Hootsuite Pricing Plan & Cost Guide

Hootsuite

Social media management & scheduling

4.35/5 (2,547 reviews)

Hootsuite Pricing

Starting from: $29.00/month

Pricing model: Free, Subscription

Free Trial: Available

Professional: $29/mo

Team: $129/mo

Business: starting at $599/mo

Enterprise: contact for pricing (custom solutions)

Competitors Pricing

Luci

Pricing model: Subscription

effectmanager

Starting from: 49.00/month
Pricing model: Subscription

Kalypso

Starting from: 19.99/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

ADWARY

Starting from: 19.00/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

Hootsuite Pricing Reviews

Pros
  • The ability to add streams based on hashtags and interests are very helpful as well and have found some good content to repost this way all within one application which is nice and saves time.Elizabeth B.Read the full review
  • The calendar is a huge help to find out best times to post. Another benefit is the ability to monitor other feeds to cultivate other great posts and people to follow.David C.Read the full review
  • Perfect for scheduling, visualizing your posts in advanced, seeing the previews of what it will look like, copying posts across platforms - just a perfect tool for the modern digital media agency.Zach R.Read the full review
Cons
  • Some features not being taken to their logical conclusion or full potential. No fatal flaws but just minor annoyances.Jeremiah D.Read the full review
  • You are limited to only posting from Hootsuite onto your company page, not private profile. And it does not work with Instagram​ at all.Earl D.Read the full review
  • The inability to schedule posts for instagram was frustrating. You could schedule them but then you still have to open instagram at that time to post.Erika A.Read the full review
95%
recommended this to a friend or a colleague

25 reviewers had the following to say about Hootsuite's pricing:

Anonymous

Good value for the money

Used daily for 6-12 months
Reviewed 2020-03-26
Review Source: Capterra

Overall I'd say it's well worth the money, way, way cheaper than any of the alternatives I have used. It's easy to use and so necessary for having a content calendar and scheduler, and analytics, all in one place for all your social media platforms.

Pros
What I like the most about Hootsuite is that it delivers a good product for a good price. I've used a lot of enterprise software for social media management and reporting, and I don't feel like they added much more value despite being way more expensive.

Cons
I don't like how the app is always trying to upsell you to buy a larger plan. I guess this makes sense because it must be their business model, but I wish they did it in a less annoying way.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Christina Mascaro

Using Hootsuite but still looking

Used weekly for less than 6 months
Reviewed 2017-05-04
Review Source: GetApp

I enjoy the program but it really isn't meeting my needs 100%. The layout is a little frustrating and I am still looking for a company that can meet my needs better: scheduling, insight, reporting, and a healthy amount of 'profiles' for low costs.

Pros
Cheaper and easier than a lot of companies out there. They really hit the 'middle' price point. Many companies offer cheaper services and offer very little, and then you have a huge jump to companies that offer everything but are unaffordable for the smaller guy. I offer reporting complimentary right now to my customers, and Hootsuite offers me a nice number of 'profiles' for the money. The interface is a little difficult to get used to, but the reporting is nice.

Cons
The reporting...is great but is gets costly! Unless you are at a certain account level, the reporting isn't priced friendly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Nicolas Frichot ► Professional Speaker

HootSuite: Publishing On Multiple Social Media Networks In 1 Click

Used daily for 2+ years
Reviewed 2019-10-03
Review Source: Capterra

Overall, Hootsuite is flawless and really give the edge when it comes to social media management. You will save a lot of time. I recommend.

Pros
I was able to publishing on 3 different social media network, the same content, within just a click. The Hootsuite platform is easy to configure and navigate and I did not need any training to fully use all of the features. Best of all, the preview functionalities, which indeed made a difference in terms of quality publications.

Cons
The pricing: I still find Hootsuite not that cheap and this could hinder the progress of small and medium enterprises.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Janelle Hansen

very good product

Used daily for 2+ years
Reviewed 2020-04-11
Review Source: Capterra

Generally, it got the job done. Tried the other cheaper products and they weren't good. Hootsuite is king.

Pros
I have used Hootsuite for 2+ years. It gets the job done. If you have a bunch of clients, then the services can become expensive, but it's nice to schedule posts.

Cons
The integrations break. I regularly had to reconnect Hootsuite to my clients' Instagram and Facebook accounts. Major pain and time-consuming.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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xavi fernandez

Saving time managing your social accounts

Used daily for less than 6 months
Reviewed 2018-03-06
Review Source: Capterra

Practicism and saving time

Pros
Just simple. Amazing for schedulling posts and track all the data available in this practical software.

Cons
The price. It use to be so much more cheap than it is now and for small companies this is a waste of money because you can have similar software for half price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Ryan Edwards

Effective and Easy to Use

Used occasionally for 2+ years
Reviewed 2019-07-24
Review Source: Capterra

Pros
Hootsuite's pricing is designed with smaller businesses in mind, with entry level options priced very affordably.

Cons
Hootsuite used to offer an entirely free service, but this seems to have disappeared from their website.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Barbara Carneiro

Clunky at times

Used occasionally for 2+ years
Reviewed 2019-04-02
Review Source: Capterra

It was a great tool at first and it is affordable, however it seems there are others out there with better interfaces and less clunky.

Pros
Ability to post to many social media accounts at a low cost.

Cons
Clunky at times. It is a bit hard to manage as well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Chelsea Boxwell

It works but it's not the best option

Used weekly for 1-2 years
Reviewed 2019-09-18
Review Source: Capterra

It works but I wish it would keep up with the changing times more.

Pros
IT's easy and cheap to have a lot of different accounts to run. Some of the other competitors are a lot more expensive to add multiple accounts.

Cons
The photo/media uploading is a pain, the editing feature doesn't work very well and takes a really long time to load.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 5/10

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Anonymous

Does what you need but for a hefty pricetag

Used weekly for 1-2 years
Reviewed 2019-08-27
Review Source: Capterra

Platform is easy to use I simply cannot afford it.

Pros
The ability to manage so many platforms from one module. It made scheduling my client's posts very easy.

Cons
The price tag hands down. I do a lot of these posts as a freelancer and the platform is just too expensive for me.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Kendra Cray

A Social Media Manager Must Have

Used daily for 2+ years
Reviewed 2019-02-22
Review Source: Capterra

Pros
I blog and manage about 3-4 of my clients social media accounts per month. Hootsuite keeps me on track with my posting schedule as well as keeping track on analytics.

Cons
The price is a little high per month. There are cheaper options out there. However, Hootsuite provides everything you could want in a management software.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

Such a useful and helpful app

Used weekly for less than 6 months
Reviewed 2018-12-23
Review Source: GetApp

Pros
If your need a social media post scheduling tool, look no further. Hootsuite is great, you can schedule your business Facebook and Instagram posts, this is what I use it for. Facebook can be scheduled in the app itself byť Instagram cannot and that is how I found Hootsuite.

Cons
In the free profile you get only 3 social media to work with ,for more you need to pay but the prices are super cheap.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Yazir Paredes

Used it on a personal level

Used monthly for 1-2 years
Reviewed 2018-08-22
Review Source: Software Advice

I used Hootsuite mostly on a personal level but it felt powerful and was full of resources to handle my social media accounts.

Pros
Can access at once to several social media accounts Can connect ito others social media options in order to expand the available accounts such as YouTube Low price poinit

Cons
Can take a while to really understand the way it works specially the interface Might get expensive when you are trying to get more people to team up

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Why Did I wait So Long

Used weekly for less than 6 months
Reviewed 2019-02-01
Review Source: Capterra

Pros
I resisted using this product because of the cost of premium service. I broke down recently and I so glad I did!! This just makes your life so much easier being able to post across all social platforms at once. Being able to schedule out ahead is awesome. I can find an open hour or two and get moths of posts done!

Cons
The pricing, but as i said above, now that i am using it, it really is an incredible value!

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Leslie Pelrine

Overall just too expensive for what it is.

Used daily for free trial
Reviewed 2019-08-14
Review Source: Capterra

Overall, not worth the price for our clients.

Pros
I liked the scheduled updates, I also really enjoyed the team features!

Cons
No Date for facebook insights, very expensive url shortnered. And very expensive analytics reports.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Their business model leaves a lot to be desired

Used daily for 2+ years
Reviewed 2019-05-02
Review Source: Capterra

Pros
Ease of use (with new scheduler) and accessibility for low entry price point.

Cons
The customer service is terrible. Billing errors abound, promotional emails for lower prices are not shared with support team which puts the burden on the user to chase down credits and 'proof that you received that promotion'. You cannot call, only chat. They cleverly price their packages so that the feature bundles are not all in the same tier. It's disappointing because they've been in this space the longest and they don't take care of their long time customers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Nathan Shaw

Manage every social media account in one place

Used occasionally for free trial
Reviewed 2019-02-14
Review Source: Capterra

Pros
Very convenient software to use when you need a post to go out to facebook, Google+, instagram, and twitter at the same time.

Cons
No way to bulk schedule social media posts in advance. A bit expensive, other tools are cheaper.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Mary Martin

My go-to social media scheduler

Used daily for 2+ years
Reviewed 2018-08-13
Review Source: Capterra

I use Hootsuite primarily for nonprofit clients, and its low price point allows me to use a robust tool with a low budget.

Pros
Hootsuite is simple, straightforward, and allows for multiple streams and multiple accounts.

Cons
I wish there were a grid view for Instagram, and also that it would show the link preview for tweets.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Adel de Meyer

All in one social media management solution

Reviewed 2016-04-24
Review Source: GetApp

An absolute must try tool for anyone needing help with social media management and monitoring. Just try it and see for yourself. I don't have enough space to write everything here.

Pros
Easy, cheap and good support.

Cons
Can't think of any at the moment. Love all of it.

Rating breakdown

Value for money
Ease of use
Customer support

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Regina Cederberg

Relatively good software but expensive and missing key features

Used occasionally for less than 6 months
Reviewed 2019-10-21
Review Source: Capterra

We used this to manage a handful of social media accounts but ultimately the value wasn't there. The pricing has gone up dramatically and because of that we opted to cancel our account.

Pros
It really does help you keep social media organized in a business environment, especially when dealing with multiple accounts.

Cons
Posting to Instagram as cumbersome and while they started off as being moderately priced, they've gotten really expensive.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 4/10

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Luis PW

Solid and full of functionalities

Used occasionally for 6-12 months
Reviewed 2018-12-21
Review Source: Capterra

Hootsuite is a great tool for handling your social media schedules, but it can be a little too much for small companies.

Pros
Hootsuite is one of the apps to go to if you need to handle a company's social media accounts. It's extremely professional and efficient, so it is perfect for agencies or big companies. Scheduling isn't difficult and you can also install the Hootsuite Chrome extension which makes it even easier.

Cons
For a small company like mine, Hootsuite is too much. Its current price is not appealing and it makes individuals and small companies go for other cheaper alternatives with similar functionalities.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Tony Skemp

Easy to use interface with a complete management of all your social media needs.

Used weekly for 1-2 years
Reviewed 2018-06-26
Review Source: Capterra

Pros
The program is very customizable. It is cheap with no add-ons. Most bang for your buck when it comes to social media management programs.

Cons
All the additional items can get expensive in a hurry. Some of the features that help get more attention are only available for large companies.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Good tool for managing multiple social platforms

Used monthly for less than 6 months
Reviewed 2018-03-30
Review Source: Capterra

Pros
Free version present, good support for multiple social network, not expensive pricing once you have to move to paid

Cons
Have removed some of the old free functionality. Although I understand that from a business point of view it's still annoying as user.

Rating breakdown

Ease of use
Features

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Anonymous

Social Monitoring Done right

Used daily for 2+ years
Reviewed 2019-03-06
Review Source: Capterra

Pros
Easy to use, friendly service, tutorials and classes. They have a great community as well.

Cons
Possibly better pricing and a pick and choose to make it affordable to all.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Karen Harris

Excellent and easy to use

Used daily for 1-2 years
Reviewed 2020-06-11
Review Source: Capterra

Excellent, wouldn't change away from this as its so easy to use

Pros
Scheduling - Fantastic 5 starts Usability - Easy Pricing - Value for money (saves so much time with scheduling)

Cons
Doesn't let you post to google business in scheduling Old posts don't show on the scheduler which makes it a little more difficult to re publish them

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Ben Kurbis

Love using this for scheduling all my social media posts

Used weekly for 1-2 years
Reviewed 2018-02-06
Review Source: Capterra

Pros
Makes my life way easier by allowing me to schedule all my posts at once, rather than having to remember when to post what where.

Cons
It was a bit confusing to use at first but one I got the hang of it, it's been smooth sailin! The price isn't too bad, but it would be nice if it was a bit cheaper.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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