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Top Rated CRM Software with Lead Management in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Lead management organizes and tracks leads, prioritizes high-potential prospects, and automates follow-ups. It integrates communication channels, provides valuable insights, and enhances conversion rates by streamlining the sales process. Our reviewers in CRM software rated this feature as important.

10 Best CRM Software with Lead Management

Product
User rating
Starting price
Pipedrive logo
4.5
(3K)
19
per user/per month
visit website
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
visit website
HubSpot CRM logo
4.5
(4.4K)
20
per user/per month
visit website
Salesforce Sales Cloud logo
4.4
(18.7K)
25
per user/per month
visit website
Nimble logo
4.4
(1.8K)
29.90
per user/per month
Dynamics 365 logo
4.4
(5.8K)
50
per user/per month
Act! logo
3.9
(843)
30
per user/per month
Nutshell logo
4.4
(613)
13
per user/per month
eWay-CRM logo
4.5
(802)
20
per user/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top CRM products with lead management

How we picked the 10 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the CRM software category. They also needed to have sufficient reviews about lead management, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for lead management, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 10 best products

Pipedrive logo

Pipedrive

Reviews Sentiment
 
 
 
1-2(61)
3-4(1,026)
5(1,954)
Key Features
Contact Management4.4
Sales Pipeline Management4.5

User insights about the lead management feature

Reviewers praise Pipedrive's lead management for its visual and intuitive interface, making it easy to track and progress leads through the sales pipeline. They appreciate features like drag-and-drop functionality, automated emails, and real-time lead management. Users find it particularly effective for small to medium-sized businesses.
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“Lead management in Pipedrive is essential for many reasons. The first advantage is that it enables efficient organization and follow-up and prevents potential customer loss. It also enables segmentation and data analysis for strategic decision making. It also facilitates effective and personal communication with your prospects, increasing your chances of conversion. Additionally, you can evaluate your sales team's performance and find opportunities for improvement. Finally, it also helps optimize sales funnels, maximize revenue, and grow your business.”
Jf

Jose f.

Gerente administrativo

“lead management is vital in Pipedrive as it enables efficient lead capture, tracking, and nurturing”
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Luis T.

Business Operative Assistent

Starting price
19per user /
per month
visit website
Pros and Cons based on 3,041 verified reviews
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Efficient sales pipeline management

Intuitive and customizable interface

Customizable sales stages

Effective sales team management

Enhanced team collaboration

Limited reporting capabilities

Inefficient search and filter functions

Subpar contact management

Inconsistent user experience

Limited automation features

See pros and cons details
Zoho CRM logo

Zoho CRM

Reviews Sentiment
 
 
 
1-2(249)
3-4(3,149)
5(3,556)
Key Features
Contact Management4.4
Sales Pipeline Management4.4

User insights about the lead management feature

Reviewers appreciate Zoho CRM's comprehensive lead management capabilities, including easy lead creation, tracking, and follow-up. They value the integration with platforms like Facebook and GetResponse, and the ability to customize lead pipelines. Users report that Zoho CRM helps centralize leads from various sources, making it easier to manage and convert them into business opportunities.
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“I like the lead management feature for its automation capabilities and intuitive tools, which enables me to nature leads and track sales progress.”
Verified reviewer profile picture

Shelmith S.

Admin Virtual Assistant

“Lead management is one of the most important aspects of a CRM, because you can see all your leads at once. You don't have to switch between or import your email lists and social media contact every day from different platforms. It is all integrated into Zoho CRM in one easy-to-use dashboard.This saves me so much time, and you don't have to worry about missing a contact or lead somewhere and you can assign tasks, and follow ups immediately.”
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Dedre M.

Freelance Writer and Blogger

Starting price
14per user /
per month
visit website
Pros and Cons based on 6,954 verified reviews
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Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
HubSpot CRM logo

HubSpot CRM

Reviews Sentiment
 
 
 
1-2(84)
3-4(1,625)
5(2,725)
Key Features
Contact Management4.5
Sales Pipeline Management4.5

User insights about the lead management feature

Reviewers highlight HubSpot CRM's lead management for its ease of use, customization options, and automation features. They appreciate the ability to track and nurture leads through the sales funnel, integrate with other tools, and use lead scoring to prioritize efforts. Users find it helpful for managing large volumes of leads and improving conversion rates.
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“It has so many benefits allows you to implement lead scoring base on predefined criteria. This automated process helps prioritize leads based on their likelihood to convert, ensuring that sales team focus on leads.”
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Giuliana A.

Salesexecutive

“Lead management in HubSpot is intuitive and helps track the entire lifecycle of leads. The ability to assign tasks, follow up with reminders, and track status ensures leads are managed effectively.”
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Matteo P.

Graphic Designer

Starting price
20per user /
per month
visit website
Pros and Cons based on 4,434 verified reviews
Verified reviewer profile picture
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Efficient lead tracking

Centralized client information

Comprehensive email tracking

Integrated sales and marketing

Versatile CRM functionalities

Frequent technical issues

High costs for advanced features

Limited reporting capabilities

Inadequate user account management

See pros and cons details
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Reviews Sentiment
 
 
 
1-2(430)
3-4(7,977)
5(10,341)
Key Features
Contact Management4.5
Sales Pipeline Management4.5

User insights about the lead management feature

Reviewers value Salesforce Sales Cloud's lead management for its ability to organize, qualify, and track leads. They appreciate the automation, integration with other tools, and detailed reporting capabilities. Users find it helpful for managing the sales pipeline, ensuring no leads are missed, and improving overall sales efficiency.

See related user reviews

“As mentioned earlier, we are able to integrate Salesforce with many job application sites. This quickly generates leads for us that can be accessed at all times of the day. The ability to pull various specific reports makes this a seamless process.”
AT

Aaron T.

Corporate Trainer

“Effective lead management ensures that all incoming leads are captured and recorded in a systematic manner. This prevents potential leads from falling through the cracks and ensures that each opportunity is properly tracked.”
AB

Aman B.

Software Developer

Starting price
25per user /
per month
visit website
Pros and Cons based on 18,748 verified reviews

Comprehensive tracking capabilities

Effective client management

Robust CRM functionalities

Advanced sales management tools

Enhanced organizational capabilities

Slow performance speed

Complex setup and configuration

Steep learning curve

Challenging user experience

Not ideal for small businesses

See pros and cons details
Nimble logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(834)
5(990)
Key Features
Contact Management4.4
Sales Pipeline Management4.2

User insights about the lead management feature

Reviewers highlight Nimble's lead management for its ability to prioritize, track, and manage leads effectively. They appreciate the integration with email, ease of use, and the ability to categorize contacts. Users find it helpful for maintaining control over business interactions and improving lead conversion.
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“Nimble provides lead management capabilities, allowing users to prioritize, track, and manage their leads effectively.”
DN

Debbie N.

Manager

“Lead management help me to reach prospective clients in all new way of doing things.”
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Raymond G.

Administrator

Starting price
29.90per user /
per month
Pros and Cons based on 1,867 verified reviews
Verified reviewer profile picture

Efficient prospecting tools

Comprehensive customer tracking

Robust social media integration

Streamlined team organization

Effective client management

Frequent technical issues

Limited reporting features

Confusing and high pricing

Underdeveloped mobile app

Inefficient email management

See pros and cons details
Dynamics 365 logo
Reviews Sentiment
 
 
 
1-2(128)
3-4(2,640)
5(3,032)
Key Features
Contact Management4.4
Sales Pipeline Management4.4

User insights about the lead management feature

Reviewers find Dynamics 365's lead management efficient, with features like lead scoring, automated lead capture, and integration with other Microsoft applications. They appreciate the ability to customize lead records, collaborate across teams, and generate detailed reports. Users report that it enhances sales productivity and improves lead conversion.

See related user reviews

“Lead Management in Dynamics 365 is vital, as it enables effective lead capture, nurturing, and conversion, enhancing sales efficiency, driving revenue growth, and fostering stronger customer relationships.”
DM

Deep M.

Owner

“Lead Management plays a crucial role in Dynamics 365, positively impacting the efficiency of the sales and marketing teams, as well as the organization's overall ability to convert leads into qualified business opportunities.”
RA

ROSA A.

GERENTE

Starting price
50per user /
per month
Pros and Cons based on 5,800 verified reviews

Comprehensive sales management

Effective customer relationship management

Enhanced team collaboration

Efficient task management

Seamless Microsoft integration

Slow performance speed

Disruptive software updates

Steep learning curve

High costs and complexity

See pros and cons details
Act! logo
Reviews Sentiment
 
 
 
1-2(138)
3-4(346)
5(359)
Key Features
Contact Management4.4
Sales Pipeline Management4.0

User insights about the lead management feature

Users appreciate Act!'s lead management for its ability to categorize contacts by lead and campaign, making follow-ups easier. They find it helpful for staying organized, setting reminders, and tracking the status of leads. However, some users feel the opportunities section duplicates work.
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“Act makes lead management easy. You can categorize a new contact by lead and by campaign. This makes it very intuitive to pull data or find the lead for future campaigns. ”
AF

Alissa F.

Sales

“Keep track of the status of leads, calls, meetings etc.”
Verified reviewer profile picture

Thomas D.

President

Starting price
30per user /
per month
Pros and Cons based on 843 verified reviews
Verified reviewer profile picture

Extensive customization options

Robust contact management

Comprehensive CRM features

Efficient group organization

Effective client management

Frequent performance issues

Persistent technical issues

Unreliable syncing capabilities

Inconsistent software versions

Problematic software upgrades

See pros and cons details
Nutshell logo
Reviews Sentiment
 
 
 
1-2(14)
3-4(284)
5(315)
Key Features
Contact Management4.4
Sales Pipeline Management4.5

User insights about the lead management feature

Reviewers indicate that Nutshell's lead management is essential for tracking projects and quotes. They find it easy to use, with features like email integration and automation. Users appreciate the ability to categorize leads, track communications, and maintain a complete record of interactions, ensuring no potential opportunity is overlooked.

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“Email Integration: Nutshell integrates with popular email platforms like Gmail and Outlook, allowing you to sync your emails, track communications, and maintain a complete record of your interactions with contacts.”
PA

Pamela A.

Luxury Home Specialist

“ Simple facts. It lets me track each lead step by step, ensuring I never lose sight of any potential opportunity. Whether it's about staying on top of potential clients or making sure nothing gets overlooked, Nutshell's lead management has got it covered, and that's why it gets my full 5-star nod.”
AB

Amanda B.

Project/Office Manager

Starting price
13per user /
per month
Pros and Cons based on 613 verified reviews

Facilitates small business expansion

Effective sales pipeline management

Streamlined customer management

Inconsistent issue resolution

Subpar email management

See pros and cons details
eWay-CRM logo
Reviews Sentiment
 
 
 
1-2(14)
3-4(332)
5(456)
Key Features
Contact Management4.5
Sales Pipeline Management4.2

User insights about the lead management feature

Reviewers appreciate eWay-CRM's lead management for its integration with MS Outlook and customization options. They find it useful for tracking long-term deals, categorizing leads, and automating lead creation. Users report that it helps manage the sales process efficiently and follow up on leads in a timely manner.
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“This is the most critical part of the eWay system for our company and helps us track deals that could be upwards of 6 months to a year away.”
JS

John S.

Sales

“I categorize my leads and track everything with eWay CRM, from phone calls to e-mails.”
AL

Andre L.

IP Telephony Specialist

“automatically creates lead when received, which is very helpful, works in coordination with outlook contacts”
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Jainz J.

Business Development Specialist

“All the power of Nutshell and Salesforce but better fully integrated into MS Outlook”
JH

Johnny H.

Owner

Starting price
20per user /
per month
Pros and Cons based on 802 verified reviews
Verified reviewer profile picture

Responsive customer support

Efficient sales tracking

Reliable technical support

Slow loading times

Frequent bug issues

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,975)
5(10,270)
Key Features
Contact Management4.4
Sales Pipeline Management4.1

User insights about the lead management feature

Reviewers find Mailchimp's lead management intuitive and effective for capturing and managing leads through tags and forms. They appreciate the ability to track interactions, segment audiences, and integrate with other marketing tools. Users report that it helps in organizing leads and improving marketing campaigns.
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“It gives you tools to attract leads, such as a web page, forms, etc. It allows you to manage them very well through tags and redirect each one to a differente process.”
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Oscar R.

Researcher

“You can track different mailing lists, tag different types of prospects or customers, and you can view specific responses by email which is excellent for targeting and management”
LW

Lamia W.

Director

Starting price
13flat rate /
per month
Pros and Cons based on 17,520 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated CRM Software with Lead Management in 2026

Pipedrive logo

Pipedrive

Cloud-based CRM solution for salespeople

visit website
Pipedrive is an easy to implement CRM software tool that helps you focus on the activities that drive deals to close.

Read more about Pipedrive

Users also considered
Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, track revenue & send communications.

Read more about Zoho CRM

Users also considered
NetSuite logo

NetSuite

AI-powered cloud-based business management suite

visit website
NetSuite’s CRM software is the only cloud solution that delivers a real-time 360-degree view of your customers. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle—from lead to opportunity, sales order, fulfillment, renewal, upsell, cross-sell and support.

Read more about NetSuite

Users also considered
Bigin by Zoho CRM logo

Bigin by Zoho CRM

Category Leaders

Pipeline-centric CRM system for small businesses

visit website
Bigin is a pipeline-centric CRM that helps small businesses move away from spreadsheets and get started with a CRM system for their business easily.

Read more about Bigin by Zoho CRM

Users also considered
Less Annoying CRM logo

Less Annoying CRM

Category Leaders

For small businesses outgrowing spreadsheets.

visit website
A simple customer relationship manager made just for small businesses. Manage contact info, track leads, and never miss a follow-up.

Read more about Less Annoying CRM

Users also considered
HubSpot CRM logo

HubSpot CRM

CRM and lead management solution

visit website
HubSpot CRM is the perfect free sales tool for your small business. Say goodbye to manual tasks and confusing features. Say hello to HubSpot CRM.

Read more about HubSpot CRM

Users also considered
TaskSuite logo

TaskSuite

Lending Simplified, Success Amplified.

visit website
TaskSuite revolutionizes lending with a comprehensive platform that simplifies origination, servicing, and loan management. Enhance efficiency, decision-making, and customer satisfaction with our all-in-one solution.

Read more about TaskSuite

Users also considered
Daylite for Mac logo

Daylite for Mac

All-in-One Business App for Service-Based Firms.

visit website
Stop wasting time using multiple apps. Daylite unifies CRM, new client opportunities, projects, tasks, notes, and email into one app designed for Apple users so you can focus more on clients and less on admin.

Read more about Daylite for Mac

Users also considered
Creatio CRM logo

Creatio CRM

New era CRM to manage all customer and operational workflows

visit website
Creatio is a new era CRM to manage all customer and operational workflows with no-code and AI at its core.

Read more about Creatio CRM

Users also considered
Odoo logo

Odoo

All-in-one open-source business software

visit website
Odoo CRM: Cloud, mobile, social and gamified. The leading Open Source CRM software helps you track leads, close opportunities and get accurate forecasts.

Read more about Odoo

Users also considered
Ricochet360 logo

Ricochet360

Customer relationship management and auto dialer solution

visit website
Ricochet360 is an all-in-one auto-dialer, CRM, lead management, and marketing automation platform designed for both inbound and outbound agents looking for a competitive advantage. It enables teams to call a new lead in one second, nurture and engage prospects throughout the entire sales process, and automate most of the daily workflows.

Read more about Ricochet360

Users also considered
Copper logo

Copper

The CRM designed for Google Workspace

visit website
Designed for businesses using Google Workspace (formerly G Suite), Copper keeps business relationships in one place, automates repetitive tasks, and helps you stay organized with projects and deadlines. Get started in minutes!

Read more about Copper

Users also considered
Bitrix24 logo

Bitrix24

Your ultimate workspace

visit website
Bitrix24 CRM has everything you need to acquire leads, turn them into deals, receive payments, manage inventory, e-sign documents, run marketing campaigns, increase customer engagement, grow customer retention, and track sales metrics. Try our free plan with unlimited users today!

Read more about Bitrix24

Users also considered
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Cloud-based CRM and sales automation software

visit website
Salesforce Sales Cloud offers complete contact, lead and opportunity management, along with marketing automation, social collaboration, and more.

Read more about Salesforce Sales Cloud

Users also considered
kintone logo

kintone

Agile, No-code Business Application Platform

visit website
Ditch the pre-packaged, one-size-fits-all software and build a fully customizable CRM solution that meets your business exact needs.

Read more about kintone

Users also considered
InfoFlo logo

InfoFlo

HIPAA compaliant case management software

visit website
Easy-To-Use CRM with contact, email, calendar, document & task management + QuickBooks, Outlook and a Google Sync. $99 + Free Upgrades

Read more about InfoFlo

Users also considered
monday CRM logo

monday CRM

Customer relationship management solution

visit website
monday CRM enables revenue teams to improve efficiency at every stage of the customer
journey.

The intuitive interface combined with automations and AI, allows revenue leaders to adapt the CRM to their own sales process while cutting costs and saving time.

Read more about monday CRM

Users also considered
HoneyBook logo

HoneyBook

Client management for freelancers & SMBs

visit website
Every CRM tool you need to manage clients, proposals, contracts, invoices, payments, and more.

Get started with a 7 day free trial today.

Read more about HoneyBook

Users also considered
Claritysoft CRM logo

Claritysoft CRM

User-friendly customer relationship management software

visit website
Claritysoft CRM is a customer relationship management software with which SMBs & large enterprises can manage contacts, accounts & sales leads efficiently

Read more about Claritysoft CRM

Users also considered
Clio logo

Clio

Cloud-based legal practice management tool for law firms.

visit website
Clio is a comprehensive legal practice management software that helps law firms streamline their operations. The platform offers case management, client intake, document automation, and legal accounting features, all integrated into one system. With built-in AI capabilities through Clio Duo, legal professionals can efficiently summarize documents and access matter details while maintaining client communication through a dedicated portal.

Read more about Clio

Users also considered
JobNimbus logo

JobNimbus

Be more professional, profitable, efficient, and organized.

visit website
JobNimbus is a contractor software platform that customizes to your business and grows with it. With full visibility of all your jobs and their stages, our platform makes it simple to control your workflow. You can manage your processes and keep every aspect of your business running!

Read more about JobNimbus

Users also considered
The Magazine Manager logo

The Magazine Manager

Magazine management solution for digital & print publishers

visit website
The Magazine Manager is a digital magazine software. This web-based CRM is designed to manage sales, production, and marketing in a centralized platform that includes email marketing, customer relationship management, invoice processing, live notifications, and custom statements and proposals.

Read more about The Magazine Manager

Users also considered
Caspio logo

Caspio

Build online database applications without coding.

visit website
Caspio is the world’s leading NO-CODE platform for building online database applications without having to write code.

Read more about Caspio

Users also considered
Constant Contact logo

Constant Contact

Streamlines marketing to grow loyal audiences

visit website
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Capsule logo

Capsule

Customer relationship management solution

visit website
Capsule is an online CRM solution that helps businesses build stronger customer relationships, make more sales, save time, be more organized and collaborate.

Read more about Capsule

Users also considered

Key features for CRM software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Contact Management: Reviewers value the ability to gather and customize detailed contact information, segment contacts, and track interactions, which enhances customer relationships and strategic planning. 93% of reviewers rated this feature as important or highly important.
  • Sales Pipeline Management: Users highlight visual clarity, customizable stages, and tracking capabilities for managing deals and forecasting sales, which improves organization and efficiency. 90% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users find the customizable dashboards and real-time insights valuable for tracking performance metrics, analyzing trends, and making data-driven decisions. 87% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers mention the importance of capturing leads from various sources, automating data entry, and ensuring no leads are missed to streamline the sales process. 86% of reviewers rated this feature as important or highly important.
  • Task Management: Users emphasize the ability to create, assign, and track tasks, prioritize deadlines, and enhance team collaboration, ensuring efficient workflow management. 85% of reviewers rated this feature as important or highly important.