurable Attribution: "Last Non-Direct Touch" model that links every campaign and flow to revenue. Full transparency for every order.
• Full-Funnel Reporting: Result tracking from lead capture to repeat purchases, multi-channel flows contribution.
• Email Health Monitoring: Reputation tracking by provider, comparing against industry benchmarks.
• A/B Testing: Measurement of the true incremental lift of any touchpoint or campaign using control groups. AI Assistant deconstructs revenue trends and suggests actionable hypotheses for retailers.

White-Glove Service
• Dedicated CSM: Every client gets a strategic partner who ensures the platform drives measurable ROI.
• Hands-On Integration and Execution: Your CSM handles data migration, flow setup, campaign transfer, domain warm-up, and continuous A/B testing.
• Strategy: Helps you create a roadmap, provides expert insights, and reviews results on weekly strategic Zoom calls.
• Ongoing Support: Shared Slack channel with your CSM and a chat (5-minute response).