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Pendo Logo

Product usage & behavior data capture

Table of Contents

Pendo - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

Pendo overview

What is Pendo?

Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging. By providing users with the tools to analyze their customer usage, organizations can see which features drive engagement and target segmented groups, enhancing their customer experience.

The behavioral analytics tool allows users to extract and analyze data such as time spent on the app, drop off points and trends over time. Using this data, users can make changes based on results and create targeted material for specific user groups. In order to facilitate effective targeting, Pendo allows users to define custom user segments based on behavior in order to smart target with in-app guides and walkthroughs. Using Pendo’s templates, users can create and customize guides in the form of tooltips, banners and light boxes, highlighting feature updates or providing support.

In order to enhance the user experience Pendo provides users with the tools to deploy feedback polls and surveys, enabling businesses to bring together quantitative and qualitative data. Users can run feedback forms in-app and calculate net promoter scores (NPS) in order to understand where dissatisfaction stems from. Results are provided within the Pendo app in real time so that action can be taken as necessary.

Key benefits of using Pendo

  • Sync account and contact data with Pendo’s integration with Salesforce and push data to trigger offline actions and workflow. Pendo also integrates with Gainsight for KPI’s and Segment to simplify codebase.

  • Design custom funnels to follow user journeys through specific tasks, and witness how they complete them or where customers drop off, to better understand user behavior.

  • Blacklist users by host name, IP address, visitors and accounts so that usage from internal users does not affect data and analytics. Blacklisting is historical and instant so can be implemented or reversed at any time.

  • Access historical data any time via Pendo’s backup of customer activity from day one. Export this data in CSV or excel file with one click and access it through Pendo API or transfer to integrated apps.

  • Deploy stage testing on created guides with Pendo in order to gain analytics and decide which guides are the most effective and generate the most interaction. Guide analytics are displayed in graph format for ease of understanding.
  • Starting price

    Free

    Alternatives

    with better value for money


    Pros & Cons

    Verified reviewer profile picture
    Verified reviewer profile picture
    Verified reviewer profile picture

    Assistance

    Analytics

    Engagement

    Functionality

    Stability

    Refinement

    Pendo’s user interface

    Ease of use rating:

    Pendo pros, cons and reviews insights

    To determine these pros and cons insights, we analyzed responses from 

    Overall rating

    Reviews sentiment

     
     
     
    1-2(3)
    3-4(93)
    5(142)

    What do users say about Pendo?

    Reviewers appreciate Pendo for its robust analytics, user tracking, and ability to deliver actionable insights that guide product decisions and improve customer engagement. They find the platform helpful for understanding feature adoption, monitoring user behavior, and facilitating targeted communication through guides and in-app messaging, which supports onboarding and ongoing education. They value the retroactive tagging and flexible segmentation, noting that it benefits multiple teams across their organizations.

    Users report that Pendo is generally easy to set up and use, though some mention a steep learning curve for advanced features, guide customization, and tagging. They say customer support is responsive, but some experience delays or wish for more proactive training and clearer documentation. They note occasional challenges with data visualization, guide management, and adapting to frequent product updates.

    Select to learn more


    Who uses Pendo?

    Based on 238 verified user reviews.

    Company size

    Small Businesses

    Enterprises

    Midsize Businesses

    Top industries

    Computer Software
    Information Technology and Services
    Internet
    Financial Services
    Others

    Use cases

    Customer Engagement
    Customer Experience
    Product Analytics
    Onboarding
    Product Management

    Pendo's key features

    Most critical features, based on insights from Pendo users:

    Engagement tracking
    Data visualization
    Reporting/Analytics
    Usage tracking/analytics
    Communication management
    Activity tracking

    All Pendo features

    Features rating:

    Tagging
    Contextual guidance
    Content management
    Product data management
    Customer experience management
    Quantitative Analysis
    Real-Time analytics
    Real-Time data
    User interaction tracking
    Performance metrics
    Funnel analysis
    In-App Training
    Customizable templates
    Customer segmentation
    Activity dashboard
    Site Search Tracking
    Self service portal
    For sales teams/organizations
    For websites
    User onboarding
    Visual analytics
    Surveys & feedback
    Conversion tracking
    Data import/export
    Third-Party integrations
    Product roadmapping
    Alerts/Notifications
    Heatmaps
    Prioritization
    Training management
    Electronic forms
    NPS of customers
    Feedback management
    Multi-Language
    Reminders
    Idea management
    Workflow management
    Software Testing Management
    Real-Time notifications
    Negative feedback management
    Real-Time monitoring
    NPS survey structure
    Offboarding
    Orientation workflow management
    Pageview Tracking
    Personalization
    Planning Tools
    Predictive analytics
    Pulse surveys
    Product lifecycle management
    Progress tracking
    Project management
    Prospecting tools
    Project planning
    Project templates
    Status tracking
    Survey/Poll management
    Task management
    Template management
    Text analysis
    Time on site tracking
    Timeline management
    Trend analysis
    User journeys
    User management
    User research analysis
    Visitor tracking
    Visualization
    Web traffic reporting
    Website analytics
    Widgets
    Real-Time reporting
    Real-Time updates
    Release planning
    Reporting & statistics
    Requirements management
    Resource management
    Retention tracking
    Revenue Tracking
    ROI tracking
    Role-Based permissions
    Screen activity recording
    Search/Filter
    Self Service Tools
    Self-paced learning
    Sentiment analysis
    Session recording
    Single sign on
    A/B testing
    Content creation
    Content library
    Conversion Rate Optimization
    CRM
    Customer database
    Customer history
    Customer journey mapping
    Customer portal
    Customizable branding
    Customizable fields
    Customizable questions
    Customizable reports
    Dashboard
    Dashboard creation
    Data collection
    Data linking
    Data modeling
    Access controls/permissions
    Action management
    Agile methodologies
    API
    Asynchronous learning
    Audience targeting
    Behavior tracking
    Behavioral analytics
    Blended learning
    Campaign analytics
    Campaign management
    Charting
    Chat/Messaging
    Churn management
    Cohort analysis
    Collaboration tools
    Compliance management
    Data quality control
    Interactive content
    Interactive reports
    Issue management
    Issue tracking
    Knowledge base management
    Knowledge management
    Launch Management
    Learning management
    Live chat
    Machine learning
    Milestone tracking
    Monitoring
    Multi-Channel communication
    Multi-Channel data collection
    Multi-Channel marketing
    Multiple data sources
    Multiple Site Management
    Data security
    Data storage management
    Deadline management
    Drag & drop
    Employee management
    Employee onboarding
    Employee portal
    Employee profiles
    Employee recognition
    Event triggered actions
    For mobile
    Gamification
    Gantt/Timeline view
    Goal setting/tracking
    Guest access
    HR management
    In-App events tracking

    Pendo alternatives

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    visit website

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    Slack logo
    visit website

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    8.75

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    Free trial
    Free version
    Ease of Use
    Features
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    Customer Support

    Pendo pricing

    Value for money rating:

    Pricing plans

    Pricing details:

    Free plan
    Free trial
    Subscription

    Free

    0.00

    Features included:

    • Product Analytics
    • In App Guides
    • Roadmaps
    • Net Promoter Score (NPS)
    • Retroactive data analytics
    • Behavioral analytics
    • Web & mobile guides
    • Guide scheduling & ordering

    Base

    Empty state illustration for "No pricing info"

    No pricing info

    Features included:

    • Customer Support
    • Product Engagement Score
    • Customizable reports
    • Custom monthly users
    • Cross-app journey reports
    • Cross-app executive dashboards
    • Resource center
    • API access

    Core

    Empty state illustration for "No pricing info"

    No pricing info

    Features included:

    • Guide Experiments
    • Session replay
    • Session playback
    • Frustration indicators
    • Unlimited session capture

    Pulse

    Empty state illustration for "No pricing info"

    No pricing info

    Features included:

    • Feedback insights & summaries
    • Automated feedback triaging
    • Idea validation with end users
    • Idea prioritization
    • Customer portal
    • Email subscription
    • NPS triage

    Ultimate

    Empty state illustration for "No pricing info"

    No pricing info

    Features included:

    • Data sync
    • In-app guides (Pro Edition)

    User opinions about Pendo price and value

    Value for money rating:

    To see what individual users think of Pendo's price and value, check out the review snippets below.

    “The product analytics are great and are very robust in the data they provide. Their tooltip and pop up functionality for user onboarding were very useful.”
    GC

    Gina C.

    COO

    “Pendo is a fantastic tool to understand how your users are interacting with your product. I like the ability to track clickable elements and page visits within our tool.”
    Verified reviewer profile picture

    Elizabeth B.

    Customer Success Program Manager

    Pendo integrations (55)

    Integrations rated by users

    We looked at 238 user reviews to identify which products are mentioned as Pendo integrations and how users feel about them.

    Segment logo
    Segment

    Integration rating: 5.0 (1)

    We use Segment as the main data pipeline and Pendo as the product-experience layer on top of it. Segment sends standardized events and user traits into Pendo, so we only have to instrument tracking once and can reuse the same schema across tools.

    DK

    Dhavalkumar K.

    Principal User Interface Engineer

    Integration rating: 4.7 (6)

    Zapier logo
    Zapier

    Integration rating: 3.5 (2)

    Slack logo
    Slack

    Integration rating: 4.0 (1)

    Confluence logo
    Confluence

    Integration rating: 5.0 (1)

    Pendo customer support

    What do users say about Pendo customer support?

    Customer support rating:

    We analyzed 36 verified user reviews to identify positive and negative aspects of Pendo customer support.

    Widespread user sentiment highlights Pendo's responsive and helpful customer support team.

    Multiple users appreciate proactive account managers and support staff who go the extra mile.

    A fair number of users find support easily accessible, friendly, and effective during onboarding and ongoing use.

    Support options

    Chat
    Knowledge base
    Email/help desk
    Phone support
    Faqs/forum

    Training options

    Documentation
    Live online
    Videos
    In person
    Webinars

    To see what individual users say about Pendo's customer support, check out the review snippets below.

    “I love the flexibility of the product combined with the customer support and community that help inspire and create the in-app help I'm working on for my company. Plus, I only had to request a few minutes of my dev team's time to get up and running.”

    Verified reviewer profile picture

    Meghan M.

    Freelance Writer

    “However, Pendo support and Pendo pro-services teams have been AMAZING and have found ways to accommodate my needs every time.”

    DE

    Deidre E.

    Product Manager - Product & Customer Insights

    “Ease of implementation, fast response from support and great customer success manager who is proactive and helps us plan ahead for next steps.”

    Verified reviewer profile picture

    Jin S.

    Product Manager

    Pendo FAQs

    Q. What type of pricing plans does Pendo offer?

    Pendo has the following pricing plans:
    Pricing model: Free, Subscription
    Free Trial: Available

    These products have better value for money


    Q. Who are the typical users of Pendo?

    Pendo has the following typical customers:
    Large Enterprises, Mid Size Business, Small Business


    Q. What languages does Pendo support?

    Pendo supports the following languages:
    English


    Q. Does Pendo offer an API?

    Yes, Pendo has an API available for use.


    Q. What other apps does Pendo integrate with?

    Pendo integrates with the following applications:
    Tray.io, TrustRadius, Amazon Redshift, Jira, Calendly, Zapier, Fullstory, HelpDocs, Segment, Elastic Enterprise Search, Looker, Drift, WordPress, Salesforce Sales Cloud, Domo, Slack, Tableau, ChurnZero, LogRocket, Fivetran, Confluence, Gainsight CS, Igloo, UserTesting, Voxpopme, HubSpot CRM, Intercom, LaunchDarkly, Snowflake, Zendesk Suite


    Q. What level of support does Pendo offer?

    Pendo offers the following support options:
    Chat, Knowledge Base, Email/Help Desk, Phone Support, FAQs/Forum

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