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Email Marketing Software with Activity Tracking

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Marketo Engage logo
4.3
684

Marketing automation for digital marketers

visit website
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.8
    Ease of use
    3.8
    Features
    4.3
    Customer support
    3.9
Pros and Cons from Marketo Engage users   
avatar
avatar
avatar
+15
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.
Marketo engage is a perfect tool for automation marketing. It’s also a great handling emails and marketing materials.
The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo.
I've used Marketo for more than 3 years. Marketo is a powerful tool that gives me the ability to market and track my marketing campaigns in a meaningful and scalable way.
New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.
Quite a good experience with database management and also the part of segmentation. It has quite nice engagement engine.
Unless you have a consultant or take classes, it can be diffcult to learn. The community can be hard to navigate, and I think it takes too long to wait for responses.
Marketo is a very powerful marketing automation tool. I've used it at a few different companies for years and feel like there is still so much more it can do.
I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones.
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure.
It is hard to use if you don't know your way around. It also does a lot so some companies have it configured much differently.
Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.
I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.
Marketo engage is a perfect tool for automation marketing. It’s also a great handling emails and marketing materials.
The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo.
I've used Marketo for more than 3 years. Marketo is a powerful tool that gives me the ability to market and track my marketing campaigns in a meaningful and scalable way.
New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.
Quite a good experience with database management and also the part of segmentation. It has quite nice engagement engine.
Unless you have a consultant or take classes, it can be diffcult to learn. The community can be hard to navigate, and I think it takes too long to wait for responses.
Marketo is a very powerful marketing automation tool. I've used it at a few different companies for years and feel like there is still so much more it can do.
I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones.
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure.
It is hard to use if you don't know your way around. It also does a lot so some companies have it configured much differently.
Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.
I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.
Marketo engage is a perfect tool for automation marketing. It’s also a great handling emails and marketing materials.
The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo.
I've used Marketo for more than 3 years. Marketo is a powerful tool that gives me the ability to market and track my marketing campaigns in a meaningful and scalable way.
New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.
Quite a good experience with database management and also the part of segmentation. It has quite nice engagement engine.
Unless you have a consultant or take classes, it can be diffcult to learn. The community can be hard to navigate, and I think it takes too long to wait for responses.
Marketo is a very powerful marketing automation tool. I've used it at a few different companies for years and feel like there is still so much more it can do.
I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones.
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure.
It is hard to use if you don't know your way around. It also does a lot so some companies have it configured much differently.
Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.
I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.
Customer.io logo
4.7
77

Customer engagement platform for tech-savvy marketers

visit website
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.4
    Ease of use
    4.4
    Features
    4.4
    Customer support
    4.7
Pros and Cons from Customer.io users   
avatar
avatar
avatar
+15
Very easy to integrate our data sources like Segment, and simple to get attributes and events. Perfect for running onboarding campaign or lead nurturing campaign.
The lack of a WYSIWYG editor for my marketing counterparts (tho I hear rumors this is coming) and event-based filters in my workflows.
An excellent tool for Automated Marketing campaigns and the product and support teams are extremely helpful.
The data functions and the somehow difficult interface of campaigns and flow-building.
We use it daily to reach our audience and drive engagment. It's been an important piece of software tied to our growth.
There are not many customization options. It is also limited to users that has large customer bases.
On top of it all, I love the price. Great value for the money.
It could use more or better filtering and search options, as the segments, campaigns and attributes can turn into chaos if multiple people use it for different purposes.
We love to be able to act based on everything that our customers do on our platform and our website. Campaign workflows are easy to build and maintain and UI is very intuitive.
The UI/UX is very smooth and clean, and customer service is spectacular. As someone who has used many ESPs, it's very important to me that I can work smoothly without interruptions.
I really like the email template in here, especially for the newsletter. The template is easy to edit and reorganized and can be reused again.
The software integrated with our business easily and we were able to transition and begin using it immediately. Being able to segment users effectively is unmatched by other software.
The automations are the best part of the software. We can easily create any type of campaign and manipulate it for our needs.
Customer.io is one of my favorite tools at work, so easy to use that I don't even have to teach new people on my team on how to use it, they just do.
With enough money, Customer. IO is a good subscription to have.
Great and quick customer service, broadcast function works well.
We were looking to migrate off of a superglued-tools situation and Customer.io was the solution.
On top of it, customer support rocks. I was answered right away for every little question that came up, so I didn't feel alone while working to set everything to my requirements.
Very easy to integrate our data sources like Segment, and simple to get attributes and events. Perfect for running onboarding campaign or lead nurturing campaign.
The lack of a WYSIWYG editor for my marketing counterparts (tho I hear rumors this is coming) and event-based filters in my workflows.
An excellent tool for Automated Marketing campaigns and the product and support teams are extremely helpful.
The data functions and the somehow difficult interface of campaigns and flow-building.
We use it daily to reach our audience and drive engagment. It's been an important piece of software tied to our growth.
There are not many customization options. It is also limited to users that has large customer bases.
On top of it all, I love the price. Great value for the money.
It could use more or better filtering and search options, as the segments, campaigns and attributes can turn into chaos if multiple people use it for different purposes.
We love to be able to act based on everything that our customers do on our platform and our website. Campaign workflows are easy to build and maintain and UI is very intuitive.
The UI/UX is very smooth and clean, and customer service is spectacular. As someone who has used many ESPs, it's very important to me that I can work smoothly without interruptions.
I really like the email template in here, especially for the newsletter. The template is easy to edit and reorganized and can be reused again.
The software integrated with our business easily and we were able to transition and begin using it immediately. Being able to segment users effectively is unmatched by other software.
The automations are the best part of the software. We can easily create any type of campaign and manipulate it for our needs.
Customer.io is one of my favorite tools at work, so easy to use that I don't even have to teach new people on my team on how to use it, they just do.
With enough money, Customer. IO is a good subscription to have.
Great and quick customer service, broadcast function works well.
We were looking to migrate off of a superglued-tools situation and Customer.io was the solution.
On top of it, customer support rocks. I was answered right away for every little question that came up, so I didn't feel alone while working to set everything to my requirements.
Very easy to integrate our data sources like Segment, and simple to get attributes and events. Perfect for running onboarding campaign or lead nurturing campaign.
The lack of a WYSIWYG editor for my marketing counterparts (tho I hear rumors this is coming) and event-based filters in my workflows.
An excellent tool for Automated Marketing campaigns and the product and support teams are extremely helpful.
The data functions and the somehow difficult interface of campaigns and flow-building.
We use it daily to reach our audience and drive engagment. It's been an important piece of software tied to our growth.
There are not many customization options. It is also limited to users that has large customer bases.
On top of it all, I love the price. Great value for the money.
It could use more or better filtering and search options, as the segments, campaigns and attributes can turn into chaos if multiple people use it for different purposes.
We love to be able to act based on everything that our customers do on our platform and our website. Campaign workflows are easy to build and maintain and UI is very intuitive.
The UI/UX is very smooth and clean, and customer service is spectacular. As someone who has used many ESPs, it's very important to me that I can work smoothly without interruptions.
I really like the email template in here, especially for the newsletter. The template is easy to edit and reorganized and can be reused again.
The software integrated with our business easily and we were able to transition and begin using it immediately. Being able to segment users effectively is unmatched by other software.
The automations are the best part of the software. We can easily create any type of campaign and manipulate it for our needs.
Customer.io is one of my favorite tools at work, so easy to use that I don't even have to teach new people on my team on how to use it, they just do.
With enough money, Customer. IO is a good subscription to have.
Great and quick customer service, broadcast function works well.
We were looking to migrate off of a superglued-tools situation and Customer.io was the solution.
On top of it, customer support rocks. I was answered right away for every little question that came up, so I didn't feel alone while working to set everything to my requirements.
Omnisend logo
4.7
709