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Smartlook

Qualitative analytics for websites and mobile apps

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(16)

Smartlook Reviews

Overall rating

4.7

/5

134

Rating criteria

  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.06/10

Reviews by rating

Pros and cons

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.
VERY good segmentation and ability to isolate recordings and share recordings. Easy to set up funnel tracking with custom events/URL's etc - good visualisation and linking to falloff recordings etc.
Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.
I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.
Will pay more than you get. Data will disappear any day, Application filters don't work.
Heatmaps also does not show % clicks on map, so missing some crucial analytical data.
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134 reviews

Recommended

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John C.

Business Owner

Internet, 1-10 employees

Review source

Overall Rating

nice piece of kit

Reviewed a year ago

Transcript

John C.: Hi, my name's John. I'm a marketing director. I give Smartlook five stars. And for more reviews...

AG
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Abhishek G.

Box is Wonderful for Data Storage and Sharing

Biotechnology, 5,001-10,000 employees

Review source

Overall Rating

Smartlook gives you so much info

Reviewed a year ago

Transcript

Abhishek G.: My name is Abhishek. I'm an R&D scientist. I give Smartlook a five out of five. And for...

AR
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Verified reviewer

Apparel & Fashion, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Big brother helps you sell better

Reviewed 4 years ago

Overall very very recommended especially if you are in a debugging or Beta stage.

Pros

I LOVE this software as it has really helped us track down user issues that get reported. In the past when a customer reported a bug we would test and try and wouldn't always find the issue as it can't always be replicated. Could be the customer had an issue because of some Server load or because some process was running, we were never really sure. With Smartlook we know! We can find the customers session and find where they had trouble and watch the user experience. We can check if there were JS errors that don't normally occur for them or if there were glitches for a specific browser, all with ease.

Cons

The geolocator doesn't always match the geolocator we have on the site which means that it isn't always easy to find someones session.

Vendor response

Thank you for your review, Lukas CMO at Smartlook

PW
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Philip W.

Health, Wellness and Fitness, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Smartlook helps me look smart

Reviewed 5 years ago

Seriously this is a tool you should be using so you know how your website works for your customers, it's all about finding what works and where you may be going wrong. It's cheaper than a consultant and this online consultant works 27/7

Pros

Smartlook is easy to use it helps me see how people interact with my website so I can improve user experience. I have also been able to make contact with customers who have had difficulty placing an order so this software has helped me in more ways than one.. It can also be used a a good anti fraud deterrent also.

Cons

Price I think the price could be lowered to help the smaller business ,you know the one man band who works from home.

Vendor response

Thank you for your review!

GA
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Giovanni A.

Civil Engineering, 11-50 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I'm not with a good (or bad) experience, because Smartlook doesn't work in Wix Plataform ='(

Reviewed 6 years ago

None, yet ='(

Pros

Nothing, yet, because my website was hosted in Wix Platform, and Smartlook doesn't work in this platform. I'm anxious to Smartlook star to work in Wix Platform, for I begin to use him.

Cons

The platform should work in Wix Plataform, for I use it. Please, add this feature <3. I'm responsable, from my enterprise, to adminstrate website. And Wix Platform also have some problems with Google Analytics. Thus, I would to see Smartlook working in my website.

Vendor response

Hi Giovanni, thank you very much for your review. Lukas Mehnert CMO at Smartlook

AR
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Verified reviewer

Sports, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Agile and easy to use

Reviewed 5 months ago
Pros

Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use. In particular, I really appreciate the real-time chat that allows to improve the conversion rate for those users who are not sure to get registered on your website. great results with little effort

Cons

Not indicated for complex business that needs to go deeper into the users behavior through the funnel analysis

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Kevin S.

Computer Software, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Clever software shame about the after sales service

Reviewed 5 years ago

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business. After several emails to their support team they no longer even reply. BEWARE!

Pros

The insight to offers to client on boarding is invaluable.

Cons

If you are a European customer and don't want to be charged VAT that you cannot recover the sign up flow is very misleading. Although the VAT is offered as a credit note they refused a refund.

Vendor response

Hi Kevin, we are sorry for misunderstanding in communication with our customer care team. After checking ticket where you discussed the issue with VAT, we came to a conclusion that this problem was caused by not filling VAT ID in your order and thus VAT 20% was automatically included. In case our customers forget to add VAT ID and later on ask for a refund, it has an impact on our accounting...

AR
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Verified reviewer

Apparel & Fashion, 10,001+ employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Using this tool is a breeze, and it provides helpful suggestions

Reviewed a year ago

To learn more about how our customers use our websites, we employ Smartlook. We can track visitors' actions with the help of Smartlook in a way that we can't achieve with other analytics solutions. In other words, we now know how to improve the user experience. Smartlook helped us discover what issues our customers were having as they completed the checkout process. As a result, we saw an increase in our website's conversion rate.

Pros

When you're trying to get a better understanding of a new feature, recordings come in handy. Using Smartlook's many filtering options, we can quickly locate what we're looking for. It's also critical for future development to keep an eye on how customers go through funnels.

Cons

Some features of Smartlook irritate me, such as the inability to compare A/B test heatmaps and recordings on the same map or video. Having the ability to filter recordings and heatmaps through Google Optimize would be quite beneficial.

AR
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Verified reviewer

Real Estate, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Good price great results

Reviewed 4 years ago

I'm impressed with the platform especially all th features you get for the price. I have tried other platforms that have a portion of this feature and for the mid in beta while Smartlook has really thought out the different metrics and filters.

Pros

Its easy to use with a ton a filters to filter users by location, page details, and other website activity. Y our even able to not only filter out your companies IP address but star valued users to continuously look at hate website behavior. It's easy to share the videos and view them to notice trends or issues amongst users.

Cons

It doesn't archive the videos past a certain time frame it also isn't super easy to sort by date

Vendor response

Hi, thank you very much for your review and feedback. We will add it to our Trello feedback borad. Lukas CMO at Smartlook

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James T.

Marketing and Advertising, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Flat out love SmartLook

Reviewed 6 years ago

CRO that improved ROI by a minimum of 36%

Pros

Quick and easy setup. Get to know what you're customers are doing on your website. Track IP/location of site visitors. Tech info i.e. desktop vs mobile.

Cons

There's a minimum API support online. Would like to see better API documentation and flexibility. Also integration with other platforms such as MAS and CRMs. Would love to integrate SmartLook with Marketo, Salesforce, HubSpot, InfusionSoft and the likes.

Vendor response

Hi James, thank you very much for your review. Lukas Mehnert, CMO at Smartlook

AR
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Verified reviewer

Photography,

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Learned so much about my online website

Reviewed 5 years ago

Learning more about my website visitors, what they like, what needs to be optimized, added to, or changed on the website in order to create the best experience for the visitors

Pros

I love that I am able to go through every visitor on my website and see exactly what he or she did. This allows me not only to learn more about what the visitors like the most, but also the things which I need to fix or add. Seeing what costumers do on my website is like viewing my business from their point of view. It is amazing how much I can get out with this software

Cons

The only thing which I disliked was switching from viewing visitors to going back to the list. I feel that the process could be made a little easier if I was able to watch the visitor while also seeing the list of visitors somewhere and be able to switch between them from one same page. However, this is just a minor difficulty for me and I got pretty used to using the platform the way it is.

Vendor response

Thank you for your awesome review! Lukas Mehnert CMO at Smartlook

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Michael R.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great tool for viewing visitor actions

Reviewed 5 years ago

The main goal is to improve the conversion rate. Easy to set up and use. Learning curve on understanding the data. Think it will be a great tool.

Pros

The recordings are a great way to see how a visitor interacts with your site. You can view new or returning visitors. Shows referral source, path through site, device used and even browser. Also location.

Cons

Trying to parse and understand all the data is a bit challenging. Would be nice if there was some kind of automated summaries. Lot of data to digest and interpret.

Vendor response

Hi Michael, We are actively working on some automation ;-) Thank you very much for your nice review. Lukas CMO at Smartlook

AH
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Azad H.

Marketing and Advertising, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Really really easy to use and perfect to know how visitors use our store.

Reviewed 5 years ago

Watching how i can make my site better for my visitors

Pros

That it has a free version of the product. I wouldnt have tried it if it was paid at first. I was one of the first to try this product when it launched.

Cons

That the play button is 0.5x speed. Also that alot of the elements on my site not loading on the recorder. I have cleared cache multiple times and made my friends go on my site, and they always load every file, but for some reason it wont load in the recorder. Most of the time its the image thats not loaded but other images are.

Vendor response

Hi Azad, thank you for your review! Lukas CMO at Smartlook

KM
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Kajetan M.

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Smartlook user

Reviewed 2 years ago
Pros

I appreciate the simplicity and ease of working with the tool. It is very easy to teach even a potential client how to use the smarlook in the future and learn from it

Cons

I miss setting a session limit for a given project and events for incorrect input filling.

SZ
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Silvia Z.

Marketing and Advertising, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Smartlook helps me to understand of behavior of my customers

Reviewed 6 years ago

customer preferences

Pros

It is a step towards understanding our customers and helping us prepare our strategies. It is really useful to begin to understand our clients. You have an overview of the demand and customer preferences to help them customize the offer.

Cons

At least I do not like that this free version is limited and I often have to clear data. We would also prefer some statistics, for example, where our customers are from what country, region, city, age, and so on.

Vendor response

Hi Silvia, thank you very much for your review. Lukas Mehnert CMO at Smartlook

SR
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Selene R.

Apparel & Fashion, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy to use, very useful, excellent to know at all times what the customers do in my e-commerce

Reviewed 6 years ago

Know which products are the most visited by customers, in addition to the time that remains on the page to discover the limitations that each client can have in navigation for later use for improvements on the web

Pros

Necessary every day for the preparation of marketing campaigns, the handling is very intuitive and easy

Cons

The loading of some of the recordings is somewhat slow and it takes time to show the recording when the customer is still on the web.

Vendor response

Hi Selene, thank you very much for your review. Lukas Mehnert CMO at Smartlook

MG
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Miguel G.

Legal Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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a very useful tool

Reviewed 6 years ago
Pros

I can improve my web and the user experience thanks to smartlook being able to analyze the behavior in different computer browsers, tablets and mobile.

Cons

The limit of 1000 recordings in the free account is finished in a short time, even so it is quite useful to obtain data of the operation and to correct possible errors that we can only see through this tool.

Vendor response

Hi Miguel, thank you very much for your review. Lukas Mehnert, CMO at Smartlook

DS
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Daniel S.

Consumer Electronics, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I Love GetSmartLook

Reviewed 6 years ago

nice

Pros

What I like best is the possibility that I have to be able to follow each step that the customer gives in our e-commerce and quickly identify and correct any mistakes we may have on our site.

Cons

Unfortunately they have a very limited free version and sometimes when I really need the software it is already full and I have to clean and wait to fill it again to be able to analyze.

Vendor response

Hi Daniel, thank you very much for your review. Lukas Mehnert CMO at Smartlook

AS
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Alexander S.

Design, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Perfect tool and great source of info for UX analytics

Reviewed 5 years ago

Excellent tool for UX designers! :)

Pros

It's a must-have tool for any UX-related person, both designers and marketers. It allows you to see what exactly your visitors do on your website. Smartlook has an amazing interface and powerful feature to analyze your customers' behaviour and improve your business :)

Cons

It's pretty expensive for small-sized businesses, not every company can afford it. At the same time free version is pretty limited. But anyway, if the budget is not a problem, I strongly recommend to use this tool.

Vendor response

Hi Alexander, thank you for your review! Lukas CMO at Smartlook

RP
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Renee P.

Health, Wellness and Fitness, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My go-to tool for understanding what customers and prospects are up to

Reviewed 2 years ago

Really great. Still only on a free trial as I don't have a huge amount of traffic yet.

Pros

I love the simple installation to wordpress and the intuitive session recording dashboard. I really appreciate the free trial which is based off number of recordings. Because I'm a new business and don't have huge volume I'm still able to make use of the free version and upgrade when my business increases. Thank you for this.

Cons

Nothing springs to mind.

Vendor response

Hi Renee, thank you for your review! Lukas CMO at Smartlook

LS
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Lucia S.

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Excellent for making decisions about site functionality.

Reviewed 6 years ago
Pros

I follow the step-by-step navigation and the preference of the products by potential customers, so I can make decisions about the site.

Cons

Because I'm in the free plan, I can not see the completion of my site users, so I lose performance on the site.

Vendor response

Hi Lucia, thank you very much for your review. Lukas Mehnert CMO at Smartlook

MA
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Marlon A.

Marketing and Advertising, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Undoubtedly it is the best option for analysis of behavior in websites.

Reviewed 6 years ago

They allowed me to see how people use my sites and make improvements for a fair price and a friendly tool.

Pros

Simple and efficient tools, they deliver what they promise. The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts. The price is the best and the free account is excellent with few limitations. Would certainly recommend!

Cons

Maybe they could include feedback resources like polls and surveys. Also have a tool for receiving visual feedback, allowing visitors to select areas or elements of the site / app and write comments.

Vendor response

Hi Marlon, thank you very much for your review. Lukas Mehnert, CMO at Smartlook

MK
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Michal K.

Internet, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great service

Reviewed 6 years ago
Pros

- easy to use - easy to implement to website - helps to find errors on website - helps to better understand to your customers

Cons

No cons were added to this review

Vendor response

Hi Michal, thank you very much for your review. Lukas Mehnert CMO at Smartlook

MR
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Michele R.

Real Estate, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing Capabilities

Reviewed 6 years ago

Insights into what my user wants to learn more about

Pros

Ability to view ip addresses and drill down to see where your users are from, and what they are looking at. Especially the duration spent on the page is quite interesting.

Cons

I would love to see the ip addresses link to a map view with geographical locations. This would be useful to tell if the user actually has a direct interest in the services you provide.

Vendor response

Hi Michele, thank you very much for your review. Lukas Mehnert, CMO at Smartlook

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Abdur R.

Apparel & Fashion, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Manage your website easily

Reviewed 4 years ago

We can see what our visitor is doing on our website and improve it by seeing their action on it.

Pros

Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.

Cons

The smart look is fine but they give very little space option for free users kindly improve that so free user can also experince the real touch of it.

Vendor response

Hi Abdur, thanks for your review. Lukas CMO at Smartlook

AR
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Verified reviewer

Market Research, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best app for UX testing and & user journey analysis

Reviewed 5 years ago
Pros

Very easy setup, you can see any action of every user so you learn the problems in user journeys. We quickly identified many difficulties during the sign-up process of our customers which would never come to our mind. Really worth to try.

Cons

No important cons found yet. There are limits for the free version, but I can understand they need to offer something more in paid plans.

Vendor response

Hi, thank you for your review! Lukas CMO at Smartlook

ES
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Enik S.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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I do like this tool. It is very usefull for me as a starter webshop to see what do the customers do.

Reviewed 5 years ago
Pros

I can check if there is any problem with the site even on mobil or pc. And it is very important for a new website to see where the customers gone.

Cons

No cons were added to this review

Vendor response

Hi Enik, thanks for your nice review. Lukas CMO at Smartlook