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Recommended
Destiny E.
Marketing Communications Director
Financial Services, 51-200 employees
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Destiny E.: Hi, I'm Destiny, and I'm an internal communications director, and I give Semrush a four out...
Kyle W.
Corporate Videographer
Automotive, 201-500 employees
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Kyle: Hi, there. My name is Kyle. I'm a videographer. I give SEMrush a four out of five rating. For more...
Brooks M.
Marketing and Advertising, 11-50 employees
Used daily for 2+ years
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We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.
A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.
The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.
Manuel Ángel G.
Education Management, 201-500 employees
Used daily for 6-12 months
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Overall, I am very pleased with Semrush. They offer a great suite of tools for SEO specialists, and I have had success using their tools to improve my clients' search engine rankings. In particular, I have found their Keyword Research tool to be very helpful in identifying high-value keywords, and their Site Audit tool to be invaluable in identifying and fixing on-site SEO issues.If you need a reliable...
It is easy to use and has a lot of features that help me track my progress and find new keywords to target. The best part is that it is affordable and has a great customer support team.I use semrush for my SEO projects and I think it is a great tool for research and recommendation. I particularly like the ability to do a side-by-side analysis of multiple domains to see what is working for them and what is not.
There is very little that I didn't like about Semrush. However, if I had to choose one thing, it would be that the software can be a little overwhelming at first. There is a lot of information and data available, which can make it difficult to know where to start.
Soubhik C.
Online Media, 51-200 employees
Used daily for 2+ years
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Good features, but pathetic policies and robbing people by suspending account when you've already paid for it? Downright cheating.
Good data insights on keywords and on competitive intelligence. Easy to crawl websites with the SEMRush search crawler and perform site audits as needed, and SEMRush offers considerably more pages per audit to search compared to some of its competitors. Easy to sort out keywords as needed as well, and extra functionality like on-page SEO checkers make this a good on-page SEO tool as well.
What's the use of offering 500 on-page credits a month, content gap analysis, keyword tracking and so many more features - if you can't use any of them? While SEMRush does tier stacking, and offers more features if you go to their Pro plan or the Guru plan. What it does not? Offer enough time for you to use it.Even if someone logs out from one PC and logs in to the account from another, SEMRush disables...
Hi Soubhik, thanks for your review! We want our software to be accessible to all, which is why we offer the free plan; we're glad you're able to leverage it for your business! Collecting and filtering the data for all of our tools comes at a high cost to us, especially when we offer the most accurate data on the market! We've competitively priced ourselves in the market based on the accuracy and...
Rakesh S.
Information Technology and Services, 201-500 employees
Used weekly for 2+ years
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As a digital marketer, I find it incredibly useful for understanding how my website is performing and tracking the progress of our SEO efforts. It provides me with detailed insights into keyword research, backlink analysis, competitor research and much more. The keyword tool helps me to track which keywords are driving the most traffic to our site while the backlinks report tells me which websites are linking to us and what type of content they're using in their link-building efforts. Overall, Semrush is an invaluable tool that I use regularly in order to effectively optimize our website's performance so that we can reach more people online. My overall experience with Semrush has been excellent.
1. Comprehensive Keyword and Competitor Research: With SEMrush, businesses can get an in-depth understanding of their competitors' digital marketing strategies to identify the best tactics for gaining a competitive advantage. 2. Analyze Your Organic Traffic: By using SEMrush, businesses can track organic website traffic and sources to gain insights into what works and what doesn't in terms of SEO...
By utilizing features such as rank tracking and competitor analysis, businesses can stay up-to-date with industry trends so that they remain ahead of the competition when it comes to implementing successful digital marketing techniques for generating leads through online channels like Google Ads or Facebook Ads Manager..
Alfred O.
Writing and Editing, 1-10 employees
Used daily for 1-2 years
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As a content creator, Semrush has been of help to me. I can use it to research and find the best keywords when creating content for my website and for clients. I can also spy on competitors' content strategies, and this helps to find their best-performing content.
Semrush is a great tool for content marketing and SEO. From Keyword research, and backlink building to your competitor's content research, and many more. You can also audit your website and get recommendations to improve the content. And this improves search rankings.
The software has many features and can be confusing. You cannot focus on one task at the right time.
Eric P.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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Best tool for keyword research, website audits and competitive research for online rankings.
There are a TON of features, I keep feeling like I'm missing out on something.
Thanks for your review, Eric! With over 55 tools, we understand that it can feel like you're missing something. We would recommend having a live demo with our team to get a personalized tour of our platform. You can also access our knowledge base which is full of how-to articles and use-cases so you'll know where to go when you're working on a specific project. Hope this helps! ;)
Sujan D.
Writing and Editing, 1-10 employees
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I have ranked many posts using Semrush. So it's quite helpful
It gives relevant and genuine information about the keyword and also provides details about related keywords at the same time.
It's not very easy to use for a new user. But on time user will get to know its features
Verified reviewer
Automotive, 11-50 employees
Used weekly for less than 6 months
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Semrush offers a range of tools for SEO, content marketing, and competitor analysis. Users appreciate its keyword research capabilities and competitor analysis features. It also provides tools for content optimization, site auditing, social media management, and advertising campaign tracking. Its user-friendly interface and comprehensive reporting make it popular among marketers and SEO professionals.
Limited local keyword databases: Some users have noted that Semrush's keyword databases for certain local markets may not be as extensive or accurate compared to other SEO tools.
Angelo P.
Information Technology and Services, 201-500 employees
Used weekly for 6-12 months
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SEO and digital marketing tools in one platform.Advanced site audit features for improved website performance.
High pricing plans may not be suitable for small businesses.
Miguel E.
Program Development, self-employed
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It has been good, despite not taking full advantage of all its functions.
The free features are very extensive and varied
It is difficult to get all the functionality right in a short time
Ian K.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
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I've been able to conduct keyword research for websites faster than I could before and find meaningful keywords to target and opportunities to grow organic traffic. This has resulted in better organic traffic to websites we've helped to optimize.
This is an amazing all-in-one tool for SEO. Whether you need a tool for keyword research, backlinks, or optimizing your website, you'll find all the tools inside of SEMRush. It's core features are definitely around keywords (tracking and researching the keywords that are ranking for a particular domain), you can use this information to optimize your site with the built in site audit features.
There are a lot of features and it can sometimes be difficult to find the exact feature you are looking for.
Anuj K.
Information Technology and Services, 11-50 employees
Used daily for 2+ years
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Semrush is a comprehensive and easy to use marketing tool set that provides business owners and marketing managers with all the essential information they need. The magic of Semrush is that it allows to track our competitors' exact SEO strategies, read their back-links profile and see what keywords they are ranking for in the search engines. This way, we can easily replicate their results and outrank them by implementing these strategies Ourself.
Semrush is the all-in-one marketing tool for search optimization. It helps to find best opportunities on the Internet, beat our competitors and stay ahead of Google search. It is a powerful and versatile suite of marketing tools designed to help search engine marketers and webmasters drive traffic, generate leads, and monitor their digital marketing campaigns. The SEMrush pro edition enables to take our SEO efforts to the next level with access to more data for better keyword research, content marketing tracking, local rankings monitoring and more.
No issue faced, It is best competitive research tool allowing people to track their keywords' positions on search engines.
Susan S.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Overall it is great and the software is really excacly what I need for doing my SEO work. . The support is awesome they get back to you quickly and are always ready to assist with any issues. Overall I say this the perfect software for SEO.
I like how easy it is to use, it makes my job much easier. I am able to get the info quickly send to trello for the team to work on some items and it's great for giving me ideas for keywords, content and article writing.
My only con for this item is the AMP and needing to have the highest plan to access the amp info. I am on the mid tier and I can't access the pages with Amp errors. Since AMP is so important right now I would think that info would start at the mid-tier level.
Ariel L.
Marketing and Advertising, self-employed
Used daily for less than 6 months
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My overall experience with SEMRush is excellent. THere's a slight learning curve, as with most tools. But you get more value for your money. When you subscribe, you don't just have an SEO software; rather, you have access to the ultimate marketing toolkit.
What I liked most about SEMRush is its comprehensiveness as a marketing tool. Most people compare SEMRush as an SEO tool (for keyword research and backlinks). But it goes beyond that. My favorite is the content marketing toolkit which is a suite of tools to help me beat the competition. It has all the tools you need to plan, research, execute and audit your content. Once you have your awesome content,...
The one thing I didn't like is the setup process. I can't remember having some sort of onboarding experience (or maybe i just skipped it). I had to learn by going through other tutorials and help docs. Another thing i didn't like was integrating with Google Analytics/Search Console. My experience is that i have to connect it once per tool. Instead of only doing it once, every tool has to be setup like this. That said, it's still totally worth learning as it has pretty much everything you need.
Hi Ariel! Thanks for giving us such an awesome review! As for the setup process, you can request a free online demo and one of our representatives will conduct a walkthrough about all tools we have. We appreciate you enjoy using the tool, and will keep working on improvements!
Tim J.
Health, Wellness and Fitness, 501-1,000 employees
Used daily for 6-12 months
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SEMrush is one of the most comprehensive SEO tools I've ever used. It's a great way to track our keyword performance across many crucial terms for which we need to rank for our business success, and it also helps us track benchmark performance metrics like Authority Score and Page Rankings with incredible detail that helps us know what's working and what isn't.
I don't like that there isn't an option to purchase a single subscription for a certain amount of users; instead, one has to add users individually to an account for an additional monthly subscription rate. This puts SEMrush far and away in a much more expensive category than almost any other leading SEO tool
Hi Tim, thank you so much for the review you left us! Great to hear you enjoy so many features. We will also consider your feedback on multiple users option!
Jorge P.
Marketing and Advertising, 51-200 employees
Used daily for 1-2 years
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SEMrush allows me and my team to keep up to date with digital marketing trends, news, and content. When it comes to competitor and market research, SEMrush is my go-to digital strategy tool to perform this process in a timely and efficient manner. Also, the keyword research tool makes my keyword planning more efficient and productive.
SEMrush has helped our onboarding process smoother and more efficient as we have available significant insights into our new client's market and competitive landscape. Having all this data available straight away allows to focus on higher-level tasks rather than investing much time in regular research activity. Also, the resources section is the best. You guys show expertise through your courses and blogs.
I would suggest that there is a different sign-in scheme for agencies, for example, instead of signing in with one user, there should be an account type that allows an admin to grant user access to others while still being under the same plan. This will save time by not having to share credentials and keep resetting passwords.
Verified reviewer
Publishing, 51-200 employees
Used daily for 2+ years
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The experience has been great. I couldn't do my job without this tool. Customer service is sometimes slow to respond, but I haven't had to use them very much. SEMRush also had great tutorials and webinars to help anyone regardless of what level they are in in the SEO industry.
I've used SEMRush in my current and previous role and it's a must-have for competitive analysis and rank tracking. I use this tool daily to monitor my top rankings and keywords. I use it to see where competitors have lost or gain keywords and use this information in my SEO strategy.
While it's great to have a social media toolkit, it's weak compared to full-featured social media software.
Hi, thank you so much for your review! Great to know you believe SEMrush is a must-have! We're honoured to hear this. Thank you for the feedback on our SM toolkit - we're currently working on developing it further!
Manny G.
Marketing and Advertising, 51-200 employees
Used daily for 2+ years
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We have a great dedicted rep who is always checking-in to make sure we have what we need and are using the latest tools, promos and taking advantage of the software. SEMRush has become a vital need to all of our projects. It used from the discovery phase all the way to maintenance and reporting.
The ability to connect one domain and be able to select and add multiple tools, analysis and audits with one click. It covers from an SEO Audit down to a Competitor Insights. It is a powerful tool. Saves time and effort.
Compared to other tools, SEMRush requires a level of technical understanding and familiarity with their tools. Sometimes all the information gathered could be confusioning for new users.
Naz H.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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Overall I'd say an 8 out of 10. Customer service is good, the tools are powerful and data-rich and help me make powerful conclusions.
The UX, range of tools and insights are great. This is a really powerful tool. I love the projects and the ability to manage backlinks and cleanups. The content management is very nifty too!
I dislike the fact you've to spend $100 dollars per month to get white label SEO reports. Also, I'm not too keen on the sales guys pushing new deals and not supporting old deals (a few friends have experienced this). Previous I wanted to upgrade to an annual plan and essentially I'd lose some of the benefits I had, that didn't make sense.
Hello! Thank you for sharing your feedback! The revised pricing model includes either new features or alters additional to main tier product's prices. However, we always value our loyal customers and provide them with the unique opportunity to stay on the same level of subscription for the same price! - Ed
Tarunabh D.
Motion Pictures and Film, 1-10 employees
Used monthly for 6-12 months
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SEMrush has all the features built-in, that are required for a proper professional level SEO research. Although the general opinion is that Ahrefs is better than SEMrush, but personally, I have found SEMrush to be the best suited for my keyword and SEO optimized content research. The layout and interface is neat and when I tried the app, for the first time, it hardly took me five minutes to understand the navigation and features, and I could immediately get down to my research work. SEMrush enables me to tremendous amount of research work, within a very short span, with impressive accuracy and very reliable result data. If anyone can afford SEMrush subscription, then there's no need to look any further for other tools.
My favorite feature of SEMrush is the ability to export SEO Research Reports in PDF format, neatly arranged in a professionally presentable format, that can also be archived and stored for reading and detailed research later on, because SEMrush can generate thousands of very accurate results. The Domain level organic SEO Research reveals very crucial information of any competitor's or personal domain...
The prices are ridiculously high and even if you pay high fees for the Pro plan, you still cannot access to certain important features. So it's not an affordable solution for individuals. Apart from the high price, there is hardly any fault with this tool.
Hi Tarunabh, thank you for you review and your feedback on our pricing model! It is very appreciated!
Lipsa P.
Marketing and Advertising, 1-10 employees
Used daily for 1-2 years
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Overall, our experience with Semrush has been positive. The platform is user-friendly and offers a wide range of useful features, such as keyword research and tracking, competitive analysis, and content management. We particularly appreciate the ability to track our keyword rankings and identify opportunities for improvement. The integration with our existing business process was smooth and easy, and we were able to incorporate Semrush seamlessly into our marketing strategies.While there are some minor drawbacks, such as occasional data inconsistencies and the learning curve for certain features, the benefits of using Semrush far outweigh any downsides. Overall, we highly recommend Semrush to anyone looking for a comprehensive digital marketing tool.
Based on the various features of Semrush, we found the Keyword Research Tools and Competitive Analysis to be the most impactful. The platform is user-friendly, with an easy-to-navigate interface that makes it easy to use for both beginners and advanced users. Integration with existing business processes is relatively easy, making it a convenient addition to our toolkit. Overall, we appreciate Semrush for its comprehensive SEO management capabilities, including Geo Location and Content Management, which have allowed us to optimize our website and content effectively.
Some potential drawbacks of Semrush include a relatively steep learning curve for new users, especially those who are not familiar with SEO and digital marketing concepts. Additionally, some users may find that the sheer volume of data and features can be overwhelming at first, making it difficult to know where to start or how to focus their efforts. Finally, Semrush can be relatively expensive compared to some other SEO tools on the market, which may be a barrier to entry for smaller businesses or those on a tight budget.
Mary A.
Marketing and Advertising, 201-500 employees
Used daily for 1-2 years
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Great. Easy to use, easy to roll out, easy to adopt team-wide.
So easy to use. When we decided to make the switch company-wide earlier this year I was happy to see that there were so many educational resources for our teams to easily get onboarded. They all picked it up quickly and the transition has been smooth. Our old SEO tool lacked many of the features SEMRush has, so the team has been excited to start playing with all the new things and we're even creating new deliverables for our clients because of these new features.
The API documentation could be better. Part of the reason we switched to SEMRush was the ability to use the API for much of our reporting. It's frustrating that you cannot download organic research time series data from the UI into a csv and that the only API option is for a full domain, not per url or subdirectory. The documentation of the API was also quite frustrating as we had to decode what some of the abbreviations meant.
Robert T.
Information Technology and Services, 11-50 employees
Used daily for 2+ years
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SEMRUSH dramatically changed how we do business from a marketing standpoint. The marketing insight into our competitors is something we analyze daily.
The feature that impacted our business was the keyword research capabilities. This has solved the major rework problem when you find yourself chasing a bad keyword down a rabbit whole of frustration and time lot. Semrush solve this problem.
Hope for more content marketing features like the SEMRUSH version of their jarvisa.ai. SEMRUSH needs to build a similar tool and challenge the Jarvis community and charge 1/2 the price. This would give them more of a marketing edge
Laura C.
Leisure, Travel & Tourism, 51-200 employees
Used daily for 2+ years
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It's a great tool for doing keyword research and for tracking keyword visibility across a number of projects. This is the main reason why we are using this product, so that we can monitor and report on the evolution of our website's visibility across our targeted keywords.
1) I don't like the fact that even with the Business subscription, there's only one user that can access the software at one time. I think there should be at least 2 users added to the Business account. 2) In the Keyword research section, it would be good to see an actual trend of the keywords that are being displayed (not just a trend chart) and to see this trend displayed in percentages (e.g. 10%...
Hi Laura, thank you so much for your review! We are happy to know you enjoy SEMrush tools. And thank you so much for the detailed feedback on the features - it is very appreciated and I will pass it to the teams!
Katya V.
Computer Software, 51-200 employees
Used daily for 2+ years
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Semrush is amazing for getting to know your customers. Being able to see exact searches made on Google from our audience is very valuable and they have options for every part of the marketing journey, from social media to SEO and article writing.
I have used this software for a variety of reasons over the years. First, it was for social media topics and now it is for SEO and customer search research to get to know exactly what our audience is searching for online. It has been a tremendous help and is the next best thing to asking them face to face.
I found there to be a bit of a learning curve because there are just so many features and you need to learn how to get the most out of each one. It's a good problem to have, though, and support is available to help if needed.