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Customer Engagement Software with Behavior Tracking (2026)

Last updated: March 2026

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104 software options

Hootsuite logo

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Intercom logo

AI-powered customer service with helpdesk

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Intercom is redefining how businesses support their customers using powerful messaging and automation

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Hotjar logo

Digital experience insights for any business selling online

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Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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XM for Customer Experience logo

Customer experience management (CXM) platform

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Improve every key moment along the customer journey with the world's most advanced, AI-driven platform for customer engagement.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Pendo logo

Product usage & behavior data capture

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Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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ChurnZero logo

Customer engagement & retention for subscription businesses

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ChurnZero is a customer engagement & retention platform for customer success teams of subscription-based businesses to reduce churn & increase renewals

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Lusha logo

Lead capture and generation solution

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Lusha is an AI-based sales intelligence platform that provides sales professionals with fully compliant global B2B data to uncover business opportunities. The platform offers comprehensive prospecting capabilities through its contact and company search functionality, allowing users to discover ideal prospects using advanced filters including buyer intent and funding information.

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Dubb logo

Video management platform

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Dubb is a SaaS video communication platform

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Kommo logo

Messenger-based sales tool for SMBs and entrepreneurs

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Kommo provides tools to identify and nurture the 20% of your customers that drive 80% of your sales. Interact with chatbots, send email campaigns and win more customers with this messenger-based sales solution for SMBs and entrepreneurs.

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OneSignal logo
Category Leaders

Maximize Engagement. Minimize churn.

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OneSignal is a customer engagement platform that powers email, push notifications, SMS, and in-app messages for product teams, developers and marketers. Designed for engagement and data collection, OneSignal offers customer journeys, A/B testing, analytics, personalization, and segmentation.

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AiTrillion logo

All-in-one Marketing Automation Platform

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AiTrillion is a SaaS-based Artificial Intelligence enabled, all-in-one marketing platform for eCommerce sellers.

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Product Fruits logo

User onboarding platform

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Product Fruits is a customer onboarding platform that offers interactive tours, checklists, and tooltips to help users learn applications more efficiently. The platform includes AI-powered tools that generate product tours and announcements, while providing self-serve support through an in-app help center and knowledge base. Product Fruits also features feedback collection mechanisms and analytics to measure user satisfaction and engagement.

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Customer.io logo

Transforms data into tailored customer journeys.

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Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

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Oktopost logo

We make it measurable

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Oktopost is the only social media management platform architected for B2B. Oktopost enables marketers to manage social content at scale, amplify reach, and integrate social with a marketing and sales stack.

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VideoAsk logo

Get personal with face-to-face interactions: at scale

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VideoAsk lets you have one-to-one, asynchronous conversations with customers. It’s the perfect way to put a face to your name, build trust and forge personal connections, at scale.

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Emma by Marigold logo

Multi-channel marketing that works for you.

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Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

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Whatfix logo

Accelerate Digital Adoption

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Whatfix's Customer Engagement solution uses contextual in-app help and interactive guides to engage users in a targeted manner to drive retention and growth

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Zoho SalesIQ logo

Discover the future of customer engagement

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Live chat software to increase sales and improve customer service.
Engage in real time and send targeted messages to your prospects and customers.

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Mobile Text Alerts logo

#1 SMS Marketing Service for Businesses

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Mobile Text Alerts helps businesses grow their sales through SMS marketing. Our online dashboard and mobile app allows users to send and receive mass text messages, manage subscribers, segment lists, engage in 2-way conversations, connect integrations and interact with messaging analytics.

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Sopro logo

B2B Lead Generation - Flood Your Inbox With Qualified Leads

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Sopro is a global multi-channel prospecting service that helps B2B businesses sell more. Combining expert teams with smart tech, Sopro builds bespoke audiences, runs multi-channel outreach, monitors and acts on buyer intent, and delivers qualified leads straight to your CRM.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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