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Emma by Marigold Logo

Multi-channel marketing that works for you.

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Emma by Marigold - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

Emma by Marigold overview

What is Emma by Marigold?

Emma by Marigold is a powerful digital marketing platform that makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.

Emma by Marigold facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.

Key benefits of using Emma by Marigold

Create dynamic, real-time segments built on your customers’ data (spending behavior, zip code, birthday, whether they’ve opened a mailing, etc.) and build automated workflows to automatically trigger super-targeted, super-effective campaigns.

Drag and drop content elements like text boxes, images, video blocks, social buttons, and more to build your email exactly how you like it.

Use A/B Content Testing to test variables — CTAs, image placement, content length, subject lines, etc. — from 2 emails across a small percentage of your audience and automatically deliver the winner to the rest.

Automate email campaigns based on customer activity such as purchases, page visits, reviews, and more. Use branching logic to deliver different workflows depending on actions taken.

Create a custom landing page using the drag and drop interface and publish the website with just the click of a button. A unique URL is created to direct clients to the landing page.

Starting price

99 /
per month

Alternatives

with better value for money


Pros & Cons

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Verified reviewer profile picture
Verified reviewer profile picture

Distribution

Simplicity

Campaigns

Editing

Outreach

Affordability

Emma by Marigold’s user interface

Ease of use rating:

Emma by Marigold pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(9)
3-4(73)
5(74)

What do users say about Emma by Marigold?

Users say Emma by Marigold makes it easy to create, customize, and send professional-looking email campaigns and newsletters, with intuitive templates and automation features that save time. They find the interface user-friendly and appreciate the responsive customer support, which helps them manage marketing efforts efficiently and track campaign performance with useful analytics.

Some report that the platform can be slow or clunky, and they wish for more advanced customization and flexible pricing. They mention limitations in template editing, occasional technical glitches, and higher costs compared to competitors, but feel it is suitable for beginners and small to mid-sized organizations.

Select to learn more


Who uses Emma by Marigold?

Based on 156 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Higher Education
Nonprofit Organization Management
Marketing and Advertising
Financial Services
Others

Use cases

Email Marketing
Email Management
Marketing Automation
Campaign Management
Email Tracking

Emma by Marigold's key features

Most critical features, based on insights from Emma by Marigold users:

Reporting/Analytics
Customizable templates
Marketing automation
Drag & drop
Customizable branding
Campaign scheduling

All Emma by Marigold features

Features rating:

Customer segmentation
Customer surveys
Customizable fields
Drip campaigns
Dynamic content
Email campaign management
Email Distribution
Email management
Email marketing
Email monitoring
Engagement tracking
Event triggered actions
Image library
Lead capture
Lead management
Lead nurturing
List management
Mass texting
Message personalization
Mobile optimization
Multi-Channel marketing
Performance metrics
Real-Time analytics
Real-Time data
SMS marketing
SMS messaging
Template management
Third-Party integrations
Visual analytics
WYSIWYG editor
A/B testing
Access controls/permissions
Activity dashboard
API
Autoresponders
Behavior tracking
Campaign analytics
Campaign planning
Campaign Segmentation
CAN-SPAM compliance
Collaboration tools
Communication management
Contact management
CRM
Content management
Spam blocker
Customizable forms
Landing pages/web forms
Reporting & statistics
Real-Time reporting
Real-Time notifications
Real-Time monitoring
Archiving & retention
Audience targeting
Process/Workflow automation
Preview functionality
Personalization
Automated responses
Open rate tracking
Multiple user accounts
Customer experience management
Multi-Channel communication
Scheduled messaging
Scheduling
Segmentation
Customer engagement
Alerts/Notifications
Subscription management
Surveys & feedback
Activity tracking
Customer database
Unsubscribe Database
Customer data management
Web forms
Workflow management
Customer communication
Customizable reports
Customization
Data import/export
Contact database
Consent management
Compliance management
Customizable ctas
Click tracking
Email templates
Email tracking
Channel management
Contextual Targeting
GDPR compliance
Generative ai
HTML editor
Interaction tracking
Customer profiles
Lead generation
Campaign Personalization
Campaign management
Customer journey mapping
Mailing List Management
Marketing calendar
Behavioral targeting
Customer history
Messaging
Mobile access
Behavior analytics
Multi-Campaign

Emma by Marigold awards

Emma by Marigold alternatives

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99

Per month

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Emma by Marigold pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Emma Lite

99

Per month

Features included:

  • Drag & Drop Email Editor
  • Dynamic Content
  • Email Scheduling
  • Email Template Gallery
  • Real-time Reporting
  • Deliverability Support
  • Segmentation
  • A/B Testing
  • Signup Forms
  • API Access
  • Asset Library
  • Email/Phone Support
  • Integrations
  • Pre-send Email Testing
  • Subscription Management
  • User Permissions

Emma Essentials

159

Per month

Features included:

  • Drag & Drop Email Editor
  • Code Your Own Emails
  • Dynamic Content
  • Email Scheduling
  • Landing Page Builder
  • Marketing Automation
  • Segmentation
  • SMS
  • Deliverability Support
  • A/B Testing
  • Tiered Account Structure
  • Approvals Dashboard
  • API Access
  • Asset Library
  • Automation Builder
  • Activity Dashboard
  • Comparative Reporting
  • Email/Phone Support
  • Email Template Gallery
  • Integrations
  • Marketing Calendar
  • Pre-send Email Testing
  • Private Branding
  • Real-time Reporting
  • Signup Forms
  • Subscription Management
  • User Permissions

Emma for Teams

249

Per month

Features included:

  • Tiered Account Structure
  • Deliverability Support
  • Drag & Drop Email Editor
  • Code Your Own Emails
  • Dynamic Content
  • Marketing Automation
  • Landing Page Builder
  • A/B Testing
  • Segmentation
  • SMS
  • Trends Reporting
  • Approvals Dashboard
  • Activity Dashboard
  • API Access
  • Asset Library
  • Asset Sharing
  • Automation Builder
  • Comparative Reporting
  • Email/Phone Support
  • Email Scheduling
  • Email Template Gallery
  • Integrations
  • Marketing Calendar
  • Pre-send Email Testing
  • Private Branding
  • Real-time Reporting
  • Signup Forms
  • Single Sign-on
  • Subscription Management
  • Template & Campaign Sharing
  • User Permissions

Emma Corporate

Empty state illustration for "No pricing info"

No pricing info

Contact vendor for more details

User opinions about Emma by Marigold price and value

Value for money rating:

To see what individual users think of Emma by Marigold's price and value, check out the review snippets below.

“I like that you can create super professional emails. I liked the templates one could choose from and ability to use links.”
MM

Mich M.

spokesperson

“I love how streamlined and easy to use this software was. Much different than any other email marketing tool, but I loved the clean and easy-to-use templates.”

Verified reviewer

Anonymity request

Emma by Marigold integrations (91)

Integrations rated by users

We looked at 156 user reviews to identify which products are mentioned as Emma by Marigold integrations and how users feel about them.

Integration rating: 5.0 (2)

Integration rating: 5.0 (2)

WooCommerce logo
WooCommerce

Integration rating: 5.0 (1)

OneLogin logo
OneLogin

Integration rating: 5.0 (1)

Mindbody logo
Mindbody

Integration rating: 5.0 (1)

Integration rating: 5.0 (1)

SurveyMonkey logo
SurveyMonkey

Integration rating: 5.0 (1)

Vimeo logo
Vimeo

Integration rating: 5.0 (1)

Integration rating: 5.0 (1)

Domo logo
Domo

Integration rating: 5.0 (1)

HubSpot CRM logo
HubSpot CRM

Integration rating: 5.0 (1)

Integration rating: 5.0 (1)

Emma by Marigold customer support

What do users say about Emma by Marigold customer support?

Customer support rating:

We analyzed 34 verified user reviews to identify positive and negative aspects of Emma by Marigold customer support.

Widespread user sentiment highlights Emma's customer service as responsive, friendly, and quick to resolve issues.

A significant portion of users appreciate the always-available phone support and knowledgeable staff for troubleshooting.

A minority of users report difficulty finding support within the site and mention slow or unhelpful customer service experiences.

Support options

Faqs/forum
Knowledge base
Email/help desk
Phone support
24/7 (live rep)

Training options

Documentation
Live online
Videos
Webinars

To see what individual users say about Emma by Marigold's customer support, check out the review snippets below.

“The backend is similar to other email programs, but the speedy and responsive customer service puts it over the top in my book.”

Verified reviewer profile picture

Maree J.

Owner

“On the rare occasions when I have a question or technical issue, customer support has always been very easy to reach, friendly, and quick to resolve the issue.”

JT

Jill T.

Account Manager

Emma by Marigold FAQs

Q. What type of pricing plans does Emma by Marigold offer?

Emma by Marigold has the following pricing plans:
Starting from: $99.00/month
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of Emma by Marigold?

Emma by Marigold has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Emma by Marigold support?

Emma by Marigold supports the following languages:
English


Q. Does Emma by Marigold offer an API?

Yes, Emma by Marigold has an API available for use.


Q. What other apps does Emma by Marigold integrate with?

Emma by Marigold integrates with the following applications:
Tray.io, Sprout Social, Email on Acid, Adobe Commerce, WooCommerce, Google Analytics 360, Order Desk, Annex Cloud Loyalty Experience Platform, Salesforce Marketing Cloud, Formstack Forms, OpenTable, Leap Patron Management, MoonClerk, Zapier, accesso ShoWare, Unbounce, Poptin, Pike13, Blackbaud Raiser's Edge NXT, Raven Tools, BentoBox, WordPress, Contactually, Gravity Forms, Mindbody, ClubReady, SevenRooms, Salesforce Sales Cloud, OneLogin, Domo, Wistia, Marketing 360, Bloomerang Fundraising, Vimeo, Eventbrite, Justuno, Leadpages, Join It, Better, SurveyMonkey, Keap, Privy, Spendgo, OptinMonster, Textiful, ViralSweep, Volusion, Perkville, Wishpond, YouTube, ReviewTrackers, HubSpot CRM, Dasheroo, Operations Hub, Shopify, Zendesk Suite


Q. What level of support does Emma by Marigold offer?

Emma by Marigold offers the following support options:
FAQs/Forum, Knowledge Base, Email/Help Desk, Phone Support, 24/7 (Live rep)

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