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Blueshift Logo

Blueshift Customer Engagement Platform

Table of Contents

Blueshift - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: September 2025

Blueshift overview

What is Blueshift?

Blueshift’s Intelligent Customer Engagement platform helps B2C marketers unify data, activate AI, and deliver personalized experiences at scale. Designed for teams overwhelmed by fragmented data and disconnected tools, Blueshift combines three powerful capabilities in one: a built-in Customer Data Platform (CDP) to unify profiles across all sources, an AI engine to predict behaviors and recommend content, and a cross-channel marketing hub to orchestrate campaigns across email, SMS, push, in-app, and web. With this unified system, marketers can increase retention, grow customer lifetime value, and drive revenue through one-to-one personalization. Blueshift’s AI-powered decisioning optimizes who to target, when to engage, and what to recommend, while prebuilt integrations make it easy to connect with existing tech stacks. Intuitive workflows empower marketers to launch sophisticated campaigns without heavy technical support, creating seamless customer journeys from data to engagement.

Key benefits of using Blueshift

Improved business value, lower total cost of ownership, and faster time-to-value, especially for advanced use cases demanded by today’s consumers.

1. Makes data accessible for effective campaigns and customer engagement.
2. In-the-moment AI-based insights & predictions for informed decision-making
3. Unified platform reduces need for multiple tools for advanced cross-channel marketing
4. Customer AI with predictive, agentic and generative AI gives Marketers the ability to scale one-to-one personalization without a Data team.

Starting price

15000 /
per year

Alternatives

with better value for money

Blueshift’s user interface

Ease of use rating:

Blueshift reviews

Overall rating

4.5

/5

6

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.83/10
Rating distribution

5

4

3

2

1

3

3

0

0

0

Blueshift's key features

Most critical features, based on insights from Blueshift users:

Drip campaigns
Customizable fields
Multi-Channel marketing
Multivariate testing
ROI tracking
Real-Time data

All Blueshift features

Features rating:

Customer segmentation
Email campaign management
Contact database
CAN-SPAM compliance
Campaign Segmentation
Engagement tracking
Segmentation
Campaign management
Event triggered actions
Third-Party integrations
Mobile optimization
Lead management
List management
Marketing automation
Notification editor
Multiple data sources
Multi-Channel attribution
Multi-Campaign
Notification scheduling
Mobile alerts
Personalization
Predictive analytics
Predictive modeling
Preview functionality
WYSIWYG editor
Workflow management
Website visitor tracking
Website personalization
Visual workflow management
Template management
Social media integration
Social marketing
SMS notifications
SMS messaging
Reporting/Analytics
Reporting & statistics
Recommendations
Real-Time reporting
Real-Time analytics
Push notifications
Product recommendations
Process/Workflow automation
A/B testing
Abandoned cart saver
Activity dashboard
Alerts/Notifications
API
App notifications
Autoresponders
Behavior tracking
Behavioral analytics
Behavioral targeting
Campaign analytics
Campaign planning
Campaign scheduling
Channel management
Contextual Targeting
Coupons
Customer journey mapping
Customer profiles
Customizable branding
Customizable ctas
Data integration
Dynamic content
Email management
Email marketing
Email templates
Experience Management
GDPR compliance
Generative ai
Geotargeting
Image library
Lead qualification
Location-Based Marketing

Blueshift alternatives

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Per year

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Blueshift pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Starter

15,000

Per year

Growth

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No pricing info

Enterprise

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No pricing info

User opinions about Blueshift price and value

Value for money rating:

Blueshift support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

24/7 (Live rep)
Phone Support
Email/Help Desk
FAQs/Forum
Knowledge Base

Training options

Live Online
In Person
Documentation
Webinars
Videos

Blueshift FAQs

Q. Who are the typical users of Blueshift?

Blueshift has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

These products have better value for money


Q. What languages does Blueshift support?

Blueshift supports the following languages:
English


Q. Does Blueshift offer an API?

Yes, Blueshift has an API available for use.


Q. What level of support does Blueshift offer?

Blueshift offers the following support options:
24/7 (Live rep), Phone Support, Email/Help Desk, FAQs/Forum, Knowledge Base

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