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LeadMaster Logo

CRM & Lead Management Solution

Table of Contents

LeadMaster - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: December 2025

LeadMaster overview

What is LeadMaster?

LeadMaster has been providing affordable white-label web-based Sales CRM and Lead Management solutions since 1998. The application features robust marketing automation features for campaign management, lead nurturing and email marketing.

LeadMaster’s multi-tier lead management makes it an ideal solution for companies with multiple sales channels. Sales leads can be passed via the web to all members of the sales and marketing team, including predefined channel partners, sales representatives & field sales managers. Lead tracking and reporting are available in real-time as sales representatives receive leads in the system.

LeadMaster customers include some of the world’s largest high tech, insurance, advertising and marketing agencies as well as many small business owners in real estate, mortgage, manufacturing, healthcare, education and call centers. LeadMaster integrates with a variety of telephony providers, which creates an instant virtual call center with integrated CRM. Integrate lead generation efforts by having website visitors, landing page submissions, email leads etc. flow directly into the LeadMaster lead management software in real time - automatically!

Track sales leads throughout the sales cycle from lead generation to closing the sale & beyond - to know what's working, who's selling and who's buying with the click of a mouse. Get sales & marketing working together. Enable field sales, inside sales, resellers, partners and call center agents to track leads and update client records to see measurable results. Private label the LeadMaster online lead tracking, sales management software & email marketing system and offer it as a value-add to extended business teams, including channel partners.

LeadMaster's Lead Management / SFA CRM / Lead Tracking / Lead Nurturing / Email Marketing software is an easy, comprehensive way to manage customers, prospects and forecasts. And it's fast to learn. In just one hour, teams will be fluent in the language of LeadMaster! Sales and marketing staff will be organized and productive like never before because they'll be sharing information like never before. Leads will be captured, tracked and followed up. Customers will notice the difference.

LeadMaster helps sales people get more done in less time with LeadMaster 'Click Action' buttons. These are user definable buttons that will do multiple actions with a single click of a mouse. For example, if a user routinely sends a thank you note with a white paper after an introductory phone call and then schedules a follow up call to discuss the paper the next week. Those activities can all be programmed with a single click of the mouse.

LeadMaster is three solutions in one - Email Marketing, Lead Management Software & SFA CRM with features like campaign management, Outlook integration and mobile access, workflow automation. LeadMaster is customizable for users and their industry. The field names, forms, dashboard charts and many other functions can be tailored to suit unique ways of doing business. With LeadMaster, users get feature-rich sales management software that is easy-to-use plus personal guidance from LeadMaster experts. LeadMaster Partners are with users from start to finish.

Key benefits of using LeadMaster

  • Lead tracking and reporting are available in real-time as sales representatives receive leads in the system.
  • LeadMaster integrates with a variety of telephony providers, creating an instant virtual call center with integrated CRM.
  • Track sales leads throughout the sales cycle from lead generation to closing the sale & beyond - to know what's working, who's selling and who's buying with the click of a mouse
  • LeadMaster is three solutions in one - Email Marketing, Lead Management Software & SFA CRM with features like campaign management, Outlook integration and mobile access, workflow automation.
  • LeadMaster is customizable for users and their industry. The field names, forms, dashboard charts and many other functions can be tailored to suit the unique ways of doing business.
  • Starting price

    10

    Alternatives

    with better value for money

    LeadMaster’s user interface

    Ease of use rating:

    LeadMaster reviews

    Overall rating

    4.1

    /5

    36

    Positive reviews

    83

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7.39/10
    Rating distribution

    5

    4

    3

    2

    1

    15

    15

    5

    1

    0

    Pros
    “The ability to now expand on the simplicity of the product that we began with, will open up even more opportunities for our sales people.”
    NL

    Nicole L.

    Marketing

    “We are very excited and pleased with our decision to move to LeadMaster and look forward to a long term successful relationship.”
    TS

    Thomas S.

    “When we have a question, the answers are provided immediately. It is a great tool and a great service.”
    JG

    Jane G.

    Director of Marketing

    Cons
    “Likewise, if these things are not addressed prior to setup, you can end up with a mess of useless data and reports.”
    DS

    Desirae S.

    Data Quality Professional

    “If your data is a mess, they can only do so much to organize it for you.”
    KR

    Kathi R.

    Executive Assistant

    “We have tried using if for a few years now for about 1% of our staff. The main problem with it is if you change one thing, the system does not update the other parts of the program.”
    SF

    Shawn F.

    Who uses LeadMaster?

    Based on 36 verified user reviews.

    Company size

    Small Businesses

    Enterprises

    Midsize Businesses

    Top industries

    Management Consulting
    Banking
    Mechanical or Industrial Engineering
    Electrical/Electronic Manufacturing
    Others

    Use cases

    - Not enough reviews
    -
    -
    -
    -
    -

    LeadMaster's key features

    Most critical features, based on insights from LeadMaster users:

    Client management
    Search/Filter
    Reporting/Analytics
    Customer database
    CRM
    Interaction tracking

    All LeadMaster features

    Features rating:

    Sales pipeline management
    Access controls/permissions
    Lead management
    Lead nurturing
    Lead qualification
    Lead segmentation
    Marketing automation
    Mobile access
    Opportunity management
    Performance metrics
    Pipeline management
    Prioritization
    Proposal generation
    Prospecting tools
    Quotes/Estimates
    Real-Time data
    Referral tracking
    Reporting & statistics
    Sales forecasting
    Sales reports
    Sales trend analysis
    Segmentation
    Source Tracking
    Territory management
    Third-Party integrations
    Workflow management
    Activity tracking
    API
    Assignment management
    Calendar sync
    Calendar/Reminder system
    Campaign management
    Commission management
    Contact management
    Contract/License management
    Customizable fields
    Customizable forms
    Customizable reports
    Dashboard
    Data visualization
    Drip campaigns
    Email management
    Email marketing
    Email templates
    For insurance industry
    Forecasting
    Forms management
    Internal chat integration
    Lead capture
    Lead distribution
    Lead generation

    LeadMaster alternatives

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    LeadMaster pricing

    Value for money rating:

    Starting from

    10

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range

    User opinions about LeadMaster price and value

    Value for money rating:

    To see what individual users think of LeadMaster's price and value, check out the review snippets below.

    “The ability to now expand on the simplicity of the product that we began with, will open up even more opportunities for our sales people.”
    NL

    Nicole L.

    Marketing

    “We are very excited and pleased with our decision to move to LeadMaster and look forward to a long term successful relationship.”
    TS

    Thomas S.

    LeadMaster support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Phone Support

    Training options

    Documentation
    Webinars
    Live Online

    LeadMaster FAQs

    Q. Who are the typical users of LeadMaster?

    LeadMaster has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    These products have better value for money


    Q. What languages does LeadMaster support?

    LeadMaster supports the following languages:
    Chinese (Simplified), English, Spanish


    Q. Does LeadMaster support mobile devices?

    LeadMaster supports the following devices:
    Android, iPad, iPhone


    Q. Does LeadMaster offer an API?

    Yes, LeadMaster has an API available for use.


    Q. What level of support does LeadMaster offer?

    LeadMaster offers the following support options:
    Email/Help Desk, Chat, Phone Support

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