Mautic is an open source marketing automation platform that allows users to build smarter, multi-channel marketing campaigns, while delivering a unified and personalized brand experience across all digital properties. The suite of tools includes features for lead management, website tracking, drip flow, progressive profiling, contact management, social media monitoring, landing pages, and more, for high performance marketing campaigns, content and results.
Mautic’s tools for email marketing include fully customizable email templates for creating mobile-ready communications within just a few minutes, or, using the email editor, users can create emails from scratch. Email automation tools enable organizations to send multi-touch emails by segment, as well as ad-hoc email blasts using the visualized campaign builder. A/B testing and real-time reports help optimize email performance and improve conversion rates. With Mautic, all automated multi-channel communications can be segmented and optimized with relevant content, and users can trigger communications based on specific contact information or user activitiy.
Tools for website tracking help capture visitor traffic data to help users understand how customers are converting and engaging with the brand. Users can make more informed decisions by monitoring traffic data over time to discover trends, and create content based on the audience’s interests. Mautic stores all marketing contacts with full demographic and behavioral information, and allows users to organize them into custom segments, categories, and tags that align with specific marketing missions. Additional features include account-based marketing, progressive profiling, landing pages and forms, lead scoring, dynamic content, and reporting and attribution. Mautic’s open APIs and third party integrations allow organizations to connect with any solution the business needs.
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