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Google Analytics 360 Logo

Enterprise-class web analytics

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Google Analytics 360 - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Google Analytics 360 overview

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Based on 8086 verified user reviews

What is Google Analytics 360?

Google Analytics 360 is a web analytics solution with key features that include reporting and analytics, performance metrics, data visualization, user interaction tracking, conversion tracking, data import/export, and more.

Who uses Google Analytics 360?

Reviews for Google Analytics 360 come from a wide variety of industries, including Marketing and Advertising (14% of reviewers), Information Technology and Services (8%), and Computer Software (8%). The most frequent use case for Google Analytics 360 cited by reviewers is web analytics (61% of reviewers).

What do users say about Google Analytics 360 pricing?

Most reviewers indicate that Google Analytics 360 delivers strong value for money, especially due to its robust free version and advanced paid features. However, some users report that the premium cost is prohibitive for small businesses and startups.

What are the most popular integrations for Google Analytics 360?

The Google Analytics 360 integrations most frequently cited by reviewers are: Google Ads (a campaign management product rated 4.8 out of 5 for its integration with Google Analytics 360), WordPress (a website builder product, 4.8), and Google Search Console (a SEO product, 4.8).

Starting price

Alternatives

with better value for money


Pros & Cons

Insights

Connectivity

Monitoring

Complexity

Menus

Reliability

Google Analytics 360’s user interface

Ease of use rating:

Google Analytics 360 pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(23)
3-4(2,209)
5(5,854)

What do users say about Google Analytics 360?

Users say Google Analytics 360 offers robust data analysis, detailed website tracking, and valuable insights into visitor behavior, traffic sources, and marketing performance. They appreciate its integration with other Google tools, customizable reports, and ability to optimize campaigns and business strategies based on real-time and historical data. They find it useful for monitoring conversions, user journeys, and SEO effectiveness.

Reviewers indicate the platform is generally user-friendly but note a steep learning curve for advanced features and segmentation. Some mention high pricing for the premium version and challenges for beginners, while most value the free tier for small businesses and basic analytics needs.

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Who uses Google Analytics 360?

Based on 8,086 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Information Technology and Services
Computer Software
Internet
Others

Use cases

Web Analytics
Data Analysis
Dashboard
Reporting
Marketing Analytics

Google Analytics 360's key features

GetApp's analysis of 612 verified user reviews collected between July 2021 and December 2024 identifies Google Analytics 360's most critical features and summarizes user sentiment about those features.

Reporting/Analytics

Reviewers appreciate Google Analytics 360's robust reporting and analytics capabilities. They highlight the ability to track key performance indicators, user behavior, and marketing campaign effectiveness. Users report that the platform provides real-time updates, customizable reports, and integration with other tools like BigQuery and Salesforce. They find it valuable for making data-driven decisions, optimizing strategies, and improving communication and productivity. However, some users mention the overwhelming amount of data and the complexity of understanding it. Of the 198 Google Analytics 360 users who gave detailed accounts of their use of Reporting/Analytics, 98% rated this feature as important or highly important.

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“Through reporting and analytics, we are able to track key performance indicators. This has a great impact on our digital performance. We can now identify areas that we need to improve and measure the effectiveness of our campaign initiatives. ”
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Prince C.

Marketing Specialist

“The reporting and analytics is updated in real time and supports many custom settings that make the collection, navigation, and reporting of data very simple”
MR

Maggie R.

Content Manager


Performance metrics

Users report that Google Analytics 360 provides comprehensive performance metrics essential for evaluating website and marketing effectiveness. They appreciate the detailed insights into traffic, conversions, engagement, and revenue. Reviewers indicate that the metrics help refine marketing strategies, track goals, and make data-driven decisions. They find the integration with Google Search Console and other Google products enhances the analysis. Some users mention the need for simplified versions of these metrics for better client understanding. Of the 110 Google Analytics 360 users who gave detailed accounts of their use of Performance Metrics, 96% rated this feature as important or highly important.

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“Google Analytics gives us key performance metrics for our website. It helps us see top performing web pages and sources, which in term help me refine our marketing strategy and spend.”
NG

Natalie G.

Senior Marketing Manager

“Performance metrics in Google Analytics provide quantitative measurements and analysis of key indicators, such as traffic, conversions, engagement, and revenue, to evaluate the effectiveness and success of your website or marketing efforts.”
CB

Chandradhwaj B.

Fund manager


Data visualization

Reviewers highlight Google Analytics 360's data visualization capabilities for transforming complex data into intuitive visuals like charts and graphs. They find it helpful for understanding trends, patterns, and user behavior. Users appreciate the customizable dashboards and the ability to create interactive reports. They say this capability facilitates better decision-making and enhances presentations. Some users mention that while the visualizations are beneficial, they still prefer detailed numerical data for in-depth analysis. Of the 267 Google Analytics 360 users who gave detailed accounts of their use of Data Visualization, 96% rated this feature as important or highly important.

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“For me, it's a nice visual to have, but it's really not that important to me to have the data visualization. Google Analytics also provides the literal actual numbers, and that's what I'm looking for, I like the detailed, itemized numbers of clicks, pages, people visiting, and unique visitors on my clients websites. I do however, use the data visualization in my reports to show my clients what their traffic progress is to help simplify it for my clients. ”
SP

Suzan P.

Business Development Manager

“Users can configure visualization tools to generate automatic dashboards that track and visually interpret company performance across key performance indicators.”
GM

Gladys M.

Self Employed


User interaction tracking

Users report that Google Analytics 360's user interaction tracking provides deep insights into user behavior on websites. They appreciate the ability to track clicks, scrolls, navigation paths, and conversion points. Reviewers indicate that this helps identify friction points, improve user experience, and optimize site performance. They find the integration with Google Search Console valuable for tracking organic traffic. Some users mention limitations in detailed individual user tracking and the basic interface. Of the 126 Google Analytics 360 users who gave detailed accounts of their use of User Interaction Tracking, 94% rated this feature as important or highly important.

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“High depth on this front as well. One can trace down traffic sources, map visitor segments' journey, know bounce rate and average page on time (retention). When integrated with google search console, it is possible to locate the specific keywords for organic traffic as well (integration is easy and well recommended especially if its a company website)”
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Haresh K.

Partner

“Clicks, scrolls, and navigation are essential to understand how users interact with our site and applications. This helps identify friction points, improve user experience, increase customer satisfaction, and improve conversion rates.”
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AATTAF S.

Account Manager


Conversion tracking

Reviewers appreciate Google Analytics 360's conversion tracking for measuring marketing campaign effectiveness and ROI. They highlight the ability to track specific actions, assign value, and optimize efforts based on insights. Users report that it helps understand user behavior, campaign performance, and make data-driven decisions. They find the capability essential for e-commerce and marketing strategies. Some users mention challenges with setup and potential issues with double counting if not configured correctly. Of the 135 Google Analytics 360 users who gave detailed accounts of their use of Conversion Tracking, 89% rated this feature as important or highly important.

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“This tells us about the actions taken by website users. Analyzing the conversion helps us to understand whether the visitors are engaging thorough our marketing strategies, it also helps us to understand campaign performance.”
SS

Shikha S.

SEO Executive

“Conversion Tracking allows us to make sure we're reaching the right people with our marketing efforts, and let's us track specific actions on the site and assign value to those actions.”
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Katie W.

Digital Marketing Manager


Data import/export

Users report that Google Analytics 360's data import/export feature allows seamless integration of external data for comprehensive analysis. They appreciate the ability to import data from various sources like Google Ads and export data in multiple formats such as CSV and Google Sheets. Reviewers indicate that this enhances data integration, facilitates detailed analysis, and supports decision-making. They find it useful for combining offline and online data, although some mention the complexity of the setup process. Of the 142 Google Analytics 360 users who gave detailed accounts of their use of Data Import/Export, 85% rated this feature as important or highly important.

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“Importing or exporting data is possible and in multiple formats: pdf, connection to a google sheet or csv. Also is possible to schedule the sending of an email with these data in, or to share via link the info seen in our dashboard.”
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Monica M.

Dott.ssa

“The most important thing for a company is to save all the data receiving from their online platforms. Import/Export feature of Google Analytics gives you am opportunity to export all the data as well as import required data.”
CL

Chhagan L.

Founder


All Google Analytics 360 features

Features rating:

Pageview Tracking
Multiple data sources
Machine learning
Intelligent search
Campaign management
Augmented analytics
A/B testing
Customizable reports
Usage tracking/analytics
Website analytics
Reporting & statistics
Real-Time data
Data aggregation
Campaign tracking
Dashboard
Data management
Product data management
Activity dashboard
Search/Filter
Data capture and transfer
Real-Time reporting
Dashboard creation
Time on site tracking
Access controls/permissions
Interactive reports
Customizable dashboard
Keyword tracking
KPI monitoring
Customer segmentation
Data connectors
Data discovery
Behavior tracking
Referral tracking
Single page view
Site Search Tracking
API
Ad hoc reporting
Customer journey mapping
Alerts/Notifications
Funnel analysis
Third-Party integrations
Marketing reports
Visualization
Collaboration tools
Widgets
Customer database
Forecasting
Data integration
Recommendations
Charting
Tagging
Real-Time monitoring
Real-Time analytics
Analytics
User management
Indexing
Multi-Channel data collection
Monitoring

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Google Analytics 360 pricing

Starting from

Free

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Google Analytics 360 price and value

Value for money rating:

Of 214 reviews that provide robust commentary on Google Analytics 360's price and value, 77% mention it in a positive light.

Most reviewers indicate that Google Analytics 360 offers significant value for money, especially with its comprehensive data analysis, user-friendly interface, and integration with other Google Marketing Platform tools. They appreciate the availability of a free version that provides robust functionalities, which is sufficient for many small to medium-sized businesses. Users find that the free version helps them track website performance, understand user behavior, and optimize marketing efforts without any cost. They also highlight the advanced features and customization options available in the paid version, which justify the investment for larger enterprises with more complex needs.

However, some users report that the cost of Google Analytics 360 can be prohibitive, particularly for small businesses and startups. They mention that the premium version is significantly more expensive than the free version, making it less accessible for those with limited budgets. Some reviewers also note the complexity of implementation and the steep learning curve associated with the advanced features, which can add to the overall cost. Additionally, there are concerns about data sampling in the free version and privacy issues related to data sharing with Google.

, and

To see what individual users think of Google Analytics 360's cost and value, check out the review excerpts below.

“For the average business owner/manager, the free version of Analytics can offer significant help in shaping the way you handle online presence, marketing and advertising. ”
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Nathan S.

Clinic Director

“Google Analytics is maybe the most popular web investigation item and, as a free item, it has enormous reception. Despite the fact that it misses the mark on big business level elements contrasted with its rivals in the space, the send off of the paid Google Analytics Premium version appears prone to close the hole.”
rm

raz m.

onwer

“Having so many features in the software helps the organizations to evolve their business, but for low scale business, where the budget is a constraint, this software can't work for them, with advanced features, as for having advanced features, the software actually cost around $15000 which is a pretty high price for the beginners.”
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Indrajeet N.

Owner

Google Analytics 360 integrations (1,513)

Integrations rated by users

We looked at 8,086 user reviews to identify which products are mentioned as Google Analytics 360 integrations and how users feel about them.

Google Ads logo
Google Ads

Integration rating: 4.8 (111)

It pays in driving growth and revenue for our startup,it deserves a top rating. Its ability to deliver measurable results, scalability, and cost-effectiveness align perfectly with our needs as a startup looking to maximize ROI.

Integration with Google Ads is essential for businesses aiming to enhance their digital marketing efforts, offering comprehensive campaign performance analysis, improved ROI measurement, and advanced audience insights.

This confirms website traffic that came in from a paid advertising channel. This means that we have to continually optimize the page based on our bounce rate, user path, conversion rate, conversion value and more.

This integration is important because it allows me to fully track metrics such as click-through rate (CTR) and generate detailed consumer behavior heatmaps on my Google Ads through Google Analytics 360.

The integration of Google Analytics 360 with Google Ads is very important as it makes it easy to analyze the marketing data about the marketing activities carried out via Google Ads.

To get data from Google Ads to Google Analytics and vice versa so we have more data for analyses or Google Ads algoritm can optimise campaigns for Google Analytics goals.

This is important if you are focusing on selling a product or generating income. Analytics works well to see which ads generate clicks to your target audience.

Since we use Google Ads for marketing, this integration makes it easy to analyze our marketing data from our marketing activities in Google Ads.

Very critical to create and export audiences based on their behavioural and user data for marketing campaigns. It's a huge cost and time saver.

Since we use Google Ads for marketing, this integration makes it easy to run marketing analytics by simplifying marketing data onboarding.

I determine which ads garner the most interest, and compare results of changes made with past Data to determine which ads work best.

A key tool for always on marketing efforts and often a large part of our digital media spend requires a clean clear data set.

It gives more data so that my ads can be more effective at finding the right potential customers to target

Critical to track but sometimes the results are different in both tools, due to different methodologies.

Avoid making costly mistakes both with time and money. Avoid making Google mad at me or my clients.

It is essential as I have mentioned to integrate GTM, Google Ads and Campaign URL Builder, etc.

for those who make advertisements in internet these 2 products are the most in formative tools.

When we pay for ads, its important to track everything and know if our strategy are going good.

It attributes leads that interacted with Google ads but did not convert on the spot.

To find out more about the course and how to apply for the job or the best benefits

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AATTAF S.

Account Manager

1/20
WordPress logo
WordPress

Integration rating: 4.8 (79)

Track what is going on and making informed decisions that makes me look really good and helps my clients make more money and save time, too.

Google Analytics is at its most useful when measuring clicks on your site: where and when they were, by whom, etc.

Since our blogs are on WordPress server, to analyse the user data this integration become quite important.

It is essential for websites and can be integrated seamlessly with WordPress through plugins or by coding.

Provides an excellent overview of all the traffic dic the site gets and user behaviour metrics.

tO TRACK MY WEBSITE TRAFFIC AND GIVE A SUBSTANTIAL AND INSIGHT IN MANAGING MY WEBSITE

This allows us to customize our site based off the data we got from Google Analyst's

Wordpress has been an amazing place to create the website that fits your brand.

RF

Robert F.

Free Lancer

1/8

Integration rating: 4.8 (70)

We use this to bounce off keywords, page indexing and other relevant information to get a Holistic view of the clients current situation.

GSC integration helps us identify keywords, monitor clicks, and uncover opportunities to improve our website's search engine visibility.

Search data is essential to the conversion funnel and the data integration here is "in house" and best in class.

These two go hand in hand and are critical when you want to improve your website traffic.

I wish it were easier to see Google Search Console data from within Google Analytics.

Shows me a lot of things I can use to work with whenever I need new blog topics

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Dallas S.

Marketing Agency Partner

1/6

Integration rating: 4.8 (5)

Google Sheets has a native add on tool that allows for scheduling of data pulls and automation of reporting. It saves us countless hours in reporting each month.

Integrating Google Analytics to Google Sheets allows more robust data analysis and insights.

AC

Abby C.

Digital Marketing Manager

1/2
Wix logo
Wix

Integration rating: 5.0 (5)

To ensure that we are tracking the relevant data we need to be performing at a continuous high level.

This integration is really critical and important. If not it would be impossible.

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Dallas S.

Marketing Agency Partner

1/2
Shopify logo
Shopify

Integration rating: 4.9 (9)

to show me the sources of the traffic and which product did the customer like or interest

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Anonymous R.

Team Leader

Integration rating: 5.0 (2)

Because it is where I can find many of the tools I need for business all in one place.

jg

jerome g.

owner

WooCommerce logo
WooCommerce

Integration rating: 5.0 (1)

to show me the sources of the traffic and which product did the customer like or interest

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Anonymous R.

Team Leader

Squarespace logo
Squarespace

Integration rating: 5.0 (1)

Squarespace is my web host, and I use Google Analytics to track my audience and interactions.

ZZ

Zel Z.

Freelance Writer & Influencer

Gmail logo
Gmail

Integration rating: 4.0 (1)

Google Analytics 360 customer support

What do users say about Google Analytics 360 customer support?

Customer support rating:

We analyzed 185 verified user reviews to identify positive and negative aspects of Google Analytics 360 customer support.

Widespread user sentiment highlights that customer support is prompt and helps resolve issues quickly when contacted.

Multiple users appreciate the availability of chat support and the ease of scheduling meetings with Analytics professionals.

A fair number of users find the online help menus and guides useful for troubleshooting and learning the platform.

Certain users report that customer support is difficult to reach, with slow responses and limited direct contact options.

Support options

Email/help desk
Knowledge base
Chat
Faqs/forum

Training options

Documentation
Videos
Webinars

To see what individual users say about Google Analytics 360's customer support, check out the review snippets below.

“It is the best digital analytics tool, considering not only the supports, customer support, intuitive usability, adaptability to projects; It is for the generation of value for my work, and for my clients.”

IB

Iván B.

Gerente de Marketing Digital

“I also like the customer service aspect - if I have an issue, I can access the chat function (something I actively look for when utilizing a product or service) and if we cannot find the problem today, scheduling a meeting with an Analytics pro is easy and free.”

CG

Caroline G.

Marketing Associate

“They don't have the best customer service and it takes a while for them to respond or get someone with the knowledge and ability to help you for more complex issues.”

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Vincent L.

Corrosion and Materials Engineer

Google Analytics 360 FAQs

Q. What type of pricing plans does Google Analytics 360 offer?

Google Analytics 360 has the following pricing plans:
Pricing model: Free

These products have better value for money


Q. What is Google Analytics 360 used for?

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.


Q. What are the benefits of using Google Analytics 360?

  • Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

  • Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

  • Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

  • Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

  • View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

  • Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.


  • Q. Who are the typical users of Google Analytics 360?

    Google Analytics 360 has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does Google Analytics 360 support?

    Google Analytics 360 supports the following languages:
    Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian


    Q. Does Google Analytics 360 support mobile devices?

    Google Analytics 360 supports the following devices:
    Android


    Q. Does Google Analytics 360 offer an API?

    Yes, Google Analytics 360 has an API available for use.


    Q. What other apps does Google Analytics 360 integrate with?

    Google Analytics 360 integrates with the following applications:
    WordPress, Google Search Console, Google Ads, Shopify


    Q. What level of support does Google Analytics 360 offer?

    Google Analytics 360 offers the following support options:
    Email/Help Desk, Knowledge Base, Chat, FAQs/Forum

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