Emma Pricing Plan & Cost Guide

Emma

Campaign designer for email marketing

4.23/5 (121 reviews)

Emma Pricing

Starting from: $89.00/month

Pricing model: Subscription

PRO: starting at $89/month for 10,000 contacts

PLUS: starting at $369/month for 25,000 contacts

ENTERPRISE: starting at $729/month for 75,000 contacts

14 day, no obligation free trial available.

Competitors Pricing

iContact

Pricing model: Free, Subscription

ActiveCampaign

Starting from: 9.00/month
Pricing model: Subscription
Free Trial: Available

Nexternal

Starting from: 300.00/month
Pricing model: Subscription
Free Trial: Available

Widen Collective

Pricing model: Subscription
Free Trial: Available

TUNE

Starting from: 499.00/month
Pricing model: Subscription
Free Trial: Available

Emma Pricing Reviews

Pros

  • I love how streamlined and easy to use this software was. Much different than any other email marketing tool, but I loved the clean and easy-to-use templates.Verified ReviewerRead the full review
  • Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment.Myca A.Read the full review
  • I like that you can create super professional emails. I liked the templates one could choose from and ability to use links.Mich M.Read the full review

Cons

  • Not only was it much more expensive to move from Constant Contact, there are a number of missing functionalities.Eric D.Read the full review
  • There were two areas that were considerably frustrating when it came to Emma.Ben E.Read the full review
  • We do multiple enewsletters but the formatting and styling options are passé and lame.Jacob F.Read the full review
87%
recommended this to a friend or a colleague

25 reviewers had the following to say about Emma's pricing:

eve k.

The designer really made hte newlsetter fantastic, but the prices were high comared

Used occasionally for free trial
Reviewed 2020-03-17
Review Source: Capterra

The customer service is excellent and the person on the phone really spoke to me and understood the ramififcations of the newsletter I was building. It was perfect.

Pros
The designer integrated my design that I had hired someone else to create into the software or the program so it looked very professional and really blew me away. It was a great product if I could afford the requirements of having a physical address (I was affraid to use my home address) and putting in the software.

Cons
The price was too high for me at the time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Nikki R.

Easy to use and scalable

Used daily for 1-2 years
Reviewed 2020-12-11
Review Source: Capterra

I've enjoyed using Emma as it's super easy to build emails and create segments. I like the automations and landing page aspects as well. There's really a lot of value within the platform that you need to make sure you take advantage of.

Pros
I really like the email editors and ability to create segments based on your data. The Emma team is great about helping set up external APIs in order for your data to get automatically added into their system.

Cons
The price fluctuations can be hard to manage if you're on a fixed budget.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Jeff L.

Very user friendly with lots of features for marketing and great price

Used weekly for 6-12 months
Reviewed 2018-04-24
Review Source: Capterra

Pros
I found the program to be very user friendly with applicable features for marketing and the price point is great value, great for the beginner as it allows simple direct and email marketing with tracking

Cons
Really cant think of any cons except that if you are looking for a marketing program that is advanced then this may not be the one for you, that said it is a very effective marketing email platform. This is so much better than Marketo.

Rating breakdown

Value for money
Ease of use
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Allison W.

Good platform for email and landing pages

Used daily for 6-12 months
Reviewed 2019-04-11
Review Source: Capterra

I had great customer service and it has met my needs. The platform is extremely easy to use but I wish it was a little bit more sophisticated on adding new contacts into automated campaigns.

Pros
The price and easy set up. Very easy to set up with our information and start sending out emails.

Cons
The process for adding new people to an automated email list. This was a major time waster for me and I wish there was an easier process for adding new people into an automated campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Kyle H.

Simple and Easy to use Platform

Used weekly for 6-12 months
Reviewed 2018-08-15
Review Source: Capterra

We've been using Emma for basic email marketing to customers that sign up for a loyalty program.

Pros
- Easy to start up and use - Simple to import contacts and track marketing attempts - User interface is very streamlined and easy to navigate - Ability to measure metrics and results via a mobile app

Cons
- Pricing scheme is a little hard to understand - Would like better integrations with other software platforms

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Keith O.

Emma Marketing/Email System for higher ed

Used weekly for 2+ years
Reviewed 2019-02-06
Review Source: Capterra

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

Pros
The WYSIWYG is pretty reliable and intuitive. The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups. The emails frequently get sent immediately upon hitting send.

Cons
The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work. The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be. At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Kerry B.

Best Email Marketing Tool Available

Reviewed 2016-06-24
Review Source: Software Advice

Pros
The product is extremely user-friendly. Has a great list of feature set that meets today's need in the marketing world. And is a great price for the product.

Cons
There really is not anything I don't like. It is a great product all around as it allows you to do simple email marketing, but also allows you to track individual users and their history.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Cory S.

Plenty of other great, more affordable products than this one.Training is a Scam

Used weekly for less than 6 months
Reviewed 2017-10-11
Review Source: Capterra

Other than a monthly billing for NOT using there product, literally no benefit.

Pros
Has nice templates and admin. Other than that there werent many features that couldnt be selected or offered from another company at a far more reasonable cost.

Cons
Training was a COMPLETE waste of money. All the "Trainer Did" was give me a 15 -20 minute rundown of some of the features I already knew about. Company claimed it was an "hour consultation"...which even if it had been would be an insane hourly rate I had clients interested in using it and having us manage it. Ultimately they did not like the functions, especially for the price, so we discontinued that service within 2 months of using MyEmma. However, MYEmma continued to bill use and threatened to bill for a full entire year. Event though we no longer use any aspect of their business. Proving the greed of business and their "could care less" about the customer business motto.

Response from Emma


Thank you for your feedback. We are very sorry to hear about your experience with Emma and would like to address your concerns. Our Director of Customer Success, Cliff Corr will reach out to directly to set up a time to discuss.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Anonymous

I have been using this service for many years. Very happy.

Used monthly for 2+ years
Reviewed 2018-05-28
Review Source: Capterra

Marketing my business and keeping my clients/prospects up to date.

Pros
I shopped around and the most important aspect was to get a human on the phone and solve my problems when they came up. My Emma is not the cheapest service out there but they have great customer service. AAA+++

Cons
I have no complaints about this service. They only charge me when I use it which is about every 45 days.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Raisa S.

Great support!

Used weekly for 6-12 months
Reviewed 2018-05-01
Review Source: Capterra

Pros
Easy to use, great tool and simple. The support is very responsive and help you of what you need. Recommended!

Cons
Pricing, should be more flexibility. Also the HTML editor should be improved. I'm in IT myself and i would love to see more advanced features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Rebecca K.

Emma Marketing Software is Easy and Affordable

Used weekly for 1-2 years
Reviewed 2018-03-29
Review Source: Capterra

This product allows me to reach law clients for the personal injury firm I currently work for.

Pros
I began using this software during my current marketing position at a large law firm. We send out large email blasts to our clients from Emma. Emma makes it extremely simple to upload email lists, create campaigns and email a large list of clients. Emma email reports are also a great way to see which clients you're reaching, helping you in your marketing efforts. The pricing is also very competitive with other email marketing software, with their base pro price.

Cons
I don't have anything negative to say about this software. I haven't experienced any issues with this email marketing software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Emma Platform

Used monthly for 2+ years
Reviewed 2018-11-30
Review Source: Capterra

Sending email blasts to clients.

Pros
It is a great place to store templates and blast emails on a regular basis for our clients. The pricing is also pretty fair comparatively. The customer service has always been excellent but i don't think the platform has anything outstandingly different than the others. It stores contacts in a nice clean way.

Cons
Building templates in EMMA is very difficult and the functionality is very slow. It takes a long time to navigate from screen to screen and it has nothing to do with internet connectivity, its just the platform is slow. You also have to start from scratch every time to create a new template, there is no way to carry over feature from another platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Katy D.

More Expensive for Small Business's

Used monthly for less than 6 months
Reviewed 2019-06-18
Review Source: Capterra

I use it a lot for our clients but feel like its more expensive for small business's who could use a free service.

Pros
I like that is is easily customizable and that there are a lot of different layouts you can choose from.

Cons
I wish it were a little more user friendly. I also wish you could change the overall background to something different other than a color.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Jordan M.

Show Their Values When You Want to Leave

Used monthly for 2+ years
Reviewed 2019-02-26
Review Source: Capterra

A couple team members were very helpful at first (as a new customer), and the. The support declines once they get you to sign a contract. Currently trying to buy out the contract, but they still won’t cancel us for another 9 months.

Pros
The support seemed helpful at first, and seemed like they had a good integration with Kindful—doesn’t appear to be the case though.

Cons
Not easy to use. Doesn’t seem to compare to other products out there. They show their true values when you try to cancel.

Response from Emma


Hi Jordan! I hate to hear you weren¿t happy with the Kindful integration. Kindful both built that integration and manages all of the support for it, and I¿m sure they¿d be open to any feature requests you¿d like to pass along to them directly to help improve their integration going forward.

Since posting this review, I see that you¿re in communication with our billing team on cancelling your account, and that¿s the right team to continue that conversation. Thanks for your feedback!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Eric D.

Need more far services for the cost

Reviewed 2016-11-03
Review Source: Capterra

Not only was it much more expensive to move from Constant Contact, there are a number of missing functionalities. Most importantly, surveys and event ticket sales.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Anonymous

Excellent enterprise email marketing

Used weekly for 2+ years
Reviewed 2018-08-30
Review Source: Capterra

Overall very positive. The cost is very competitive and most of our divisions and departments are actually paying less through Emma than they were with services like Constant Contact (we do cost-sharing).

Pros
Very robust and meets the need of supporting multiple divisions and user groups. We share branded templates globally to get beginners up and running quickly. Feedback is consistently positive that the system is very, very easy to use. Less support issues overall.

Cons
Small issue but it doesn't support multiple users logged into the same campaign in the way that MailChimp did. If two users both log into the same campaign they could overwrite each others work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Great marketing tool!

Used weekly for 1-2 years
Reviewed 2018-02-28
Review Source: Capterra

Pros
I love how streamlined and easy to use this software was! Much different than any other email marketing tool, but I loved the clean and easy-to-use templates. Great for agency work!

Cons
I don't really have anything bad to say except the price point. It's hard to justify a month bill when there are other softwares out there that are virtually free to use (up to a certain point of course). I'd recommend this for an agency rather than an individual or small business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Mich M.

Emma is just OKay

Used monthly for 1-2 years
Reviewed 2019-10-15
Review Source: Capterra

I really looked hard at using this program again, because I used it at my previous work and thought it would save me time in the short run, but quickly realized it wasn't going to work for me. The CSR was illusive and the price wasn't right. Then when I factored in the problems I experienced with the platform at my previous job, I felt it was no longer a good fit for me.

Pros
I like that you can create super professional emails. I liked the templates one could choose from and ability to use links.

Cons
Where do I start? Emma can be persnickity... meaning, if you exhale wrong, the wrong version of your email may go out. Label it incorrectly and you'll get a strange headline pop up on your target audience's email headline. It's also super slow. It is drag and drop, to a point. You can use links, but you can't put documents in your emails. You have to host those on Office 365 or someplace like that, get a link, then put that in the doc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Anonymous

Emma Email Platform

Used monthly for 6-12 months
Reviewed 2018-10-30
Review Source: Capterra

Pros
Emma makes sending email campaigns easy and beautiful!

Cons
Emma is expensive. It is difficult to justify unless your business thrives off emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Thomas D.

Improve Team-Clients Engagement on Campaign Emails with Emma

Used daily for 2+ years
Reviewed 2021-10-10
Review Source: Capterra

Sending outbound emails to customers and website online visitors (prospects).

Pros
With Emma, it has been easy for sales team to create personalized campaign emails to real and prospective customers. I use Emma to view and make amendments on the PPC.

Cons
Now that the vendor has added more cost effective templates for building personalized emails, I don’t have anything to dislike.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sarah Catherine T.

Great option for my small company

Used monthly for 1-2 years
Reviewed 2019-10-07
Review Source: Capterra

Would suggest to anyone! Offers our company (less than 1M nonprofit) exactly what we need for mass donor commmunicatkon.

Pros
Used friendly, integrates with my CRM database, easy to use templates, plug and play so I can make my monthly newsletter, good click analytics

Cons
I run a small nonprofit and, especially for the price, Emma offers us an incredible service. If I had one Con it would be the customization of my emails. With our subscription and templates provided, we are very limited on what we can edit in our emails. But again, being the size we are, I wouldn’t expect different and the setup makes it easy for us to create nice looking emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Liz S.

A Few Words About Emma

Reviewed 2017-03-08
Review Source: Capterra

We've been an Emma client for more than 8 years. We've always been fans. Pros: Low learning curve, easy to use, friendly interface, not intimidating, pretty email designs, the UI is really nice, customer service is unbelievably good. Cons: If you host and run multiple accounts, gathering roll up data can be time-consuming.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Kendal P.

If you need an easy and professional looking email setup, this is your software

Used weekly for 6-12 months
Reviewed 2018-05-17
Review Source: Software Advice

Pros
Creates beautiful email campaigns with easy to use integrations. This software was setup very intuitively and that is something we greatly appreciate

Cons
The integrations, compared to other, more expensive products are lacking. That being said, not all one stop shop software solutions will work as well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Anonymous

Emma EMail

Used weekly for 1-2 years
Reviewed 2019-07-16
Review Source: Capterra

I love having the multiple accounts and being able to share contacts to cut down on cost, however, the time spent creating the emails is much longer as it is not as user-friendly

Pros
Great to have multiple sub-account that all share one "contact" list so help with duplicates

Cons
Not easy to format, very limited format options, takes much longer to make an email than with others

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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Anonymous

Started Off Great, Never Improved, But Got Worse

Used weekly for 2+ years
Reviewed 2018-03-06
Review Source: Capterra

I learned that there are better products out there!

Pros
Nice-enough looking emails (at least in the beginning), decent templates, relatively easy for non-technical users, some templates are responsive. The people there are polite and relatively nice to interact with (but see below, I sometimes question their competence).

Cons
Expensive for what you (don't) get, poor customer service (I often have to repeat my questions to get someone to understand the issues), doesn't work with Office365 (they've had issues with Microsoft for more than a year, and still are unable to resolve them), templates have become stale, with few new ones added, "code your own" editor is junk, and if you want responsive emails, you are forced to use their templates (you can't code your own with media queries, etc), their software is glitchy and can be slow to respond.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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