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Free Customer Journey Mapping Tools Software
Last updated: March 2026
42 software options
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Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Email and SMS marketing automation platform
Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month
Read more about Mailchimp
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Digital experience insights for any business selling online
Hotjar offers three products Observe, Ask, and Engage products, offered at different plans and prices. Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing
Read more about Hotjar
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
All-in-one conversion optimization suite for website owners
Free seven day trial for all accounts that begins once we track your first website visitor. All plans include unlimited team members. Free Plan: $0 per month | Build: $39 per month | Grow: $89 per month | Expand: $249-$739 per month | Scale: $1,049-$1,669 per month | Enterprise: Starts at $2,289 - Contact Lucky Orange | Get 20% off with an annual plan.
Read more about Lucky Orange
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Customer experience management (CXM) platform
Contact Qualtrics for pricing information.
Read more about XM for Customer Experience
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Website & app traffic data analysis
Advanced and Enterprise plans. Free Demo: Available Contact SimilarWeb for more information or to setup a live demonstration.
Read more about Similarweb
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Product usage & behavior data capture
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
#1 Digital Experience Analytics Leader for Enterprise Brands
Please contact Contentsquare directly for pricing details.
Read more about Contentsquare
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Qualitative analytics for websites and mobile apps
Free: 3,000 sessions/month Pro: 200,000 sessions/month Ultimate: 1,000,000 sessions/month
Read more about Smartlook
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Create customer journey maps, personas & impact maps online
FREE: $0 Forever free PRO: $36/month per user BUSINESS: $95/month per user ENTERPRISE: Contact UXPressia
Read more about UXPressia
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Web-based collaborative user story and journey mapping tool
$8 - $12 per user per month
Read more about CardBoard
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Accelerate Digital Adoption
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Cloud-based customer and employee experience platform
BILLED YEARLY Free = $0 per month Basic = $134 per month Premium = $224 per month Premium Plus = $449 per month
Read more about Delighted
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Customer data hub
Free Plan: Includes 1,000 visitors/mo 2 Sources 300+ Integrations Team Plan: Starts at $120/mo 10,000 visitors/mo Unlimited Sources 300+ Integrations Includes 1 Data Warehouse destination Business Plan: Customer Pricing Custom Volume Single View of the Customer Data Governance Advanced Roles & permissions Historical replay
Read more about Segment
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
AI-Driven Activation & Attribution for B2B Marketing
Dreamdata is available across four pricing tiers: Free, Activation Starter, Attribution Advanced, and Attribuion Advanced + Activation Pro. You can find our full pricing details here:
Read more about Dreamdata
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
See what your users want—with Clarity
Free tool. Enjoy all the features of Clarity at absolutely zero cost. You'll never run into traffic limits or be forced to upgrade to a paid version.
Read more about Microsoft Clarity
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Take back control with Matomo
Per number of page views.
Read more about Matomo
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Every data point has a story to tell
FullStory does not publish numeric pricing. There are four pricing plans for which you must contact FullStory for a quote. Data Direct: This plan is designed specifically for data science and analytics teams. It focuses on providing the resources necessary for building predictive models and utilizing data for Generative AI and Large Language Models, catering to those involved in advanced data manipulation and analysis. Business: Aimed at teams requiring comprehensive visibility across their digital portfolio, this plan helps maintain cross-functional clarity. It's suitable for groups that manage multiple functions and need to maintain an overarching view of their digital operations. Advanced: For companies seeking deep product analytics combined with qualitative insights, the Advanced plan offers tools to grow with agility. This plan is ideal for businesses intent on closely monitoring and enhancing their product offerings based on detailed user interaction insights. Enterprise: Tailored for large organizations, this plan provides capabilities to discover trends, plan roadmaps, and improve funnels effectively at scale. It supports extensive data analysis and strategic planning needs conducive to large-scale operational improvements in user experience and business processes.
Read more about Fullstory
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Send better surveys. Collect better feedback.
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Create high-converting funnels that turn visitors into leads
Scales with number of live funnels and monthly submissions
Read more about Involve.me
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Stop Guessing About Your Digital Experience
LogRocket offers a 14-day free trial for new users, after which the software is available across 3 pricing tiers. Pricing and functionality are outlined below - scales with the number of sessions, seats, and data retention. Free Forever: Free (includes 1k sessions) Team: Starting at $99/month (starts at 10k sessions) Professional: Starting at $500/month (starts at 25k sessions)
Read more about LogRocket
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
All-in-one solution for creating great digital experiences.
14-day free trial, no credit card required. Analysis - up to 10,000 sessions per month: free Infrastructure - millions of sessions per month: custom pricing
Read more about Heap
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
All-in-one feedback software
Feedbackly software pricing is based on the feedback amount you're gathering. The billing period can be monthly or annual. Welcome to try out Feedbackly for free with a free trial!
Read more about Feedbackly
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Cloud-based product roadmap solution for teams.
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
? AI-Driven Omnichannel Marketing Platform
Contact Vizury For Detailed Pricing Information.
Read more about Engage360
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Cloud-based Feedback Management Solution