Shopify Pricing Plan & Cost Guide

Shopify

Everything you need to sell anywhere. Trusted by 160k stores

4.5/5 (3,522 reviews)

Shopify Pricing

Starting from: $29.00/month

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

BASIC SHOPIFY: $29 per month
Online rate: 2.9% + 30¢
In person rate: 2.7% + 0¢

SHOPIFY: $79 per month
Online rate: 2.6% + 30¢
In person rate: 2.5% + 0¢

ADVANCED SHOPIFY: $299 per month
Online rate: 2.4% + 30¢
In person rate: 2.4% + 0¢

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WorkMax FORMS

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Pricing model: Subscription

Shopify Pricing Reviews

Pros
  • I like that the software allows me to make a beautiful store for my art work. I prefer this product over others because it has a cleaner interface and allows me to update it frequently.Jenna M.Read the full review
  • Shopify is a fantastic platform to use for small business owners. Even a starter e-commerce business has a good chance of making a lot of money just by being a part of the global Shopify community.Cindy C.Read the full review
  • It accepts a good number of popular payment gateways that can be used around the globe. Additional apps that ease the process of selling products and advertisement.Aanu B.Read the full review
Cons
  • The premium charges are a slight turnoff due to the monthly charges. Smaller stores will have to look over their shoulders to make sure that they make enough to cover the monthly Shopify charges.Ebony T.Read the full review
  • Shopify is paid and when it updates itself it gives some sort of errors in the online store and finding the error is a difficult task.Verified ReviewerRead the full review
  • Customer service was terrible, they offered a CSV upload which was useless to me, or offered to uplaod my items for me, and charge me a crazy amount of money for the service.Verified ReviewerRead the full review
97%
recommended this to a friend or a colleague

25 reviewers had the following to say about Shopify's pricing:

Anonymous

Cheap and practical to get started

Used daily for 1-2 years
Reviewed 2019-09-24
Review Source: Capterra

Great if you need to get a solution up quickly and run a basic operation cheaply. Enterprise options are disproportionately expensive for the features they add.

Pros
Straightforward to get an e-commerce site up and running with minimal fuss and coding. Very reasonable pricing model. Easy for non-technical people to maintain.

Cons
Restrictive features for anything but the most basic/common operations. Many frequently desired features are obtained via community add-ons rather than Shopify directly. Costs for add-ons can quickly add-up.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Jerry Dearden

Shopify Review

Used daily for 1-2 years
Reviewed 2019-03-06
Review Source: Capterra

I complain about the price, but it's worth every penny!

Pros
By far the best tool for any e-commerce brand! By far has the best looking sites!

Cons
Price. If it were cheaper that would be nice :)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Bridget Bredenkamp

Easy to use and fully functional

Used occasionally for less than 6 months
Reviewed 2020-09-24
Review Source: Capterra

Everything works as expected, the price was a bit high.

Pros
I liked this software because it was easy to use and fully functional for creating an online e-commerce store.

Cons
I think there are cheaper options for creating an online e-commerce store. Some of the options don't seem available.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 6/10

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Arran Ikaria

Reviewing Shopify

Used occasionally for 1-2 years
Reviewed 2020-04-10
Review Source: Capterra

Over all i found Shopify Great for any E Commerce business

Pros
Step by step guides are great and easy to use platform, found it great to upload images and to showcase onto Facebook.

Cons
The Price,you maybe spending more then possibly needed on the platform that you can get for a cheaper price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Daniel Kopas

I ALWAYS Recommend Shopify

Used weekly for 1-2 years
Reviewed 2018-12-10
Review Source: Capterra

Besides the costly themes, this is the only site that you should use to sell anything. I've tried a bunch of the other sites, and this one is way worth the few extra dollars a month. If you can afford the upfront cost, it will be worth it in the end.

Pros
- It is SO so easy to use. Everything you need is right there in your face in their very user-friendly UX. Definitely, don't need to have any kind of coding experience to use Shopify - Easy integrations with dropshippers - Compared to other online selling platforms, the price is cheap considering its functionality for the cost - Easy access to customizable themes

Cons
- Costly themes if you want to make your site a little fancier.. but, it can pay for itself quickly. Just a high upfront cost.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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angela mcqueen

It's awesome

Reviewed 2016-10-02
Review Source: Capterra

I had a great experience. It's very affordable and the prices are low it's easy to use. I would recommend.

Pros
Easy to use

Cons
Nothing

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Pietro Boccaletto

Your Online store, few clicks away.

Used monthly for less than 6 months
Reviewed 2019-09-12
Review Source: Capterra

I developed websites using Shopify for a few clients. I think it was fun and painless.

Pros
Shopify is a fully customizable, easy to deploy and functional online shop. Thanks to the vast selection of tools and themes, is possible to put online your online shop in a few minutes.

Cons
The software is a bit pricy, but they offer plans of abonnement. Longer the plan cheaper the price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Ryan Robbins

Easy to make changes in store!

Used daily for less than 6 months
Reviewed 2018-12-21
Review Source: Capterra

Pros
I love Shopify because I don't need to be a developer to change my store. I used other software in the past and with Shopify, I created the whole store myself! All the features I need, Shopify has. It also has apps for more complex stuff I need to make my business efficient!

Cons
More expensive than a few other cheaper ecommerce platforms but this is the most comprehensive platform and totally worth the cost!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Pedro García de Juan

Excellent eCommerce platform from MVP to full scale

Used daily for 2+ years
Reviewed 2018-03-13
Review Source: Capterra

Quick and cheap setup

Pros
Really easy to setup without any technical knowledge and very cheap options. I find it ideal for startups beginning their journey and business that want to go online with very low investment needed. It has also a wide ecosystem of plugins that you and add for the non out of the box functionalities, a lot of them for free and really easy to install and configure. Also one thing to remark is that you don't need to worry about hosting or capability as you scale the business as they take care of all of that + CDN for best perfomance. Also it has a more professional suite just in case you need more support.

Cons
The 2 most deceiving facts about Shopify for me is when you go international as it does not support multicurrency or different stores by country sharing stock (you need to create a different shopify for all of them)., that sometimes impact conversion as even if you are capable of doing some tweaks to show different currencies you can only transact in on, same happening with the localization of the site, which is not good for SEO purposes. the second thing is the fact that you cannot customize the checkout funnel, that provides the system to be more stable btu does not allow you to do A/B testing and improve conversion on checkout.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Maksim Artemenko

One of the best!

Used daily for 6-12 months
Reviewed 2019-10-04
Review Source: Capterra

This is a better and faster alternative to building a website from scratch. It gives you the power to get your store up and running within a few hours.

Pros
I really liked how easy it is to setup my online store using this software. This is very easy to use and understand if you're a new user.

Cons
Would've liked more customization, and better options for the cheaper plan. Also feel like the price could be better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Adrian Mudry

Great for lifestyle entrepreneurs

Used daily for 1-2 years
Reviewed 2019-03-15
Review Source: Capterra

Pros
this software has amazing features and it's really easy to wrap your head around

Cons
I think the price is quite high in terms of per month. would be better if it was cheaper

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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aaron deleon

Not bad

Used occasionally for 6-12 months
Reviewed 2018-10-05
Review Source: Capterra

Pros
Easy to use and very convenient at times

Cons
Cost could be cheaper but overall a great software

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Very pleasant.

Used daily for 6-12 months
Reviewed 2018-06-19
Review Source: Capterra

Pros
The customization options available are absolutely fantastic. You are truly able to make your site look professional with all the bells and whistles of an expensive custom site.

Cons
The month to month price of maintaining a Shopify site is a little high and definitely could/should be made slightly more affordable.

Rating breakdown

Ease of use
Features

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Rachelle Stetler

Great product, needs improvements

Used daily for 6-12 months
Reviewed 2017-07-14
Review Source: Software Advice

Pros
Affordable, and easy to use. Beautiful page setups and wonderful access to customer service networks.

Cons
Need more access to product reports. Ie. Product count and product value. There is no info for this without paying crazy prices.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Kamil Lenart

Easy and quick online business

Used weekly for 1-2 years
Reviewed 2018-12-27
Review Source: GetApp

Pros
Shopify is great solution for online shops. Users can easily sell and buy products, compare prices and have access to tons of plugins (they are very helpful).

Cons
I do not see any cons of shopify, maybe someone will say "price" but common :) you got a tons of stuff really cheaply.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Erwin Yi

Templated eCommerce

Used daily for 1-2 years
Reviewed 2019-01-17
Review Source: Capterra

Pros
Simple enough to create a store, and start selling your product. Nice templates are available for someone to use to create a simple store. More sophisticated ones, ones that are prettier will cost you, but I find the price of those templates to be reasonable.

Cons
If start wanting to customize certain stuff, it will take a certain level of coding, but you should realize that going into Shopify, the whole concept is to make a nice looking eCommerce site for cheap and with relative ease.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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marie wilson

Easy to use, but a bit expensive.

Used daily for less than 6 months
Reviewed 2018-12-15
Review Source: GetApp

Pros
1.- easy to use. The installation of shopify is very easy to do and in a few hours you have an excellent sales platform ready to use, you can also customize almost all aspects of your new virtual store, since it has hundreds of templates and you can also edit the code of these if you need it. 2.- It has app for android and ios so you can manage your shopify teinda from the comfort of your mobile. 3.- customer service is very good, respond quickly and effectively all the doubts you may have.

Cons
1.- It's a bit expensive. So if you have a small store maybe you should look for another cheaper option. In addition to the price of the plan you must pay the sales commission, which will depend on the plan you have chosen, but the cheaper your plan the higher the commission you will pay.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Berkay Manioglu

Create your e commerce website in minutes

Used daily for 2+ years
Reviewed 2019-10-09
Review Source: Capterra

Shopify helps you create your website in minıutes even if you have no knowledge about softwares.

Pros
Shopify does not require any software knowledge. You can easily upload your product, edit its pictures and sell to the customers easily

Cons
The cost of shopify is top much for start ups. It should be 50% less than current prices. Some other applications have same features with low price

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Easy for beginners to jump in.

Used daily for less than 6 months
Reviewed 2018-03-16
Review Source: Capterra

Pros
Their shipping system and calculating cheapest costs for items you're selling has great pricing and is user friendly.

Cons
Order management has been tough at times with the amount of extra columns we need added to our export CSV (to digest into our internal admin system).

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Dana Tisdel

Great Product for E-Commerce

Used daily for 6-12 months
Reviewed 2017-08-31
Review Source: GetApp

Shopify is a great product to start or run an e-commerce store online. It's fairly easy to use. You can literally have a store up and running in 20 mins.

Pros
Ease of use Price Value

Cons
Have to pay extra for apps

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Teara McGinn

They think of just about everything

Used daily for 2+ years
Reviewed 2018-08-10
Review Source: Capterra

Great! I'll never recommend a different eComm platform.

Pros
It seems like they've thought of everything. As a developer, I've set up eCommerce sites using Wordpress/WooCommerce, Wix, Volusion, and Shopify. Shopify has them all beat hands down ... price is great, setup is easy, plenty of styles to choose from, cazillions of apps, reasonable monthly price. Some other ecommerce sites are a bit cheaper but the functionality or ease of use just isn't there.

Cons
I have worked with Shopify sites for several years and I feel like the Shopify Basic plan is getting more basic. It seems like many new features that get developed require one of the higher plans ... which is understandable but also unfortunate; considering the start-up nature of many Shopify businesses. I think it'd be cool if the more expensive plans where cheaper for a 6 month period while the store (hopefully) gets up and running.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Udit Agarwal

Perfect Package for a Ecom business

Used daily for less than 6 months
Reviewed 2019-08-12
Review Source: Capterra

This is a all on one package, specially for a startup or a low to medium volume ecom business

Pros
The pricing is good, and enables new startups to start at a competitive price. Also its easy to use and setup.

Cons
The language it uses is its own, and we need to find the expert of its liquid language.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

First choice product to use when starting an online business

Used daily for 2+ years
Reviewed 2019-10-11
Review Source: Capterra

Overall, I believe Shopify was a the best and easy way to open an online store, however as business is growing it's not that powerful.

Pros
- easy to use and set up; - cheap, nice and clean templates to use; - easy to understand and track your sales; - lots of apps to install to increase the sales;

Cons
- the cost increases as you need to install lots of apps and adds-on to actually make your business profitable so it becomes expensive in the end; - the basic tools/templates are mainly for presentation purposes and can't actually help your business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Alex Tolley

Why Shopify beats it's competitors

Used daily for 2+ years
Reviewed 2020-09-27
Review Source: Capterra

Overall experience with Shopify was extremely satisfactory. I have been happy with the product since day one but have only had quarrels with the pricing

Pros
The ease of set up, use and management of a store. Order processing is also extremely easy to use and applications available to fully automate sales and delivery

Cons
The pricing is a bit too high for the software. If the pricing structure was a bit cheaper lots more companies would use Shopify as a selling platform instead of having separate payment providers, web hoster etc

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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awogor matthew

Shopify is the best e-commerce store of all the time. It eased my web design challenges for clients

Used occasionally for 1-2 years
Reviewed 2018-07-23
Review Source: Capterra

Pros
Shopify has an already built e-Commerce functionalities which make it more popular for sales of goods and services and products.

Cons
Too Expensive for starters. They offer good value to charge even more, but as a starter, the price to purchase their plan is quite too expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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