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Emma by Marigold Logo

Emma by Marigold

4.2
(143)

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Multi-channel marketing that works for you.

(7)

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Emma by Marigold Pricing

Pricing overview

Value for money rating

3.9

/5

143

Price starts from

99

Per month

Other

Pricing options
Free plan
Subscription
Free trial

Pricing details

PRO: starting at $89/month for 10,000 contacts

PLUS: starting at $369/month for 25,000 contacts

ENTERPRISE: starting at $729/month for 75,000 contacts

14 day, no obligation free trial available.

What users say

Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment.
I found a much better service at half their cost. Emma proved to be a very greedy and unethical company.

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Reviewers who mentioned pricing said:

AR
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Verified reviewer

Higher Education, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Excellent enterprise email marketing

Reviewed 6 years ago

Overall very positive. The cost is very competitive and most of our divisions and departments are actually paying less through Emma than they were with services like Constant Contact (we do cost-sharing).

Pros

Very robust and meets the need of supporting multiple divisions and user groups. We share branded templates globally to get beginners up and running quickly. Feedback is consistently positive that the system is very, very easy to use. Less support issues overall.

Cons

Small issue but it doesn't support multiple users logged into the same campaign in the way that MailChimp did. If two users both log into the same campaign they could overwrite each others work.

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Rebecca K.

Legal Services, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Emma Marketing Software is Easy and Affordable

Reviewed 6 years ago

This product allows me to reach law clients for the personal injury firm I currently work for.

Pros

I began using this software during my current marketing position at a large law firm. We send out large email blasts to our clients from Emma. Emma makes it extremely simple to upload email lists, create campaigns and email a large list of clients. Emma email reports are also a great way to see which clients you're reaching, helping you in your marketing efforts. The pricing is also very competitive with other email marketing software, with their base pro price.

Cons

I don't have anything negative to say about this software. I haven't experienced any issues with this email marketing software.

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Sarah Catherine T.

Nonprofit Organization Management, 11-50 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great option for my small company

Reviewed 5 years ago

Would suggest to anyone! Offers our company (less than 1M nonprofit) exactly what we need for mass donor commmunicatkon.

Pros

Used friendly, integrates with my CRM database, easy to use templates, plug and play so I can make my monthly newsletter, good click analytics

Cons

I run a small nonprofit and, especially for the price, Emma offers us an incredible service. If I had one Con it would be the customization of my emails. With our subscription and templates provided, we are very limited on what we can edit in our emails. But again, being the size we are, I wouldn’t expect different and the setup makes it easy for us to create nice looking emails.

HH
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Hussain H.

Food & Beverages, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Emma email marketing offers a great variety of templates and meets all our needs!

Reviewed 2 years ago

We are able to send newsletters that do not get flagged as junk. Through Emma, we can create campaigns when we have a lot of time on our hands or when our upcoming schedule is going to be tough and we can save these campaigns to be used later. We have been able to send emails to a large number of our customers and team members. We can also easily update our newsletters and emails. We have been able...

Pros

Emma offers a great variety of templates and meets all our needs. Marketing campaigns can be launched with any of our desired templates. Moreover, we can also edit templates and archive them as per our requirements. Images can also be swapped from the gallery and this is a very feasible option. It is a simple software that assists in sending newsletters that are not recognized as spam. The most beautiful aspect of Emma is that you can create campaigns and save them for later use.

Cons

Emma offers very limited features when it comes to the email fonts or formats of text. The formatting appears to be very clunky at times. Their internal HTML customization is very restricted and gives us access to only specific features. The worst thing I have come across is that it is very cumbersome to set up the things on the mobile screen for example; margins and columns cannot be moved. The pre-defined email formats are not always very useful and do not always meet our requirements.

BE
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Ben E.

Higher Education, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Decent Platform, but Beware the Extra Fees

Reviewed 4 years ago

Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options. I only advise that you pay close attention to your contract.

Pros

Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization. Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier.

Cons

There were two areas that were considerably frustrating when it came to Emma. The first was the sometimes inexplicable display/formatting differences that would exist between the preview of an email draft and the test email that you'd receive. Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did not show up when creating the...

KT
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Karl T.

11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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Be Cautious of Choosing Emma

Reviewed 6 years ago

Very bad company to do business with.

Pros

Emma email provide very aesthetically pleasing emails while being user friendly. This this product is competitive with other basic email marketing SAAS products such as Constant Contact and Mail Chimp.

Cons

Don't let their sales staff fool you on their upgraded packages. This is a very basic easy to use email service, that's it. Their upgraded packages which claim to add advanced features and automation don't hold a candle to a true email automation SAAS product such as Infusionsoft etc. Their sales account reps make big claims on the capability of the features but when actually using them, the workarounds...

Vendor response

I'm very sorry to hear about your experience with Emma, and thank you for sharing such honest feedback so we can address your concerns. I'm Cliff Corr, Director of Customer Success at Emma and it's very important to me to understand where we could have provided you with a better product and service experience. That way, I can involve the necessary teams to ensure we make changes to better meet your expectations and business needs. If the training you received wasn’t helpful, I'd love to dig into why and ensure we address that on all future trainings. I will reach out to you directly to set up a time to discuss. Thanks again for this feedback.

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Lalao L.

Internet, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Optimize your email marketing strategy with Emma for effective growth

Reviewed a year ago

First of all, the interface is simple, intuitive and easy to navigate, which is ideal for me. The pre-designed templates are also very attractive, and it's easy to customize and adapt them to my needs.

Pros

One of the advantages of Emma is that it works in real time. This means you can see the results of your marketing campaign almost immediately. You can also access detailed analytics for each campaign, so you can see what's working and what's not. I especially appreciate the quality of the customer service.

Cons

The subscription price is higher than some competitors. Also, while the templates are beautiful, they may lack customization if you want to go further.

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Trevor A.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Emma Gets It Done

Reviewed 6 months ago

If you're looking for an alternative ESP and are tired of MailChimp, Klaviyo, or Constant Contact, then you really should give Emma a try. We've had a very pleasant experience with Emma, and their staff is there to answer questions for you any time of day. They are extremely knowledgeable and can help with the most complex requests.

Pros

The thing i like most about Emma is how easy things are to manage. The UI is laid out in a way that makes it very straightforward to get what you need to do, done. ;) Things are laid out in a very easy to understand way.

Cons

We don't like the creeping cost of Emma. That is really the only thing that we don't like about Emma.

CB
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Cameron B.

Restaurants, 11-50 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Terrible Customer Service - Locked Into Contract, Cannot Downgrade

Reviewed 5 months ago

Terrible. I am not the best with design and find the platform hard to use. When I contacted their team about how much it would cost to help design a custom template I was told $999. That is ridiculous. On top of it all I cannot even downgrade my service. I'm pretty sure if I wanted to upgrade there would be no problem in doing so. Terrible business model.

Pros

The feature that most attracted me to Emma was its integration with my Opentable account. The integration took months to actually start functioning. They don't tell you that you need to go through a screening process to use the SMS.

Cons

Terrible customer service. They advertise they have phone service 12hrs per day during midweek. You call and an automated service tells you who to email and someone from that team will get back to you within two business days. I've never had a service where I couldn't upgrade or downgrade. I tried to downgrade my package to only receive an email with the representative attaching my contract and saying you cannot downgrade until your contract is up in 9 months.

SH
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Steve H.

Logistics and Supply Chain, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Beware of their subscriber practices

Reviewed 2 years ago

I was a good customer of Emma for about five years. Although they were more expensive than other similar services, I stuck with them because I did not want to go through the process of setting up another service. Then things changed this year. The administrator told me my open rates were too low. I had not changed anything in the way I sent my emails for the last several years. I asked to be let...

Pros

It was easy to use, although limited and outdated compared to other services.

Cons

Limited software to send emails. Poor customer service. Expensive compared to other services.

NR
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Nikki R.

Restaurants, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Easy to use and scalable

Reviewed 3 years ago

I've enjoyed using Emma as it's super easy to build emails and create segments. I like the automations and landing page aspects as well. There's really a lot of value within the platform that you need to make sure you take advantage of.

Pros

I really like the email editors and ability to create segments based on your data. The Emma team is great about helping set up external APIs in order for your data to get automatically added into their system.

Cons

The price fluctuations can be hard to manage if you're on a fixed budget.

AR
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Verified reviewer

Computer & Network Security, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Awful unsubscribe process - confusing & unclear and unlike any other software product

Reviewed 2 years ago

After moving to a (better & cheaper) provider, a message was sent cancelling our subscription (the only way you can cancel once subscribed) with no information listed in the settings on how to unsubscribe. My Emma claimed never to have received the email, and so the matetr was left. Rather than email or contact me again, MyEmma started threatening debt collectors, sent to every email address in the company. In order to close the matter as quickly as possible, 3x months of the unused service has now been paid for. Unreasonable business practices from a mediocre (at best) provider. I would strongly advise looking elsewhere.

Pros

The product itself is very basic compared with other tools on the market.

Cons

The inability to export data easily was the main reason we had to move away.

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Keith O.

Education Management, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Emma Marketing/Email System for higher ed

Reviewed 5 years ago

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

Pros

The WYSIWYG is pretty reliable and intuitive. The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups. The emails frequently get sent immediately upon hitting send.

Cons

The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work. The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be. At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format.

AR
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Verified reviewer

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Started Off Great, Never Improved, But Got Worse

Reviewed 6 years ago

I learned that there are better products out there!

Pros

Nice-enough looking emails (at least in the beginning), decent templates, relatively easy for non-technical users, some templates are responsive. The people there are polite and relatively nice to interact with (but see below, I sometimes question their competence).

Cons

Expensive for what you (don't) get, poor customer service (I often have to repeat my questions to get someone to understand the issues), doesn't work with Office365 (they've had issues with Microsoft for more than a year, and still are unable to resolve them), templates have become stale, with few new ones added, "code your own" editor is junk, and if you want responsive emails, you are forced to use their templates (you can't code your own with media queries, etc), their software is glitchy and can be slow to respond.

AW
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Allison W.

Chemicals, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Good platform for email and landing pages

Reviewed 5 years ago

I had great customer service and it has met my needs. The platform is extremely easy to use but I wish it was a little bit more sophisticated on adding new contacts into automated campaigns.

Pros

The price and easy set up. Very easy to set up with our information and start sending out emails.

Cons

The process for adding new people to an automated email list. This was a major time waster for me and I wish there was an easier process for adding new people into an automated campaign.

CS
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Cory S.

Marketing and Advertising, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Plenty of other great, more affordable products than this one.Training is a Scam

Reviewed 7 years ago

Other than a monthly billing for NOT using there product, literally no benefit.

Pros

Has nice templates and admin. Other than that there werent many features that couldnt be selected or offered from another company at a far more reasonable cost.

Cons

Training was a COMPLETE waste of money. All the "Trainer Did" was give me a 15 -20 minute rundown of some of the features I already knew about. Company claimed it was an "hour consultation"...which even if it had been would be an insane hourly rate I had clients interested in using it and having us manage it. Ultimately they did not like the functions, especially for the price, so we discontinued that service within 2 months of using MyEmma. However, MYEmma continued to bill use and threatened to bill for a full entire year. Event though we no longer use any aspect of their business. Proving the greed of business and their "could care less" about the customer business motto.

Vendor response

Thank you for your feedback. We are very sorry to hear about your experience with Emma and would like to address your concerns. Our Director of Customer Success, Cliff Corr will reach out to directly to set up a time to discuss.

MJ
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Melinda J.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Easy-to-Use, Basic ESP

Reviewed 7 years ago

Emma makes email marketing easy for small businesses, non-web people, and those with low resource availability. It's intuitive and easy to use, no HTML knowledge required. There are hundreds of templates to pick from, or you can upload your own custom emails as well. One of the major limitations I find in this software is in testing capabilities. A/B/C testing for subject lines is built in, and...

Pros

No pros were added to this review

Cons

No cons were added to this review

MM
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Mich M.

Education Management, 5,001-10,000 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Emma is just OKay

Reviewed 5 years ago

I really looked hard at using this program again, because I used it at my previous work and thought it would save me time in the short run, but quickly realized it wasn't going to work for me. The CSR was illusive and the price wasn't right. Then when I factored in the problems I experienced with the platform at my previous job, I felt it was no longer a good fit for me.

Pros

I like that you can create super professional emails. I liked the templates one could choose from and ability to use links.

Cons

Where do I start? Emma can be persnickity... meaning, if you exhale wrong, the wrong version of your email may go out. Label it incorrectly and you'll get a strange headline pop up on your target audience's email headline. It's also super slow. It is drag and drop, to a point. You can use links, but you can't put documents in your emails. You have to host those on Office 365 or someplace like that, get a link, then put that in the doc.

AR
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Verified reviewer

Marketing and Advertising, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Emma Platform

Reviewed 5 years ago

Sending email blasts to clients.

Pros

It is a great place to store templates and blast emails on a regular basis for our clients. The pricing is also pretty fair comparatively. The customer service has always been excellent but i don't think the platform has anything outstandingly different than the others. It stores contacts in a nice clean way.

Cons

Building templates in EMMA is very difficult and the functionality is very slow. It takes a long time to navigate from screen to screen and it has nothing to do with internet connectivity, its just the platform is slow. You also have to start from scratch every time to create a new template, there is no way to carry over feature from another platform.

AR
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Verified reviewer

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great marketing tool!

Reviewed 6 years ago
Pros

I love how streamlined and easy to use this software was! Much different than any other email marketing tool, but I loved the clean and easy-to-use templates. Great for agency work!

Cons

I don't really have anything bad to say except the price point. It's hard to justify a month bill when there are other softwares out there that are virtually free to use (up to a certain point of course). I'd recommend this for an agency rather than an individual or small business.

KB
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Kerry B.

Primary/Secondary Education,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Email Marketing Tool Available

Reviewed 8 years ago
Pros

The product is extremely user-friendly. Has a great list of feature set that meets today's need in the marketing world. And is a great price for the product.

Cons

There really is not anything I don't like. It is a great product all around as it allows you to do simple email marketing, but also allows you to track individual users and their history.

AR
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Verified reviewer

Higher Education, 201-500 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Emma EMail

Reviewed 5 years ago

I love having the multiple accounts and being able to share contacts to cut down on cost, however, the time spent creating the emails is much longer as it is not as user-friendly

Pros

Great to have multiple sub-account that all share one "contact" list so help with duplicates

Cons

Not easy to format, very limited format options, takes much longer to make an email than with others

JL
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Jeff L.

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Very user friendly with lots of features for marketing and great price

Reviewed 6 years ago
Pros

I found the program to be very user friendly with applicable features for marketing and the price point is great value, great for the beginner as it allows simple direct and email marketing with tracking

Cons

Really cant think of any cons except that if you are looking for a marketing program that is advanced then this may not be the one for you, that said it is a very effective marketing email platform. This is so much better than Marketo.

KH
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Kyle H.

Fund-Raising, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Simple and Easy to use Platform

Reviewed 6 years ago

We've been using Emma for basic email marketing to customers that sign up for a loyalty program.

Pros

- Easy to start up and use - Simple to import contacts and track marketing attempts - User interface is very streamlined and easy to navigate - Ability to measure metrics and results via a mobile app

Cons

- Pricing scheme is a little hard to understand - Would like better integrations with other software platforms

JS
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Joseph S.

Consumer Goods, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Easy to Use Email Marketing

Reviewed 16 days ago
Pros

Drag and Drop Editor is easy to use. DMARC setup is fairly simple. Easy setup

Cons

More expensive than some competitors. HTML Editor is sort of glitchy