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Adobe Campaign
End-to-end digital marketing
Rating criteria
Reviews by rating
Constant Contact
HubSpot Marketing Hub
Salesforce Marketing Cloud
Recommended
Emmanuel T.
Entertainment, 1-10 employees
Used daily for 6-12 months
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Is good and perfect for my business.
What I like about the software is it design and tools. It gives my project a beautiful structure for public use.
Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.
Nidhi K.
Internet, 201-500 employees
Used daily for 6-12 months
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Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .
As with most things Adobe, Campaign could be less expensive .
Lenee K.
Mining & Metals, 1,001-5,000 employees
Used other for 1-2 years
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Adobe Campaign is a strong tool for modern digitalizes agencies and organizations that appreciate effective planning and management of email marketing campaigns. I would say it provides standard services.
Adobe Campaign is a set of solutions that help me to manage my company information and monitor the performance of my cross-channel campaigns from single platform. It has been the perfect tool that provides reliable services with advanced features.
Adobe campaign is providing amazing services and let us not face any issue. I really like the way it manages all the functions and develop them in efficient ways.
laura l.
Retail, 51-200 employees
Used weekly for 1-2 years
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Overall, its a great cloud service specially for working with groups
i can easly find and modify any digital assets all in the same place. Can interconnect all the files so that it can be easier to use. Its great for sharing files and working with you group, in the marketing word we are constantly under pressure because of the clients, this tools helps sooth it out.
just that sometimes it gets tricky to use
Grigoriy M.
Education Management, 11-50 employees
Used daily for 6-12 months
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I like the fact that there are many options in Campaign that allow you to customize it depending on your personal needs. Availability of automatic report analysis and email tracking.
To maximize my return, I needed to devote time to full-fledged study, which turned out to be very long and difficult, requiring repeated calls to the support service.
namrata d.
Retail, 11-50 employees
Used weekly for less than 6 months
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It took a little more time to get it up and running than I would have preferred but once it was going, it gave me very respectable results. There are some caveats but overall this is a tool you should definitely consider.
There are a lot of options to customise and personalise this to suit your needs. And once you have a good understanding of it you can create very powerful marketing campaigns relatively smoothly. The email delivery and tracking capabilities are excellent. Compare to a few other solutions we used prior to this, it is able to get past spam filters much more capably. It can also automatically analyse reports to get you better results. Lastly, Adobe support is pretty good. We have used multiple Adobe products in the past and never had issues with their support team.
The learning curve to get the most out of this is pretty sharp. If you plan on investing on this, be prepared to spend a few hours either going through resources online or talking to their support team to set things up properly.
Verified reviewer
Mechanical or Industrial Engineering, 10,001+ employees
Used daily for 1-2 years
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Adobe Campaign is used as the core email marketing tool in our company. It is used across various departments in our company. Try it, you will definitely love it.
Easier to navigate, workflow interface is cool. Seamless integration with third party tools like SFDC, Dynamics CRM Web tracking and automated workflows are some of the features that I really love about this product.
At times it is Slow while starting up. Apart from that, I don't see any issues with this tool.
Lauri A.
Media Production, 1,001-5,000 employees
Used daily for 2+ years
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Adobe tools have everything film maker needs.
This is not a fault of Adobe alone, but the stability issues usually kick in during every project. Nvidia GPU drivers crashes and you are forced to reboot your computer.
Verified reviewer
Cosmetics, 201-500 employees
Used daily for 6-12 months
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Really, really great product. We moved from a legacy CRM tool that provided us with almost no analytics, and their team wouldn't truly support the legacy CRM that we we're using (somewhat understandable). Adobe has really great campaign building tools, a solid wiziwig feature that allowed us to outsource some work. I also really enjoy the interface and email sending features. Solid product and I would recommend. However, make sure your contract is very detailed and your document of work is itemized and specific.
Easy of use and training. Also really enjoy the analytics features.
The Customer Support can be somewhat suspect at times, but their implementation team was helpful. Also, everything will cost money (although this should go without saying for any mainstay company of Adobe's size)
Dina-Marie O.
Food & Beverages, self-employed
Used weekly for 2+ years
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Very good.
I love the creativity of Adobe software and what it allows me to do.
There is a steep learning curve but well worth the time investment.
Jordan P.
Medical Practice, 51-200 employees
Used weekly for 2+ years
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Marketing analytics and data management is an extremely smooth and easy process when working with Adobe Marketing Cloud! We have been extremely happy with the data we are able to realize when working with this platform!
We haven't had a lot of issues so far working with Adobe on this, we've got their full suite of services including Photo Shop!
Fraser D.
Computer Software, 51-200 employees
Used daily for 1-2 years
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- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn - vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options - integrations with other products is invaluable
- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts - the sheer amount of functions in this product may be intimidating to some and put them off
Emily Yohanna S.
Used other for 1-2 years
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Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.
This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.
I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.
Matthew K.
Broadcast Media, 11-50 employees
Used weekly for 6-12 months
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We are able to create campaigns for our clients that we otherwise would have never been able to create, especially given the multiple platforms that are available to us. Combined with great analytics Campaign makes this a one stop shop for us.
I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!
I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!
Audrey H.
Accounting, 1-10 employees
Used daily for 6-12 months
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Great marketing resource, really a huge time saver!
Email marketing that finally connects all my devices and combines customer data and behaviors to create real-time and most importantly relevant communications.
Customer service response times are probably the only thing lacking but thankfully you do not need to reach out to them very often.
Shannon M.
Internet, 501-1,000 employees
Used daily for less than 6 months
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Adobe Marketing Cloud is great for creating, customizing, and keeping track of all of your content across different marketing channels. You can make each piece of content customized and personal, and because it is all on Adobe, everything talks to each other and connects well.
I don't think this is an issue with my computer since it is new, but opening up Adobe programs always takes a good 10-20 seconds. I know this is minor, but sometimes when you need to create or check something QUICK, Adobe lags a bit.
Alex K.
1-10 employees
Used daily for 6-12 months
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We bought the products from Adobe for a long time. In combination with other tools, Adobe Campaign allows you to target and optimize advertising, manage multi-channel companies, use mobile and online applications. We are very satisfied with the results. At the same time, it is an instrument to be able to use.
There is no support for the Russian language, rather complicated interface. Understand the program from scratch is not easy.
Mike P.
Philanthropy, 51-200 employees
Used daily for 2+ years
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Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.
Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.
Verified reviewer
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.
Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.
Steve S.
Electrical/Electronic Manufacturing, 501-1,000 employees
Used daily for 6-12 months
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Go with another tool!
After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.
Too many to count: 1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience. 2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync. 3. Support is basically non-existent.
aaron k.
Marketing and Advertising, 1-10 employees
Used daily for 6-12 months
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fantastic product, gives me everything I need to successfully market my business online, highly recommended
some of the features are a little hard to work out, but there are plenty of tutorials online to help you
Daryl K.
Marketing and Advertising, 1-10 employees
Used daily for 6-12 months
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using Adobe Cloud gives us as a agency more room to create and deliver while on the road or from any place. With some extra tools our team is able to deliver work at their own convenience.
- Best Content creation / editing tools to give your business a professional look. - Pricing is fair. you always have the latest versions when subscribing for the monthly fee. - Brand creation, across all platforms. Social, Corporate etc. - Integration with other systems
- You will have to maintain payments in order to use the platform. - expensive hardware requirements to run the apps smoothly.
Aamir C.
Hospitality, 5,001-10,000 employees
Used weekly for 2+ years
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The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product.
Subscription costs........over the years the price will be more expensive than a perpetual license.
Linda S.
Medical Devices, 501-1,000 employees
Used daily for 1-2 years
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We implemented Adobe Campaign Manager six months ago and we are very happy with it. We are now able to run multiple campaigns simultaneously without much effort.
Ability to send personalized emails to each audience. Simultaneously.
Takes time to set up. More than originally thought.
Verified reviewer
Publishing, 1,001-5,000 employees
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Adobe Marketing Cloud includes Adobe Analytics, Target, Social, Experience Manager, Media Optimizer and Campaign. Even though Adobe's constant re-branding of their marketing tools confuses me, I am always pleasantly surprised with their new "version" or "platform" or "suite" of offerings.
Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.
Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.