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Brevo Logo

Automation, marketing & transactional email, and SMS service

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Brevo - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Brevo overview

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Based on 3368 verified user reviews

What is Brevo?

Brevo is an email marketing solution offering key features such as email marketing, email campaign management, contact database, list management, and campaign analytics, among others.

Who uses Brevo?

Reviews for Brevo come from a wide variety of industries, including Marketing and Advertising (9% of reviewers), Information Technology and Services (6%), and Computer Software (5%). The most frequent use case for Brevo cited by reviewers is email marketing (80% of reviewers).

What do users say about Brevo pricing?

Most reviewers indicate that Brevo delivers excellent value for money, especially for small businesses, and they appreciate the flexible, affordable pricing. However, some users report limited free features, extra fees, billing issues, and higher costs when scaling.

What are the most popular integrations for Brevo?

The Brevo integrations most frequently cited by reviewers are: WordPress (a website builder product rated 4.6 out of 5 for its integration with Brevo), WooCommerce (an eCommerce product, 4.6), and Zapier (an integration product, 4.9).

Starting price

9usage based /
per month

Alternatives

with better value for money


Pros & Cons

Onboarding

Assistance

Affordability

Stability

Restrictions

Quotas

Brevo’s user interface

Ease of use rating:

Brevo pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(82)
3-4(877)
5(2,409)

What do users say about Brevo?

Reviewers indicate Brevo is valued for its intuitive interface, flexible pricing, and robust email campaign management, making it accessible for both beginners and growing businesses. They appreciate the free plan’s generous email limits, customizable templates, and automation features, noting it helps streamline marketing efforts and manage contacts efficiently. They find campaign creation, segmentation, and analytics straightforward and useful for tracking engagement.

Users report some limitations in advanced design options, occasional glitches, and slower customer support response times. They mention that certain features, like automation and template customization, require paid plans, and wish for more flexibility in pricing and design tools.

Select to learn more


Who uses Brevo?

Based on 3,368 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Information Technology and Services
Computer Software
Health, Wellness and Fitness
Others

Use cases

Email Marketing
Campaign Management
Email Management
Marketing Automation
Transactional Email

Brevo's key features

GetApp's analysis of 404 verified user reviews collected between July 2021 and December 2024 identifies Brevo's most critical features and summarizes user sentiment about those features.

Email marketing

Reviewers appreciate Brevo's robust email marketing capabilities, highlighting the ease of creating professional emails, personalizing content, and automating campaigns. They find the platform's templates and tools helpful for generating engaging emails. Users value the ability to track email performance, including open rates and click-through rates. They also mention the platform's user-friendly interface and drag-and-drop functionality, which simplifies the email creation process. Additionally, reviewers note that Brevo allows for bulk email sending and supports storing unlimited contacts, making it a comprehensive solution for email marketing needs. Of the 37 Brevo users who gave detailed accounts of their use of Email Marketing, 100% rated this feature as important or highly important.

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“Brevo offers a robust platform to create professional emails, personalize content, and automate campaigns. I've set up a client with cohesive, automated emails to build brand awareness, nurture leads, and drive conversions.”
RO

Ricki O.

Owner

“We can store unlimited contacts and send bulk promotional emails to our users.”
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Alaister L.

System Administrator


Email campaign management

Reviewers indicate that Brevo's email campaign management is intuitive and user-friendly, allowing for easy planning, creation, and scheduling of emails. They appreciate the ability to segment audiences for targeted campaigns and the automation capabilities that save time on repetitive tasks. Users highlight the platform's comprehensive reporting and analytics, which help track campaign performance. They also mention the integration with other tools and the flexibility to manage multiple campaigns simultaneously. However, some users find the daily email limits restrictive and note occasional issues with customer support. Of the 167 Brevo users who gave detailed accounts of their use of Email Campaign Management, 98% rated this feature as important or highly important.

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“ I appreciate the ability to segment my audience easily, allowing for more targeted and personalized campaigns. The scheduling feature is particularly useful, as it enables me to plan campaigns in advance and ensure they go out at optimal times.”
PV

Paulo V.

Consultor

“The Email Campaign Management feature is a standout. It's intuitive, user-friendly, and allows us to create and manage our email campaigns with ease. The new UI is a 5-star from me!”

Gökhan Ç.

Team Lead


Contact database

Users report that Brevo's contact database is well-organized and easy to navigate. They appreciate the ability to import contacts from various file formats and the customization options for managing contact lists. Reviewers find the segmentation capabilities valuable for targeted communications and note that the platform helps keep contact data up-to-date. They also mention the ease of uploading and managing contacts, as well as the ability to analyze engagement across contact lists. However, some users experience difficulties with mapping contacts and occasional issues with support. Of the 60 Brevo users who gave detailed accounts of their use of Contact Database, 97% rated this feature as important or highly important.

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“Brevo's contact database has a great interface, allowing me to see all my contacts in one list, or by segmentation. See where your contact came from is a real bonus feature.”
MW

Mark W.

Web Developer

“Great options to import contact from CSV, TXT, XLSX files or via copy\paste from excel. There are great customization i didn't see from competitors, like setting custom headers and footers emails for each contact list, setting a default sender email for each list or a default reply-to field for each list. Is possible to copy\paste in bulk contacts from a list, and manage subscribers removing columns or adding custom ones.”
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Monica M.

Dott.ssa


List management

Reviewers feel that Brevo's list management capabilities are efficient and user-friendly. They appreciate the ease of importing contacts from CSV files and the ability to segment contacts into different lists for targeted emails. Users highlight the platform's flexibility in managing contact lists, including adding, removing, and editing contacts. They also value the automation capabilities that keep lists updated and legally compliant. However, some users find the interface initially confusing and mention occasional difficulties with managing large contact lists. Of the 59 Brevo users who gave detailed accounts of their use of List Management, 93% rated this feature as important or highly important.

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“There are a few things that I like about list management in Sendinblue. First, I like that I can easily import my contacts from a CSV file. This is really helpful when I'm moving my contacts from one service to another. Second, I like that I can segment my contacts into different lists. This is helpful for sending targeted emails to different groups of people. Finally, I like that I can add and remove contacts from my lists easily. This makes it easy to keep my lists up-to-date.”
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Geoffrey k.

MD

“It lets you very easily manage your contact list from segmenting it to editing individual contacts to even checking the activity for each contact.”
PK

Pranjal K.

Co founder


Campaign analytics

Reviewers highlight Brevo's campaign analytics as detailed and insightful, providing key performance metrics like open rates, click-through rates, and conversion rates in real-time. They appreciate the ability to track and optimize campaigns based on these metrics. Users find the analytics dashboard easy to interpret, allowing for quick identification of insights and improvements. They also mention the ability to download detailed reports and share them with external users. However, some users desire more granular statistics and note occasional delays in data reflection. Of the 82 Brevo users who gave detailed accounts of their use of Campaign Analytics, 89% rated this feature as important or highly important.

See related user reviews

“The ability to track key metrics like open rates, clicks, and unsubscribes helps optimize each campaign, and automation tools save a lot of time”
LE

Lily E.

Sales Account Manager

“Campaign Analytics in Brevo has been a key component for me. It offers detailed insights into each email campaign's performance, helping me fine-tune my strategies for better engagement. The accuracy and depth of data provided by Brevo's Campaign Analytics have been instrumental in driving my email marketing success.”
SN

Serge N.

Designer


Contact management

Users indicate that Brevo's contact management system is straightforward and efficient. They appreciate the ability to quickly view, update, and organize contacts, including moving them between lists and creating new ones. Reviewers find the integration with other capabilities, like email automation and CRM, helpful for keeping contact data up-to-date. They also mention the ease of importing contacts and the flexibility to segment audiences for personalized communications. However, some users experience challenges with managing large contact lists and occasional issues with the interface. Of the 89 Brevo users who gave detailed accounts of their use of Contact Management, 85% rated this feature as important or highly important.

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“Its integration with other features, like email automation and CRM, ensures that contact data is always up-to-date and accessible”
SS

Shane S.

Finance Broker

“It's very easy to see and manage all of your contacts at a glance. If you want to email a single subscriber, you can do that, too! You can add notes to individual subscribers or even upload a file that's connect to them.”
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Jim G.

Consultant


All Brevo features

Features rating:

Real-Time analytics
Interaction tracking
Real-Time data
Message personalization
User management
Email management
Email Distribution
Campaign planning
Email tracking
Alerts/Notifications
Email monitoring
Reporting/Analytics
Template management
Reporting & statistics
Campaign scheduling
Campaign management
Marketing automation
Data import/export
Click tracking
Customizable fields
Email templates
Activity dashboard
Simple mail transfer protocol (smtp)
Content management
Customizable templates
Mobile optimization
Confirmations/Reminders
Website visitor tracking
Personalization
Customizable branding
Engagement tracking
Performance metrics
Lead segmentation
Lead nurturing
Lead engagement
Signature management
ROI tracking
Social marketing
API
Spam blocker
Archiving & retention
Response management
Multi-Channel marketing
Lead management
CAN-SPAM compliance
Segmentation
Multi-Campaign
Event triggered actions
Third-Party integrations
Landing pages/web forms
Online booking
Image library
Calendar management
Lead capture
Lead qualification
Dynamic content
Reminders
Routing
Data recovery
Customizable reports
Customer segmentation
Availability management
Autoresponders
Mobile access
WYSIWYG editor
A/B testing
Channel management
Whitelisting/Blacklisting
Drip campaigns
Drag & drop
CRM
Social media integration
Collaboration tools
Tagging
SMS messaging
Customizable forms
Multi-Channel communication
Live chat
Queue management
Pipeline management
Customizable ctas
Sales reports
Data security
Task management
SMS marketing
Campaign Segmentation
Website publishing options
Website analytics
Meeting management
Web-based deployment
Unsubscribe Database
Preview functionality
Widgets
Subscription management
Customer journey mapping
HTML editor
Customer surveys
GDPR compliance
Form builder
Shared inboxes
Customization
Scheduling
Sales pipeline management
For startups

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Empty state illustration for "No pricing info"

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Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Brevo pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Starter

9

Per month

Features included:

  • From 5,000 emails/month
  • Email & SMS
  • Drag & Drop email editor
  • AI content generator
  • Email templates
  • Advanced segmentation
  • Forms
  • Basic reporting & analytics
  • Email support

Standard

18

Per month

Features included:

  • Everything in Starter
  • From 5,000 emails/month
  • Marketing automation
  • AI send time optimization
  • Landing pages
  • A/B Testing
  • Advanced Statistics
  • Phone support

Professional

449

Features included:

  • Everything in Standard
  • 150,000 emails per month included
  • WhatsApp, Popups, Mobile & Web Push
  • Multi-user access
  • Contact scoring
  • Advanced ecommerce features
  • AI segmentation
  • AI Data Analyst
  • Phone support

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Everything in Professional
  • 1 million emails per month included
  • Multi-account management
  • Custom objects
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Custom data integrations
  • Dedicated IP
  • SSO & SAML
  • Tailored onboarding
  • CSM support

User opinions about Brevo price and value

Value for money rating:

Of 177 reviews that provide robust commentary on Brevo's price and value, 72% mention it in a positive light.

Most reviewers indicate that Brevo offers excellent value for money, especially for small to medium-sized businesses. They appreciate the free plan, which allows sending up to 300 emails per day and includes unlimited contact storage. This free tier helps users familiarize themselves with the platform before committing to a paid plan. Users also value the flexibility of the pricing plans, which are based on email volume rather than the number of contacts, making it cost-effective for businesses with large contact lists. Many users find the paid plans affordable and scalable, offering advanced features like automation and third-party integrations at competitive prices.

However, some reviewers feel that the free plan is limited and requires upgrading to access essential features like email automation. They also mention that the removal of the Brevo logo requires an additional fee, even on some paid plans. Some users report issues with the billing process and the expiration of unused credits. Others find the pricing steep when scaling up, and there are complaints about account blocking and the lack of flexibility in pricing. Despite these drawbacks, many users still find Brevo's overall cost-benefit ratio favorable.

, and

To see what individual users think of Brevo's cost and value, check out the review excerpts below.

“The best feature with sendinblue is the ability to send up to 9000 emails per month using the free plan. With that small businesses can easily grow before getting to the paid plans.”
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Ngalla B.

CEO

“They offer a free plan with limited features, as well as paid plans with scalable features based on the needs of the business, making it accessible to small businesses and enterprises alike.”
TR

Tiago R.

Programmer

“The one thing that is quite annoying with their pricing plans is that they do not include the removal of their watermark with the starter plan, but rather requier an extra add-on to do that.”
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Marc B.

Marketing manager

Brevo integrations (253)

Integrations rated by users

We looked at 3,368 user reviews to identify which products are mentioned as Brevo integrations and how users feel about them.

WordPress logo
WordPress

Integration rating: 4.7 (99)

Connection with our company's website to ensure traffic was being confirmed and also to be able to connect landing pages, pop-ups with Brevo.

Sick of small companies going under WordPress been around a very long time this made me confident nothing will happen moving forward

We build Wordpress websites. It is critical for us to choose a trustworthy transactional email provider. Brevo has worked for us.

because my forms are in wordpress. It would be nice to have some more customization possibilities in the form (like more fonts)

We have a lot of members in our art society and need to be able to streamline/automate signing up and updating information

My WordPress site is the main source of leads to my business. Integrating Sendinblue makes handling those leads a breeze.

Compatible with WordPress platform so I can receive those important potential new client inquiries and leads on my site.

This integration was great. I was looking for a simple ay to sort contacts and send simple HTML email responses.

We used it with different form plugins to important contact data directly to different campaign lists.

Because I want to use my WordPress site for sales and integrate with marketing efforts of Sendinblue

It is vital as Worpress supports our online shop and is the centre point of our IT integration

Sendinblue integrates with WordPress to send transactional emails through my Plesk server.

I had to use someone who knows what they are doing, could not figure it out myself easily.

It’s very nice to be able to create forms directly from my website via the Brevo plugin.

required for improving post buying experience & regular connection with your audience

Our primary use is as SMTP delivery of emails for our woocommerce/wordpress websites.

Their forms for wordpress do not work, they are outdated so do not waste time on it.

The transactional emails is essential to running a successful online store.

To send promotional emailers & subscribed Newsletter to our Target Audience

I run my websites on WordPress and need to integrate reliable signup forms.

MD

Mo D.

Marketing Associate

1/20
WooCommerce logo
WooCommerce

Integration rating: 4.7 (29)

When selling virtual services, it's crucial to add my buyers to contact DB to follow them.

Our primary use is as SMTP delivery of emails for our woocommerce/wordpress websites.

It’s really important for a e-commerce because you can track abandoned carts

The transactional emails is essential to running a successful online store.

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Carlos R.

CTO

1/4
Shopify logo
Shopify

Integration rating: 4.6 (14)

This is where we sell our main product. It's crucial to capture info from our clients for remarketing and general marketing. It was difficult to set up this integration.

Helps you to reduce the abandon cart rate & send promotional emails about the latest offers and discount

Integration with Shopify is key because it is our website, and we need a perfect integration of the 2.

JW

Jaxon W.

Co-Founder

1/3
Zapier logo
Zapier

Integration rating: 4.8 (19)

We are able to use forms from zapier and helps us manage contacts from multiple lists.

JP

Jon P.

Head of Marketing

HubSpot CRM logo
HubSpot CRM

Integration rating: 4.8 (8)

Our main data hub is hubspot. Hubspot connects with zoom info for us - but brevo cannot directly to zoominfor - we do that via hubspot- but we pay for hubspot premium them.

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Anonymous R.

Salesforce Tech lead

Elementor logo
Elementor

Integration rating: 3.6 (7)

Integrating our elementor landing pages with Brevo means we can create stunning pages and have our email optins stored in Brevo.

MW

Mark W.

Web Developer

Integration rating: 4.5 (2)

Our primary use is as SMTP delivery of emails for our woocommerce/wordpress websites.

RL

Rob L.

IT Director

Shopware logo
Shopware

Integration rating: 3.0 (2)

Shopware is the best ecommerce solution in my opinion. It is our critical window to the web as an offline retailer.

CS

Christopher S.

Marketing

Integration rating: 5.0 (2)

The integration with HubSpot Marketing Hub is crucial for aligning our email campaigns with broader CRM and lead nurturing strategies. It allows seamless syncing of contacts, better audience segmentation, and streamlined workflows.

CA

Christy A.

SEO

Landingi logo
Landingi

Integration rating: 4.3 (3)

Joomla logo
Joomla

Integration rating: 4.0 (1)

Stripo.email logo
Stripo.email

Integration rating: 5.0 (1)

Brevo customer support

What do users say about Brevo customer support?

Customer support rating:

We analyzed 617 verified user reviews to identify positive and negative aspects of Brevo customer support.

Widely noted by reviewers, Brevo's customer support is responsive, helpful, and often resolves issues quickly when contacted.

A significant portion of users appreciate the professionalism and friendliness of support agents, making interactions pleasant.

Multiple users highlight that support provides clear explanations, step-by-step guides, and even video assistance for complex queries.

A minority of users report slow response times, lack of real-time chat, and difficulty reaching support, especially for urgent issues.

Support options

Knowledge base
Chat
Email/help desk
Phone support
Faqs/forum

Training options

Documentation
Webinars
Live online

To see what individual users say about Brevo's customer support, check out the review snippets below.

“This has helped me increase engagement with my customers and prospects, resulting in more business for my company. Whenever I have a question or need assistance with the platform, I can always count on the support team at Sendinblue to be responsive and helpful.”

CA

Caner A.

Coordinator

“The online and chat support helps timely, and there are a real follow-up to any question and sometimes their assistance is supported with attached videos, which are more easy to understand some procedures, specially when you are a starting user.”

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Jose A.

General Manager

“This tool is very complete, but at the moment of doubt or any inconvenience that arises, it is impossible to inform a support since it is very difficult to do it, fundamentally if you need a quick response, the only way of relationship that it has is a message electronic and usually takes hours to respond.”

Verified reviewer profile picture

Eric B.

Marketing Staff

Brevo FAQs

Q. What type of pricing plans does Brevo offer?

Brevo has the following pricing plans:
Starting from: $9.00/month
Pricing model: Free, Subscription

These products have better value for money


Q. What is Brevo used for?

Brevo is a CRM and email marketing solution that helps businesses: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect the eCommerce store to track web sales and use retention analysis to improve marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system


Q. What are the benefits of using Brevo?

  • For most customers, switching to Brevo provides substantial savings that you can reinvest in other areas important to your business.
  • Manage email marketing, text message (SMS) marketing and transactional messaging (via email & SMS) within a single Sendinblue account.
  • Supported by a team that’s dedicated to success. While other services skimp on service, we’re here to help you by email, phone and Twitter!


  • Q. Who are the typical users of Brevo?

    Brevo has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does Brevo support?

    Brevo supports the following languages:
    English, French, German, Italian, Portuguese, Spanish


    Q. Does Brevo support mobile devices?

    Brevo supports the following devices:
    Android, iPhone


    Q. Does Brevo offer an API?

    Yes, Brevo has an API available for use.


    Q. What other apps does Brevo integrate with?

    Brevo integrates with the following applications:
    Wix, Wufoo, Zenkit, Drupal, Microsoft Outlook, Adobe Commerce, WooCommerce, PayPal, Google Analytics 360, ActiveCampaign, Salesforce Marketing Cloud, Sumo, TOPOL, PrestaShop, Zapier, Shopware, Unbounce, NiftyImages, Nosto, Streak, Poptin, Pipedrive, Elementor, WordPress, Freshdesk, Gravity Forms, Stripe, Jimdo, Bouncer , SugarCRM, Hyperise, Getsitecontrol, Typeform, Google Ads, Personizely, Outfunnel, Eventbrite, Convertful, Mixpanel, Ninja Forms, MailPoet, Wisepops, Privy, Onvocado, OptinMonster, Stripo.email, Joomla, HubSpot CRM, Google Sheets, Intercom, BigCommerce, Shopify, Zendesk Suite


    Q. What level of support does Brevo offer?

    Brevo offers the following support options:
    Knowledge Base, Chat, Email/Help Desk, Phone Support, FAQs/Forum

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