AdRoll Pricing

I appreciate how simplified retargeting and lookalikes are. To prevent your return on investment from exploding and to target clients who are unlikely to convert, you might establish a cost-per-acquisition rate.

In terms of ad layouts and placements, running social media advertising through Adroll has significant disadvantages compared to doing so natively (through Facebook, for example).

Adroll can offer the user clear benefits, such as precise segmentation of the population studied as potential customers through its location, behavior and the type of population that seeks to impact the company. Adroll can generate a recommendation engine as well as customize when making new searches for potential clients, generating a resegmentation. The platform of Adroll is an ambitious investment recommended by companies that wish to generate an impact with their campaigns in a massified manner. Adroll is used by important companies worldwide which is sufficient guarantee of its effectiveness and commitment to the growth of the investments of the users. Using the platform is a sure bet towards business success.

The most important limitations of the platform are the following: it does not work with drip campaigns, it does not evaluate potential clients individually, it does not generate sales intelligence, it does not carry out exhaustive monitoring of visitors to the business website, it grows from the pages service e landing and completion of forms via the web, search marketing options are limited.

The whole concept of retargeting is great and Adroll is one of the best platforms for it. It does have a wide network of global websites for ads in English, and it also has some special tools like email targeting and Facebook ads.

Their customer support / account management is a little overwhelmed so we eventually have to wait a few days or about a week to get a problem solved (like banners not being tracked for clicks). They lack media space in countries where English is not the main language, so banners for specific markets take much longer to have the needed number of impressions (and some formats are not even published). I believe the cost is a little high, but I assume these prices are mostly linked to the campaign objective and optimization (clicks / conversions) and market prices for media.

I originally liked how you can use BuiltWith to compile a targeted list, and then use their somewhat smart email system for cold outreach.

Where to begin: the option to find people is very limited. I have a very specific group I'm looking for, and I'd say about 95% of the results are irrelevant and not at all related to my search. Too much time is spent filtering the results, instead of actually emailing them. Furthermore, you're unable to manually add contacts. Only contacts retrieved from Adroll can be mailed to. I followed up with support on this and they confirmed this is true.

I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we always had people that would call us up and help us make decisions for our campaigns. It's also really cost-effective which has been great for our smaller clients.

The set up process does seem a little simple. You can't really get down to the nitty gritty targeting, especially with Facebook. For that reason, we've moved some of our clients out and just set up retargeting through Facebook - now that that's possible.

very easy to set up and lots of new features for marketing and reporting

the cost of all the automation is an ability to go very granular with targeting and having more control over results generally

This was a new tool for ABM marketing that my team had not explored and for the initial cost it was great use for increased lead generation.

We had a difficult time integrating this tool into our system because we couldn't trust some of the data coming in. So we had to go back and forth a bunch of times tightening up the data integrity.

- Up-to-date and very easy to use interface - Easy to set up campaigns with various media types and sizes - Easy to find and choose variety of audience to advertise to

- Difficult to measure actual effectiveness when visitors convert only after more than one visit. - Can be even harder to measure if Google Ads are also being run as Adroll would claim credit for any conversions. - Reporting can be confusing.

I like how it makes retargeting ridiculously simple for anyone to use and utilize. I think retargeting is severely underused for many advertisers.

The costs can quickly add up and if you have a small audience, the cost won't justify the return. You need a bigger audience.

It is very user friendly and visually appealing, which makes it easy to use.

In order to upload HTML5 ads, you have to contact support. It's not a time consuming process, but it's still an added step.

It was very easy to setup and started running a re marketing campaign in 5 mins. They even help to create ad designs for your ads. The tool has also a free account but pay-as-you-go pricing.

The reporting and analytics functionality can improve- especially the conversion graphs & terms sometimes feels like misleading.

Very cheap traffic, generally high quality bar since these visitors are already exposed to your business. Relatively easy to get clicks with minimal work.

Interface could use some work, reporting is a bit clumsy. Sometimes can seem like a black box. For B2B, leads are questionable.

Easy to use and understand, with a very clear value proposition.

Much less cost effective than just running retargeting campaigns yourself.

Easy to see results, Great pricing

No cons were added to this review

It is very easy to set up and start a retargeting camping. It integrates easily with Shopify. Very intuitive interface.

The cost charged by impression or click for retargeting is much more expensive than doing it directly on facebook or Google.

All the possibilities of use that the app offers.

We were satisfied with the app.We switched to a competitor only because of the price.

- User interface is awesome and intuitive, had never used a display ad platform before and picked it up super quickly - Gets the job done/ good pricing - Reporting is extremely simplisitic and user friendly

- So far I have come across no cons with Adroll