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monday.com   

1,598
Project Management Made Easy
monday.com is a versatile project management & collaboration tool to help you manage anything. Build structures, collaborate with your team, and get things done. Read more about monday.com
Project Management Made Easy
monday.com is a versatile project management & collaboration tool to help you manage anything. Build structures, collaborate with your team, and get things done. Read more about monday.com

GAIN   

24
Collaboration & approval workflow for social media managers
Gain is a social media collaboration tool that enables agencies, social media managers, and teams to plan, schedule, collaborate upon, and streamline their social media and content approval processes and publishing. Read more about GAIN
Collaboration & approval workflow for social media managers
Gain is a social media collaboration tool that enables agencies, social media managers, and teams to plan, schedule, collaborate upon, and streamline their social media and content approval processes and publishing. Read more about GAIN

Outbrain   

11
Native Advertising Platform
Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers. Read more about Outbrain
Native Advertising Platform
Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers. Read more about Outbrain

Loomly   

135
Your Simple Social Media Calendar Tool
Loomly is a social media calendar management tool that aims to help teams create, optimize, preview, manage, boost, schedule and analyze content for social media channels including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Read more about Loomly
Your Simple Social Media Calendar Tool
Loomly is a social media calendar management tool that aims to help teams create, optimize, preview, manage, boost, schedule and analyze content for social media channels including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Read more about Loomly

Qualifio   

8
Engagement & data collection platform for brands and media
Qualifio is an engagement & data collection SaaS platform for brands, media and digital agencies. It allows them to easily create and publish quizzes, polls, contests, personality tests and 40+ other viral content formats on their websites, mobile apps, and social media networks… Read more about Qualifio
Engagement & data collection platform for brands and media
Qualifio is an engagement & data collection SaaS platform for brands, media and digital agencies. It allows them to easily create and publish quizzes, polls, contests, personality tests and 40+ other viral content formats on their websites, mobile apps, and social media networks… Read more about Qualifio

HubSpot Marketing   

3,190
All in one inbound marketing platform
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. Read more about HubSpot Marketing
All in one inbound marketing platform
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. Read more about HubSpot Marketing

eClincher   

201
Social media management tool for marketing and support
Complete solution to manage and automate all your social media accounts in one place (Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, YouTube...) Read more about eClincher
Social media management tool for marketing and support
Complete solution to manage and automate all your social media accounts in one place (Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, YouTube...) Read more about eClincher

SambaSaaS   

3
Marketing automation for franchises & brands, and small businesses
SambaSaaS is a marketing automation solution for small businesses, franchises & brands offering automated SEO, PR, social marketing, email nurturing, CRM, website builder, shopping cart & more. Read more about SambaSaaS
Marketing automation for franchises & brands, and small businesses
SambaSaaS is a marketing automation solution for small businesses, franchises & brands offering automated SEO, PR, social marketing, email nurturing, CRM, website builder, shopping cart & more. Read more about SambaSaaS

Salesforce Marketing Cloud   

214
Stand out in Your Customer's Inbox
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Read more about Salesforce Marketing Cloud
Stand out in Your Customer's Inbox
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Read more about Salesforce Marketing Cloud

AgencyAnalytics   

66
SEO reporting software and marketing tools for agencies
AgencyAnalytics is an all-in-one SEO, PPC and social analytics dashboard and reporting solution for marketing agencies. Read more about AgencyAnalytics
SEO reporting software and marketing tools for agencies
AgencyAnalytics is an all-in-one SEO, PPC and social analytics dashboard and reporting solution for marketing agencies. Read more about AgencyAnalytics

EngageBay   

44
Integrated sales & marketing software for growing teams
EngageBay's social media automation functionality helps users engage their social media audience like a pro. Read more about EngageBay
Integrated sales & marketing software for growing teams
EngageBay's social media automation functionality helps users engage their social media audience like a pro. Read more about EngageBay

emfluence   

38
Cloud-based, drag & drop marketing automation platform
The emfluence Marketing Platform is an email marketing, website tracking, and marketing automation platform, designed for and powered by digital marketers. Read more about emfluence
Cloud-based, drag & drop marketing automation platform
The emfluence Marketing Platform is an email marketing, website tracking, and marketing automation platform, designed for and powered by digital marketers. Read more about emfluence

ReviewTrackers   

46
Review monitoring software for multi-location businesses
Software that helps businesses manage and generate online reviews, engage and respond to customer feedback, and discover key customer insights. Read more about ReviewTrackers
Review monitoring software for multi-location businesses
Software that helps businesses manage and generate online reviews, engage and respond to customer feedback, and discover key customer insights. Read more about ReviewTrackers

Criteo   

9
Digital performance advertising for retail E-commerce sites
Specialists in online behavioural merchandising advertising, Criteo delivers highly targeted, real-time, predictive recommendations to retail E-commerce sites. Read more about Criteo
Digital performance advertising for retail E-commerce sites
Specialists in online behavioural merchandising advertising, Criteo delivers highly targeted, real-time, predictive recommendations to retail E-commerce sites. Read more about Criteo

Bitrix24   

276
Free collaboration, communication & management tool suite
Bitrix24 is an online -or self-hosted- business collaboration platform providing CRM, document management, tasking, time management, & project management tools. Read more about Bitrix24
Free collaboration, communication & management tool suite
Bitrix24 is an online -or self-hosted- business collaboration platform providing CRM, document management, tasking, time management, & project management tools. Read more about Bitrix24

Sociamonials   

2
Social engagement & management suite
Sociamonials is a B2B social media marketing suite with features for automated publishing, referral & engagement campaigns, social CRM, revenue & lead tracking. Read more about Sociamonials
Social engagement & management suite
Sociamonials is a B2B social media marketing suite with features for automated publishing, referral & engagement campaigns, social CRM, revenue & lead tracking. Read more about Sociamonials

Agile CRM   

292
Sales and marketing CRM for growing businesses
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey. Read more about Agile CRM
Sales and marketing CRM for growing businesses
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey. Read more about Agile CRM

Reputology   

47
Review management for Google, Facebook and more
The Reputology app for HootSuite allows multi-location businesses to monitor reviews on Google, Facebook, etc directly from the Hootsuite interface. Read more about Reputology
Review management for Google, Facebook and more
The Reputology app for HootSuite allows multi-location businesses to monitor reviews on Google, Facebook, etc directly from the Hootsuite interface. Read more about Reputology

ProWorkflow  

219
Project Management & Time Tracking For Teams Of Any Size.
Keep on top of projects and deadlines with ProWorkflow - a collaboration solution for your team's tasks, time tracking & billing. Supporting business of all sizes with friendly and knowledgeable service & top-of-the-line technology. Start Your Free Trial Today!… Read more about ProWorkflow
Project Management & Time Tracking For Teams Of Any Size.
Keep on top of projects and deadlines with ProWorkflow - a collaboration solution for your team's tasks, time tracking & billing. Supporting business of all sizes with friendly and knowledgeable service & top-of-the-line technology. Start Your Free Trial Today!… Read more about ProWorkflow

Justuno  

131
Conversion rate optimization platform for digital marketers!
Justuno is a suite of website conversion tools used to turn daily website traffic into email subscribers, sales, and social fans. Convert a higher percentage of your visitors using website pop-ups, sign-up bars, exit promos, and timely on-site messaging. Read more about Justuno Use Justuno for email list growth, conversion rate optimization, and cart abandonment.
Conversion rate optimization platform for digital marketers!
Justuno is a suite of website conversion tools used to turn daily website traffic into email subscribers, sales, and social fans. Convert a higher percentage of your visitors using website pop-ups, sign-up bars, exit promos, and timely on-site messaging. Read more about Justuno Use Justuno for email list growth, conversion rate optimization, and cart abandonment.

Powtoon  

142
Create animated videos and presentations
PowToon is a video editing tool designed to help businesses to create animated videos and presentations for marketing, HR, IT, training, & more. With a large variety of pre-built templates and a drag and drop editor, PowToon allows businesses and teams to create fully customized presentations. Read more about Powtoon
Create animated videos and presentations
PowToon is a video editing tool designed to help businesses to create animated videos and presentations for marketing, HR, IT, training, & more. With a large variety of pre-built templates and a drag and drop editor, PowToon allows businesses and teams to create fully customized presentations. Read more about Powtoon

Yotpo  

140
Reviews & customer content marketing
Yotpo helps commerce brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. Read more about Yotpo
Reviews & customer content marketing
Yotpo helps commerce brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. Read more about Yotpo

NiceJob  

51
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! Read more about NiceJob
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! Read more about NiceJob

NUVI  

57
Visual Intelligence
NUVI is a powerful social media intelligence platform. Uniquely designed to listen, monitor, engage, and dominate the social web. NUVI's patented bubble stream beautifully visualizes the social web in real time. Find, understand, and join the conversation to get the social media ROI that you and your clients are looking for. Read more about NUVI
Visual Intelligence
NUVI is a powerful social media intelligence platform. Uniquely designed to listen, monitor, engage, and dominate the social web. NUVI's patented bubble stream beautifully visualizes the social web in real time. Find, understand, and join the conversation to get the social media ROI that you and your clients are looking for. Read more about NUVI

Promo  

38
Social video creation platform
Promo by Slidely is a video creation platform that allows users to create high quality, branded marketing videos and share them on any social media channel. Read more about Promo
Social video creation platform
Promo by Slidely is a video creation platform that allows users to create high quality, branded marketing videos and share them on any social media channel. Read more about Promo
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Social Media Marketing Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 Social Media Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
76
76
Reviews 18/20
Integrations 18/20
Mobile 16/20
Functionality 17/20
Security 7/20
75
75
Reviews 19/20
Integrations 20/20
Mobile 16/20
Functionality 20/20
Security -/20
67
67
Reviews 14/20
Integrations 11/20
Mobile 14/20
Functionality 17/20
Security 11/20
57
57
Reviews 16/20
Integrations 8/20
Mobile 15/20
Functionality 18/20
Security -/20
56
56
Reviews 20/20
Integrations 5/20
Mobile 13/20
Functionality 18/20
Security -/20
52
52
Reviews 14/20
Integrations 12/20
Mobile 10/20
Functionality 16/20
Security -/20
51
51
Reviews 11/20
Integrations 3/20
Mobile 13/20
Functionality 13/20
Security 11/20
49
49
Reviews 14/20
Integrations 4/20
Mobile 14/20
Functionality 17/20
Security -/20
48
48
Reviews 15/20
Integrations 5/20
Mobile 13/20
Functionality 15/20
Security -/20
46
46
Reviews 15/20
Integrations 4/20
Mobile 12/20
Functionality 15/20
Security -/20
44
44
Reviews 13/20
Integrations 4/20
Mobile 13/20
Functionality 14/20
Security -/20
44
44
Reviews 12/20
Integrations 6/20
Mobile 13/20
Functionality 13/20
Security -/20
38
38
Reviews 12/20
Integrations 0/20
Mobile 12/20
Functionality 14/20
Security -/20
34
34
Reviews 8/20
Integrations 3/20
Mobile 13/20
Functionality 10/20
Security -/20
27
27
Reviews 9/20
Integrations 3/20
Mobile 4/20
Functionality 11/20
Security -/20

Who is the ranking for?

GetApp's Category Leader ranking is for business owners and decision makers looking for a comprehensive list of the leading cloud-based software products in the industry.

The ranking serves as a point of reference highlighting key factors that small businesses should look at when assessing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile compatibility), market presence (media presence), and security features (security).

How are the scores calculated?

An app's score is calculated using five unique data points, each scored out of 20, giving a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews *

Review scores are calculated using reviews collected from GetApp and its sister sites, Software Advice and Capterra. Scores are calculated based on the total number, average rating, and recency of reviews.

The number of reviews and average user rating are scaled against the category average. A weighting is then applied to reward recency of user reviews: reviews written in the last 6 months score up to 10 points, those written between 6 and 12 months ago score up to 6 points, and those more than 12 months old score up to 4 points. These numbers are added together to give a total maximum score of 20.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has; the first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms *

Mobile scores are calculated based on the availability of an iOS and Android app. 5 points are awarded for the presence of each app, with an additional 10 points being awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated and scaled against the competition for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn't a native iOS or Android app, the product's website is assessed using Google's PageSpeed Insights to measure mobile usability. The score is returned out of 100, then scaled to a score out of 5 for a maximum of 5 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans that an app has. The number of fans and followers are added together, and each app is scored based on this overall number, compared with others in the category. The first 15 points are awarded for the combined number of followers and fans scaled against the category average, while the final 5 points are awarded for the combined number of followers and fans scaled against the top leaders in the category. These two scores are added together for a total out of 20 points.

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.

* All data points combining calculations for both ratings and reviews are calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against others in the category.

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