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Web Analytics Software with Behavior Tracking (2026)

Last updated: April 2026

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97 software options

Google Analytics 360 logo
Category Leaders

Enterprise-class web analytics

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Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Marketing 360 logo

Marketing Platform For Small Business

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In-depth reporting you need to win
Say goodbye to overcomplicated analytics dashboards, and hello to simple and insightful reports and tools that focus on the things that impact your brand the most. Create your free account today to learn more and explore plans and pricing.

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Hotjar logo
Category Leaders

Digital experience insights for any business selling online

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Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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TWIPLA logo
Category Leaders

The All-in-One Web Analytics App. 🔓 GDPR & CCPA Ready.

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2.5M+ installs — TWIPLA is an advanced yet accessible website intelligence platform, with a suite of easy-to-use, privacy-compliant features.

Remove data privacy concerns, with cookieless tracking, and gain access to data from 100% of your website visitors (not only a small sample).

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Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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ClickCease logo

Prevent Click Fraud in Real-Time

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Prevent click fraud on your Google, Meta or Bing Ads campaigns. Stop bots and competitors from clicking on your ads automatically. We only block bad bots

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Similarweb logo

Website & app traffic data analysis

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Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

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Agile CRM logo

Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Pendo logo

Product usage & behavior data capture

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Identify invisible friction, accelerate adoption, and improve software experiences with analytics. Start collecting app and user data immediately with little to no engineering effort.

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Adobe Analytics logo
Category Leaders

Digital Analytics Software

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Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

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Germain UX logo

APM solution for identifying the root cause of bugs & issues

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germain APM is a cloud-based and on-premise solution designed to help businesses in industries including finance, healthcare, media, retail, telecommunication and others perform root cause analysis to monitor the performance of applications and servers.

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Contentsquare logo
Category Leaders

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

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ClicData logo

The Modern Data Platform made for data people.

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ClicData is a modern data platform to build your data stack or enhance your existing one with powerful, integrated tools.

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Mouseflow logo
Category Leaders

Heatmaps, Session Replay, Funnels, Form analytics and more

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Mouseflow facilitates session replay, heatmaps (click, movement, scroll, attention, and geography), funnels, form analytics, and user feedback, which helps their customers identify what happens between clicks.

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Oktopost logo

We make it measurable

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Oktopost is the only social media management platform architected for B2B. Oktopost enables marketers to manage social content at scale, amplify reach, and integrate social with a marketing and sales stack.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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Zoho SalesIQ logo

Discover the future of customer engagement

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Zoho SalesIQ is an all-in-one customer engagement, live chat, and analytics platform to unify your marketing, sales, and customer support efforts. Increase your team's productivity seamlessly using powerful automation and chatbots to collect data and respond to queries.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Microsoft Clarity logo
Category Leaders

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Dealfront logo

Generate B2B sales leads from website visitors

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Dealfront, (formerly Echobot & Leadfeeder), identifies website visitors from Google Analytics data as prospects or customers, tracks their behavior, and automatically sends leads to CRM systems

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Gain a deeper understanding on the traffic and visitors of your website, enabling you to improve and focus on key metrics that drive an increase. The dashboard gives deep insights into the workings of the website quickly, and in an easy-to-understand format.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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