Oracle Eloqua Pricing Plan & Cost Guide

Have used many different marketing automation platforms, and Eloqua is still king of them allCan be used for simple applications through complex ones.

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A marketing service that works extremely well for enterprises and has integrations with many services (which is obviously a good thing and offers many opportunities). OMC also has a reputation for being the most powerful automation tool for said enterprises.

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This product is very popular. Its latest version really tries to bring data from several sources into one giant piece of information. It includes social information which is more and more important.

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Automate content and social marketing, targeting, segmentation, and lead management with Oracle Marketing Cloud solution.Extensive integrations with 3rd party apps for data enrichment.

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Good experience but high cost. Universal program used in every business that can be customized but takes time

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Oracle Marketing Cloud is our newest integration at Ross University. We previously used SalesForce but honestly, Oracle's Cloud is much more comprehensive. Our use of this software has revolutionized our way of reaching out to future students for recruitment into our school. The biggest plus of this product is how Oracle removes the guesswork associated with other software and uses hard, forensic evidence in making marketing decisions. Perhaps the one downfall is the price, but when you are a large corporation with big goals, that particular aspect does not seem to be a limiting factor

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Full of features needs more new age team to rejig the product to beat the competition. A good option for enterprises planning to use market automation.Campaign manager is great. it allows for custom workflows. Allows us to manage campaigns across multiple channels within the single system supports close to 7 channels Extensive integrations with 3rd party apps for data enrichment. Used data.com for contact syndication and maroon.ai for predictive applications layer.

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Eloqua empowers us to deliver marketing to our prospects as if we're having real conversations with them. Using a combination of assets, such as landing pages, forms, and emails, it's easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to, and to provide value exchange. And Eloqua (now a part of the Oracle Marketing Cloud) offers first-class training and ongoing support to help you and your team along your way. So, no matter if you're a shop of one or a large team, Eloqua can scale to fit your business needs.

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Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough. It has all necessary tools for a proper database management, including a good tool for scoring. The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs. Additionally, we have it synced with our CRM so that new contacts are added into the system automatically. I also think Eloqua University is a great resource.

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I am reviewing Eloqua from the perspective of Marketing Data. My position opened up in Ariba Inc. post Eloqua implementation. Therefore I had to jump into training to get caught up with the rest of my team's Eloqua building skills. The first thing I have to say about Eloqua training is that it's second to none. I have never worked in a system that had such a thorough training university in place as well as an amazing user support community like Topliners. These two areas alone have made a world of difference in how I can use this amazing tool to better our data health. A particular highlight, as a data analyst, is utilizing the dashboards for normalizing data cleanliness. Without this easy interface so much useful data could fall through the cracks and in turn sales would not be receiving honest MQL's. The dashboards also allow for proper data monitoring for all scoring purposes and to help troubleshoot data sources if data is entering the system with the wrong values. The last area in which Eloqua really stepped up was assisting in mapping out a data governance for utilizing Eloqua for our company. With guidance from several Eloqua Reps. we were able to compile a hefty governance policy for our uses and users of Eloqua as well as documenting the data flow process to our CRM. I am a true Eloqua fan and encourage everyone to check out their Topliners community to see all the capabilities of this system.

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