Kindful Pricing, Features, Reviews & Comparison of Alternatives


Cloud-based fundraising platform and database for nonprofits

4.42/5 (170 reviews)

Kindful overview

Kindful is a cloud-based donor management and fundraising software and database designed for nonprofit organizations. It was created to help increase fundraising effectiveness by using relevant online tools together with in-depth donor analytics. Kindful’s CRM has an easy-to-use interface and includes detailed donor profiles. Kindful is mobile friendly meaning donors can donate directly from their mobile phones and nonprofits can check up on their donations and more, all in real-time.

Kindful helps users to understand who their support base is and to build new and better relationships through social media appending and updates on donor activity. Donor’s profiles can include information such as their all-time giving total and their most recent donation. Kindful’s secure donation pages include socially focused crowdfunding cause pages, peer to peer and team fundraising, event registration and ticketing with full merchant processing via Stripe or

Kindful integrates with many online fundraising tools such as MailChimp, Eventbrite, QuickBooks and PayPal, allowing users to do cross-platform imports and collect all of their important data in one central hub, while minimizing data entry time. Users can segment donors and create groups based on donation, dates, events and demographics, as well as send automatic thank you’s, tax receipts and email campaigns. With Kindful’s data filtering, nonprofits can easily create and view custom dynamic data reports and insights.


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Pricing options
Value for money
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Business size



United States

Supported languages

Kindful screenshot: View donor profiles with Kindful to stay on top of who is donating and whenKindful DemoKindful screenshot: Keep track of campaigns and see real-time data graphs with KindfulKindful screenshot: Add new profiles for donors and organizations with KindfulKindful screenshot: Check out fundraising summaries and view the recent activity trail with KindfulKindful screenshot: Search through Kindful donor profiles using advanced filters

Kindful reviews

Value for money
Ease of use
Customer support
Beth Thomas

Right product for our needs and budget

Used daily for 2+ years
Reviewed 2019-02-07
Review Source: Capterra

I am very pleased with Kindful. It meets the basic requirements of safe and secure data and donor management, but also provides a robust system that makes it much more than a basic system. There may be better systems, but Kindful is available to an organization like ours that does not have staff (all volunteer and constantly churning) or a budget that allows us to hire someone to manage this for us. I am especially pleased with Kindful's customer service. The only issues I've had was when I could not articulate what I was trying to do, and luckily they knew what questions to ask to help me.Kindful is an easy product to learn and use. The system is a dream for donor management. It's easy to enter new donors and their donations, and it's simple to display a donor's information. You can enter notes and make assignments for future activities, making sure no donor gets forgotten. Kindful has powerful reporting capabilities. I can answer almost any question a board member asks quickly and easily with standard reports and a few extras I have saved. I can also create a new report at any time. All reports can be exported for analysis in a spreadsheet or to import the data to other software (evites, newsletters, surveys, etc.). Transferring data into Kindful can be daunting. I appreciated that I could do practice data transfers and review my data in the system before I made a final data transfer, and that Kindful customer service representatives were helpful when I had questions.

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David Shirk

I use Kindful for our non-profit accounting and donor management (CRM)

Used daily for 6-12 months
Reviewed 2017-10-13
Review Source: Capterra

Kindful is designed to be part of - not the whole of - a CRM/fund accounting strategy. The upside of this is that you are not pigeonholed into one system forever - it is designed to play nicely with other programs/systems. Once you go through the learning curve, the program is straightforward and easy to use. Customer support is fantastic for questions. I have to manually enter quite a few transactions, and it is much easier to do with Kindful than with Quickbooks. Automatic reports to my board of directors are fantastic. Also, for fund based accounting, this is much simpler to use than quickbooks - I do the math through kindful and my accountant does it through quickbooks - the information is automatically shared through the quickbooks integration. Zapier integration means you can get information in and out of kindful easily. Different price points for different organization sizes is key - a low cost entry point was a big deal for me.

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Catriona Reynolds

Kindful has radically improved KBFPC's donor management

Used daily for 6-12 months
Reviewed 2017-08-29
Review Source: Capterra

Customer service is outstanding - I can often find my answers in the help menu, but when I don't the email response is almost immediate and very thoughtful & thorough. There is little that I dislike about Kindful. Support during start up was personalized and authentically interested in what my needs and questions were, I didn't ever feel that I was being pitched to. It is quick and easy to set up and link with Stripe etc. Importing donor information from our previous system was very simple, but I felt that Kindful staff were ready to assist at every step if I needed. Day-to-day I get just the right amount of updates in my email inbox. Payments and new donors are quick and easy to add. The dashboard is attractive and has very relevant information. Reports are easy to generate. I have recommended Kindful to several other local agencies - and I found it myself from another local agency. Price is right for a small non-profit, too.

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Brittany Dealy

We use it daily and it is very user friendly. Even those of us who aren't tech-savvy can 'get it'.

Used daily for 1-2 years
Reviewed 2017-08-29
Review Source: Capterra

More streamlined than our previous interface, more user friendly.I like the way everything is organized, Dashboard/Activities/Contacts... I like how reports can be automatic from the system straight to my email, daily. I like that once the credit card/ACH info is entered, we don't actually have access to those numbers, and helps with PCI compliance. When there is an issue, we email support and they respond promptly, within 24 hours, and are very friendly and very helpful. I love the size of Kindful, because I feel like they still take input from clients to improve their systems.

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Clay Churchill

This CRM is easy to use, saves us time and money as well as provides a good platform for donations.

Used daily for 1-2 years
Reviewed 2017-08-29
Review Source: Capterra

The software is very easy to use, which means more of my staff will use it on a daily basis. The integrations with 3rd party vendors is fantastic. I can now capture all my PayPal donors data and it ties in with MailChimp nicely. The donation pages are very nice and allow me to segregate donations and allocate them to different campaigns and funds. The ability to allow the donor to cover the credit card fees has saved us per year as over 50% of people cover the fees. The email support is good and usually able to resolve an issue in less than 24 hours. I am very happy with Kindful.

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Kindful pricing

Starting from
Pricing options
Free trial
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Starter: $100/ month
Up to 1,000 Contacts

Launch: $200/ month
Up to 5,000 Contacts

Growing (most popular): $300/ month
Up to 15,000 Contacts

Pro: Call for pricing
15,000+ Contacts

Kindful features

Activity Dashboard
Activity Tracking
Contact Database
Custom Fields
Custom Forms
Data Import/Export
Electronic Payments
Mobile Integration

Access Control (33 other apps)
Attendance Management (37 other apps)
Automatic Reminders (27 other apps)
Communication Management (29 other apps)
Credit Card Processing (36 other apps)
Customizable Branding (31 other apps)
Customizable Reporting (36 other apps)
Email Integration (32 other apps)
Grants Management (26 other apps)
Reporting & Statistics (37 other apps)
Third Party Integration (30 other apps)

Additional information for Kindful

Key features of Kindful

  • Peer to peer and team fundraising
  • Event registration and ticketing
  • Sponsorship and recurring payments
  • Secure donation pages
  • Automated emails
  • Custom automated tax receipts
  • Donor profiles
  • Real-time updates and activity tracking
  • Donor management CRM
  • Social profile appending
  • Acknowledgement automation
  • Customization
  • Reporting and analytics
  • Data filtering
  • Dynamic data insights
  • Donor organization and filters
  • Tailored reports
  • Mailing lists
  • Complete historical tracking
  • Custom fields
  • Relationship and group management
  • Householding
  • Pledge management
  • Snailer mail merge
  • NCOA updates
  • Recurring donations
  • Mobile friendly pages
  • Registration forms
  • Text to give/pledge
  • Offline transactions
  • Social focused crowdfunding
  • Public goal tracking
  • Merchant processing via Stripe or
  • Real-time analytics
  • Semantic based filtering technology
  • One click filtering
  • Successful transaction notifications to admins
  • Task management
  • Email marketing integration
  • Quickbooks integration
View All Features


The cloud-based database can be accessed anytime via any mobile device connected to the internet allowing for fundraising professionals to track their progress in real-time.

Kindful’s CRM includes an automated profile database and social crowdfunding pages which allow for users to gain, retain and strengthen relationships with donors.

Users can segment donors based on donations, dates, events and demographics for tailored reporting, analytics and dynamic data insights.

Kindful easily integrates with applications such as QuickBooks, MailChimp, PayPal and Eventbrite to maximize funding through efficient accounting, email marketing, quick online payments and events.

Kindful is user-friendly and simplifies the donor management process without any unnecessary extra features and can be customized to match any nonprofits’ needs.