Semrush - 2026 Pricing, Features, Reviews & Alternatives

Reviewers appreciate Semrush's robust SEO Management capabilities. They highlight tools for site auditing, backlink analytics, and content-building. Users report that Semrush helps increase SERP placement through keyword tracking, metadata optimization, and content generation. They find the integration with Wix beneficial for keyword checks. Users also value the comprehensive data and insights provided, aiding in competitor analysis and SEO strategy enhancement. They mention the intuitive interface and the ability to manage multiple SEO tasks efficiently. Of the 63 Semrush users who gave detailed accounts of their use of SEO Management, 98% rated this feature as important or highly important.

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“Semrush helps in SEO management providing about 20 tools to do initial to final tasks of SEO process which includes site auditing to backlink analytics.”

Gloria V.

Digital marketing trainer

“SEO Management in SEMrush is important for analyzing competitors, finding the right keywords for content and marketing, optimizing content, and building strong backlinks.”

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Spriha A.

Senior Digital Marketing Officer

Reviewers indicate that Semrush's Keyword Rank Tracking is a valuable tool for monitoring keyword performance. They appreciate the accuracy and detailed insights, including SERP data, search volume, and competition. Users report that the tool helps in comparing rankings with competitors and making data-driven SEO decisions. They find the daily updates and email notifications useful for staying on top of keyword rankings. Some users mention limitations in keyword tracking on certain devices. Of the 94 Semrush users who gave detailed accounts of their use of Keyword Rank Tracking, 98% rated this feature as important or highly important.

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“ Semrush's Keyword Rank Tracking acts as a vital intelligence tool for your SEO campaign. It provides the data and insights needed to assess progress, identify opportunities, and make strategic decisions to improve your website's visibility”

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wissal e.

freelancer

“There are many things to like about Keyword Rank Tracking in Semrush, as a SEO specialist. The ability to track where your keywords rank in google search is extremely valuable. Additionally, Semrush provides detailed information about the SERP for each keyword, including the number of searches, CPC, and competition. This data is extremely valuable when planning SEO campaigns and strategies.”

Manuel Á.

SysAdmin

Users report that Semrush's Keyword Tracking tool is essential for monitoring keyword performance and visibility. They appreciate the detailed reports and the ability to track keywords against competitors. Reviewers highlight the accuracy of the data and the ease of setting up keyword tracking. They find the historical data analysis and the ability to monitor keyword trends over time helpful. Some users note that the tool is reliable but not always 100% accurate. Of the 39 Semrush users who gave detailed accounts of their use of Keyword Tracking, 97% rated this feature as important or highly important.

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“Tracking keywords on daily basis is very important as you will know on which keyword you have to work. and Semrush have this option as well which display the competitors keywords as well so that we can work on those keywords.”

Vinay D.

AM Marketing

“What I like about Keyword Tracking is that you have a monitored map with detailed reports that help you keep your site ranked, I mean reports like position, cost per click and visibility are the minimum you can expect to grow online, and for a tool like semrush”

ID

Idrissa D.

Founder

Reviewers feel that Semrush's Performance Metrics are comprehensive and useful for tracking various marketing metrics. They highlight the ability to monitor website data, PPC traffic, organic traffic, and social media engagement. Users appreciate the detailed reports and the ability to export them for client presentations. They find the metrics helpful for identifying areas of improvement and optimizing SEO strategies. Some users mention occasional doubts about the accuracy of traffic numbers. Of the 39 Semrush users who gave detailed accounts of their use of Performance Metrics, 97% rated this feature as important or highly important.

Reviewers find Semrush's Keyword Research Tools highly effective for identifying valuable keywords. They appreciate the detailed insights, including search volume, keyword difficulty, and competitive analysis. Users report that the tools help in optimizing content and SEO strategies. They highlight the intuitive interface and the ability to generate accurate keyword lists quickly. Some users mention the integration with Wix and the usefulness of the keyword intent labels. A few users note that the tools could be more device-compatible. Of the 90 Semrush users who gave detailed accounts of their use of Keyword Research Tools, 97% rated this feature as important or highly important.

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“The most initial and most important tool is Keyword Research Tool. SEM provides detailed results including keyword volume, keyword difficulty, current trend, estimated CPC, variations, questions, related keywords and SERP Analysis etc. What else can you expect from any service? :)”

Nadish H.

Web Developer

“The keyword research tools provided by Semrush are unmatched. I am able to create thousands of new accurate keywords for any topic, easily and quickly using Semrush. The keyword tracking and research tools are what make Semrush such a powerful tool!”

Jason C.

IT Administrator

Reviewers highlight Semrush's Competitive Analysis tools for providing in-depth insights into competitors' strategies. They appreciate the ability to analyze competitor keywords, backlinks, and overall SEO performance. Users report that the tools help in identifying new opportunities and improving their own SEO strategies. They find the data on competitor traffic, organic research, and keyword gaps valuable. Some users mention the versatility of the tools and the ability to track multiple competitors effectively. Of the 68 Semrush users who gave detailed accounts of their use of Competitive Analysis, 94% rated this feature as important or highly important.

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“It gives insights into what is currently performing well on the competitors' websites and post pages. It also allows us to identify key research points based on the web performance stats of the competitor.”

AM

Aishwary M.

Assistant Manager

“Probably the best way to use SemRush is to analyze your competitor's traffic. I perform yearly analysis on my competitors to see which keywords and pages (or articles) bring organic traffic for them.”

Marco G.

Founder