Annex Cloud offered us a much more robust way of educating users about our products though Ratings & Reviews. We had previously used Magento's default functionality and found it limiting. With Annex Cloud, we were able to add user submitted photos to our reviews and ask customers if they would recommend the product to someone else, which has been impactful with building social proof on our website and improving conversion. The consumer-friendly interface and seamless integration with our website template feels and looks cohesive and has helped generate more product reviews than ever before.
Not only are we benefitting from user submitted photos in our product reviews, but also now through Visual Commerce, we've been able to integrate with Instagram for sourcing customer photos and displaying them on our website. We were previously challenged by having so much great UGC out there with no way of showcasing it on our site, which we've found to also be great for social proof and improving conversion. Additionally, it has helped us foster community with our most devoted fans and give them a chance to be featured on our website and other marketing channels.
In the beginning of our relationship there were integration related challenges that needed to be worked through, specifically for Visual Commerce to function properly. We had unique requirements for tagging UGC with items from our product catalog so that they would both appear in our gallery and on any relevant product display pages. It took some time to get it where we needed to be, but the Annex Cloud team remained committed and vigilant with their support. In the end they helped us get where we needed to be.