FocalCampaign Pricing, Features, Reviews & Comparison of Alternatives


Multi-channel marketing automation software for SMBs

5.0/5 (1 review)

FocalCampaign overview

FocalCampaign is a cloud-based marketing automation platform which allows businesses to communicate with their contacts, leads, and customers through multiple channels, including email, SMS, voice, social media, and fax. The built-in CRM stores customer information and allows users to create contact lists, generate reports on customer data, manage sales pipelines, and record customer activity. Users can also integrate FocalCampaign with their existing CRM system, with support for Salesforce, Microsoft Dynamics, Zoho, Base, AgileCRM, Insightly, and more.

FocalCampaign’s autoresponder automatically sends customizable notifications, such as a brief guide or welcome note, to website visitors who sign up to receive emails. Drag-and-drop editors allows users to generate custom email and fax campaigns, surveys, and forms, and voice message recording and text-to-speech tools enable the creation of voice campaigns. Users can also integrate their Twitter and Facebook accounts to manage their social media marketing.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Canada, Germany, India, United Kingdom

Supported languages

FocalCampaign screenshot: FocalCampaign allows users to manage marketing across multiple channelsFocalCampaign screenshot: A range of customizable templates are includedFocalCampaign screenshot: Users can create custom automation workflowsFocalCampaign screenshot: A range of different post types can be createdFocalCampaign screenshot: Personalized SMS marketing messages can be sent to contactsFocalCampaign screenshot: The drag-and-drop form designer allow users to create custom forms

FocalCampaign reviews


Very good
Value for money
Ease of use
Customer support
Dioshai Gil

FocalCampaign improves our web presence and our marketing strategy

Used daily for less than 6 months
Reviewed 2018-09-11
Review Source: Capterra

thanks to FocalCampaign my marketing strategy achieves loyalty and satisfaction in all our users FocalCampaign is responsible for creating a powerful exchange of information with all potential customers, we save time and gain many conversions, its integration with other marketing media and social networks is very effective for the automation of our strategy and thus achieve sales

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FocalCampaign pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Starter: from $109.90/month - 3000 contacts included.
Basic: from $218.90/month - 7000 contacts included.
Business: from $329/month -15000 contacts included.
Premium: from$549/month - 50000 contacts included.

FocalCampaign features

Campaign Analysis
Campaign Management
Customizable Templates
Drag & Drop Interface
Engagement Analytics
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration
Social Network Marketing

A/B Testing (152 other apps)
Activity Dashboard (228 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Data Import/Export (155 other apps)
Monitoring (190 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Third Party Integration (228 other apps)

Additional information for FocalCampaign

Key features of FocalCampaign

  • Email marketing
  • SMS marketing
  • Social media integration
  • Social media management
  • Customizable templates
  • Text-to-speech
  • Event-triggered emails
  • Customer profiling
  • AutoResponder
  • Drag-and-drop editor
  • Lead behavior tracking
  • Automated notifications
  • Unsubscribe lists
  • Live chat console
  • Fax marketing
  • Customer management
  • CRM integration
  • Analytical reporting
  • Sales pipeline
  • Survey management
  • Campaign calendar
  • Search filters
  • Form builder
  • Website templates
  • Landing page builder
  • Lead tagging & scoring
  • Marketing automation
  • Message personalization
  • Personalized voice messages
  • Customer timelines
  • Data acquisition
  • Blacklist monitor
View All Features


The built-in autoresponder automatically sends a welcome note, brief guide, or other custom notification when a website visitor signs up to receive emails.

FocalCampaign’s CRM stores customer information including company names, contact names, phone numbers, email addresses, birthdays, and custom fields, and records customer activities, link clicks, queries, email responses, and browsing behavior.

Email, SMS, voice, and fax communications can be automated, with drag-and-drop email and fax editors, PDF uploading, text-to-speech and voice message recording, and more.

Surveys can be created using the drag-and-drop tool and distributed through multiple channels to collect information from customers and contacts.

The drag-and-drop form builder allows users to design custom forms for collecting information through websites, landing pages, or email campaigns.