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Klaviyo

The only CRM purpose-built for B2C companies.

Table of Contents

Is this product right for your business?

Find out with a

Klaviyo - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: February 2026

Klaviyo overview

Based on 518 verified user reviews

What is Klaviyo?

Klaviyo is an email marketing program offering key features such as email campaign management and mobile optimization, among others.

Who uses Klaviyo?

By industry, Klaviyo reviewers are most commonly professionals in retail (21%). The most frequent use case for Klaviyo cited by reviewers is email marketing (89% of reviewers).

What do users say about Klaviyo pricing?

Reviewers appreciate Klaviyo’s free plan and say the pricing is fair for the features offered. However, some users report that costs rise quickly with subscriber growth, and they find the pricing structure confusing and SMS features expensive.

What are the most popular integrations for Klaviyo?

The Klaviyo integrations most frequently cited by reviewers are: Shopify (an eCommerce product rated 4.9 out of 5 for its integration with Klaviyo), WooCommerce (an eCommerce product, 4.5), and Meta for Business (a social media marketing product, 4.5).

Starting price

20usage based /
per month

Alternatives

with better value for money

Pros & Cons

Automation

Assistance

Campaigns

Affordability

Stability

Segmentation

Klaviyo’s user interface

Ease of use rating:

4.6

(518)

Klaviyo pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(6)

3-4(144)

5(368)

What do users say about Klaviyo?

Reviewers indicate Klaviyo is valued for its robust email automation, segmentation, and campaign management, especially for e-commerce businesses. They find its integration with platforms like Shopify seamless, allowing for targeted flows, personalized campaigns, and effective tracking of customer behavior, which leads to increased sales and engagement.

Users report the interface is generally intuitive, though some mention a learning curve and desire more design flexibility. They say pricing can be high for larger lists, and customer support response times are sometimes slow. They appreciate the range of templates, analytics, and customization, but wish for improved reporting and easier template editing.

Select to learn more

Who uses Klaviyo?

Based on 518 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Retail

Marketing and Advertising

Apparel & Fashion

Consumer Goods

Others

Use cases

Email Marketing

Marketing Automation

Campaign Management

Email Management

SMS Marketing

Klaviyo's key features

GetApp's analysis of 73 verified user reviews collected between July 2021 and November 2024 identifies Klaviyo's most critical features and summarizes user sentiment about those features.

Email campaign management

4.7

Reviewers appreciate Klaviyo's email campaign management capabilities. They highlight the ease of planning campaigns visually with the calendar capability and the simplicity of managing multiple email versions, A/B testing, and tracking metrics in real-time. Users report that the block-based templates make creating emails straightforward and that the platform offers robust tools for segmentation and sequence management. They find the dashboard helpful for monitoring performance and comparing results to industry standards, though some mention limitations like the cap on lists and the need to clone campaigns to add segments post-send. Of the 37 Klaviyo users who gave detailed accounts of their use of Email Campaign Management, 97% rated this feature as important or highly important.

See related user reviews

“Love how Klaviyo makes it easy to plan out email campaigns in a visual way with their calendar feature. Gone are the days of staring at long lists of emails and trying to figure out which order they're sent in. Especially helpful for visual learners.”

Finn G.

Founder

“It's really easy to manage a campaign, multiple email versions, do A/B testing, and track metrics! I love the full visibility of metrics, and how I can see in real-time how a campaign is performing. ”

Jisselle B.

Director of Customer Success

Mobile optimization

4.5

Users report that Klaviyo's mobile optimization capabilities ensure emails display well on mobile devices, which is important as most emails are opened on phones. They appreciate the flexibility to create and preview mobile-specific versions of emails, ensuring a consistent user experience across devices. Reviewers indicate that the ability to hide items on desktop or mobile and the ease of making mobile adjustments enhance the design process. They find the responsive design and prominent call-to-actions drive engagement, although some desire more editing options for mobile blocks. Of the 26 Klaviyo users who gave detailed accounts of their use of Mobile Optimization, 96% rated this feature as important or highly important.

See related user reviews

“I like the ability to preview how emails will look on mobile devices and to make versions of my emails that are optimized for mobile.”

Michael L.

Owner

“The fact that you can create one campaign, and then have two different email layouts to suit both desktop and mobile is brilliant. The previews are pretty much exact to what you would see when you send the email or test and it ensures that customers have the same experience no matter what device they're using. The mobile and desktop templates are really easy to use and to make specifically for the device it will be read on.”

Eleni Y.

Marketing Director

All Klaviyo features

Features rating:

4.6

(518)

Reporting/Analytics

4.6

(17)

Alerts/Notifications

4.8

(4)

Real-Time analytics

4.0

(3)

Customer database

4.8

(8)

Reporting & statistics

4.6

(5)

Click tracking

4.7

(3)

Campaign planning

4.5

(24)

Channel management

5.0

(3)

Campaign Segmentation

4.8

(9)

Campaign analytics

4.6

(54)

Email marketing

4.8

(58)

Customer segmentation

4.8

(55)

Marketing automation

4.7

(63)

Campaign management

4.8

(34)

Customizable branding

4.4

(27)

Campaign scheduling

4.8

(69)

Email management

4.7

(15)

List management

4.4

(49)

Mass texting

4.5

(37)

Segmentation

4.3

(19)

SMS messaging

4.3

(16)

Customizable templates

4.5

(19)

Scheduled messaging

4.8

(32)

Message personalization

4.8

(34)

Template management

4.3

(14)

Third-Party integrations

4.6

(49)

CRM

3.7

(7)

WYSIWYG editor

4.9

(9)

Contact database

4.6

(30)

Landing pages/web forms

3.8

(14)

Customizable fields

4.5

(24)

Data import/export

4.5

(14)

Engagement tracking

4.4

(26)

Website visitor tracking

4.8

(6)

Contact management

4.4

(48)

Customizable ctas

4.6

(8)

Spam blocker

4.2

(26)

A/B testing

4.9

(15)

Event triggered actions

4.3

(30)

Multi-Campaign

4.9

(8)

Real-Time monitoring

4.6

(5)

ROI tracking

4.1

(9)

Social media integration

4.5

(8)

CAN-SPAM compliance

4.3

(35)

Lead capture

4.4

(25)

Drip campaigns

4.4

(16)

Lead management

4.5

(4)

2-Way messaging

4.7

(9)

Autoresponders

4.8

(12)

Activity dashboard

4.2

(9)

Image library

4.3

(7)

API

4.5

(4)

Automated responses

4.5

(2)

Multivariate testing

5.0

(4)

Lead generation

4.5

(2)

Dynamic content

4.2

(6)

Interaction tracking

5.0

(1)

Web forms

(0)

Generative ai

(0)

Audience targeting

(0)

Marketing calendar

(0)

GDPR compliance

(0)

Social marketing

(0)

Behavior tracking

(0)

SMS marketing

(0)

Shortcodes

3.0

(1)

Behavioral analytics

(0)

Conversion tracking

(0)

Sales analytics

(0)

Customer profiles

(0)

Customizable forms

(0)

Data integration

(0)

Real-Time reporting

5.0

(2)

Drag & drop

5.0

(1)

Real-Time data

5.0

(1)

Preview functionality

(0)

Predictive modeling

(0)

Personalization

(0)

Email tracking

(0)

Multiple data sources

(0)

Multi-Channel marketing

4.8

(4)

Multi-Channel communication

(0)

Email templates

(0)

Monitoring

(0)

Mobile coupons

(0)

Klaviyo alternatives

Klaviyo

4.6

(518)

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.6

Value for Money

4.3

Customer Support

4.3

Marketo Engage

4.3

(708)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

3.8

Features

4.3

Value for Money

3.8

Customer Support

3.9

Wrike

4.4

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.2

Customer Support

4.3

LeadSquared

4.3

(166)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.3

Features

4.2

Value for Money

4.2

Customer Support

4.3

Klaviyo pricing

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Free

0.00

Features included:

Under 250 active profiles
Integrate data
Academy courses
Mobile push

Email

Per month

Features included:

251 - 500 active profiles
Email support
Chat support
5,000 Emails per month

Email + SMS

Per month

Features included:

Starting at 5,000 monthly email sends
Email and Chat Support
1,250 SMS credits per month
Multi-channel A/B testing
Multi-channel attribution
Multi-channel segmentation

User opinions about Klaviyo price and value

Value for money rating:

4.3

Of 108 reviews that provide robust commentary on Klaviyo's price and value, 46% mention it in a positive light.

Reviewers appreciate that Klaviyo offers a free plan, which allows small businesses to start using the software and grow gradually. Some users report that the pricing is fair considering the advanced features and functionalities provided. They find the software affordable for relatively small marketing budgets and value the return on investment, especially for e-commerce businesses. Users think the month-to-month contract and reasonable pricing compared to competitors are beneficial. Some reviewers feel that the cost is justified by the features and the overall value for money is good.

However, some users say that Klaviyo's pricing can be expensive, especially for small businesses or those with limited budgets. Reviewers indicate that the cost increases significantly as the number of subscribers grows, which can be problematic for businesses with large email lists. Some users report that the pricing structure is confusing and can be hard to understand. They find that the cost per contact and the auto-upgrade tiers can make the software less cost-effective. Some reviewers find the SMS marketing feature to be pricey and limited in character count.

, and

To see what individual users think of Klaviyo's cost and value, check out the review excerpts below.

“Well, I use it for my online store in order to send twice a week week newsletters to my customers' inboxes. Besides the multiple options that Klaviyo has, which makes it easy to give life to any pattern / combination of emails possibly out there, pricing is really fair, and they count with a free plan as well.”

Carlos G.

President

“It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price.”

Veronica D.

Manager

“The hardest things about Klaviyo are understanding pricing around profiles, and how to justify the growing cost of the platform when competitors are starting to flank them on pricing vs features.”

Grant S.

Director of Marketing

Klaviyo integrations (407)

Integrations rated by users

We looked at 518 user reviews to identify which products are mentioned as Klaviyo integrations and how users feel about them.

Shopify

Integration rating: 4.9 (56)

“Integrating Shopify into our Klaviyo account is essential to get the most out of our email campaigns and pixel integration.”

“You need email follow up with your Ecom store and Shopify is the easiest way to get started.”

“You can set up email automations for customers at various points in the checkout process.”

“Allows us to have order based rules and segment based on products viewed/purchased. ”

“This site is for my ads only so data collection and email marketing is key.”

Fernando A.

CEO

1/5

WooCommerce

Integration rating: 4.5 (6)

“This is what runs our website and must communicate with several programs to keep our business running correctly. ”

“Woocommerce is the ecommerce I use on my website, therefore the integration with Klaviyo is critical.”

“We use this integration for our e-commerce clients that sell on Wordpress / Woocommerce”

Sherri D.

General Manager

1/3

Smile.io

Integration rating: 4.8 (5)

“We thought the integration would customize the emails but it's more for capturing analytics.”

“Important integration for my tech stack, which relies on a customer loyalty program”

“smile is for our loyalty program and klaviyo delivers emails and automations”

April P.

Senior Manager

1/3

Yotpo

Integration rating: 4.3 (4)

“this integration allows to automatically trigger review request emails after purchase, helping you gather valuable feedback and build social proof for your products or services.”

Oumaima A.

research analyst

Typeform

Integration rating: 4.8 (4)

“We used it as part of our "Brand Ambassador" funnel. It integrated perfectly and did exactly what we needed.”

Stephen M.

Owner

Gorgias

Integration rating: 4.3 (3)

“Capture contact form submissions and pass them through to our ticketing system. ”

Luke G.

Head of Ecommerce

BigCommerce

Integration rating: 5.0 (1)

“his integration allows for seamless synchronization of customer data, order information, and product details, enabling more targeted and personalized email marketing campaigns.”

Oumaima A.

research analyst