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Sumo

A free suite of tools for growing traffic on any website

Table of Contents

Is this product right for your business?

Find out with a

Sumo - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Sumo overview

What is Sumo?

Sumo is a suite of widget-like apps free to install on any HTML or popular CMS-based website. Designed to grow traffic and maximize content engagement, users can install tools including List Builder, Heat Maps and Share from a single Sumo plugin. Fully customizable and expandable via the integrated ‘Sumo Store’, pricing plans apply to access subsequent apps.

Grow your daily email signups with List Builder’s mobile optimized pop-ups and single-click integration with leading email-marketing services. Heat Maps offers illustrated, real-time feedback on where website visitors are clicking, while Share connects to over 16 social services to help spread the word on great content. Subsequent apps such as Discover raises traffic freely via sister Sumo sites, while Contact Form, Google Analytics and Image Sharer solutions can also be added.

Already trusted by several commercial sites, Sumo promises to keep integration and deployment hassle-free. Installation is made easy across HTML, Wordpress.org, Shopify, Squarespace, Tumblr, Blogger/Blogspot, Weebly and more, while a one-click, drag and drop approach ensures app tools are simple to use.

Key benefits of using Sumo

Plug-in based installation of apps specifically designed to raise web traffic, grow email lists and monitor engagement.

Works with any HTML website or third-party, CMS-based platforms including Wordpress.org, Squarespace, Blogger and more.

List Builder app offers customizable prompts for growing email subscription lists.

Heat Maps app provides real-time “hotspots” to show where visitors are clicking most within core site pages.

Share app quickly adds connectivity with over 16 social media services including Twitter, Facebook, Google+ and Digg.

Scalable installation and pricing adds additional app tools for free traffic, analytics, contact forms and more.

Optimized for use across desktop and mobile devices, equally at home within smartphone or browser.

Starting price

49flat rate /
per month

Alternatives

with better value for money

Pros & Cons

Acquisition

Usability

Versatility

Affordability

Sumo’s user interface

Ease of use rating:

4.2

(66)

Sumo pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(5)

3-4(28)

5(33)

What do users say about Sumo?

Users say Sumo makes it easy to capture emails and grow subscriber lists through customizable pop-ups and forms, helping them boost marketing efforts and website engagement. They find the tool simple to set up, with many reporting fast results in email acquisition and appreciating its free plan for getting started, though some mention limitations and branding in the unpaid version.

Reviewers appreciate Sumo’s intuitive interface, straightforward integrations with major platforms, and useful analytics features. They feel that while advanced features and full functionality require a paid plan, the tool offers good value for those starting out, but can become costly as needs grow.

Select to learn more

Who uses Sumo?

Based on 66 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising

Internet

Information Technology and Services

Arts and Crafts

Others

Use cases

Email Marketing

Content Marketing

Marketing Analytics

eCommerce

Customer Engagement

Sumo's key features

Most critical features, based on insights from Sumo users:

Social media integration

4.5

(4)

Email marketing

4.3

(4)

Templates

5.0

(2)

A/B testing

4.5

(2)

Conversion tracking

4.7

(3)

All Sumo features

Features rating:

4.2

(66)

Mobile access

5.0

(1)

Shopping cart

5.0

(1)

Customizable branding

4.0

(2)

Customizable templates

4.0

(2)

Promotions management

5.0

(2)

Campaign management

4.5

(2)

Drag & drop

4.0

(1)

Sumo alternatives

Sumo

4.2

(66)

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.2

Value for Money

4.0

Customer Support

3.9

Lucky Orange

4.7

(257)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.6

Value for Money

4.6

Customer Support

4.7

Flipsnack

4.6

(307)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.5

Features

4.3

Value for Money

4.2

Customer Support

4.5

Candid

4.7

(13)

visit website

Starting from

179

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.4

Value for Money

4.6

Customer Support

4.8

Sumo pricing

Value for money rating:

4.0

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Free

0.00

Features included:

10000 Emails Per Month
1-on-1 Onboarding
30 Days Stats for Your Emails
Analytics
Connect Your Store
Discount Codes
Email Campaigns
Email Integrations
Email Opt-in Forms
Forms and More
Fully Customizable Design
Increase Average Order Value
Reduce Cart Abandonment
Social Media Sharing
Unlimited Subscribers
Up to $500 Sumo-Driven Revenue
Visitor Targeting
Welcome Emails

Pro

Per month

Features included:

1-on-1 Onboarding
50000 Emails Per Month
A/B Tests
Advanced Analytics
Advanced Email Integrations
Advanced Visitor Targeting
Analytics
Connect Your Store
Discount Codes
Ecommerce Design Templates
Email Campaigns
Email Integrations
Email Opt-in Forms
Forms and More
Fully Customizable Design
Increase Average Order Value
Reduce Cart Abandonment
Remove Sumo Branding
Social Media Sharing
Unlimited Stats for Your Emails
Unlimited Subscribers
Unlimited Sumo-Driven Revenue
Visitor Targeting
Welcome Emails

User opinions about Sumo price and value

Value for money rating:

4.0

(66)

To see what individual users think of Sumo's price and value, check out the review snippets below.

“I like best the ease of use in setting up this program to provide my website visitor's with a better on-site experience while also providing me with detailed metrics on those visitors.”

Douglas C.

Owner

“Easy to use, great guides, helps achieve many marketing goals, combines analytics ontop of your website, great features.”

Tal L.

Manager Marketing

Sumo support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Chat

FAQs/Forum

Training options

Live Online

Videos

Webinars

Documentation

Sumo FAQs

Q. What type of pricing plans does Sumo offer?

Sumo has the following pricing plans:
Starting from: $49.00/month
Pricing model: Free, Subscription

These products have better value for money

Q. Who are the typical users of Sumo?

Sumo has the following typical customers:
Freelancers, Mid Size Business, Small Business

Q. What languages does Sumo support?

Sumo supports the following languages:
Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian

Q. Does Sumo offer an API?

No, Sumo does not have an API available.

Q. What other apps does Sumo integrate with?

Sumo integrates with the following applications:
Kit, HubSpot Marketing Hub, Constant Contact, Campaign Monitor by Marigold, ActiveCampaign, Salesforce Marketing Cloud, MailerLite, Zapier, Salesforce Marketing Cloud Account Engagement, Klaviyo, GetResponse, Maropost, Keap, VerticalResponse, Mad Mimi, Mailchimp, Emma by Marigold, Mailjet, Marketo Engage, AWeber

Q. What level of support does Sumo offer?

Sumo offers the following support options:
Email/Help Desk, Chat, FAQs/Forum