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Marketing Automation Software with SMS Messaging (2026)

Last updated: April 2026

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Key features of Marketing Automation Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Users value robust automation, segmentation, and customizable templates, enabling effective personalized campaigns and real-time performance tracking. 97% of reviewers rated this feature as important or highly important.
  • Engagement Tracking: Reviewers appreciate detailed insights into email open rates, clicks, and overall engagement metrics to optimize marketing strategies effectively. 93% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users highlight the ease of creating forms and landing pages, facilitating efficient lead collection and nurturing through customizable templates and integrations. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the data import/export functionalities straightforward, supporting various file formats and enhancing data management and analysis. 88% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers emphasize efficient tracking and segmentation of leads, allowing for targeted follow-ups and improved conversion rates. 87% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users appreciate the drag-and-drop builders and customizable templates for creating engaging landing pages and forms that capture leads efficiently. 83% of reviewers rated this feature as important or highly important.
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118 software options

Brevo logo

Automation, marketing & transactional email, and SMS service

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Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

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Omnisend logo

Drives revenue via automated eCommerce marketing

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Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

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Marketing 360 logo

Marketing Platform For Small Business

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Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

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Intercom logo

AI-powered customer service with helpdesk

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Intercom is redefining how businesses support their customers using powerful messaging and automation

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SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

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SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

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Klaviyo logo

AI-enabled email marketing solution for B2C companies

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Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

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Keap logo

An all-in-one CRM, sales and marketing automation solution

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Use Keap to design, automate & track marketing campaigns. Build campaign workflows, landing pages, web forms & emails, & track website & email activity

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Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses.

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Bitrix24 logo

All in one business management workspace

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Bitrix24 is #1 FREE CRM and marketing automation software used by over 12 million companies worldwide. Cloud, mobile, open source.

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SlickText logo

SMS marketing platform for customer engagement

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SlickText is a text message marketing platform that enables businesses to communicate with their audiences through SMS and MMS campaigns. The software includes features such as mass texting capabilities, automated workflows with a drag-and-drop builder, audience segmentation tools, and one-on-one conversational messaging through an inbox system. It offers list growth tools including website popups, web forms, QR codes, and keyword-based opt-ins for subscriber acquisition.

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NiceJob logo

Reputation marketing with reviews, social & SEO tools

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NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

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Sender logo

Platform for managing SMS and email marketing campaigns

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Automate your emails as much as you needed. Choose between pre-made templates as well as unlimited customization options.

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Thryv logo

All-in-one management solution built for small business

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Marketing automation for small business. Thryv integrates text and email marketing with contact management for a fully connected marketing automation suite.

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vcita logo

Appointment scheduling and reminder solution

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vcita is an all-in-one business management app designed with small businesses in mind, helping teams manage clients, schedule, billing and administration. The platform includes a CRM to manage client records, online scheduling to book appointments and manage team calendars, billing and invoicing tools, and a client portal for customers to book, pay, and communicate with the business.

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E-goi logo

From marketer to superhuman. From chaos to growth.

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E-goi’s omnichannel Marketing Automation unifies journeys across email, SMS and push. With a drag-and-drop builder, brands automate lead nurturing and cart recovery. AI-driven segmentation and behavioural triggers power personalised campaigns that drive measurable conversions and ROI.

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Square Appointments logo

Online booking and scheduling management platform

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Square Appointments provides online booking software for managing appointments, staff schedules, and services on a centralized platform. It syncs in real time, enabling clients to book 24/7 via a customizable site. Features include resource management, automated reminders, waitlists, and integrated payment processing for various methods. Businesses can reduce no-shows with customizable policies and prepayment options.

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Zoho Campaigns logo

Simplified email and SMS marketing management software

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Zoho Campaigns is an email and SMS marketing software for small, medium, and large businesses to automate their entire marketing process.

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Drift logo

Live chat & in-app messaging for sales & marketing

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Drift is a cloud-based live chat solution for sales and marketing teams which also includes an AI-powered chat bot, in-app messaging & email management tools

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Acumbamail logo
Category Leaders

Cloud-based tool for email and SMS marketing campaigns

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Acumbamail is a complete tool with Email Marketing, SMS campaigns, and landing pages for companies of all kinds to effectively communicate with their customers between channels, expand their business and improve their conversion rates.

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Flipdish logo

All-in-one POS and restaurant management system

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Built by QSR owners who know exactly what you need, Flipdish POS is used by thousands of restaurants and takeaways around the world.

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Attentive logo

AI-enabled SMS and email marketing platform

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Attentive is an AI-powered SMS and email marketing platform that enables businesses to deliver personalized messaging at scale. The platform combines SMS, RCS, and email capabilities with advanced AI technology to help companies connect with customers through targeted campaigns. Attentive offers tools for list growth, analytics, and compliance while supporting various industries including retail, hospitality, and entertainment across multiple countries.

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OnceHub logo

Be where it matters. Bring your A game and sell.

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OnceHub goes all out to capture and qualify new leads and engage them productively while you’re busy with other things. Save yourself time and money with a highly adaptable scheduling solution packed with features you and your prospects will love.

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Textellent logo

Transform Customer Engagement to Measurable Business Growth

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Textellent is an SMS marketing solution that helps businesses manage automated campaigns, appointment scheduling, customer segmentation, and more. The platform enables managers to create separate customer bases in accordance with different attributes and send targeted messages based on specific interests or needs.

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OneSignal logo

Maximize Engagement. Minimize churn.

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OneSignal is a customer engagement platform that powers email, push notifications, SMS, and in-app messages for product teams, developers and marketers. Designed for engagement and data collection, OneSignal offers customer journeys, A/B testing, analytics, personalization, and segmentation.

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Whippy logo

Email communication software

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The all-in-one SMS & email platform, elevating business productivity with automation and AI-driven technology. Key products include Team Inbox, Campaigns, Automations, AI Integration, Sequences, Flows, and Reviews. Whippy replaces multiple tools while empowering businesses to maximize efficiency.

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