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Mautic Pricing, Features, Reviews and Alternatives

Mautic product overview

What is Mautic?

Mautic is an open source marketing automation platform that allows users to build smarter, multi-channel marketing campaigns, while delivering a unified and personalized brand experience across all digital properties. The suite of tools includes features for lead management, website tracking, drip flow, progressive profiling, contact management, social media monitoring, landing pages, and more, for high performance marketing campaigns, content and results.

Key benefits of using Mautic

  • Create multi-touch automated emails by segment using Mautic's visualized campaign builder and share relevant information with large groups by sending ad-hoc email blasts.

  • Trigger communications based on a range of contact data and activities in order to automatically guide customers through the stages of the purchasing process.

  • Learn which is the best way or most effective channel to engage with prospects and customers through data collection and marketing intelligence insights.

  • Build custom, mobile-friendly landing pages for every initiative including offers, programs or campaigns with tailored content and full tracking capability to drive conversion.

  • Mautic was built on an open source platform which means that it has a community of developers that continue to guide and develop its capabilities, features and integrations based on user needs.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    FAQs/Forum
    Knowledge Base

    Training options

    Documentation

    Mautic features

    Functionality

    4.3

    /5

    50

    Total features

    22

    5 categories

    Most valued features by users

    API
    Activity Dashboard
    Third Party Integrations
    Campaign Analytics
    Customizable Branding
    Engagement Tracking
    Multi-Channel Marketing
    Customization

    Mautic users reviews

    Overall Rating

    4.3

    /5

    50

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.59/10
    Rating distribution

    5

    4

    3

    2

    1

    29

    13

    5

    1

    2

    Pros
    Being open Source is its greatest advantage because the software is constantly evolving and can always be improved both for oneself and for other users looking for a CRM of these features.
    AvatarImg

    Moises M.

    Dynamic content is great to use, I have just started using this feature it is very useful for customized landing page experience. Great user community and slack channel that helps you anytime.
    AvatarImg

    Narendhiran S.

    I love how great the campings in Mautic are. The visual templates of emails and the easy use for customizing them is amazing.

    JN

    Joseph N.

    Cons
    I have had the problem to integration with Hubspot. Documentation does not have actualization.

    AL

    Aneta L.

    The updates always crash my system. Also, built in crm is very weak.

    AR

    Anonymous Reviewer

    The landing page builder is difficult to use and so is the form builder. There is no customer support or tutorial to guide you on how to make the most of the features.
    AvatarImg

    Abigail N.

    Overall rating contenders

    Overall Rating

    Mautic User Review

    Reviewed 10 months ago

    Transcript

    Mark S.: My name's Mark. I'm the sales director. I'd like to review Mautic today. And I would give it...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Easy and powerful

    Reviewed 3 years ago
    Pros

    You can start to use in minutes and increase the benefits day by day. It's simple to integrate with any website and a lot of other platforms (CRM in our case)

    Cons

    Some features are not completely well explained in the documentation

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    The Best Open Source Marketing Automation and Email Marketing Platform

    Reviewed 3 years ago

    I've been using Mautic for a few years to manage client email marketing campaigns and marketing automation integrations on their websites. It's an excellent solution for tech-savvy agencies that don't won't to spend tens of thousands of dollars on other platforms.

    Pros

    Mautic is open source, self-hosted, has a strong community behind it, and releases updates relatively frequently. You get all of the features of a HubSpot-like platform on your own server.

    Cons

    The occasional bug will pop up with new releases. I don't won't update immediately on important production servers until I've tested new releases. Self-hosting and open source means a little more work, but it's a great cost savings and it's always preferable to be in control of your data.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Best Free Email Marketing Tool

    Reviewed 2 months ago

    Overall, Mautic is the best free Email Marketing tool out there today. It is a free software tool. The number of functions it has are incredible. With Mautic we can create and analyze Email Marketing Campaigns, Create Forms and Landing Pages, Lead Scoring, perform Integrations, we can create Actions triggered by event, view reports, configure our customizable brand, A/B tests, customer tracking, Customer Segmentation Clients etc. Its weakness is that certain technical knowledge is needed for it to work, the software must be installed on a server, unlike other services that only log in and create your email marketing campaigns, Mautic is not just that.

    Pros

    Mautic has many advantages, some of them are: - We can choose in which server we are going to install Mautic. - We do not have to tie ourselves to any Hosting service. - We have the advantage of selecting the mail service that we want to use. - If we have problems with one provider, we can easily switch to another and we can keep all our settings. - The information that we store in Mautic about...

    Cons

    It is difficult to put the following points as a disadvantage because it is a Free Tool, but in my opinion these are the disadvantages: - The forms that we insert in our web pages have an old design, if we want to improve their design we must touch the style of the page (CSS code). - The options of the templates that it brings for the emails are very few, if we want to improve this we must modify...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

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    Free open source product that is great when it works, but difficult too

    Reviewed 5 years ago

    It allowed me to setup some marketing automation for cheap, but it requires a great deal more work than commercial systems to setup and understand.

    Pros

    It is a free and open source and has much of the functionality of the largest players in marketing automation. It has a decent interface for each component that works fairly well once you understand it. The integrations with email providers is great once you get them configured. Other plugins and integrations are very good.

    Cons

    Email configuration is difficult and problematic. Once running it is good, but you need expertise in configuring all aspects and you have to work with providers that require further expertise in order to increase deliverability. I use Elastic Email and it is a good system, but still difficult if you don't know how email deliverability should be configured. While the functionality is powerful in terms of the features, there is a disconnection between many of the components and it takes a real learning curve to get things running right. I still struggle with many of the components. It has features that will allow it to be a semi-decent crm, but they need to add new capabilities to it. Concepts are difficult as it related to visitors to your site and emails.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    Mautic is still the best free software if you have the resources to spend

    Reviewed 4 months ago

    Mautic is a choice that must be considered when we're talking about a serious project - you want your email list in-house, to be self hosted, maybe with the use of AWS or some other to deliver the emails, but you will have control of your data. You'll easily be able to track your subscribers and tag them based on what websites they've seen, you'll be able to send them emails based on what content they've read. It's an amazing experience. But it might be too much for small projects. If however you want to really dive into marketing, have your data under your control, then mautic is a pretty serious contender.

    Pros

    Mautic has extensive features, not just marketing analysis - but also email delivery, email marketing, SMS marketing, countless integrations and use cases. There are tons of stuff you can do with Mautic, almost anything you can think of - there is probably a way to make it done with Mautic. Honestly, Mautic is really the best of the industry, bar none. It has integrations, but with mautic you don't really need it because Mautic can do it all. And there are tons of documentation to help you implement and do all the things you could wish for.

    Cons

    Since is such a huge powerhouse, it really has so many features that many people will feel overwhelmed - and indeed many people do. It's not a simple to use software by any means, and I'm not kidding here, you'll probably need up to 1 year to fully understand it. It does have a pretty steep learning curve, but oh it's worth it - if your project or business requires it. Unfortunately you'll have to...

    Mautic FAQs and common questions

    Q. Who are the typical users of Mautic?

    Mautic has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does Mautic support?

    Mautic supports the following languages:
    English


    Q. Does Mautic offer an API?

    Yes, Mautic has an API available for use.


    Q. What other apps does Mautic integrate with?

    Mautic integrates with the following applications:
    Vtiger CRM, HubSpot Marketing Hub, Constant Contact, Drupal, Microsoft Outlook, Zoho CRM, GoToAssist, FullContact, Mailchimp Transactional Email, Gmail, iContact, WordPress, Twitter, Salesforce Sales Cloud, SugarCRM, SendGrid, GoTo Meeting, GoTo Webinar, LinkedIn for Business, Meta for Business, GoTo Training, Mailchimp, Instagram, Joomla, HubSpot CRM


    Q. What level of support does Mautic offer?

    Mautic offers the following support options:
    Email/Help Desk, FAQs/Forum, Knowledge Base

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