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Social Media Marketing Software for Large Enterprises

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Brandwatch logo
4.3
228

The social suite of the future.

visit website
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.9
    Ease of use
    4.2
    Features
    3.9
    Customer support
    4.5
Pros and Cons from Brandwatch users   
avatar
avatar
avatar
+15
The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too.
From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs.
It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless.
There's been a lot of problems with the analytics part of Falcon. Empty reports, missing metrics, connection issues and just overall customization and getting the numbers that you need.
Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.
It was very buggy, and my team would have to send a ticket at least once per week when something went wrong, or disconnected, or any number of annoying bugs.
The new audience functionality is great and very helpful. The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.
Constantly has minor bugs which slows down our publishing process e.g. strange spacing which cannot be adjusted; content pool not working properly.
Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org.
For us video is a huge part of our social strategy so the inability to use falcon for this is quite frustrating as even short videos tend to be too large a file size for the platform to handle.
Overall, we're very satisfied. And are especially happy with Falcon.io's excellent Customer Support.
The queries generate a lot of SPAM or irrelevant mentions, topics, influencers - no matter how many filters and exclusions you add.
It's super easy to use - we have a few people using the tool for different purposes and everyone reports that it's a delight to use and a real time-saver.
The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative.
As a small business owner, I have a small budget and every dollar counts. I love using Falcon.io to manage my client's accounts because it's simple to use, sleek and they have great customer support.
Super seamless integration of major platforms.
Unlimited User Accounts, API Integrations, Excellent Customer Service.
Small business owners can also take advantage of the expensive social media analytics brandwatch has to offer.
The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too.
From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs.
It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless.
There's been a lot of problems with the analytics part of Falcon. Empty reports, missing metrics, connection issues and just overall customization and getting the numbers that you need.
Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.
It was very buggy, and my team would have to send a ticket at least once per week when something went wrong, or disconnected, or any number of annoying bugs.
The new audience functionality is great and very helpful. The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.
Constantly has minor bugs which slows down our publishing process e.g. strange spacing which cannot be adjusted; content pool not working properly.
Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org.
For us video is a huge part of our social strategy so the inability to use falcon for this is quite frustrating as even short videos tend to be too large a file size for the platform to handle.
Overall, we're very satisfied. And are especially happy with Falcon.io's excellent Customer Support.
The queries generate a lot of SPAM or irrelevant mentions, topics, influencers - no matter how many filters and exclusions you add.
It's super easy to use - we have a few people using the tool for different purposes and everyone reports that it's a delight to use and a real time-saver.
The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative.
As a small business owner, I have a small budget and every dollar counts. I love using Falcon.io to manage my client's accounts because it's simple to use, sleek and they have great customer support.
Super seamless integration of major platforms.
Unlimited User Accounts, API Integrations, Excellent Customer Service.
Small business owners can also take advantage of the expensive social media analytics brandwatch has to offer.
The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too.
From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs.
It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless.
There's been a lot of problems with the analytics part of Falcon. Empty reports, missing metrics, connection issues and just overall customization and getting the numbers that you need.
Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.
It was very buggy, and my team would have to send a ticket at least once per week when something went wrong, or disconnected, or any number of annoying bugs.
The new audience functionality is great and very helpful. The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.
Constantly has minor bugs which slows down our publishing process e.g. strange spacing which cannot be adjusted; content pool not working properly.
Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org.
For us video is a huge part of our social strategy so the inability to use falcon for this is quite frustrating as even short videos tend to be too large a file size for the platform to handle.
Overall, we're very satisfied. And are especially happy with Falcon.io's excellent Customer Support.
The queries generate a lot of SPAM or irrelevant mentions, topics, influencers - no matter how many filters and exclusions you add.
It's super easy to use - we have a few people using the tool for different purposes and everyone reports that it's a delight to use and a real time-saver.
The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative.
As a small business owner, I have a small budget and every dollar counts. I love using Falcon.io to manage my client's accounts because it's simple to use, sleek and they have great customer support.
Super seamless integration of major platforms.
Unlimited User Accounts, API Integrations, Excellent Customer Service.
Small business owners can also take advantage of the expensive social media analytics brandwatch has to offer.
HubSpot Marketing Hub logo
4.5
5.8K

All in one inbound marketing platform

visit website
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.2
    Ease of use
    4.3
    Features
    4.4
    Customer support
    4.4
Pros and Cons from HubSpot Marketing Hub users   
avatar
+15
A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.
Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.
Lots of cool features that are quite easy to use. Great academy to learn how to take good advantage of all the features.
It's frankly disgusting that this company relies on such draconian measures as a source of revenue.
It is a basic organizer and it helps you to design perfect plans for your marketing strategy. By using this tool I saved time and increased the power of my marketing plans.
Worst experience ever with any software company.
I love the flexible nature that comes with the usage of this application and the user-friendly quality that makes it easy to read and interprete flow charts with ease.
A very strong customer support which is responsive in time ensures a stable and strong market growth. Its ability to provide a mobile app really gives my business an edge to boom.
This software supports all business sizes from small to big hence facilitating growth of the whole enterprise. A good emailing platform really makes record keeping easy and efficient.
It is my favorite CRM that I have tried. The free version is really nice and user friendly and there are more features when you upgrade.
The software has great reports and makes it easy to understand how and where you are driving leads to your business. The platform also has a very slick interface so it's easy to navigate.
I found their API really nice to work with as I had to ping pong data from our own CMS back and forth to HubSpot. Their support developer team was a great help as well.
It offers a great array of tools that are build on a solid core Platform has a fair cost with exceptional support and community.
Also, Hubspot's customer support is really amazing. You can get someone on the phone in minutes which is so important when you are trying to deliver things under a deadline.
3 days is enough to learn and understand how it's work. The value for money is good and features are great too.
Ease of use, optimal automation performances, the program is robust. It positively meets the needs of the company.
A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.
Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.
Lots of cool features that are quite easy to use. Great academy to learn how to take good advantage of all the features.
It's frankly disgusting that this company relies on such draconian measures as a source of revenue.
It is a basic organizer and it helps you to design perfect plans for your marketing strategy. By using this tool I saved time and increased the power of my marketing plans.
Worst experience ever with any software company.
I love the flexible nature that comes with the usage of this application and the user-friendly quality that makes it easy to read and interprete flow charts with ease.
A very strong customer support which is responsive in time ensures a stable and strong market growth. Its ability to provide a mobile app really gives my business an edge to boom.
This software supports all business sizes from small to big hence facilitating growth of the whole enterprise. A good emailing platform really makes record keeping easy and efficient.
It is my favorite CRM that I have tried. The free version is really nice and user friendly and there are more features when you upgrade.
The software has great reports and makes it easy to understand how and where you are driving leads to your business. The platform also has a very slick interface so it's easy to navigate.
I found their API really nice to work with as I had to ping pong data from our own CMS back and forth to HubSpot. Their support developer team was a great help as well.
It offers a great array of tools that are build on a solid core Platform has a fair cost with exceptional support and community.
Also, Hubspot's customer support is really amazing. You can get someone on the phone in minutes which is so important when you are trying to deliver things under a deadline.
3 days is enough to learn and understand how it's work. The value for money is good and features are great too.
Ease of use, optimal automation performances, the program is robust. It positively meets the needs of the company.
A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.
Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.
Lots of cool features that are quite easy to use. Great academy to learn how to take good advantage of all the features.
It's frankly disgusting that this company relies on such draconian measures as a source of revenue.
It is a basic organizer and it helps you to design perfect plans for your marketing strategy. By using this tool I saved time and increased the power of my marketing plans.
Worst experience ever with any software company.
I love the flexible nature that comes with the usage of this application and the user-friendly quality that makes it easy to read and interprete flow charts with ease.
A very strong customer support which is responsive in time ensures a stable and strong market growth. Its ability to provide a mobile app really gives my business an edge to boom.
This software supports all business sizes from small to big hence facilitating growth of the whole enterprise. A good emailing platform really makes record keeping easy and efficient.
It is my favorite CRM that I have tried. The free version is really nice and user friendly and there are more features when you upgrade.
The software has great reports and makes it easy to understand how and where you are driving leads to your business. The platform also has a very slick interface so it's easy to navigate.
I found their API really nice to work with as I had to ping pong data from our own CMS back and forth to HubSpot. Their support developer team was a great help as well.
It offers a great array of tools that are build on a solid core Platform has a fair cost with exceptional support and community.
Also, Hubspot's customer support is really amazing. You can get someone on the phone in minutes which is so important when you are trying to deliver things under a deadline.
3 days is enough to learn and understand how it's work. The value for money is good and features are great too.
Ease of use, optimal automation performances, the program is robust. It positively meets the needs of the company.
Iconosquare logo
4.4
51

Powerful social media analytics and management tool.

visit website
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.1
    Ease of use
    4.4
    Features
    4.2
    Customer support
    4.5
Pros and Cons from Iconosquare users   
avatar
avatar
avatar
+11
The data and graphics provide great information for analyzing effectiveness online. It's easy to setup you account and the system pulls a wealth of data within an hour of getting started.
As mentioned above, there are some glitches with some of the tools on the platform that can sometimes be annoying. They also had to remove some features recently due to an API change on the IG end.
I love how it helps us on provide comprehensive data for my Instagram brand. Things you can measure are.
Doesnt support instagram anymore, but that is a restriction upon everyone, not just them.
It definitely helps me predict what to post and for clients and also what hashtags to use. It's easy to use and I like the feature to build a team to help me schedule content.
In the beginning, there were problems with auto publishing. However, the problem was quickly solved.
Thanks to the data Iconosquare provides, and it's slick user interface, that's exactly what it's allowed me to accomplish.
Iconosquare has 2 options. You can pay monthly or pay a cheaper rate if you pay for the whole year all at once.
Iconosquare had the widest range of capabilities for the best price. I have 5 accounts that I schedule for, and it is reasonably priced compared to other medium-sized management accounts.
Automated posts (or reminders for posts we can't automate) is the feature I'm loving most. The analytics are helpful as well.
Nice set of features at a reasonable cost for small businesses & entrepreneurs.
It also offers industry benchmarks and competitors overview. I personally enjoy their app because it buzzes when a scheduled post have gone out, so I know even when I’m on-the-go.
There are short video tutorials that help along with tooltips. Really user-friendly system.
The interface — it's very visual, versus text-based. It's easy to use, and organizes information well.
The data and graphics provide great information for analyzing effectiveness online. It's easy to setup you account and the system pulls a wealth of data within an hour of getting started.
As mentioned above, there are some glitches with some of the tools on the platform that can sometimes be annoying. They also had to remove some features recently due to an API change on the IG end.
I love how it helps us on provide comprehensive data for my Instagram brand. Things you can measure are.
Doesnt support instagram anymore, but that is a restriction upon everyone, not just them.
It definitely helps me predict what to post and for clients and also what hashtags to use. It's easy to use and I like the feature to build a team to help me schedule content.
In the beginning, there were problems with auto publishing. However, the problem was quickly solved.
Thanks to the data Iconosquare provides, and it's slick user interface, that's exactly what it's allowed me to accomplish.
Iconosquare has 2 options. You can pay monthly or pay a cheaper rate if you pay for the whole year all at once.
Iconosquare had the widest range of capabilities for the best price. I have 5 accounts that I schedule for, and it is reasonably priced compared to other medium-sized management accounts.
Automated posts (or reminders for posts we can't automate) is the feature I'm loving most. The analytics are helpful as well.
Nice set of features at a reasonable cost for small businesses & entrepreneurs.
It also offers industry benchmarks and competitors overview. I personally enjoy their app because it buzzes when a scheduled post have gone out, so I know even when I’m on-the-go.
There are short video tutorials that help along with tooltips. Really user-friendly system.
The interface — it's very visual, versus text-based. It's easy to use, and organizes information well.
The data and graphics provide great information for analyzing effectiveness online. It's easy to setup you account and the system pulls a wealth of data within an hour of getting started.
As mentioned above, there are some glitches with some of the tools on the platform that can sometimes be annoying. They also had to remove some features recently due to an API change on the IG end.
I love how it helps us on provide comprehensive data for my Instagram brand. Things you can measure are.
Doesnt support instagram anymore, but that is a restriction upon everyone, not just them.
It definitely helps me predict what to post and for clients and also what hashtags to use. It's easy to use and I like the feature to build a team to help me schedule content.
In the beginning, there were problems with auto publishing. However, the problem was quickly solved.
Thanks to the data Iconosquare provides, and it's slick user interface, that's exactly what it's allowed me to accomplish.
Iconosquare has 2 options. You can pay monthly or pay a cheaper rate if you pay for the whole year all at once.
Iconosquare had the widest range of capabilities for the best price. I have 5 accounts that I schedule for, and it is reasonably priced compared to other medium-sized management accounts.
Automated posts (or reminders for posts we can't automate) is the feature I'm loving most. The analytics are helpful as well.
Nice set of features at a reasonable cost for small businesses & entrepreneurs.
It also offers industry benchmarks and competitors overview. I personally enjoy their app because it buzzes when a scheduled post have gone out, so I know even when I’m on-the-go.
There are short video tutorials that help along with tooltips. Really user-friendly system.
The interface — it's very visual, versus text-based. It's easy to use, and organizes information well.
SOCi logo
4.5
249

Central Command for Multi-Location Marketers

learn more
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.3
    Ease of use
    4.3
    Features
    4.3
    Customer support
    4.5
Pros and Cons from SOCi users   
avatar
+13
I am very happy with what SOCI does to help my team save time on our marketing outreach.
Horrible, and disruptive in my schedule. Who has time to waste waiting on your rude and dismissive salespeople.
It's nice being able to have all of your posts scheduled in advance and ready to go. Easy to use at a great price.
That is just too many obstacles when you just have to adjust something for all properties.
It's been very user friendly. We use their software across our entire company and it's nice that they provide weekly trainings, and a dashboard that is easily accessible for all team members.
For example receiving and responding to messages on facebook via SOCi is a tad complicated or they tend to lag in response which hurts response times.
It helps that reviews are responded to so quickly. It helps us be effective at our jobs.
It was difficult to integrate with Instagram and posting to Instagram story.
Everything being in one place is very nice. It makes it user friendly and easy to navigate and find exactly what you need.
I love the ease of posting to multiple platforms, and being able to schedule them in advance.
SOCI has an awesome calendar where you can pre-schedule your posts in advance.
We previously didn't use a reputation management tool, but SOCi has been incredibly helpful. It's a great tool with incredible customer service.
I like the notifications and the ability to see all guest feedback in one space. We have a large team of people who respond to reviews so this allows us to all be on the same page.
I like how user-friendly it is and that it doesn't take too much time to train anybody to use. We're loving the new GMB integration and find it beneficial for our clients.
As a property manager of a 522 unit community i have a lot of tasks. Soci makes a great handful of my task load a lot lighter.
I love that SOCi integrates so much of our business presence online in one place. From reviews, social media, calender's and more its a one stop shop.
I am very happy with what SOCI does to help my team save time on our marketing outreach.
Horrible, and disruptive in my schedule. Who has time to waste waiting on your rude and dismissive salespeople.
It's nice being able to have all of your posts scheduled in advance and ready to go. Easy to use at a great price.
That is just too many obstacles when you just have to adjust something for all properties.
It's been very user friendly. We use their software across our entire company and it's nice that they provide weekly trainings, and a dashboard that is easily accessible for all team members.
For example receiving and responding to messages on facebook via SOCi is a tad complicated or they tend to lag in response which hurts response times.
It helps that reviews are responded to so quickly. It helps us be effective at our jobs.
It was difficult to integrate with Instagram and posting to Instagram story.
Everything being in one place is very nice. It makes it user friendly and easy to navigate and find exactly what you need.
I love the ease of posting to multiple platforms, and being able to schedule them in advance.
SOCI has an awesome calendar where you can pre-schedule your posts in advance.
We previously didn't use a reputation management tool, but SOCi has been incredibly helpful. It's a great tool with incredible customer service.
I like the notifications and the ability to see all guest feedback in one space. We have a large team of people who respond to reviews so this allows us to all be on the same page.
I like how user-friendly it is and that it doesn't take too much time to train anybody to use. We're loving the new GMB integration and find it beneficial for our clients.
As a property manager of a 522 unit community i have a lot of tasks. Soci makes a great handful of my task load a lot lighter.
I love that SOCi integrates so much of our business presence online in one place. From reviews, social media, calender's and more its a one stop shop.
I am very happy with what SOCI does to help my team save time on our marketing outreach.
Horrible, and disruptive in my schedule. Who has time to waste waiting on your rude and dismissive salespeople.
It's nice being able to have all of your posts scheduled in advance and ready to go. Easy to use at a great price.
That is just too many obstacles when you just have to adjust something for all properties.
It's been very user friendly. We use their software across our entire company and it's nice that they provide weekly trainings, and a dashboard that is easily accessible for all team members.
For example receiving and responding to messages on facebook via SOCi is a tad complicated or they tend to lag in response which hurts response times.
It helps that reviews are responded to so quickly. It helps us be effective at our jobs.
It was difficult to integrate with Instagram and posting to Instagram story.
Everything being in one place is very nice. It makes it user friendly and easy to navigate and find exactly what you need.
I love the ease of posting to multiple platforms, and being able to schedule them in advance.
SOCI has an awesome calendar where you can pre-schedule your posts in advance.
We previously didn't use a reputation management tool, but SOCi has been incredibly helpful. It's a great tool with incredible customer service.
I like the notifications and the ability to see all guest feedback in one space. We have a large team of people who respond to reviews so this allows us to all be on the same page.
I like how user-friendly it is and that it doesn't take too much time to train anybody to use. We're loving the new GMB integration and find it beneficial for our clients.
As a property manager of a 522 unit community i have a lot of tasks. Soci makes a great handful of my task load a lot lighter.
I love that SOCi integrates so much of our business presence online in one place. From reviews, social media, calender's and more its a one stop shop.
Mailchimp logo

Mailchimp

4.5
16.8K

Email and advertising marketing automation platform

learn more
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.4
    Ease of use
    4.4
    Features
    4.4
    Customer support
    4.2
Pros and Cons from Mailchimp users   
avatar
+15
I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.
Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.
Their dedication to improvement is a positive sign for the company. There is a reason that they are the industry standard.
Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.
It was great - I love them and suggest them to all friends getting started, I wouldn't trust any other company for a product in this price range and offering.
The templates are great and quite efficient. It's really easy to set up a campaign and the option to make a landing page right there is awesome.
This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.
I like the ease of use of this software and how you send 2000 emails for free before you transfer to a paid membership. They are a great company and have been in business for years.
I love to use mailchimp for email marketing most especiallly when i want to generate lead. THEIR Landing page is superb.
Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.
It has been a good experience, would recommend specially if you are just starting creating your newsletters and want to practice before spending a significant amount of money on this type of software.
The easy to read interface and the ease of printing. The hospitality from customer service is great.
I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.
Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.