AdRoll Reviews

Pros
Adroll can offer the user clear benefits, such as precise segmentation of the population studied as potential customers through its location, behavior and the type of population that seeks to impact the company. Adroll can generate a recommendation engine as well as customize when making new searches for potential clients, generating a resegmentation. The platform of Adroll is an ambitious investment recommended by companies that wish to generate an impact with their campaigns in a massified manner. Adroll is used by important companies worldwide which is sufficient guarantee of its effectiveness and commitment to the growth of the investments of the users. Using the platform is a sure bet towards business success.

Cons
The most important limitations of the platform are the following: it does not work with drip campaigns, it does not evaluate potential clients individually, it does not generate sales intelligence, it does not carry out exhaustive monitoring of visitors to the business website, it grows from the pages service e landing and completion of forms via the web, search marketing options are limited.

Rating breakdown

Likelihood to recommend: 8/10

Pros
There is no complexity with this product. Right from reporting to customer service.

Cons
It does not capture the lead information. API integration is difficult too.

Rating breakdown

Likelihood to recommend: 8/10

Pros
The whole concept of retargeting is great and Adroll is one of the best platforms for it. It does have a wide network of global websites for ads in English, and it also has some special tools like email targeting and Facebook ads.

Cons
Their customer support / account management is a little overwhelmed so we eventually have to wait a few days or about a week to get a problem solved (like banners not being tracked for clicks). They lack media space in countries where English is not the main language, so banners for specific markets take much longer to have the needed number of impressions (and some formats are not even published). I believe the cost is a little high, but I assume these prices are mostly linked to the campaign objective and optimization (clicks / conversions) and market prices for media.

Rating breakdown

Likelihood to recommend: 8/10

Pros
I really love the ability to work with our account rep and get help and insight on how our ads are functioning and can do even better the next set of tests. Its really easy in terms of uploading and tracking each ad set. Adroll recently added the ability to target new leads, rather than being a retargeting platofrm only which is great. We are able to retarget on Facebook/Instagram as well not just web. It's easy to use and we use this daily.

Cons
The platform can get a bit messy looking. There is a lot to look at sometimes and it looks cluttered to me. I appreciate the navigation tabs for different categories but I do wish it was a bit cleaner looking.

Rating breakdown

Likelihood to recommend: 10/10

Pros
Adroll makes it super easy to jump into retargeting ads with little to no previous experience. I had never run retargeting ads before, and the platform makes it pretty easy to get started by guiding you through the process. They also have pretty great support that will help you along the way to get your ads live. I am fortunate to have a graphic design background, so it's pretty easy for me to design and upload my own high quality banner ads. I believe that they will help you too if you do not have that skill.

Cons
There is a minimum ad spend. This doesn't seem like it would be a big deal, but let me explain why it's unfortunate for me. I own a local service business. We only service people in our geographical area. Because of this, I don't have a ton of web traffic compared to an ecommerce website, blog, marketplace, SaaS, etc. I only receive traffic from people in my 50 mile radius. With a minimum ad spend per day, this means that my small amount of local web traffic just gets bombarded by a lot of retargeting ads. Basically, the minimum budget is divided by a small number of website visitors. If I had larger traffic, it wouldn't be a big deal. I wish that I could have a lower budget with my small amount of local traffic.

Rating breakdown

Likelihood to recommend: 9/10

Pros
We use AdRoll for everything from our retargeting ad campaigns to email marketing. We've found it very effective and reasonably priced. The longer AdRoll has been installed on our site, the better it performs. And not a small thing to mention- their customer service and tech support are outstanding.

Cons
Not really a complaint, but there could be more extensive analytics/insight regarding the ad's reach and customer behavior on the site.

Rating breakdown

Likelihood to recommend: 10/10

Pros
AdRoll has a very nice looking interface that is pretty easy to deal with. One of the things I like is how easy it is to put a campaign together and get it running. It is very easy to get a quick glimpse of your numbers and see how you are currently doing....

Cons
However, the buyer does need to beware in how attribution is counted for AdRoll. AdRoll, like most companies, tries to make their numbers look better than they really are. There are different columns for click-attributed revenue and another one for view-attributed revenue. I am sorry - view-attributed revenue is not a direct click to my site and should not factor into how well your ROAS is working out.

Rating breakdown

Likelihood to recommend: 6/10

Pros
Adroll has been a early player in the Remarketing Space and for some time, was one of the few choices for FB Remarketing. Since then the marketplace has expanded quite a bit, to introduce many new players. But the real question remains: Is third party remarketing even necessary in today's day and age? Assuming you're making your first foray into the world of remarketing, AdRoll is a great choice for companies who don't have the ability to develop their own creative. AdRoll's design team is competent, and it's a free perk with your account. ROI from AdRoll tends to be good, assuming your tracking is set up correctly. Customer support is quick and attentive. One of their major selling points.

Cons
Their UI is dated, and slow. Reporting leaves a lot to be desired in terms of custom reporting on placements, and even more detailed reporting generally. While implentation is easy, it's also easy to set up incorrectly if you're new to attribution and Remarketing. This can lead to some pains down the road with clients / your business.

Rating breakdown

Likelihood to recommend: 6/10

Pros
What I liked most about AdRoll was that it is self-service. However, that is a double-edged sword (more on that in a minute). It also has no spend commitments or contracts. It seems like if you have a lot of time, you could get decent CPMs and conversion rates. They have also expanded their offerings to Native and Email retargeting, although I only used the display retargeting portion while I used it so I can't speak to those. There are probably a lot of people that use AdRoll and are happy with the results. However, I'm a sort of swiss-army knife digital marketer for a small business and I don't have time to constantly design, upload, monitor and tweak dozens of ads myself. So for us, it just wasn't a good fit. Now for the reasons why.

Cons
We recently discontinued using AdRoll because of several frustrations with the platform. The customer support used to be really good, until they implemented more self-service functionality. Now, talking to someone to get help is much more difficult, and the quality of service I received was very mediocre. If you want creative services, you still have to use their "request" tool, which is clunky and time-consuming to try and get a rest in. You would probably spend just as much time designing it yourself. I never had luck with the Conversion setup, and found that my conversions were always reporting incorrectly. Maybe it was user error. But I had a harder time that I have on other platforms. Also, audience targeting in my opinion is too basic. Why can I only target one page per audience? That limitation made most of my audiences ineffective and useless. So instead you are stuck targeting based on things like "engagement rate" and so forth. Perhaps my biggest gripes are that there is no in-app banner designer and the ad browser is slow and painful for me to try and navigate.

Rating breakdown

Likelihood to recommend: 6/10

Pros
I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we always had people that would call us up and help us make decisions for our campaigns. It's also really cost-effective which has been great for our smaller clients.

Cons
The set up process does seem a little simple. You can't really get down to the nitty gritty targeting, especially with Facebook. For that reason, we've moved some of our clients out and just set up retargeting through Facebook - now that that's possible.

Rating breakdown

Likelihood to recommend: 8/10

Pros
It's dead simple to run ad retargeting. The entirely variable spend aspect f their model means that you can start small and grow. The marketo integration means that you can theoretically only target those who match a list in marketo, but we've found that the overlap between adroll tracking and marketo's means a very small list to target.

Cons
Can't target based on account (need their new product RollWorks for that). Wehn we target based on a list of individual email addresses (via Marketo sync), we aren't able to serve many ads (match rate too small?).

Rating breakdown

Likelihood to recommend: 9/10

Pros
AdRoll is an excellent up-and-coming ad server for primarily remarketing purposes. They're constantly adding new features that enable you to reach out to Facebook audiences and even Email audiences. The remarketing tools available with AdRoll are not matched by their competitors.

Cons
Some buggy aspects to the user interface and reporting features, and sometimes the results are not tracked well because of the attribution methods.

Rating breakdown

Likelihood to recommend: 8/10

Pros
- Simple retargeting via integration with Marketing Automation platforms (we use HubSpot) - Cross-platform ad personalization capabilities (Facebook, Twitter, etc.) - Simplified campaign management and optimization

Cons
- Higher level of support during the technical setup process would really improve the onboarding process - Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way - More granular reporting would help with back-end optimization and client recommendations

Rating breakdown

Likelihood to recommend: 8/10

Pros
Adroll is pretty easy to set up and manage. Understanding of basic principles is enough to setup campaigns but there's also a lot of depth to it.

Cons
Sometimes it doesn't perform as well as facebook ads or adwords but it heavily depends on the niche and campaigns.s

Rating breakdown

Likelihood to recommend: 10/10

Pros
I like how it makes retargeting ridiculously simple for anyone to use and utilize. I think retargeting is severely underused for many advertisers.

Cons
The costs can quickly add up and if you have a small audience, the cost won't justify the return. You need a bigger audience.

Rating breakdown

Pros
We've been using AdRoll for years now and always have a sizable ROI. It's very simple to set up and connect to your site. From there, make compelling ads and let it do its thing. One of the best things about AdRoll is that it essentially runs itself.

Cons
We would like more granular analytics so that we can better judge which and why certain ads perform better than others.

Rating breakdown

Likelihood to recommend: 10/10

Pros
Adroll offers vast reach, specifically in Tier 1 countries. The quality of the campaigns is pretty good, specifically for mobile in app.

Cons
Its not clear which data points does the algorithm use to optimize. Reports are a bit basic. Would be good to get more granularity. It works a bit of a "black box" technology. It would be nice to get some visibility on why does the platform optimize on which features.

Rating breakdown

Likelihood to recommend: 7/10

Pros
It is very user friendly and visually appealing, which makes it easy to use.

Cons
In order to upload HTML5 ads, you have to contact support. It's not a time consuming process, but it's still an added step.

Rating breakdown

Likelihood to recommend: 10/10

Pros
Ease of use for Facebook purposes.

Cons
Customer support and general web retargeting.

Rating breakdown

Likelihood to recommend: 7/10

Pros
Very cheap traffic, generally high quality bar since these visitors are already exposed to your business. Relatively easy to get clicks with minimal work.

Cons
Interface could use some work, reporting is a bit clumsy. Sometimes can seem like a black box. For B2B, leads are questionable.

Rating breakdown

Likelihood to recommend: 8/10

Pros
Ability to create custom audiences based on site behavior or CRM lists is pretty robust. Custom attribution and credit settings are helpful to assess the true impact of your campaigns. Ad creative support is helpful when things get busy!

Cons
The AdRoll's tag allows some third-parties piggybacks, which you don't have any control or easy visibility into. This can be a security issue as you don't know what they are injecting on your site. Numerous changes in account management. Some better than others. This has made it difficult to keep a large account running smoothly. As a result, we've had our share of the ads running at the wrong time ... even an other advertiser's ads running in our account!

Rating breakdown

Likelihood to recommend: 6/10

Pros
With AdRoll it is easy to boost your business through advertising, remarketing is very useful to attract new customers and with the tools that this software offers is possible. Working with AdRoll is simple, it does not take as much experience to track or work with the ads.

Cons
Despite spending some time using AdRoll I have not been involved in any problem with the software I am very happy with the momentum that my company has received with your support.

Rating breakdown

Likelihood to recommend: 10/10

Pros
It was very easy to setup and started running a re marketing campaign in 5 mins. They even help to create ad designs for your ads. The tool has also a free account but pay-as-you-go pricing.

Cons
The reporting and analytics functionality can improve- especially the conversion graphs & terms sometimes feels like misleading.

Rating breakdown

Likelihood to recommend: 9/10

Pros
This tool is a great option for beginning display advertising users or busy teams that don't have time to maintain ads constantly.

Cons
The facebook advertising features wouldn't work correctly and the team couldn't offer us any reporting. Ultimately, we had to move those campaigns back to facebook directly.

Rating breakdown

Likelihood to recommend: 6/10

Pros
Very user friendly, customer support pages are actually helpful, integrations are easy to implement, built-in ad creation tool is (usually) very helpful

Cons
Sometimes the auto-created ads are formatted weird, and you can't reposition the image. Also, it's not intuitive to add UTM tags to all ad URLs

Rating breakdown

Likelihood to recommend: 9/10