getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Insightly Logo

Insightly is the modern, affordable CRM that teams love.

Table of Contents

usersusersusers

Is this product right for your business?

Find out with a

Insightly - 2026 Pricing, Features, Reviews & Alternatives

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: December 2025

Insightly overview

Verified reviewer profile picture
Verified reviewer profile picture
Verified reviewer profile picture

Based on 654 verified user reviews

What is Insightly?

Insightly is a CRM program offering key features such as contact management and a contact database, among others.

Who uses Insightly?

Reviews for Insightly come from a wide variety of industries, including Marketing and Advertising (10% of reviewers), Management Consulting (7%), and Computer Software (7%). The most frequent use case for Insightly cited by reviewers is CRM (60% of reviewers).

What do users say about Insightly pricing?

Some users report that Insightly offers good value for money, especially for startups, and they appreciate the robust free version. However, some reviewers feel the pricing structure is confusing and expensive, with key features locked behind higher-priced plans.

Starting price

29per user /
per month

Alternatives

with better value for money


Pros & Cons

Simplicity

Suitability

Connectivity

Responsiveness

Correspondence

Analytics

Insightly’s user interface

Ease of use rating:

Insightly pros, cons and reviews insights

Verified reviewer profile picture
Verified reviewer profile picture
Verified reviewer profile picture

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(49)
3-4(359)
5(246)

What do users say about Insightly?

Users say Insightly is a practical CRM for small businesses, offering easy contact management, project tracking, and useful integrations with tools like Gmail and QuickBooks. They find its email integration and sales management features help streamline communication and organize workflows, while its intuitive interface makes daily tasks easier for most teams.

Reviewers indicate that Insightly’s pricing can become expensive as needs grow, and some feel advanced features are limited or slow to release. They report mixed experiences with customer support, noting delays and limited access, and mention occasional usability issues, especially with onboarding and managing larger databases.

Select to learn more


Who uses Insightly?

Based on 654 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Computer Software
Management Consulting
Information Technology and Services
Others

Use cases

CRM
Task Management
Account Management
Sales Tracking
Contact Management

Insightly's key features

GetApp's analysis of 62 verified user reviews collected between July 2021 and January 2025 identifies Insightly's most critical features and summarizes user sentiment about those features.

Contact management

Reviewers appreciate Insightly's contact management capabilities. They report that it allows them to easily manage and organize large numbers of contacts, update existing contacts with minimal hassle, and create clear reports. Users find it useful for monitoring interactions with clients across different projects and for sorting and assigning contacts to leads, opportunities, tasks, and projects. They highlight the ease of customization and user-friendly interface, though some mention occasional lag and the need for better search functionalities. Of the 21 Insightly users who gave detailed accounts of their use of Contact Management, 95% rated this feature as important or highly important.

See related user reviews

“Allowing us to sort and assign contacts to leads, opportunities, task, projects, etc. ”
JR

John R.

Energy Consultant

“In contact management we can find all the information about our clint and it is very easy edit or update any new details ”
AT

Anurag T.

Technical Support Specialist


Contact database

Reviewers highlight Insightly's contact database capabilities, noting that it helps them keep track of all clients and their contact information. They appreciate the seamless syncing with Google and the ability to link records and report on all facets of contact and organization data. Users find it easy to fill out new accounts, set up custom fields, and use tags to categorize contacts. They value having a centralized place to store and update contact information, although some suggest improvements in search functionalities. Of the 26 Insightly users who gave detailed accounts of their use of Contact Database, 92% rated this feature as important or highly important.

See related user reviews

“Insightly enabled me to keep track of all customers and potential customers and made syncing contacts with Google seamless. ”
WD

Wil D.

Owner and Chief Creative Designer

“Easy to fill out new accounts. Custom fields are easy to set up. Tags let you set up and call up subsets of contactssuch as Engineer, School Administrator, Influenceer,etc Each company can have many contacts, subsidiaries, etc.”
JV

Jim V.

VP Sales and Marketing


All Insightly features

Features rating:

Drag & drop
Document management
For small businesses
Forecasting
Lead generation
Lead segmentation
Opportunity management
Real-Time analytics
Real-Time reporting
Real-Time updates
Recurring tasks
Reporting & statistics
Commenting/Notes
Access controls/permissions
Activity dashboard
Activity tracking
Web-based deployment
Third-Party integrations
Template management
Assignment management
Task editing
Sales activity management
Email management
Customizable fields
Search/Filter
Task scheduling
Prioritization
Customer database
CRM
Task progress tracking
Interaction tracking
Task management
Project planning/scheduling
Reporting/Analytics
Workflow management
Data import/export
Shared contacts
Customizable reports
Lead management
Reporting/Project tracking
Alerts/Notifications
Prospecting tools
Sales pipeline management
Appointment scheduling
Project planning
Pipeline management
Lead capture
Project tracking
Calendar sync
Calendar/Reminder system
File sharing
Role-Based permissions
Collaboration tools
Campaign management
Commission management
Reminders
Referral tracking
Configurable workflow
Contract/License management
Customer engagement
Real-Time notifications
Real-Time data
Customer segmentation
Quotes/Estimates
Activity/News feed
Web forms
Visual analytics
To-Do list
API
Territory management
Task tagging
Batch processing
Budgeting/Forecasting
Business card/badge scanning
Task board view
Tagging
Statistical analysis
Source Tracking
Single sign on
Segmentation
Sales trend analysis
Sales reports
Sales forecasting
Proposal generation
Internal chat integration
Dashboard creation
Graphical data presentation
Goal setting/tracking
For startups
Data visualization
For sales teams/organizations
For mac devices
For ipad devices
For insurance industry
File management
Field sales management
Event triggered actions
Email tracking
Email templates
Email marketing
Deal management
Dynamic modeling
Document storage
Project templates
Customer support
Process/Workflow automation
Customizable branding
Pipeline reports
Performance metrics
Percent-Complete tracking
Multi-Currency
Monitoring
Modeling & simulation
Mobile app
Mobile access
Marketing automation
Customizable templates
Lead qualification
Lead nurturing
Dashboard
Lead distribution
Kanban board

Insightly awards

Insightly alternatives

Insightly logo

Starting from

29

/user

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
NetSuite logo
visit website

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Less Annoying CRM logo
visit website

Starting from

15

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Zendesk Suite logo
visit website

Starting from

39

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Insightly pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Plus

29

/user

Per month

Features included:

  • Apply Task and Event Activity Sets
  • Assign Sales Teams
  • Attach Files From Cloud Storage
  • Automatic Duplicate Detection
  • Automatic Social Profile Enrichment
  • Batch Update Records With Ease
  • Built-in Business Intelligence Dashboards
  • Calendar and Docs
  • Calendar and Onedrive
  • Calendar Sync
  • Calendar Synchronization
  • Cloud File Storage Integration
  • Configurable Project Processes
  • Configurable Reports
  • Contact and Organization Management
  • Contact Sync
  • Customizable Sales Processes
  • Customized Report Scheduling and Emailing
  • Email Templates
  • Gmail Integration
  • Insightly Gmail Add-on
  • Insightly Outlook Add-on
  • Integrated Project Management
  • Integration With Google G-Suite Login
  • Integration With Microsoft Office 365 Login
  • Lead Management
  • Mass Emailing
  • Milestones and Associated Task Tracking
  • Mobile Contact and Calendar Integration
  • Mobile Voice Notes
  • Opportunity Management
  • Outlook Integration
  • Over 250 Integrations to Business Apps
  • Published Web Services AP
  • Real-Time Mobile Data Synchronization
  • Relationship Linking
  • Slack Integration With AI Bot
  • Standard Support Plan
  • Task and Event Management
  • Visualize Leads With Kanban
  • Web to Lead Capture

Professional

49

/user

Per month

Features included:

  • 100 Customizable Insight Cards
  • Apply Task and Event Activity Sets
  • Assign Sales Teams
  • Attach Files From Cloud Storage
  • Automatic Duplicate Detection
  • Automatic Social Profile Enrichment
  • Batch Update Records With Ease
  • Build and Share Customized BI Dashboards
  • Built-in Business Intelligence Dashboards
  • Calendar and Disintegration With Microsoft Office 365 Login
  • Calendar and Onedrive
  • Calendar Synchronization
  • Cloud File Storage Integration
  • Complete Workflow Automation
  • Configurable Project Processes
  • Configurable Reports
  • Configurable Webhooks
  • Contact and Organization Management
  • Contact Sync
  • Customizable Sales Processes
  • Customized Report Scheduling and Emailing
  • Custom Object Creation
  • Email Templates
  • Gmail Integration
  • Insightlygmail Add-on
  • Insightly Outlook Add-on
  • Integrated Project Management
  • Integration With Google G-Suite Login
  • Lead Assignment and Routing
  • Lead Management
  • Mass Emailing
  • Milestones and Associated Task Tracking
  • Mobile Contact and Calendar Integration
  • Mobile Voice Notes
  • Opportunity Management
  • Outlook Integration
  • Over 250 Integrations to Business Apps
  • Published Web Services Apocenter Sync
  • Real-Time Mobile Data Synchronization
  • Relationship Linking
  • Schedule Outbound Emails
  • Slack Integration With AI Bot
  • Standard Support Plan
  • Task and Event Management
  • Visualize Leads With Kanban
  • Web to Lead Capture

Enterprise

99

/user

Per month

Features included:

  • Apply Task and Event Activity Sets
  • Assign Sales Teams
  • Attach Files From Cloud Storage
  • Automatic Duplicate Detection
  • Automatic Social Profile Enrichment
  • Batch Update Records With Ease
  • Build and Share Customized BI Dashboards
  • Built-in Business Intelligence Dashboards
  • Calculated Fields on Any Object
  • Calendar and Disintegration With Microsoft Office 365 Login
  • Calendar and Onedrive
  • Calendar Sync
  • Calendar Synchronization
  • Cloud File Storage Integration
  • Complete Workflow Automation
  • Configurable Project Processes
  • Configurable Reports
  • Configurable Webhooks
  • Contact and Organization Management
  • Contact Sync
  • Customizable Sales Processes
  • Customized Report Scheduling and Emailing
  • Custom Object Creation
  • Custom Validation Rules
  • Dynamic Page Layout Rules
  • Email Templates
  • Gmail Integration
  • Insightlygmail Add-on
  • Insightly Outlook Add-on
  • Integrated Project Management
  • Integration With Google G-Suite Login
  • Lambda Function Authoring and Execution
  • Lead Assignment and Routing
  • Lead Management
  • Mass Emailing
  • Milestones and Associated Task Tracking
  • Mobile Contact and Calendar Integration
  • Mobile Voice Notes
  • Opportunity Management
  • Outlook Integration
  • Over 250 Integrations to Business Apps
  • Published Web Services AP
  • Real-Time Mobile Data Synchronization
  • Relationship Linking
  • Schedule Outbound Emails
  • Slack Integration With AI Bot
  • Standard Support Plan
  • Task and Event Management
  • Unlimited Customizable Insight Cards
  • Visualize Leads With Kanban
  • Web to Lead Capture

User opinions about Insightly price and value

Value for money rating:

Of 113 reviews that provide robust commentary on Insightly's price and value, 63% mention it in a positive light.

Some users report that Insightly offers good value for money, especially for startups and small businesses. They appreciate the availability of a free version, which includes essential CRM functionalities like Contacts, Leads, Email, Tasks, Opportunities, Organizations, and Projects. Reviewers indicate that the free version is robust and not just a stripped-down trial, making it suitable for small teams or individuals. Users think the tiered pricing allows businesses to scale their investment as they grow, and they find the pricing plans fair and cost-effective compared to other CRMs. Some users say the integration with other programs and apps adds to its value.

However, some reviewers feel that the pricing structure can be confusing and sometimes expensive, especially for medium-sized businesses. They find that certain features are only available in higher-priced plans, which can be a drawback. Some users say the free version is limited and lacks customer support, pushing them towards paid plans. Reviewers indicate that the cost of upgrading can be high, and some feel they do not get enough value for the price paid. Users think the lack of a refund policy and additional charges for setup and training can be frustrating.

, and

To see what individual users think of Insightly's cost and value, check out the review excerpts below.

“Insightly has been a real game changer for me, there is no way that I could keep track of all my customers, leads, and projects without it. And the free version is great for people just starting out with not budget for CRM systems.”
FL

Frank L.

Captain, Yacht Broker, Self Employed

“You get access to quite a lot of features even with the free version so it doesn't feel like the free version is just a stripped out trial version.”
Verified reviewer profile picture

Richard H.

Data Scientist

“Cost of $35/month per user means that it could cost us $350/month to migrate our team to Insightly -- we simply CAN NOT JUSTIFY SPENDING $4200 per year on a system that isn't fully functional. ”
Verified reviewer profile picture

Dave R.

Insightly integrations (263)

Integrations rated by users

We looked at 654 user reviews to identify which products are mentioned as Insightly integrations and how users feel about them.

PandaDoc logo
PandaDoc

Integration rating: 4.0 (3)

We use PandaDoc as our third party e-signature service and it's very effective in helping us get customers to sign important documents. The functionality in Insightly almost always works very smoothly.

Verified reviewer profile picture

Dallin K.

Incentives Coordinator

Integration rating: 5.0 (1)

Since I use a Pixel phone and everything is integrated into the Google ecosystem, being able to sync with Google contacts was a necessity.

WD

Wil D.

Owner and Chief Creative Designer

Zapier logo
Zapier

Integration rating: 5.0 (1)

Zapier allows us to pull in information and pull out information from third party platforms we utilize. It would be extremely difficult to fully use Insightly for our use case without it. Insightly does offer a similar service called Appconnect, but it is not included in our product.

Verified reviewer profile picture

Anonymous R.

Chief of Staff

Xero logo
Xero

Integration rating: 3.0 (1)

We use Insightly to raise draft invoices as part of our workflow. The integration could be much more comprehensive but is quite limited.

Verified reviewer profile picture

Andrew E.

Managing Director

Gmail logo
Gmail

Integration rating: 5.0 (2)

Mailchimp logo
Mailchimp

Integration rating: 5.0 (2)

Integration rating: 5.0 (2)

Integration rating: 5.0 (1)

Google Drive logo
Google Drive

Integration rating: 1.0 (1)

Toodledo logo
Toodledo

Integration rating: 4.0 (1)

Integration rating: 5.0 (1)

Kanban Tool logo
Kanban Tool

Integration rating: 3.0 (1)

Integration rating: 4.0 (1)

Direct Mail logo
Direct Mail

Integration rating: 3.0 (1)

Integration rating: 4.0 (1)

Integration rating: 4.0 (1)

Insightly customer support

What do users say about Insightly customer support?

Customer support rating:

We analyzed 73 verified user reviews to identify positive and negative aspects of Insightly customer support.

A small group of reviewers highlight quick, knowledgeable, and responsive customer support that resolves issues efficiently.

The majority of users report slow response times and difficulty reaching support, especially for technical or urgent issues.

Widespread user sentiment notes lack of live chat or direct phone support, making it hard to get immediate assistance.

A significant portion of users feel support is unhelpful, often redirecting to articles or upselling instead of resolving problems.

Support options

Faqs/forum
Knowledge base
Chat
Email/help desk
Phone support

Training options

Documentation
Live online
Videos
Webinars

To see what individual users say about Insightly's customer support, check out the review snippets below.

“Wonderful customer support, always reach a live human knowledgable about the product That can solve issues and help us tailor the tools to meet our needs.”

Pp

Patrick p.

CEO

“There is no number to call, and if you need help you can only speak with a general customer support member by scheduling a call, and only after expressing dissatisfaction, you are never put in touch with the technical team.”

ES

Elysha S.

Admissions Manager

“Overall, I found lots of small issues and bugs, and when I reached out to customer support, I had significant delays in the response time.”

Verified reviewer profile picture

Emmett A.

Owner

Insightly FAQs

Q. What type of pricing plans does Insightly offer?

Insightly has the following pricing plans:
Starting from: $29.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. What is Insightly used for?

Insightly is the modern, affordable CRM that teams love. It’s easy to use, simple to customize, and scales with companies as they grow, solving common pain points that legacy CRMs can't. Insightly helps teams build and convert sales pipeline, increase productivity, and build lasting customer relationships. Powerful in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly is trusted by more than a million users worldwide.


Q. What are the benefits of using Insightly?

Build and Convert Sales Pipeline
Convert quality leads to opportunities, actively manage every step from opportunity to close, and grow your business faster than ever.

Increase Productivity
By supporting intuitive, automated, and scalable processes, teams are empowered to close deals and deliver services faster and more efficiently.

Build Lasting Customer Relationships
Show customers and prospects you know them by capturing the right information about every interaction and using your data to deliver great experiences.


Q. Who are the typical users of Insightly?

Insightly has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does Insightly support?

Insightly supports the following languages:
English, French, Portuguese, Spanish


Q. Does Insightly support mobile devices?

Insightly supports the following devices:
Android, iPad, iPhone


Q. Does Insightly offer an API?

Yes, Insightly has an API available for use.


Q. What other apps does Insightly integrate with?

Insightly integrates with the following applications:
Wufoo, Constant Contact, Groove, Google Forms, CallRail, Microsoft Outlook, YouCanBook.me, Todoist, Aircall, Process Street, Dropbox Business, Bidsketch, Quotient, Zoho CRM, TimeCamp, Campaign Monitor by Marigold, FullContact, Robly, ActiveCampaign, Formstack Forms, MailerLite, MailUp, Everhour, 123FormBuilder, Kantata, Teamwork.com, Zapier, Recurly, Gmail, Setmore, Mojo Helpdesk, Myphoner, Docusign, OneDrive, Google Workspace, OmniFocus, Cyclr, Benchmark Email, Trello, Google Drive, Box, Zoho Books, OnceHub, Outreach, FreshBooks, PersistIQ, Teamwork Desk, dotloop, BookingSync, DirectIQ Email Marketing, ActiveDEMAND, Acuity Scheduling, Kanban Tool, Portfolio Manager, Brevo, Contactually, Gravity Forms, Help Scout, Stripe, Jotform, Salesforce Marketing Cloud Account Engagement, SugarCRM, SendGrid, Slack, Google Contacts, Toodledo, Microsoft 365, Typeform, Dotdigital, Proposify, Drip, noCRM, Front, GetResponse, ConnectWise PSA, ServiceM8, AnyMeeting, Zendesk Sell, Meta for Business, SupportBee, QuickBooks Online, Clio, Reply, Wave, Toky, Keap, Chargebee, Hubstaff, Google Calendar, Kixie PowerCall, Mad Mimi, Direct Mail, Kustomer, Mailchimp, Emma by Marigold, Ignition, Proposable, Marketo Engage, Asana, Microsoft Power BI, Podio, Slemma, FreeAgent, PandaDoc, Wishpond, Xero, Pure Chat, HubSpot CRM, Evernote Teams, Lead Liaison, Dasheroo, Intercom, Membrain, Operations Hub, Zoho Invoice, EZ Texting, Shopify, Zendesk Suite


Q. What level of support does Insightly offer?

Insightly offers the following support options:
FAQs/Forum, Knowledge Base, Chat, Email/Help Desk, Phone Support

Related categories