Heap Features

Heap

Digital Insights Platform

4.52/5 (29 reviews)

Competitor Feature Comparison

Activity Dashboard
Activity Tracking
Ad hoc Reporting
Alerts/Notifications
Behavior Tracking
Behavioral Analytics
Campaign Management
Campaign Tracking
Channel Attribution
Chat/Messaging
Communication Management
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Journey Mapping
Customer Segmentation
Customizable Dashboard
Customizable Questions
Dashboard
Data Connectors
Data Import/Export
Data Visualization
Engagement Tracking
Event Tracking
Event Triggered Actions
Feedback Management
For Sales Teams/Organizations
For Websites
Goal Setting / Tracking
Heatmaps
Key Performance Indicators
Keyword Tracking
Marketing Reports
Monitoring
Multiple Site Management
Pageview Tracking
Performance Metrics
Predictive Analytics
Product Data Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real-time Updates
Referral Tracking
Reporting & Statistics
Reporting/Analytics
Sales Reports
Search/Filter
Site Search Tracking
Social Media Monitoring
Survey/Poll Management
Surveys & Feedback
Third Party Integrations
Time on Site Tracking
Trend / Problem Indicators
Trend Analysis
User Interaction Tracking
User Journeys
User Research Analysis
Visitor Tracking
Visual Analytics
Website Analytics
Learn moreCompare App
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Alerts/Notifications
Behavior Tracking
Behavioral Analytics
Campaign Management
Campaign Tracking
Channel Attribution
Chat/Messaging
Communication Management
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Journey Mapping
Customer Segmentation
Customizable Dashboard
Customizable Questions
Dashboard
Data Connectors
Data Import/Export
Data Visualization
Engagement Tracking
Event Tracking
Event Triggered Actions
Feedback Management
For Sales Teams/Organizations
For Websites
Goal Setting / Tracking
Heatmaps
Key Performance Indicators
Keyword Tracking
Marketing Reports
Monitoring
Multiple Site Management
Pageview Tracking
Performance Metrics
Predictive Analytics
Product Data Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real-time Updates
Referral Tracking
Reporting & Statistics
Reporting/Analytics
Sales Reports
Search/Filter
Site Search Tracking
Social Media Monitoring
Survey/Poll Management
Surveys & Feedback
Third Party Integrations
Time on Site Tracking
Trend / Problem Indicators
Trend Analysis
User Interaction Tracking
User Journeys
User Research Analysis
Visitor Tracking
Visual Analytics
Website Analytics
Visit WebsiteCompare App
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Alerts/Notifications
Behavior Tracking
Behavioral Analytics
Campaign Management
Campaign Tracking
Channel Attribution
Chat/Messaging
Communication Management
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Journey Mapping
Customer Segmentation
Customizable Dashboard
Customizable Questions
Dashboard
Data Connectors
Data Import/Export
Data Visualization
Engagement Tracking
Event Tracking
Event Triggered Actions
Feedback Management
For Sales Teams/Organizations
For Websites
Goal Setting / Tracking
Heatmaps
Key Performance Indicators
Keyword Tracking
Marketing Reports
Monitoring
Multiple Site Management
Pageview Tracking
Performance Metrics
Predictive Analytics
Product Data Management
Real Time Analytics
Real Time Data
Real Time Monitoring
Real-time Updates
Referral Tracking
Reporting & Statistics
Reporting/Analytics
Sales Reports
Search/Filter
Site Search Tracking
Social Media Monitoring
Survey/Poll Management
Surveys & Feedback
Third Party Integrations
Time on Site Tracking
Trend / Problem Indicators
Trend Analysis
User Interaction Tracking
User Journeys
User Research Analysis
Visitor Tracking
Visual Analytics
Website Analytics
Visit WebsiteCompare App

Heap Feature Reviews

25 reviewers had the following to say about Heap's features:

Anonymous
A verified reviewer

Heap has paved the way for deeper analytics.

2018-06-13

Improved how I read user behaviour across the site and gave me a better understanding of the user flow.

Pros

The super simplistic use of setting up click tracking has been tremendously helpful and provided much more meaningful analytics than GA.

Cons

Reading the data and setting up reports had a bit of a learning curve but it worked great nonetheless.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kajetan W.

A unique tool but lack of docummentation

2020-06-26

Overall it's very valuable but I'm not sure whats the current pricing but I've heard it may be overwhelming and it will take you some time to implement everything accordingly.

Pros

Heap gives you the unique opportunity to see the data and measure users' activity retroactively.

Cons

Lack of docummentation, sometimes I have trobules to understand how some things actually works and I have years of experience with other analytics tools like Google Analytics etc.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
chandan s.

Heap Unmatched Visibility for Accelerated Decision-Making

2021-06-19

Pros

Heap has powerful Insights and analytics. We can quickly analyze and starts our funnel marketing.

Cons

It had complex user interface. Exporting data take more time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Ravi R.

Super powerful analytics, with a learning curve

2018-11-20

Pros

Unlike most analytics tools that require you to know what you want to measure (and what questions to answer) before you can get any insights...Heap tracks almost everything from the start, so you can ask question later on and get smart insights returned to you.

Cons

It's built for someone who is analytical and willing to learn how to query their system.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Paulo G.

The no-brainer go-to when it comes to understanding your UX

2020-09-29

Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that.

Pros

The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform.

Cons

There should be a more powerful reporting tool, with more (and more customizable) charts.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 51-200 employees)

Super complex but powerful product analytics software

2019-04-11

Pros

I really like that you're able to import data from a million different tools and compare, contrast and run some powerful reports.

Cons

It's a little difficult to navigate and there are a ton of fields everywhere, but you'll eventually find what you're looking for. Much like any software similar to Heap, it's hard not to create it complex so I can't really dock any points for this, just something to think about.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Diego B.

Top notch Google analytics alternative

2019-05-21

Pros

Heap has been super useful in collecting more data for our marketing campaigns and optimization efforts than we originally had been getting from Google Analytics. Heap was pretty easy to setup but learning the new interface took some time.

Cons

What I liked least was some of the onboarding. I felt like it wasn't clear enough and it took a while for my site to get verified. Possibly my fault.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Shae J.

Data Analytics Solutions that Pays for Itself

2018-12-12

From the sales to the implementation process, Heap has been involved and professional. They equipped us with great implementation collateral, some of which I asked for slide desks so we could mimic for our clients!

Pros

I love the access to real-time data.

Cons

I wish that configuration required less internal dev work. That being said, we have a complex product offering, so our configuration is likely more complicated than most.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Customer Value Manager (Media Production company, 11-50 employees)
Verified Reviewer

Never loose your web analytics history

2018-08-14

Pros

If you tag other web analytics tool, your data would start at day 1.

Cons

It need basic html tagging knowledge. Sometimes it's confusing for business users. Maybe an advanced documentation or training would be nice.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Rob H.

A More Intuitive GA Alternative

2019-08-30

It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.

Pros

The feature set makes it very easy for use by a cross-section of disciplines within your organization.

Cons

It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Zach C.

Verified Reviewer

Exactly what analytics should be like!

2018-07-19

Pros

Using heap to do analytics was a dream come true - being able to look at what's gone on in the past as well as set up custom goals with such ease was a treat as well as creating custom reports perfectly

Cons

The only real problem that we had with heap was the prohibitively high price tag :( That being said at this stage you can get an upgraded plan by having the logo on your page so that's a good option for smaller businesses.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 51-200 employees)

Powerful, but limited

2019-03-20

Pros

Though I don't know much about the matter, I have had many techies tell me that Heap's method of data-capturing and use of tracking pixels is among the best.

Cons

Very limited data visualization options.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Brandon Z.

Powerful yet simple analytics

2017-04-22

Heap makes it incredibly easy to understand what's happening on your website or app: - See each visitor's session and activity - Easily create graph reports One of the awesome things is Heap tracks everything by default, so as you define actions/events later on, it will retroactively apply to all the data you've collected in the past too.

Pros

Very easy to use, but also incredibly powerful.

Cons

Sometimes putting together a specific event or report is challenging.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Graphic Design company, 1-10 employees)

Surprisingly Helpful

2018-09-25

Very pleased with what it offers me in terms of analytics.

Pros

I love how easy it is to set up and use.

Cons

I wish the had a better description / website for themselves to describe all the features. They're kind of vague about what sets them apart unless you actually get a free trial.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 11-50 employees)

Heap Review

2019-01-09

I've seen and tried different analytics tools.

Pros

This is the product you can start using right away and you don't need to invest engineer's time to support it.

Cons

Nothing. Maybe some additional options for segmentation. But this product has all the features which matter the most.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 201-500 employees)

Great tool for user tracking and data recollection

2019-09-27

If you need to do A/B tests or track and follow your website usage, this is the tool to have.

Pros

I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.

Cons

Also not the cheapest tool out there.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Heili S.

Verified Reviewer

Go-to-tool for user analytics

2018-03-16

Pros

It's quite easy to set up and integrate with your platform.

Cons

In order to see the full picture we use Grow as a complementary tool and getting the data from Heap is very expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Marek M.

Finally, I can track everything that I couldn't track before

2017-06-08

Pros

Really helpful analytics tool.

Cons

Might be a bit complicated on the beginning, but the intro tutorial is pretty nice and everything that you need to know from the beginning is included there.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Charlie C.

Ok analytics software if you have developer skills. There are easier to use tools out there

2018-11-01

The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work.

Pros

Easy to implement, compared to other solutions.

Cons

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

1/10
Source: Capterra
Helpful?   Yes   No
Read more
Francisco M.

A must/have tool to understand user behaviour

2017-12-08

Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested.

Pros

It even makes Google Analytics look average.

Cons

I assume you can't expect a tool this good to be the easiest to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Orlando O.

The best Analytics Tool for our startup!

2018-01-13

Now I really know what are my users doing on my website.

Pros

Wi do funnels, reports and watch a lot fo KPIs.

Cons

In some reports can be slow but not too much.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kevin M.

Verified Reviewer

Heap makes client analytics simple

2017-10-13

Pros

PLus, we have a shorter client onboarding as to how to use Heap than with Google Analytics

Cons

The initial tutorial on how to create actions to measure could be clearer, but it's fairly user intuitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Naomi T.

Fast implementation.

2018-01-25

Pros

It makes it easy for almost everybody at my workplace from the marketing to sales, to accounting department to be able to review data provided, even without being tech savvy.

Cons

Customer support takes too long to respond to our emails, probably due to the amount of users they have to respond to. However it will be great for us to get response from support, few hours after a mail has been sent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Veronica W.

Easy way to monitor usage behavior

2019-12-10

Pros

I love that I can set up events at any time, without engineering involvement.

Cons

It can be difficult to set up the event correctly depending on how the code was written

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 501-1000 employees)

Heap is the best tool to analyze web application users

2018-02-08

Pros

I use Heap to analyze the behavior of my web application users. It's easy to create graphs and funnels.

Cons

Not much - Heap is very intuitive and has a ton of flexibility when it comes to displaying charts and funnels.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more