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Online Customer Journey Mapping Tools Software

Last updated: March 2026

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120 software options

Adobe Customer Journey Analytics logo

Adobe Customer Journey Analytics

Analyze and optimize the complete customer journey.

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Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.

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Mailchimp logo

Email and SMS marketing automation platform

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Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

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Pipedrive logo

Cloud-based CRM solution for salespeople

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Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

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Hotjar logo

Digital experience insights for any business selling online

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Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of the way, through interviews, behavioral insights, and feedback.

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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Lucky Orange logo

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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XM for Customer Experience logo

Customer experience management (CXM) platform

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Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

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Similarweb logo

Website & app traffic data analysis

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Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

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Pendo logo

Product usage & behavior data capture

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Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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Contentsquare logo

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

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AiTrillion logo

All-in-one Marketing Automation Platform

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AiTrillion is a SaaS-based Artificial Intelligence enabled, all-in-one marketing platform for eCommerce sellers.

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UXPressia logo

Create customer journey maps, personas & impact maps online

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UXPressia is designed to help companies create an exceptional customer experience through the use of customer journey mapping, personas, and impact mapping techniques. Try for free!

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LeadsRx logo

Impartial Multi-Touch Attribution

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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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LeadSquared logo

Marketing automation and sales execution platform

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Customer Journey Mapping Tools help your business drive individualized experiences at scale – with absolutely zero code.

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SurveySparrow logo

Software for creating and managing feedback and surveys

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SurveySparrow revolutionizes customer experience by turning feedback into actionable insights. Effortlessly capture feedbacks, engage with customers, manage reviews, and resolve complaints swiftly. Securely access & analyze data, connect with a global audience, and maintain brand consistency.

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CardBoard logo

Web-based collaborative user story and journey mapping tool

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CardBoard is a cloud-based user story mapping tool that allows user teams to collaboratively visualize product ideas, user experiences and customer journeys etc, using drag and drop cards that can be arranged to describe workflows connected to third-party tracking tools like JIRA, Confluence and TFS

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Glassbox logo

Cloud-based web analytics tool for marketers.

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Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

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Whatfix logo

Accelerate Digital Adoption

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Whatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments.

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Delighted logo

Cloud-based customer and employee experience platform

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Delighted is a cloud-based customer feedback collection system that uses single question surveys across multiple channels including email, SMS, web link and website integration to gather and analyse customer, employee, partner and vendor experience insights, while monitoring NPS scores in real-time

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Segment logo

Customer data hub

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Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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Microsoft Clarity logo

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Matomo logo

Take back control with Matomo

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Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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