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Account Based Marketing Software with Behavior Tracking (2026)

Last updated: April 2026

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43 software options

EngageBay CRM logo

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Marketo Engage logo
Category Leaders

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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Relayto logo

Bringing your documents to life.

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Check out how RELAYTO can make your documents come to life, relayto.com/showcase and book a meeting with us: https://rla.to/meet-with-relayto

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Salesflare logo

Intelligent CRM for small and medium-sized B2B businesses

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Salesflare is an intelligent CRM for small and medium sized B2B businesses doing account based marketing and sales. Unlike other CRMs, it's specifically built for this. It fully automates your account information and timelines and nudges you to follow up, so tracking accounts is easier than ever.

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Lusha logo

Lead capture and generation solution

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Lusha is a sales intelligence platform that helps businesses find decision-makers using fresh, dynamic, and accurate data. Lusha is the only ISO 27701-certified sales intelligence solution in the market today.

Tap into the power of Lusha’s Prospecting Platform for next-gen lead generation.

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Act-On logo

Growth marketing automation platform

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Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

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ZoomInfo Sales logo

Lead generation and buyer intent data for B2B organizations

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ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

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Terminus logo

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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Kommo logo

Messenger-based sales tool for SMBs and entrepreneurs

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Build tailor-made campaigns that target your top accounts with precision. Kommo provides tools to identify and nurture the 20% of your customers that drive 80% of your sales. Interact with chatbots, send email campaigns and win more customers with this messenger-based sales solution for SMBs.

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Uberflip logo

Content marketing automation software

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Aggregate all your content so you can create, manage and optimize tailored content experiences for every stage of the buyer journey

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Ortto logo

Build journeys that drive revenue.

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Your customer data, marketing automation & analytics, together.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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Dealfront logo

Generate B2B sales leads from website visitors

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Dealfront, (formerly Echobot & Leadfeeder), identifies website visitors from Google Analytics data as prospects or customers, tracks their behavior, and automatically sends leads to CRM systems

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Sopro logo
Category Leaders

B2B Lead Generation - Flood Your Inbox With Qualified Leads

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Sopro’s ABM service targets high-value accounts with precision. Expert teams build hyper-focused lists, craft multi-channel outreach, manage compliance and buyer signals, then send qualified leads straight to your CRM.

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Turtl logo

Create, personalize & optimize content that drives revenue.

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Turtl is the first Revenue Content™ Platform used by B2B marketers to unlock revenue success. With deep reader analytics, personalization at scale, and seamless CRM integrations, Turtl helps you prove the ROI of your content.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

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ActiveDEMAND Account Based Marketing software includes features like behavioral segmentation, predictive personalization, retargeting, lead scoring and more.

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User.com logo

The engine of growth. An all in one solution for user data.

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User.com is marketing automation platform aimed at boosting engagement and improving conversion by using a single data source for your customers, reaching them through a wide range of communication channels: email, live chat, chatbot, push notifications, and many more; all available in one place.

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Clientify logo

All-in-one Communication, Sales, and Marketing platform.

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Clientify is a CRM and digital marketing platform that helps companies manage contacts, automate sales and campaigns, and improve customer relationships. It is designed to optimize business processes and increase the productivity of the sales, marketing and comunication teams.

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Slintel logo
Category Leaders

Slintel is a Sales Intelligence and Enablement tool.

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Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market.

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Salespanel logo

Identify, track, and qualify leads.

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Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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Visual Visitor logo

Lead generation and anonymous visitor identification tool

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We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!

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B2B Intent logo

Align sales and marketing on the accounts that matter.

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B2B Intent uses AI to interpret software buyer behavior and predict which companies have the highest intent to purchase software in your categories on Capterra, SoftwareAdvice, and Getapp. Now, you can reduce acquisition and retention costs by aligning sales and marketing on the accounts that matter

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Personyze logo

Deliver AI-driven recommendations & website personalization

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Personyze offers a complete website personalization solution with behavioral targeting, email personalization, recommendations engine, and marketing automation functionality. This one toolset includes everything you need to provide relevant and engaging experiences at every digital touch-point.

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BAZO logo

Marketing Automation, Lead Management, Sales Forecasting

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BAZO will show you which companies visit your website and suggest the ones you should contact. The app will collect contact details and the full history of your new lead's visit. The LinkedIn plug-in will allow you to build relationships with potential customers.

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Demandbase One logo

Demandbase One™ | Go-to-Market Platform

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The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

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