Powerful tools and expert guidance to market your business.
4.27/5 (1,649 reviews)
I've attended several Constant Contact classes, and as a result of what I learned, was able to set up a monthly e-magazine for a client that had 6000 recipients and between 5-10 paid advertisers each month. For another client, we set up a monthly email with coupons for returning customers that was very effective at generating repeat business. The data collection features have helped me and my clients grow our client databases. Another corporate client has used Constant Contact to send notifications and newsletters to their employees.
Pros
There are quite a few things to like about Constant Contact, including the number of available, local classes. The vast number of templates available make the process of setting up email campaigns fast and easy, as does having a library of graphics.
Cons
I've been very happy with Constant Content over the years. While there have been a few glitches, they were easily solved with help from customer service. There is always a representative available to help by chat or phone.
Rating breakdown
Likelihood to recommend: 10/10
I like using Constant Contact and the experience has been good especially with bulk email sending.
Pros
1. Constant Contact makes it easy for me to send bulk email that goes straight to inbox and that what got me entangled with it.
2. I noticed a very rare feature that Constant Contact have that many other doesnt have. Constant Contact, allows me to collect donations from people. Many of the clients i have helped setup Constant Contact like the donation feature part so much too.
3. Constant Contact allows me create absolutely any kind of form that is needed for my list building.
Cons
Constant Contact doesnt have a free forever basic plan. Although they give first month free but I think they should have a plan for small businesses starting out who cannot afford their $20 a month.
Rating breakdown
Likelihood to recommend: 7/10
Pros
Constant Contact does a great job of managing multiple groups/list and lots of contacts. I've worked with clients who have a large customer base and Constant Contact allows managing large amounts of group/lists and allows you to manual remove unsubscribers and errors. They are rolling out a new version of their email builder, but the older version does allow custom css coding per block which really allows customizing their templates.
Cons
There are a lot of quirks within Constant Contact that I haven't seen in Mailchimp, specifically with using external links for photos and links. The actual editing of text and links within the email builder is quirky and has some issues. Also, the new search feature for previous emails is really slow and takes a long time to find previous emails unless you create folders for all your emails.
Rating breakdown
Likelihood to recommend: 8/10
Nurturing contacts via basic email automations, sending nice, professionally looking emails are the two key directions in which constant contact has been useful for me.
Pros
An easy to use newsletter software with very useful features like bday mails, resending of unopened mails and sequence mails. Does a good job with nurturing your audience if you are not using other marketing automation tools. Templates are nice and easy to customize.
Cons
The lack of free version, even if limited. Some customers require time to gather a solid audience and are unwilling to start paying for just a few contacts..
Rating breakdown
Likelihood to recommend: 6/10
Constant Contact is a great solution for smaller organizations that have simple email marketing needs. They do what they do very well and offer a solution that is easy to learn and adopt within smaller organizations. I would definitely recommend it to small businesses or non-profits.
Pros
Constant Contact has a very clean interface and a dashboard that makes it easy to navigate and learn. When compared to other solutions like Mailchimp, I found Constant Contact to be more intuitive and simpler. Our client was able to adopt it quickly where they struggled with other solutions.
Cons
Constant Contact's List set up is not very robust and is somewhat limiting. Their email builder is very structured as well, which can be good for some, but can be difficult to navigate for more custom email builds or email builds that leverage dynamic content.
Rating breakdown
Likelihood to recommend: 7/10
Constant Contact prices are monthly, and based on the number of contacts in users email list or database. Users can send as many emails as they want without affecting the monthly fee. Discounts are available for 6 and 12 month prepayment and for nonprofit customers.
Email: from $20/month
Email Plus: from $40/month
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