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MailUp

Email, SMS and Messaging Apps marketing solution

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Is this product right for your business?

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MailUp - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: January 2026

MailUp overview

What is MailUp?

MailUp is an email and SMS delivery solution which enables users to send and design their own promotional, newsletters, transactional emails and SMS, and helps users to automate email & SMS marketing campaigns, with the ability to send millions of emails each month with no limits. With A/B testing, users can compare and analyze different email variations. Using SMTP+, users can send emails from a web application, an ecommerce store or from a mailbox.

MailUp ensures that emails reach their destination. During importing, the software automatically processes the emails list to identify syntax errors (MailUp can identify over 1600 types of error). With MailUp, users can upload all their personal data in different formats, create multiple delivery groups and profiles and keep a clean database that automatically manages subscriptions & unsubscribes.

Key benefits of using MailUp

With the MailUp Facebook App, users just drag & drop to create a valid registration form, 9 languages are available and the app allows users to synchronize all their data with their MailUp account.

Automate company emailing with MailUp by using filters, profile updates and scheduling message sending.

Users can integrate MailUp with their CRM, ERP, CMS and also e-commerce platforms.

MailUp allows users to not only create and send but also track their SMS text marketing campaigns in 220 countries and in multiple languages.

MailUp has dedicated customer support staff to help users in all the aspects of their email or SMS campaign.

Starting price

39per feature /
per month

Alternatives

with better value for money

Pros & Cons

Pricing

Bugs and Issues

Integrations

User Interface

Email Marketing

MailUp’s user interface

Ease of use rating:

4.4

(94)

MailUp pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(3)

3-4(38)

5(53)

What do users say about MailUp?

Customer service is also efficient and very helpful to solve technical issue.

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Who uses MailUp?

Based on 94 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising

Information Technology and Services

Retail

Construction

Others

Use cases

Email Marketing

Direct Mail Automation

Marketing

SMS Marketing

Transactional Email

MailUp's key features

Most critical features, based on insights from MailUp users:

Email campaign management

4.6

(33)

Mobile optimization

4.6

(27)

List management

4.3

(28)

CAN-SPAM compliance

4.3

(17)

Delivery tracking

4.8

(17)

Reporting/Analytics

4.9

(15)

All MailUp features

Features rating:

4.5

(94)

Email Distribution

3.7

(3)

Email monitoring

4.0

(2)

Data import/export

3.4

(5)

Activity tracking

(0)

Search/Filter

4.0

(2)

Landing pages/web forms

3.0

(1)

Audience targeting

4.0

(1)

Reporting & statistics

4.5

(2)

Campaign management

4.4

(11)

Message personalization

4.1

(8)

Click tracking

4.0

(3)

Mass texting

4.5

(8)

Contact database

4.4

(9)

Customizable fields

4.3

(12)

Customizable branding

4.3

(4)

Lead segmentation

4.0

(1)

Contact management

4.1

(17)

Spam blocker

3.9

(14)

Scheduled messaging

4.3

(7)

Mailer templates

4.3

(7)

Design management

4.2

(5)

Email marketing

4.0

(4)

Event triggered actions

4.4

(14)

Customer segmentation

4.7

(3)

SMS messaging

4.5

(2)

Template management

4.0

(4)

2-Way messaging

4.0

(3)

Polls/Voting

(0)

Product recommendations

(0)

Push notifications

3.5

(2)

Queue management

(0)

Real-Time data

(0)

Real-Time monitoring

(0)

Real-Time reporting

(0)

Autoresponders

4.0

(1)

Routing

(0)

Archiving & retention

(0)

API

3.5

(2)

Shortcodes

(0)

Signature management

(0)

SMS marketing

(0)

Access controls/permissions

(0)

Social media integration

(0)

A/B testing

3.7

(3)

Subscription management

(0)

Text-to-Win

(0)

Unsubscribe Database

(0)

Whitelisting/Blacklisting

(0)

WYSIWYG editor

(0)

Email Automation

(0)

Dynamic content

(0)

Drip campaigns

(0)

Drag & drop

(0)

Customization

(0)

Geolocation

1.0

(1)

Group messaging

(0)

Image library

(0)

Customizable forms

(0)

Lead engagement

(0)

CRM

(0)

Location-Based Marketing

(0)

Coupons

(0)

Mailing services integration

(0)

Marketing automation

(0)

Collaboration tools

(0)

Campaign Segmentation

(0)

Mobile access

(0)

Mobile coupons

(0)

Multi-Channel communication

(0)

Multi-Channel marketing

(0)

Performance metrics

(0)

Personalization

(0)

MailUp alternatives

MailUp

4.4

(94)

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.5

Value for Money

4.3

Customer Support

4.5

Brevo

4.6

(3.3K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Gmail

4.8

(13.2K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Mailchimp

4.5

(17.5K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

MailUp pricing

Value for money rating:

4.3

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Starter

Per month

Features included:

1 Environment (List)
1 User Included
50 Email Templates
BEE Drag & Drop Editor
Etc
Inbox Previews on 3 Clients
Sending Speed From 2k Email/H
Unlimited Sendings
Unlimited Web Storage

Plus

Per month

Features included:

100 Email Templates
10 Environment (List)
Custom Domain
Full Whitelabeling
Inbox Previews on 76 Clients
Phone Support

Premium

211

Per month

Features included:

200 Email Templates
Priority Support

Enterprise

No pricing info

Features included:

Completely Customizable Plan
Sending Speed up to 5m Email/H

User opinions about MailUp price and value

Value for money rating:

4.3

(94)

To see what individual users think of MailUp's price and value, check out the review snippets below.

“Mail Up provides some powerful features in a very user friendly UI, in particular the journey builder is really easy to use especially for less technically minded people.”

James S.

Client Services Manager

“I used it as an admin when I worked for a retail company in 2014 and it was already one of the best solutions for small enterprises.”