LeadMaster Pricing, Features, Reviews & Comparison of Alternatives


CRM & Lead Management Solution

4.1/5 (36 reviews)

LeadMaster overview

What is LeadMaster?

LeadMaster has been providing affordable white-label web-based Sales force CRM and Lead Management solutions since 1998. The application features robust marketing automation features for campaign management, lead nurturing and email marketing.

LeadMaster’s multi-tier lead management makes it an ideal solution for companies with multiple sales channels. Sales leads can be passed via the web to all members of the sales and marketing team, including predefined channel partners, sales representatives & field sales managers. Lead tracking and reporting are available in real-time as sales representatives receive leads in the system.

LeadMaster customers include some of the world’s largest high tech, insurance, advertising and marketing agencies as well as many small business owners in real estate, mortgage, manufacturing, healthcare, education and call centers. LeadMaster integrates with a variety of telephony providers, which creates an instant virtual call center with integrated CRM. Integrate lead generation efforts by having website visitors, landing page submissions, email leads etc. flow directly into the LeadMaster lead management software in real time - automatically!

Track sales leads throughout the sales cycle from lead generation to closing the sale & beyond - to know what's working, who's selling and who's buying with the click of a mouse. Get sales & marketing working together. Enable field sales, inside sales, resellers, partners and call center agents to track leads and update client records to see measurable results. Private label the LeadMaster online lead tracking, sales management software & email marketing system and offer it as a value-add to extended business teams, including channel partners.

LeadMaster's Lead Management / SFA CRM / Lead Tracking / Lead Nurturing / Email Marketing software is an easy, comprehensive way to manage customers, prospects and forecasts. And it's fast to learn. In just one hour, teams will be fluent in the language of LeadMaster! Sales and marketing staff will be organized and productive like never before because they'll be sharing information like never before. Leads will be captured, tracked and followed up. Customers will notice the difference.

LeadMaster helps sales people get more done in less time with LeadMaster 'Click Action' buttons. These are user definable buttons that will do multiple actions with a single click of a mouse. For example, if a user routinely sends a thank you note with a white paper after an introductory phone call and then schedules a follow up call to discuss the paper the next week. Those activities can all be programmed with a single click of the mouse.

LeadMaster is three solutions in one - Email Marketing, Lead Management Software & SFA CRM with features like campaign management, Outlook integration and mobile access, workflow automation. LeadMaster is customizable for users and their industry. The field names, forms, dashboard charts and many other functions can be tailored to suit unique ways of doing business. With LeadMaster, users get feature-rich sales management software that is easy-to-use plus personal guidance from LeadMaster experts. LeadMaster Partners are with users from start to finish.


Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, China and 5 other markets, Europe, India, Latin America, Middle-East and Africa, United Kingdom

Supported languages

English, Chinese (Simplified), Spanish
LeadMaster screenshot: Access LeadMaster on any internet-enabled deviceClick to Call with VonageLeadMaster screenshot: Check key performance indicatorsLeadMaster screenshot: Manage sales and marketing activity, plus customer relationships from a centralized platformLeadMaster screenshot: Access company and contact informationLeadMaster screenshot: Search results by company Move from Salesforce to LeadMasterCustomizing Fields and PagesUsing Custom FieldsLeadMaster PieSync IntegrationLead Xtreme LiteCampaign ManagementTracking Field UpdatesUsing Lead XpressHow to Create a Shark Tank : A Pool of Unassigned Leads that Reps can ClaimSmart Queue - combining Workflow & Quick Actions to Automate Your Business ProcessSmart Queue IntroductionReport SubscriptionsCustom ReportsStandard Reports OverviewCRM XpressThis video shows the LeadMaster APP on an iPhoneGuided Tour Of The HomePageWhy LeadMaster

LeadMaster reviews

Value for money
Ease of use
Customer support
Brian Taylor

Reviewed 2011-07-18
Review Source: Software Advice

Having struggled through two inadequate database and communications systems for my college, I was looking for a low-cost product that would give me a high degree of autonomy within the system and infuse our office with efficiency in managing our sales process. Running a college admissions office is similar to selling a widget, but there are enough differences that I needed to be able to customize this system in order for it to function in an educational environment. We hit a home run with Leadmaster. Having worked with more than five different databases in my career, I have found that Leadmaster matches or exceeds the efficiency of my previous experiences, while meeting all the needs and demands of communicating with my prospective students in this day and age. From texting to email to phone calls, I have been able to create a comprehensive communication system using Leadmaster. It goes one step beyond just being able to manage my data and communicate with my potential students. Leadmaster also has allowed me to better manage the work flow in our office. My staff know who they are responsible for recruiting, and what the exact procedure should be with each and every student. The system also allows us to essentially go paperless in our process, cutting back on all kinds of office missteps. Leadmaster is an intuitive system, which means that I have been able to design and use their tools with great ease. Better than any of that is that my staff, including those with little to no database background, have been able to contribute to its functionality for the office. Training was a snap, and each and every time I found myself in a pickle, the folks at Leadmaster have been fantastic in setting me straight. I anticipate that, a year from now, Leadmaster will have played a significant role in increasing our new student enrollment. I know this because we are going to, for the first time in years, be able to track all levels of marketing effectiveness and make those critical marketing decisions in a timely manner. I will be able, through the tools of Leadmaster, to project revenue for the first time in our college's history, and be able to share with our leadership exactly why and how a student enrolls at our institution. Leadmaster has its limitations in the sense that it is not a records management system, and any educational institution must understand this is a product designed for enrolling students, not tracking students through graduation. Leadmaster has allowed us to easily integrate the data from admissions to our institutional management system with great ease.

Rating breakdown

Ease of use
Customer support

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Alexander Nichols

All inclusive, inclusive, CRM tool. Powerfull automation & customizati

Reviewed 2014-07-30
Review Source: Software Advice

Prior to subscribing to LeadMaster, I was on a trial period with Salesforce, Microsoft Dynamics, and Infusionsoft. In terms of an overall inclusive CRM, I rate the LeadMaster product the highest by far. While Salesforce is a multibillion dollar activity, they created a shell that can be used by other apps. The subscription fees to purchase the apps your business needs will set you through the rough, let alone the consulting fees and upfront costs you will need to get it to work. Furthermore, each industry is unique, and the chances of all your apps working in sync with each other is unlikely. With LeadMaster, you can purchase one single tool that you can use for all your data management, leads, and marketing. There is actually no point in marketing and generating leads without an effective CRM, and LeadMaster is the way to go. Moreover, the customer service is unbelievable. Late at night while working on a project, I e-mailed a rep with a concern and expected a response the next morning. She responded and stayed up late to ensure my concern was solved. She asked me to take a step-by-step video, which she watched and resolved the problem. With Salesforce, the people that sell you the product know very little about what they are selling and will simply send you template instructions and videos. As I stated before, each business is different, and each industry is different; you need automation and customization. With a small reasonable fee with LeadMaster, the setup will fit your business like a glove. Take my word for it, or try the demo yourself. Would I recommend this product? Of course!

I really have no prevailing concerns. Their customer service is always on top of any concerns I have. They tend to your business needs like I have never seen before.

Rating breakdown

Ease of use
Customer support

Likelihood to recommend: 10/10

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Scott Mahnken

Reviewed 2011-08-05
Review Source: Software Advice

During my career as a sales manager and business owner, I've worked with about a half dozen different CRM systems, including Salesforce. I've encountered resistance from sales reps that wanted to remain steadfast in their old habits, I've encountered CRM providers that aren't as responsive "after" the sale, and I've had CRM systems that stalled progress and potential. Just over one year ago I contacted a former colleague and asked if there was anything "fresh" in the CRM world. He pointed me to Leadmaster, claiming that his clients loved it and found it to be the most functional CRM they had ever used. After taking a tour of the website and experiencing a demo with Tony, I was fascinated and eager to put the application into use for one of my clients. Well, I've now installed Leadmaster into three clients' platforms - a medical device company, a dental manufacturer and a biometric company. The nurturing/drip marketing, the emal tools and the reports features are outstanding. More important, the sales reps that are introduced to Leadmaster immediately witness the benefits of the "marketing tools on steroids" and embrace the entire process. Eventually, the rep recognizes that having Leadmaster at their side is the equivalent of hiring the best personal assistant one could find. Lastly, any CRM installation and build-out is going to require service. At Leadmaster I speak with the "exact" same customer service contact each and every time! They already understand my objectives, so I don't have to start each service issue by offering an entire history. I tend to judge things by measuring their ability to meet expectations. Leadmaster has exceeded every expectation I had, and erased some of the distaste I had from bad experiences with CRM providers in the past. Leadmaster - you restored my faith that YES, a business can truly deliver on its promises and make me a stronger company!

Rating breakdown

Ease of use
Customer support

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Jenna Gordon

Cumbersome product

Used daily for 1-2 years
Reviewed 2019-12-16
Review Source: Capterra

Once we diligently utilized the software, we were able to create reports that showed the effectiveness of our salespeople in each step of the sales process. Subsequently, we were able to get a clearer picture on where they needed coaching.

I liked all of the data that I could easily access. I liked that there were tons of reports and that I could create custom reports. I liked the ability to schedule actions and have the system automatically send reminders and/or emails.

The database didn't have great checks in place to prevent duplicate customers. Additionally, some of the data entry required entering the information more than once which caused the data entry to be somewhat cumbersome.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 5/10

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Too complicated

Used daily for 2+ years
Reviewed 2018-10-03
Review Source: Capterra

Dissatisfied to say the least!

Nothing to be honest. I have used it for a very long time and have never been able to truly be happy with it.

This CRM is too complicated. You have to use too many different outside tools/resources to get what you need out of it. You have to jump through hoops to function. Constant glitches that lose, remove or even delete things. Support isn't very supportive.

Response from LeadMaster

We are sorry they didn't have a good experience. We do try to make sure everyone is able to experience the benefits of using our product to the fullest extent and to help them grow their business.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 2/10

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LeadMaster pricing

Pricing options
Free trial
View Pricing Plans

Free 30 day trial.
CRM-Xpress - $0 for up to 1,000 contacts
Lead-Xpress $10/mo
CRM-Xpress $15/mo for more than 1,000 contacts
LeadMaster Professional $50/mo

LeadMaster features

Activity Tracking
CRM Integration
Contact Management
Email Integration
Lead Capture
Lead Management
Real Time Data
Reporting & Statistics
Sales Analytics
Sales Reporting
Search Functionality
Third Party Integration

Activity Dashboard (106 other apps)
Automatic Notifications (58 other apps)
Collaboration Tools (61 other apps)
Contact Database (67 other apps)
Customizable Templates (61 other apps)
Data Import/Export (65 other apps)
Sales Tracking (54 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for LeadMaster

Key features of LeadMaster

  • Customizable functionality
  • Lead age tracking
  • Marketing automation
  • Call center features
  • Calendar reminders
  • CRM
  • Cloud call center & click-to-call integration
  • Automated dispositions
  • Case history
  • Sales quotas
  • Lead analytics
  • Sales management
  • Sales team hierarchy
  • Individualized dashboards
  • Mobile & tablet access
  • Mass emails
  • Email bounce manager
  • Email history
  • Encrypted fields
  • Inline forms
  • Hyperlinked forms
  • Field call scripts
  • Searchable forms
  • Notes
  • Pipeline reports
  • Automated outbound calling
  • Integrated with VOIP
  • One-click call list
  • Customized call lists
  • Date based workflow
  • Milestone triggers
  • Automatic emails & text
  • Administration panel
  • Data mining
  • Multi-record update
  • Activity tracking
  • Application integration
  • Assignment management
  • Email & calendar synchronization
  • Commissions management
  • CRM integration
  • Custom forms
  • Customizable reporting
  • Data visualization
  • Email integration
  • Forms management
  • Labeling
  • Lead capture
  • Automatic lead distribution
  • Lead scoring
  • Message board
  • Multi-language
  • Opportunity management
  • Pipeline management
  • Progress tracking
  • Real time data
  • Receiving
  • Sales analytics
  • Sales team reports
  • Power search
  • 3rd party integration
  • Web integration
  • Business rules & workflow
  • Discounts management
  • Smart queue prioritization
  • Landing pages
  • Sales forecasting
  • Case management
  • Chat
  • Custom fields
  • Drip marketing
  • Email templates
  • Flexible lead assignment
  • Role permissions
  • Business intelligence
  • User activity reports
  • Prospecting tools
  • Territory management
  • Help desk integration
  • Reporting & statistics
  • Access control
  • Campaign management
  • Performance reports
  • Lead management
  • Contact management
  • Email marketing
  • Lead nurturing
  • Client management
View All Features


Lead tracking and reporting are available in real-time as sales representatives receive leads in the system.
LeadMaster integrates with a variety of telephony providers, creating an instant virtual call center with integrated CRM.
Track sales leads throughout the sales cycle from lead generation to closing the sale & beyond - to know what's working, who's selling and who's buying with the click of a mouse
LeadMaster is three solutions in one - Email Marketing, Lead Management Software & SFA CRM with features like campaign management, Outlook integration and mobile access, workflow automation.
LeadMaster is customizable for users and their industry. The field names, forms, dashboard charts and many other functions can be tailored to suit the unique ways of doing business.