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Marketing Analytics Software with Third-Party Integrations (2026)

Last updated: February 2026

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Why are third-party integrations important for marketing analytics software users?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Connecting to third-party services enhances data collection, enriches insights, and improves reporting capabilities. This allows businesses to integrate various tools for a comprehensive view of their marketing performance. Of the 53 reviewers who rated third-party integrations, 83% rated this feature as important or highly important.

Key features of marketing analytics software based on insights from 2226 verified reviews

Reporting & Statistics: Users value detailed, customizable reports and statistics for tracking marketing performance and making informed decisions. 93% of reviewers rated this feature as important or highly important.
Performance Metrics: Users find performance metrics crucial for assessing campaign success, optimizing strategies, and making data-driven decisions. 92% of reviewers rated this feature as important or highly important.
Conversion Tracking: Reviewers highlight conversion tracking for measuring campaign success, understanding user behavior, and optimizing marketing efforts. 89% of reviewers rated this feature as important or highly important.
Data Visualization: Reviewers appreciate data visualization for translating complex data into understandable visuals, enabling quick insights and informed decisions. 88% of reviewers rated this feature as important or highly important.
Campaign Tracking: Users emphasize campaign tracking for assessing marketing performance across various channels and optimizing budget allocations. 87% of reviewers rated this feature as important or highly important.
Data Import/Export: Reviewers find data import/export useful for integrating external data, enhancing analysis, and facilitating seamless data management. 85% of reviewers rated this feature as important or highly important.