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Smartlook
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Qualitative analytics for websites and mobile apps
Table of Contents
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Smartlook - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: December 2025
Smartlook overview
Based on 136 verified user reviews
What is Smartlook?
Reviews for Smartlook come from a wide variety of industries, including marketing and advertising (15% of reviewers), apparel & fashion (8%), and consumer goods (7%). The most frequent use case for Smartlook cited by reviewers is heatmap analysis (76% of reviewers).
What do users say about Smartlook pricing?
Some reviewers find Smartlook’s free version valuable for startups, and they appreciate the free trial and annual discounts. Some users say paid plans offer good functionality, but reviewers indicate the free plan is limited, and some users report paid plans feel expensive.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Website Visitor Behavior
Features
Conversion Rate
Pricing
Client Support
Page Events
Smartlook’s user interface
Smartlook pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.5
Features
4.6
Ease of use
4.8
Customer support
4.5
Reviews sentiment
What do users say about Smartlook?
Reviews for Smartlook come from a wide variety of industries, including marketing and advertising (15% of reviewers), apparel & fashion (8%), and consumer goods (7%). The most frequent use case for Smartlook cited by reviewers is heatmap analysis (76% of reviewers).
Select to learn more
Who uses Smartlook?
Based on 136 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Smartlook's key features
Most critical features, based on insights from Smartlook users:
All Smartlook features
Features rating:
Smartlook awards
Smartlook alternatives
Smartlook
Starting from
55
Per month
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Hotjar
Starting from
No pricing info
Microsoft Clarity
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No pricing info
Smartlook pricing
Pricing plans
Pricing details:
Enterprise
No pricing info
Features included:
- Up to 1,000,000 Sessions/Month
- 10 Funnel Reports
- 40 Events
- Unlimited Heatmaps
- Enterprise Features
- Premium Integrations
- Product Analytics
- Data Anomaly Reporting
- Data History
- Audit Log
- Developer Toolkit
User opinions about Smartlook price and value
Value for money rating:
Of 31 reviews that provide robust commentary on Smartlook's price and value, 61% mention it in a positive light.
Some reviewers find Smartlook’s free version valuable for startups and small businesses, offering essential features and filters at no cost, with the option to upgrade as needs grow. They appreciate the free trial based on recordings and discounts for annual payments. Some users say the paid plans provide good functionality for the price. However, reviewers indicate the free plan is quite limited in data and features, which can be restrictive. Some users report that paid plans feel expensive for small businesses, and a few mention issues with VAT charges and refund policies.
, and
To see what individual users think of Smartlook's cost and value, check out the review excerpts below.
Smartlook integrations (27)
Integrations rated by users
We looked at 136 user reviews to identify which products are mentioned as Smartlook integrations and how users feel about them.
Integration rating: 5.0 (1)
Smartlook support options
Typical customers
Platforms supported
Support options
Training options
Smartlook FAQs
Smartlook has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Public Administrations, Small Business
These products have better value for money
Q. What is Smartlook used for?
Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork. With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions. Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.
Q. What are the benefits of using Smartlook?
1) UX specialists need to find out areas in your website that can be optimized to improve conversion rate of visitors.
CRO and UX specialists can use Smartlook to find friction in conversion paths by utilizing user recordings and funnels. For example by creating a funnel of a checkout process and filtering out customers that dropped off right before placing an order. Insights from these recordings provide information on what to improve on the website to increase conversion rate and UX.
Feature: Conversion funnels
2) Customer support team struggles to keep up with and verify reported issues.
Customer support representatives can take advantage of Smartlook by watching recordings of customers to validate reported issues. Thanks to user identification feature in Smartlook support reps can check what exactly was customer doing right before reporting an issue. This way they can quickly understand the problem and help the customer faster.
Feature: Always-on visitor recordings
3) IT group is on a bug hunt to find out what’s causing all those system hiccups and glitches in your application.
Quality assurance teams can use powerful Smartlook filters and find recordings with JavaScript errors. These recordings reveal bugs which users encountered without the need for complicated and lengthy bug reproduction. This saves the time of both developers and testers.
Feature: Automatic event tracking (JS errors)
Q. What languages does Smartlook support?
Smartlook supports the following languages:
English
Q. Does Smartlook support mobile devices?
Smartlook supports the following devices:
Android, iPad, iPhone
Q. Does Smartlook offer an API?
Yes, Smartlook has an API available for use.
Q. What level of support does Smartlook offer?
Smartlook offers the following support options:
Phone Support, Email/Help Desk, Chat, Knowledge Base, FAQs/Forum
