Oracle Eloqua Pricing Plan & Cost Guide

Oracle Eloqua

Cloud marketing automation software

4.1/5 (58 reviews)

Oracle Eloqua Pricing

Starting from: $2000.00/month

Pricing model: Subscription

BASIC: $2,000* - 10 Users
STANDARD: $4,000* - 50 Users
ENTERPRISE: Contact Sales - Unlimited Users

*Monthly cost for database of < 10k contacts

Competitors Pricing

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ADWARY

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DataForSEO

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Oracle Eloqua Pricing Reviews

Pros
  • The Eloqua suite is very powerful and has brilliant support resources like Topliners and the Eloqua University.James A.Read the full review
  • Changing from an old system to Oracle was done with ease and the functionality Oracle offers along with its UI and troubleshoot is great for its users. Overall i am pleased with this software.Mark S.Read the full review
  • Straight forward easy to use material. Really like the software ,great work oracle.Mark J.Read the full review
Cons
  • Customer support is very bad, every team in the company has no idea what the other is doing, extremely disorganized and frustrating.Liel B.Read the full review
  • You need to have a dedicated expert to program everything, UI is very bad and counter-intuitive. Very limited reporting, drag and drop and design capabilities are lacking.Liel B.Read the full review
  • It used to be that you could call in and talk to a rep, who would talk you through any problem on the spot.Matthew M.Read the full review
86%
recommended this to a friend or a colleague

13 reviewers had the following to say about Oracle Eloqua's pricing:

John DeBrincat

Most powerful MAP on the market

Used daily for 2+ years
Reviewed 2017-03-13
Review Source: Software Advice

Have used many different marketing automation platforms, and Eloqua is still king of them all

Pros
Can be used for simple applications through complex ones.

Cons
Pricing can be high if not negotiated down.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Powerful enterprise software for medium to larger-sized businesses.

Used monthly for less than 6 months
Reviewed 2018-04-13
Review Source: Capterra

Pros
A marketing service that works extremely well for enterprises and has integrations with many services (which is obviously a good thing and offers many opportunities). OMC also has a reputation for being the most powerful automation tool for said enterprises.

Cons
Incredibly expensive for smaller businesses (due to the base service cost and the cost of getting supplementary software since this isn't an all-in-one solution) and isn't necessary at all for said small businesses. Additionally, implementing the automation can take longer than most other solutions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Mark Samarasinghe

Oracle Marketing Cloud

Used daily for 6-12 months
Reviewed 2018-12-05
Review Source: Capterra

Oracle Marketing has eased our Departments working conventions due to the many functionalities it offers such as data tracking, automated report generation, reminder, hierarchy etc..

Pros
My company had purchased a 2 year contract with Oracle package which includes the Marketing Cloud of which was used by me. Changing from an old system to Oracle was done with ease and the functionality Oracle offers along with its UI and troubleshoot is great for its users. Overall i am pleased with this software.

Cons
The price for the package was quite high in its 2 year contract, also the customer support was not easy to get a hold of, at least for me.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Deb Turner

Data all in one place

Used occasionally for 2+ years
Reviewed 2018-09-07
Review Source: Software Advice

Pros
This product is very popular. Its latest version really tries to bring data from several sources into one giant piece of information. It includes social information which is more and more important.

Cons
The set up of a software like this is obviously challenging, but in order to get the results you want you have to put in the work up front. This is also a higher priced marketing solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Shriya Chandra

Great software for sales and marketing

Used monthly for less than 6 months
Reviewed 2018-02-02
Review Source: Capterra

Pros
Automate content and social marketing, targeting, segmentation, and lead management with Oracle Marketing Cloud solution.Extensive integrations with 3rd party apps for data enrichment.

Cons
Its just little expensive when compared to others in the market.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Brandon Eick

Review oracle

Used daily for less than 6 months
Reviewed 2016-11-09
Review Source: Capterra

Good experience but high cost. Universal program used in every business that can be customized but takes time

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Zubair Ahmed

Great tool with Amazing power

Reviewed 2015-04-18
Review Source: Capterra

Oracle Marketing Cloud is our newest integration at Ross University. We previously used SalesForce but honestly, Oracle's Cloud is much more comprehensive. Our use of this software has revolutionized our way of reaching out to future students for recruitment into our school. The biggest plus of this product is how Oracle removes the guesswork associated with other software and uses hard, forensic evidence in making marketing decisions. Perhaps the one downfall is the price, but when you are a large corporation with big goals, that particular aspect does not seem to be a limiting factor

Rating breakdown

Ease of use
Customer support

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Chris Latimer

Best of breed marketing automation solution

Used occasionally for 2+ years
Reviewed 2019-01-04
Review Source: GetApp

Pros
Versatile set of functionality which enables you to provide co-ordinated targeting marketing across multiple channels

Cons
Cost of the solution is quite high, as a best of breed solution - but worth every penny in terms of providing effective targeted marketing

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Expensive and Complex, if you're into that kinda thing

Used weekly for 1-2 years
Reviewed 2019-08-22
Review Source: Capterra

Very good. I like it because I'm very tecchy. Other might find it confusing and difficult to learn.

Pros
If you can imagine it, Eloqua in the OMC can build it. Great integration options. The most developed Custom Data Objects in Marketing Automation. Form fields don't have to be mapped to lead fields.

Cons
In regard to Eloqua... It's expensive and for anyone who isn't trained in it it's complex. Not super approachable. The email and landing page builders could use some major work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Alister Rutherford

full features marketing automation

Used weekly for 1-2 years
Reviewed 2018-02-01
Review Source: Capterra

Full of features needs more new age team to rejig the product to beat the competition. A good option for enterprises planning to use market automation.

Pros
Campaign manager is great. it allows for custom workflows. Allows us to manage campaigns across multiple channels within the single system supports close to 7 channels Extensive integrations with 3rd party apps for data enrichment. Used data.com for contact syndication and maroon.ai for predictive applications layer.

Cons
Expensive in comparison with the competition Lots of features but the support is bad and also the layout and UI looks dated. Needs an upgrade. Makes the product look unnecessarily complicated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Matthew Miller

Deliver the right message at the right time.

Reviewed 2014-11-14
Review Source: Software Advice

Pros
Eloqua empowers us to deliver marketing to our prospects as if we're having real conversations with them. Using a combination of assets, such as landing pages, forms, and emails, it's easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to, and to provide value exchange. And Eloqua (now a part of the Oracle Marketing Cloud) offers first-class training and ongoing support to help you and your team along your way. So, no matter if you're a shop of one or a large team, Eloqua can scale to fit your business needs.

Cons
Since the acquisition by Oracle, access to support has changed. It used to be that you could call in and talk to a rep, who would talk you through any problem on the spot. Now it's necessary to submit a ticket through the ticketing system, and most of the interaction is done over the web. They have been able to resolve all problems still, so the process is different, but it's not necessarily better or worse.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Amy Beyer

Marketing Campaign Workhorse

Used daily for 1-2 years
Reviewed 2016-09-15
Review Source: GetApp

Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.

Pros
The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough. It has all necessary tools for a proper database management, including a good tool for scoring. The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs. Additionally, we have it synced with our CRM so that new contacts are added into the system automatically. I also think Eloqua University is a great resource.

Cons
Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings. I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Lauren Jones

Reviewed 2012-07-17
Review Source: Software Advice

I am reviewing Eloqua from the perspective of Marketing Data. My position opened up in Ariba Inc. post Eloqua implementation. Therefore I had to jump into training to get caught up with the rest of my team's Eloqua building skills. The first thing I have to say about Eloqua training is that it's second to none. I have never worked in a system that had such a thorough training university in place as well as an amazing user support community like Topliners. These two areas alone have made a world of difference in how I can use this amazing tool to better our data health. A particular highlight, as a data analyst, is utilizing the dashboards for normalizing data cleanliness. Without this easy interface so much useful data could fall through the cracks and in turn sales would not be receiving honest MQL's. The dashboards also allow for proper data monitoring for all scoring purposes and to help troubleshoot data sources if data is entering the system with the wrong values. The last area in which Eloqua really stepped up was assisting in mapping out a data governance for utilizing Eloqua for our company. With guidance from several Eloqua Reps. we were able to compile a hefty governance policy for our uses and users of Eloqua as well as documenting the data flow process to our CRM. I am a true Eloqua fan and encourage everyone to check out their Topliners community to see all the capabilities of this system.

Rating breakdown

Ease of use
Features
Customer support

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