Semrush Reviews

Semrush

SaaS solution for online content marketing

Semrush

Review Summary

Pros

Overall this tool is incredibly brilliant and useful, I thank the team of SEMrush who are adding such feature, Most of the time I don't have to look for other tools when I want some research.

Ankur S.

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SEMRush offers a wealth of insights for our Paid and Organic web efforts. We get advanced analytics on page and keyword performance, opportunities for improvement and much more.

Jeffrey S.

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In the end i just want to say that SEMrush is very good product and software for digital market. I would like to like to prefer to every person to use SEMrush who is working in digital marketing.

Vinay G.

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Cons

Compared to Ahrefs their link metric is weak which I think puts them in a bad state. Apart from this their overall User interface is a bit confusing but er get to used to it.

Anonymous Reviewer

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There were a few small features missing for me because I'm used to ahrefs but I wouldnt count that as a strike against the tool.

Anonymous Reviewer

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At times I get stuck while I do keywords research for any of my blogs and articles, and find difficult if not updated.

Anonymous Reviewer

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Overall rating

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97%
positive reviews
99%
would recommend this app

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1,186 reviews

recommended

Overall Rating

My Go To Analytics Tool

Reviewed 7 months ago

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  • Ease of use
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  • Likelihood to recommend10/10

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Truly an all-in-one digital marketing platform

Reviewed a year ago

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

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  • Ease of use
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  • Likelihood to recommend8/10

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Nice SEM tool to have

Reviewed 2 months ago

SEMrush is all rounder in terms of Search Engine Marketing tool. Interface is similar to Google Analytics and easy to use. They have rolled out couple of regular tool updates every year. Very helpful articles in Knowledge Base. They do have some advance SEO and PPC features but very limited in terms of data especially Backlink Audit. If someone from search marketing looking for one for all tool (SEO, PPC, Competition Analysis) then it's an good option. However, if someone looking for a special tool for a particular job such as Backlink analysis and acquisition then look for alternative tools.

Pros

Good UI (Similar to Google Analytics) Feature rich Easy to Use Free trial period Competitive Research

Cons

Backlink Audit is not showing all the links Position Tracking a bit inaccurate Log files doesn't support .log format

Vendor response

Hi Jay, thank you for the detailed review! happy to know you enjoy the tools and are ready to recommend them. Please contact us at [email protected] for any question on the tools - we'll be happy to help you!

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After 4 years being a customer this company rips me off

Reviewed 2 months ago

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one user. Now, we have been loggin in, by accident, from a few different locations. This is because of remote working due to corona and it was unclear in the team who was responsible for Semrush. Now is our account suspended, which I can understand. But the only 'solution' is that I have to buy a €540 extra...

Pros

It has a lot of features, in dept analysis.

Cons

It is expensive and there are quiet a few other, much cheaper alternatives where the customer service doesn't rip you off!

Vendor response

Hi Tom, thank you for your review. We have investigated the situation - it seems like multiple users logged in from different locations under your account for 3 times, which triggered our security system, and we sent several warnings before your account was blocked. We kindly remind you that by default, the account only includes 1 user, adding extra seats is a paid option. As far as we know, you account was unblocked by the team after finding out that your team logged in accidentally from different locations. If you still have any questions, please email us at [email protected] and we will be happy to answer them!

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  • Likelihood to recommend10/10

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Best Product for Everything Related to SEM

Reviewed 3 months ago

SEMrush has definitely allowed me to be more efficient with my work and took my company to the next level. I can do everything in one "stop". Research, tracking, reporting and more, all rolled into one.

Pros

Everything we need is in one place, I don't have to bounce around to different programs for different purposes. There are improvements and new features added all the time. The few times I've had a problem or question, support is very quick to answer/resolve it and then follow up a week later to make sure everything's working as it should.

Cons

I can't think of any cons, it just works as advertised.

Vendor response

Hi Steve, thank you so much for your review! We are happy to know you enjoy SEMrush tools!

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  • Likelihood to recommend10/10

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The closest thing to a perfect all-in-one solution

Reviewed 3 months ago

Research is huge and I'm able to provide a ton of helpful data for my clients and we're able to come up with marketing solutions together.

Pros

Being able to do keyword research is the priority. Finding topic ideas is a great feature. Keeping track of projects is simple. Backlink research and finding gaps. PPC research features.

Cons

The one thing that it doesn't really do is replace Google Analytics. Also, I really liked the SEO writing assistant when I used it early on. However, it is quite a bit of a price jump to be able to use it and it would be a better decision to use a different software for it instead.

Vendor response

Hi Peter, thank you so much for your review! We are happy to know you enjoy SEMrush tools and can't imagine your daily work without them!

Overall Rating
  • Value for money
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  • Likelihood to recommend9/10

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A must-have for competitive analysis

Reviewed 3 months ago

The experience has been great. I couldn't do my job without this tool. Customer service is sometimes slow to respond, but I haven't had to use them very much. SEMRush also had great tutorials and webinars to help anyone regardless of what level they are in in the SEO industry.

Pros

I've used SEMRush in my current and previous role and it's a must-have for competitive analysis and rank tracking. I use this tool daily to monitor my top rankings and keywords. I use it to see where competitors have lost or gain keywords and use this information in my SEO strategy.

Cons

While it's great to have a social media toolkit, it's weak compared to full-featured social media software.

Vendor response

Hi, thank you so much for your review! Great to know you believe SEMrush is a must-have! We're honoured to hear this. Thank you for the feedback on our SM toolkit - we're currently working on developing it further!

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  • Likelihood to recommend10/10

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Powerful toolkit for internet marketers & SEOs.

Reviewed 3 months ago

The tools are very reliable and error-free. If you ever need help, SEMRush support is fast and helpful.

Pros

Whether you are boosting an existing client's website or prospecting for new clients, SEMRush is a powerful set of tools. If you are trying to get a new internet marketing/SEO client, some of the well-designed reports are very convincing closing tools. If you're serious about online marketing, you need this platform.

Cons

SEMRush has so many tools and options in it's platform, there is a learning curve.

Vendor response

Hi Neal, thank you so much for your review! We are happy to know you enjoy SEMrush tools!

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  • Likelihood to recommend9/10

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Comprehensive Digital Marketing Tool

Reviewed 3 months ago
Pros

SEMrush is an all-in-one digital marketing solution, offering everything from KW research and rank tracking to competitor research and content ideas.

Cons

The user interface is a little clunky and not as sleak as other tools.

Vendor response

Hi Adam, thank you so much for your review! We are happy to know you enjoy SEMrush tools!

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  • Likelihood to recommend9/10

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SEO in one place

Reviewed 3 months ago

Takes some time to learn how it works but once you do it has tremendous potential and it is always being updated.

Pros

Number of tools available makes it easy to pull data for nearly any project.

Cons

Limitations of social media accounts to track

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  • Likelihood to recommend10/10

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Great Tool to use

Reviewed 3 months ago

Great tool. Does really help in backlink building.

Pros

Great to use back link gap analysis tool. Great see and plan my SEO campaigns

Cons

I have a limit of sending reports by email

Overall Rating
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  • Likelihood to recommend8/10

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Comprehensive & reliable SEO tool

Reviewed 3 months ago
Pros

It's a great tool for doing keyword research and for tracking keyword visibility across a number of projects. This is the main reason why we are using this product, so that we can monitor and report on the evolution of our website's visibility across our targeted keywords.

Cons

1) I don't like the fact that even with the Business subscription, there's only one user that can access the software at one time. I think there should be at least 2 users added to the Business account. 2) In the Keyword research section, it would be good to see an actual trend of the keywords that are being displayed (not just a trend chart) and to see this trend displayed in percentages (e.g. 10%...

Vendor response

Hi Laura, thank you so much for your review! We are happy to know you enjoy SEMrush tools. And thank you so much for the detailed feedback on the features - it is very appreciated and I will pass it to the teams!

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  • Likelihood to recommend10/10

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Great Product for SEO

Reviewed 3 months ago

Overall it is great and the software is really excacly what I need for doing my SEO work. . The support is awesome they get back to you quickly and are always ready to assist with any issues. Overall I say this the perfect software for SEO.

Pros

I like how easy it is to use, it makes my job much easier. I am able to get the info quickly send to trello for the team to work on some items and it's great for giving me ideas for keywords, content and article writing.

Cons

My only con for this item is the AMP and needing to have the highest plan to access the amp info. I am on the mid tier and I can't access the pages with Amp errors. Since AMP is so important right now I would think that info would start at the mid-tier level.

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  • Value for money
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  • Customer support
  • Likelihood to recommend10/10

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Easiest and Most Robust Option

Reviewed 3 months ago

Great. Easy to use, easy to roll out, easy to adopt team-wide.

Pros

So easy to use. When we decided to make the switch company-wide earlier this year I was happy to see that there were so many educational resources for our teams to easily get onboarded. They all picked it up quickly and the transition has been smooth. Our old SEO tool lacked many of the features SEMRush has, so the team has been excited to start playing with all the new things and we're even creating new deliverables for our clients because of these new features.

Cons

The API documentation could be better. Part of the reason we switched to SEMRush was the ability to use the API for much of our reporting. It's frustrating that you cannot download organic research time series data from the UI into a csv and that the only API option is for a full domain, not per url or subdirectory. The documentation of the API was also quite frustrating as we had to decode what some of the abbreviations meant.

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  • Likelihood to recommend10/10

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All-in-One Digital Landscape Research & Analysis

Reviewed 3 months ago

We have a great dedicted rep who is always checking-in to make sure we have what we need and are using the latest tools, promos and taking advantage of the software. SEMRush has become a vital need to all of our projects. It used from the discovery phase all the way to maintenance and reporting.

Pros

The ability to connect one domain and be able to select and add multiple tools, analysis and audits with one click. It covers from an SEO Audit down to a Competitor Insights. It is a powerful tool. Saves time and effort.

Cons

Compared to other tools, SEMRush requires a level of technical understanding and familiarity with their tools. Sometimes all the information gathered could be confusioning for new users.

Overall Rating
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  • Likelihood to recommend8/10

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All Your SEO Base Are Belong To Us!

Reviewed 7 months ago

Overall SEMRush is a super useful SEO toolkit worth every bit of praise it has received, including from the likes of [SENSITIVE CONTENT HIDDEN] fame. My primary client switched from AHrefs at my request back to SEMRush.

Pros

SEMRush is a great hub for virtually every facet of SEO you can imagine - integrations for social media, analytics, search console, competitor research, the whole nine yards - that doesn't have too terribly steep of a learning curve.

Cons

SEMRush is prone to highlighting the "worst" part of a site on any given auto-generated email or scan based on the metrics its own scans find, and a lot of them are unnecessary scare-mongering. For example, it's normal to have redirects on a well developed site, but this will come through as "9% of your site's pages have redirects!" It can spook a client who doesn't know any better.

Vendor response

Thank you so much for your great feedback, Steve! We really appreciate it. As for the Site Audit tool warnings, you can hide the checks that you think are irrelevant to your website using the eye button.

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  • Likelihood to recommend9/10

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An excellent tool for SEO and online metrics

Reviewed 7 months ago

Semrush is a platform that has helped us analyze where we are compared to the competition, the metrics and data it provides are useful to know how it can be improved to have greater visibility of the web, another function that handles very well Semrush is the keyword group, this makes our work easier. Semrush is always in constant training; they offer webinars that help us have a better idea of how to use Semrush tools in a better way, there is a whole group of experts behind this platform that help to improve the experience in the matter of SEO.

Pros

Semrush is an excellent marketing tool to measure data and make decisions based on it, something that I consider positive is its price, compared to the competition it is cheap considering all the tools it has. Semrush is an excellent tool to analyze technical issues with a website and see if SEO is working correctly, and in this way determine our priorities. Something I like about Semrush is that it helps me to identify which backlinks we have and Identify which are the best sources of traffic and which ones we want on our website. I consider Semrush to be an excellent tool to track online visibility and, in this way we measure our online positioning compared to the competition.

Cons

Although it is an excellent platform with multiple functions, it takes time to adapt since its interface is not very intuitive to say. Some features are difficult to find, and that takes time to know where they are; this is time-consuming since you have to search and Learn where they are. For someone who is using it for the first time is a bit difficult since it has to adapt to the platform. In conclusion, the user experience is complex for someone who uses it for the first time.

Vendor response

Thank you so much Marlyn for writing this great review. We really appreciate your feedback about our tool.

Overall Rating
  • Ease of use
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  • Likelihood to recommend10/10

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My Go To Analytics Tool

Reviewed 7 months ago

SEMrush is one of my essential tools needed to perform my job. Without it's vital data and information, I wouldn't be able to provide the excellent service my clients expect and would not be able to improve their website.

Pros

I enjoy a variety of features that SEMrush provides me. Domain analytics reports are incredibly useful to me in my role as an SEO link builder so that I know the sites I'm gaining backlinks from are trafficked. Keyword Analytics help me determine how well my clients are doing for their Keywords while also providing ideas for new content to capture new Keywords. Lastly, the projects section offers tons of technical SEO information on my clients' individual sites so that I can ensure their continued health.

Cons

The only thing about SEMrush that I don't like is that it's honestly TOO MUCH information. I really need to enroll in their academy so that I can learn more about all the tools at my disposal

Vendor response

Hi Chad, thank you for this great feedback and for this amazing review of our tool.

Overall Rating
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  • Likelihood to recommend7/10

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Best SEO Marketing Tool

Reviewed 7 months ago

I have been using SEMRush for a number of years now, and with so much else going on it provides a lot of features, news, and training that helps to make my life a lot easier - I wish I had more time to get fully immersed in the tool.

Pros

The software offers a great mix of data that I can use immediately to understand how my client's business is performing. The mix of tools available is fantastic, I can immediately check ranking performance, schedule social posts and I love the writing assist tool the tips and metrics really help refine our content to give it the best chance of ranking. The customer support is the best I have experienced from any tool, the response is lightning fast and they are great at finding the solution to the problem 5 stars for customer service!

Cons

Posting to Instagram would be great, but the notification feature in the meantime is helpful. The competitor features do not appear to be hugely accurate as my data doesn't always match either which makes me feel that my competitor's data are equally out. Perhaps a few tips on how we can compensate for this would help as we all understand the competitor data cannot be fully accurate as you don't have direct access to it.

Vendor response

Hi Shriley! Thank you for taking the time to complete a review of SEMrush, we really appreciate it. We're also glad to hear that you've been using SEMrush for so long, it's great customers like you that keep us going!

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  • Likelihood to recommend7/10

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All in one search engine marketing suite

Reviewed 8 months ago

With such a wide array of tools and opportunities you'd think it would make approaching their tools a little confusing or overwhelming, but SEMrush provides both written and video explanation to how and when to use their tools. And not only that, they are extremely good at listening to customer feedback, if you have suggestions to new features or questions about their current ones.

Pros

With a wide array of tools, SEMrush are able to help you with any aspect of your search engine marketing. We use it for both organic and paid advertising research and it plays a crucial role in every project. The single best thing at the moment, is the recent addition of the bulk keyword research tool.

Cons

The keyword research "magic tool" is awesome, but difficult to use when your account has multiple users doing research for multiple clients at once. We have experienced that if you aren't aware, you can accidentally add keywords to the wrong profile/client. This can be avoided by not using the "quick add" function but instead ticking off each keyword an then manually adding them to your desired list. Apart from this, we have never experienced any undesired behavior from any of their tools.

Vendor response

Hi Daniel! Thank you for taking the time to complete a review of SEMrush, we really appreciate it. We understand that our tools can have a bit of a learning curve, we're happy that you've found our blogs and videos useful and that our CS team was attentive to your needs.

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  • Likelihood to recommend10/10

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Excellent Marketing Software—Has Everything You Need

Reviewed 8 months ago

My overall experience with SEMRush is excellent. THere's a slight learning curve, as with most tools. But you get more value for your money. When you subscribe, you don't just have an SEO software; rather, you have access to the ultimate marketing toolkit.

Pros

What I liked most about SEMRush is its comprehensiveness as a marketing tool. Most people compare SEMRush as an SEO tool (for keyword research and backlinks). But it goes beyond that. My favorite is the content marketing toolkit which is a suite of tools to help me beat the competition. It has all the tools you need to plan, research, execute and audit your content. Once you have your awesome content,...

Cons

The one thing I didn't like is the setup process. I can't remember having some sort of onboarding experience (or maybe i just skipped it). I had to learn by going through other tutorials and help docs. Another thing i didn't like was integrating with Google Analytics/Search Console. My experience is that i have to connect it once per tool. Instead of only doing it once, every tool has to be setup like this. That said, it's still totally worth learning as it has pretty much everything you need.

Vendor response

Hi Ariel! Thanks for giving us such an awesome review! As for the setup process, you can request a free online demo and one of our representatives will conduct a walkthrough about all tools we have. We appreciate you enjoy using the tool, and will keep working on improvements!

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  • Likelihood to recommend10/10

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A Comprehensive SEO Solution

Reviewed 8 months ago

My clients expect me to sustain and / or improve their ranking in organic search. With SEMrush, I am able to see what's working and what's not, and make appropriate adaptations to strategy and tactics.

Pros

I use back link gap and keyword gap analyses regularly as I optimize client content and link profiles. The content writing tool suite is also excellent. This capability goes well beyond simple suggestions of content length, keyword density, and readability. Instead, offers insights from the best ranking content with which you will be competing. I was able to eliminate a subscription to a point solution that offered similar insights.

Cons

SEMrush evolves rapidly, so expect to travel a learning curve regularly, as features mature and integrations become more comprehensive. That said, the customer service team is easily accessed and will work with you to explain the sometimes surprising nuances or curious behaviors of some of the tools.

Vendor response

Hi, Stuart! Thank you for taking the time to leave us a review! We are really happy to know that you had such a great experience with our team and tool!

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  • Likelihood to recommend10/10

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Invaluable marketing data all bundled into one uber-powerful tool

Reviewed a year ago

We can manage all of our clients from a central dashboard, receive reports when we want them and rarely ever need to step outside SEMrush to get actionable insights on SEO. Though you could argue one shouldn't put all the eggs in one basket with an SEO tool (and in certain cases you really can't), the alternative is to invest in other tools too, which begins to get ridiculously expensive and wasteful....

Pros

- The sheer amount of power at your fingertips - there are tools for every need, whether you're an SEO or a marketer - the level of data is incredible. - Their Keyword Magic Tool for finding related keywords has saved us countless hours of head-scratching. - Excellent citation management - honestly, being able to update SERPs on SEMrush, then have those changes syndicated to all the major listings...

Cons

Only a couple, considering everything it does, but being picky: - The price can mount up if you have a lot of clients and want to take advantage of all their tools (though the convenience should overcome most of this reservation) - It takes some time to get used to - there's SO much on offer, that it can be a little overwhelming at first. It's easy to use, though because it's so powerful, finding everything can be tricky with so much going on sometimes

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  • Ease of use
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  • Likelihood to recommend10/10

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Worth the purchase!!

Reviewed a year ago

If you run multiple websites and multiple social pages- this is absolutely the tool you need to invest in. ROI is completely possible from this tool if you dedicate enough time/effort to using it to the fullest. The SEO tools alone have proven awesome for us and the social poster tool is just the most convenient time-saver.

Pros

I use SEMrush daily for SEO on many sites and for posting on many social pages from one place. All of the SEO (site audits, keyword analyses, DEEP COMPETITOR ANALYSES) and social tools don't just make my job easier- they make me better. I get insights from SEMrush I wouldn't have otherwise had at my disposal. It is 100% possible to see ROI on this product.

Cons

I miss when it was free so many years ago, but C'est la Vie. Now that SEMrush is a paid platform, they also offer wayyyy more tools and they are constantly updating/adding features. They have a pretty responsive customer support, but I have had responses take 1-2 days to get back to me. However, I can't personally say that this response time has ever, in any way disrupted my flow of work and when I did have a more urgent issue they were great about helping me quickly.

Overall Rating
  • Value for money
  • Ease of use
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  • Customer support
  • Likelihood to recommend10/10

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Best comprehensive SEO tools for your digital marketing needs

Reviewed a year ago

We have learned a lot about our client's website traffic and how to better understand customer engagement using proper keywords to target for each respective industry. With the help of some of the SEMRush keyword tools, we were able to find and write about various related keywords to place within our client websites which in turn generated more traffic conversions. Google Ads analysis and keyword...

Pros

- In depth backlink analysis reports and tracking on domains - Top notch keyword selection tools (keyword magic tool) for keyword analysis, volume and suggested or related words - Daily & weekly domain and search position monitoring - Provides enhanced traffic metrics which provides insight on spikes of traffic during specific timeframes

Cons

Starting off, the tools and analytics can be very cumbersome to understand. The tools take some getting used to and testing with to grasp a good understand of how to analyze website traffic, data and keywords.

Overall Rating
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  • Ease of use
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  • Likelihood to recommend9/10

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One of the Best On-site management Tool with amazing features

Reviewed a year ago

Overall this tool is incredibly brilliant and useful, I thank the team of SEMrush who are adding such feature, Most of the time I don't have to look for other tools when I want some research. they are covering most of the thing related to SEO.

Pros

There are plenty of pros of semrush, I found many while using more than 2 years. my favorite feature of this tool is an on-page review, Backlink Gap checker and competitor analysis is the best reason to buy this tool. It gives you a better idea on your backlink strategy (How can still more links from a competitor and how you can build a new one). One of his features name as Keyword Magic tool is great if you are new into the keyword research part, it allows you to go into the deep by local wise, LSI keywords, etc. Position tracking also a great feature by which you can track the performance of your keywords daily basis.

Cons

This is the vast exploration of any tool, many of features and reporting functionality you can't understand still if you are an SEO's. So I think this is not everyone cups of tea especially you are very new into the SEO world.

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