App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categories Blog & research About us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.

Our commitment

Independent research methodology

Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

Learn more

Verified user reviews

GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.

Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Learn more

How GetApp ensures transparency

GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

Learn more

Social Media Marketing Software with A/B Testing (2026)

Last updated: April 2026

Get free expert advice+1 (888) 216-6745

Call now for a one-to-one consultation in under 15 mins.

Key features of Social Media Marketing Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Social Media Integration: Reviewers value centralized management of multiple social media accounts, seamless cross-platform posting, and enhanced marketing efficiency. 96% of reviewers rated this feature as important or highly important.
Social Promotion: Users appreciate targeted ad campaigns, advanced audience segmentation, and increased brand visibility through strategic social media promotions. 92% of reviewers rated this feature as important or highly important.
Content Management: Reviewers highlight easy scheduling, strategic content planning, and effective audience engagement facilitated by comprehensive content management tools. 92% of reviewers rated this feature as important or highly important.
Post Scheduling: Users benefit from planning posts in advance, maintaining consistent content flow, and optimizing posting times across various platforms. 91% of reviewers rated this feature as important or highly important.
Automated Publishing: Reviewers like the time-saving aspect of automated scheduling, ensuring timely content distribution and consistent online engagement. 89% of reviewers rated this feature as important or highly important.
Multi-Account Management: Users find managing multiple accounts from a single platform convenient, enhancing efficiency and organization for businesses and marketers. 87% of reviewers rated this feature as important or highly important.