Mautic Software Pricing & Features

Mautic

Open source marketing automation platform

4.28/5 (18 reviews)

Mautic overview

Mautic is an open source marketing automation platform that allows users to build smarter, multi-channel marketing campaigns, while delivering a unified and personalized brand experience across all digital properties. The suite of tools includes features for lead management, website tracking, drip flow, progressive profiling, contact management, social media monitoring, landing pages, and more, for high performance marketing campaigns, content and results.

Mautic’s tools for email marketing include fully customizable email templates for creating mobile-ready communications within just a few minutes, or, using the email editor, users can create emails from scratch. Email automation tools enable organizations to send multi-touch emails by segment, as well as ad-hoc email blasts using the visualized campaign builder. A/B testing and real-time reports help optimize email performance and improve conversion rates. With Mautic, all automated multi-channel communications can be segmented and optimized with relevant content, and users can trigger communications based on specific contact information or user activitiy.

Tools for website tracking help capture visitor traffic data to help users understand how customers are converting and engaging with the brand. Users can make more informed decisions by monitoring traffic data over time to discover trends, and create content based on the audience’s interests. Mautic stores all marketing contacts with full demographic and behavioral information, and allows users to organize them into custom segments, categories, and tags that align with specific marketing missions. Additional features include account-based marketing, progressive profiling, landing pages and forms, lead scoring, dynamic content, and reporting and attribution. Mautic’s open APIs and third party integrations allow organizations to connect with any solution the business needs.
mautic.org

Pricing

Pricing options
Free trial
Freemium
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Mautic screenshot: Automatically assign points to leads or accounts, based on demographic and/or activity information, to find qualified prospects for the sales teamUsing Wildcards to Filter ResultsMautic screenshot: Measure campaign results in a single view, or by individual component, and quickly adapt campaigns based on results to continually improve engagement and conversionMautic screenshot: Capture anonymous and known visitor traffic at a contact level to see where the audience is coming fromMautic screenshot: By monitoring traffic data over time users will be able to understand trends about where visitors, contacts, and customers become engaged Mautic screenshot: Automate personalized messages to audiences through multiple channels - including email, social, SMS, mobile or directly on the webMautic screenshot: Keep all marketing contacts in a single database Mautic screenshot: Organize contacts into any customized segment, category, or tag that aligns with a specific marketing missionMautic screenshot: Trigger communications based on a wide range of contact information and activitiesMautic screenshot: The visualized campaign builder allows users to create automated multi-channel communications with relevant content by segment, optimized in formats the audience prefers

Mautic reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.4
  3.6
  3.2
Brad Nickel

Free open source product that is great when it works, but difficult too

Used daily for 1-2 years
Reviewed 2017-07-18
Review Source: Capterra

It allowed me to setup some marketing automation for cheap, but it requires a great deal more work than commercial systems to setup and understand. It is a free and open source and has much of the functionality of the largest players in marketing automation. It has a decent interface for each component that works fairly well once you understand it. The integrations with email providers is great once you get them configured. Other plugins and integrations are very good.

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Mautic

Open source marketing automation platform

Jonas Couffignal

Main features available, active community of developers, growing network of helpers

Used weekly for 6-12 months
Reviewed 2016-08-25
Review Source: Capterra

I've been using several marketing automation software on my own, Mautic covers the main features digital marketers are willing to automate (i.e. Email builder, landing page builder, very user-friendly campaign builder...) The main difference with Mautic is that it is an open-source framework, and gathers a growing reliable community of developers. Improvement from version 3.4 to 2.1 are impressive, and has greatly reinforced my trust for this software. On top of that, the community has developed several useful integration - not to mention the main CRM that are natively offered - I'm also thinking about Zapier, that allows users to quickly connect with other services such as emailing solutions and much more. The improvement I'm looking for is the social media integration. Posting and tracking info on SM is available but shall allow more interaction depending on which social you want to post on. Implementation is pretty difficult but very well documented. I would recommend the non-technical profile to require help for this aspect. The campaign builder is from far the most user friendly one on the market. The open source community is fairly active and growing

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Mautic

Open source marketing automation platform

Tyler Sandiford

Most Frustrating Software that I have ever dealt with

Used weekly for 1-2 years
Reviewed 2017-01-12
Review Source: Capterra

This looks like an AMAZING platform but honestly I wouldn't know... I have been struggling to get the platform to work for ~18 months. I am by no means a coding wizard or a novice, and my troubles have not been a consistent go at operating it. However I have tended to put it off over and over again because whenever I try and set it up I need to uninstall it and reinstall it. This review is more of a rant than anything I know that there are several people that have had great success. All in all I would say that if you think that you can get it up and running do it it looks great but to date I have not been able to and that is obviously sad and frustrating. That it can monitor the digital interactions of your prospects and deliver dynamic content to them based on those actions.

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Mautic

Open source marketing automation platform

Joseph Norori

Is like mailchimp but better

Used daily for 6-12 months
Reviewed 2018-04-24
Review Source: Capterra

I can control EVERY aspect of my email marketing!I love how great the campings in Mautic are. The visual templates of emails and the easy use for customizing them is amazing. Mautic use points system to see witch contact are the one's opening your email and helps to focus on the right path. Love how once you get to know the software everything just work and is your to make.

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Mautic

Open source marketing automation platform

Anonymous

Mautic is the right way to start with Marketing Automation

Used daily for 6-12 months
Reviewed 2018-07-12
Review Source: Capterra

Good product to sell services to our customersIt is open-source but not poor and developers communities are active and helping if you ask. It has been built by people who know about Martech and it gives you the right setup in your path to it. Definitely useful to start with and even grow with it

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Mautic

Open source marketing automation platform

Mautic pricing

Pricing options
Free trial
Freemium
Subscription

Maestro starts at $100/month
(Exact price based on number of Mautic accounts for annual contract.)

Mautic Cloud Pro starts at $500/month
(Exact price based on nunmber of total contacts for an annual contract.)

Pricing Comparison

How does Mautic compare with other Marketing apps?

Subscription plan?

Mautic



97% of apps offer a
subscription plan

Free trial?

Mautic



82% of apps have a
free trial

Freemium plan?

Mautic



26% of apps have a
freemium plan

Pricing Comparison

Marketing app prices shown are $/month

Please note: For comparison purposes the price for Mautic has been scaled monthly. Actual price is $/per year




Mautic Pricing Reviews

Pros
  • Mautic has a lot of potential and the pricing is great for small businesses.
  • The promise of Mautic's marketing automation is attractive, especially compared to the prices Hubspot is charging. Insights into and tracking of individual users is awesome.
  • It is a free and open source and has much of the functionality of the largest players in marketing automation. It has a decent interface for each component that works fairly well once you understand it. The integrations with email providers is great once you get them configured. Other plugins and integrations are very good.
Cons
  • The landing page builder is difficult to use and so is the form builder. There is no customer support or tutorial to guide you on how to make the most of the features.
  • Open source means support yourself - or invest in professional support. As a dabbler I would discourage anyone from thinking this is easy to do for free - you need to invest a lot of time in making it go, unless you're very savvy.
  • Email configuration is difficult and problematic. Once running it is good, but you need expertise in configuring all aspects and you have to work with providers that require further expertise in order to increase deliverability. I use Elastic Email and it is a good system, but still difficult if you don't know how email deliverability should be configured. While the functionality is powerful in terms of the features, there is a disconnection between many of the components and it takes a real learning curve to get things running right. I still struggle with many of the components. It has features that will allow it to be a semi-decent crm, but they need to add new capabilities to it. Concepts are difficult as it related to visitors to your site and emails.
100%
recommended this to a friend or a colleague

Mautic features

A/B Testing
API
Activity Dashboard
Campaign Analysis
Content Management
Customizable Branding
Engagement Analytics
Monitoring
Multi-Channel Marketing
Third Party Integration

Campaign Management (143 other apps)
Customizable Templates (164 other apps)
Data Import/Export (121 other apps)
Drag & Drop Interface (170 other apps)
Real Time Analytics (126 other apps)
Real Time Data (116 other apps)
Reporting & Statistics (168 other apps)
Social Media Integration (189 other apps)
Social Network Marketing (127 other apps)
Tagging (130 other apps)

Competitor Feature Comparison

Videos and tutorials

Additional information for Mautic

Key features of Mautic

  • Lead segmentation
  • Source tracking
  • CRM tools
  • Analytics / ROI tracking
  • Drip campaigns
  • Social marketing
  • Landing pages / web forms
  • Website visitor tracking
  • Multivariate testing
  • Lead verification
  • Email marketing
  • Website engagement tracking
  • Targeted multi-channel campaigns
  • Create dynamic content triggered by page visits
  • Monitor traffic data
  • Behavior tracking
  • Personalize messages
  • Trend tracking
  • Multi-channel marketing
  • Customizable, mobile-ready email templates
  • Visualized campaign builder
  • A/B testing
  • Customer segmentation
  • Real-time reports on key metrics
  • Conversion rate optimization
  • Visual analytics
  • Web traffic reporting
  • List segmentation
  • Demographic and behavioral data
  • Publish branded pages
  • Real-time dashboard

Benefits

Create multi-touch automated emails by segment using Mautic's visualized campaign builder and share relevant information with large groups by sending ad-hoc email blasts.

Trigger communications based on a range of contact data and activities in order to automatically guide customers through the stages of the purchasing process.

Learn which is the best way or most effective channel to engage with prospects and customers through data collection and marketing intelligence insights.

Build custom, mobile-friendly landing pages for every initiative including offers, programs or campaigns with tailored content and full tracking capability to drive conversion.

Mautic was built on an open source platform which means that it has a community of developers that continue to guide and develop its capabilities, features and integrations based on user needs.