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Market Research Software with API (2026)

Last updated: February 2026

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Key features of Market Research Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Reporting & Statistics: Users value the comprehensive view and accurate data for informed decision-making, with flexible export options and customizable reports. 96% of reviewers rated this feature as important or highly important.
  • Survey Builder: Reviewers highlight ease of use, intuitive design, and extensive customization options for creating professional surveys with various question types. 92% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers appreciate robust data analysis capabilities, intuitive dashboards, and export options for detailed insights and performance tracking. 90% of reviewers rated this feature as important or highly important.
  • Customizable Fields: Users find customizable fields important for tailoring surveys and data input to specific needs, enhancing flexibility and usability. 87% of reviewers rated this feature as important or highly important.
  • Data Import/Export: The ability to seamlessly import and export data in various formats is crucial for efficient data management and integration with other tools. 85% of reviewers rated this feature as important or highly important.
  • Question Branching: Reviewers highlight the importance of question branching for creating personalized surveys, enhancing relevance, and improving user experience. 84% of reviewers rated this feature as important or highly important.
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117 software options

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Tremendous is best platform to incentivize market research participants. Send gift cards, prepaid Visa® cards, cash, and more — instantly across the globe.

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Zoho Survey logo
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Cloud-based tool for creating and manging surveys

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Zoho Survey offers a customizable online survey maker for businesses to gather insights. With over 30 question types, advanced logic, and multilingual support, users can create targeted questionnaires. Surveys can be distributed via email, social media, and QR codes, collecting responses online or offline. The platform provides analytics like sentiment analysis, word clouds, and cross tabulation to help organizations understand customer satisfaction, employee experience, and market research.

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QuestionPro is a research suite of tools that lets users conduct surveys and research securely, collect feedback and perform data analytics. It offers survey analytics dashboards, enterprise-grade research tools, and a range of features for customer experience management, employee experience management, and real-time data collection and analysis.

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Qualtrics CoreXM is the the most trusted enterprise market research platform in the world to capture, analyze and act on data. Our flexible platform features make it easy to build beautiful, complex surveys with state of the art features. Track consumer behavior across diverse segments.

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Survio logo
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Trusted by 5M+ users, Survio is a secure, GDPR-compliant survey platform with powerful features for every device.

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SmartSurvey is a cloud-based survey & questionnaire management tool which allows users to create, distribute, manage, and analyze responses for unlimited surveys.

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Survicate logo
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Survicate is a complete customer feedback platform to collect, analyze, and act on customer feedback. Run surveys across every digital touchpoint, from email and website to mobile apps. Use AI to easily analyze feedback across sources. Act on customer feedback with 40+ native integrations.

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