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Account Based Marketing Software with ROI Tracking (2026)

Last updated: April 2026

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35 software options

Tableau logo

Visual analytics platform for data exploration

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Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

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Wrike logo

AI powered workflow management platform

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Wrike is a software solution used for account-based marketing that is trusted by 20,000+ companies worldwide. Features include ready-made campaign templates, intuitive Gantt charts, and custom reports. Streamline your marketing efforts with Wrike to deliver top-quality content and increase ROI.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Bitrix24 logo

All in one business management workspace

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Bitrix24 #1 FREE CRM and account management software used by over 12 million companies. Cloud, mobile, open source editions.

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Marketo Engage logo
Category Leaders

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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Spotler CRM logo

The Powerful CRM for Growing Teams

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Our CRM with integrated Marketing provides the perfect solution for account-based marketing. The award-winning software lets you easily track and prioritize your leads, personalize your campaigns, drive engagement and build great relationships, in one centralized database.

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Close logo

The conversation-first CRM for small, scaling sales teams

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Close is a conversation-first CRM designed for founders and small, scaling sales teams to manage every conversation in one place — with built-in calling, email, and SMS built natively inside the platform.

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Drift logo

Live chat & in-app messaging for sales & marketing

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Drift is a cloud-based live chat solution for sales and marketing teams which also includes an AI-powered chat bot, in-app messaging & email management tools

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Salesflare logo

Intelligent CRM for small and medium-sized B2B businesses

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Salesflare is an intelligent CRM for small and medium sized B2B businesses doing account based marketing and sales. Unlike other CRMs, it's specifically built for this. It fully automates your account information and timelines and nudges you to follow up, so tracking accounts is easier than ever.

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Act-On logo

Growth marketing automation platform

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Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

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Terminus logo

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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Ortto logo

Build journeys that drive revenue.

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Your customer data, marketing automation & analytics, together.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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Sopro logo
Category Leaders

B2B Lead Generation - Flood Your Inbox With Qualified Leads

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Sopro’s ABM service targets high-value accounts with precision. Expert teams build hyper-focused lists, craft multi-channel outreach, manage compliance and buyer signals, then send qualified leads straight to your CRM.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

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ActiveDEMAND Account Based Marketing software includes features like behavioral segmentation, predictive personalization, retargeting, lead scoring and more.

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Lead Liaison logo

Marketing Automation platform

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Lead Liaison Marketing Automation is a cloud-based marketing automation and lead generation, nuturing & qualification application for SMBs

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User.com logo

The engine of growth. An all in one solution for user data.

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User.com is marketing automation platform aimed at boosting engagement and improving conversion by using a single data source for your customers, reaching them through a wide range of communication channels: email, live chat, chatbot, push notifications, and many more; all available in one place.

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Clientify logo

All-in-one Communication, Sales, and Marketing platform.

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Clientify is a CRM and digital marketing platform that helps companies manage contacts, automate sales and campaigns, and improve customer relationships. It is designed to optimize business processes and increase the productivity of the sales, marketing and comunication teams.

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6sense logo

Predictive intelligence platform for B2B marketing and sales

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6sense is a B2B predictive intelligence platform for marketing and sales.
Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what products prospects will buy, how much they will buy, and wh6sense is a revenue intelligence platform that helps businesses capture intent signals from known and anonymous sources, connecting them to pen.

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ZoomInfo Chat logo

Perfectly balances highly-targeted, human-first experiences.

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Powered by ZoomInfo’s B2B data, ZoomInfo Chat perfectly balances human-first, highly-targeted experiences for your most important visitors. ZoomInfo Chat has the ability to create highly scalable personalized AI-driven nurture experiences via chatbot for everyone else.

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Salespanel logo

Identify, track, and qualify leads.

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Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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Factors.ai logo

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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Personyze logo

Deliver AI-driven recommendations & website personalization

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Personyze offers a complete website personalization solution with behavioral targeting, email personalization, recommendations engine, and marketing automation functionality. This one toolset includes everything you need to provide relevant and engaging experiences at every digital touch-point.

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Demandbase One logo

Demandbase One™ | Go-to-Market Platform

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The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

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Spotler Activate logo

Customer data platform for cross-media marketing

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Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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