App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
AdRoll
5
31
4
22
3
14
2
1
1
6
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Worldwide retargeting platform
Table of Contents
AdRoll - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
AdRoll overview
What is AdRoll?
AdRoll is used by over 15, 000 brands big and small worldwide, including American Red Cross, Levi's and Estee Lauder, as well as Zendesk and Tableau. The ad reatrgeting app helps you to create, optimize and deliver personalized ads across multiple platforms and devices. AdRoll provides one platform to control web retargeting on more than 60 leading ad networks including Google, Microsoft, and Yahoo. You can also manage retargeting on Facebook, Twitter and mobile.
AdRoll, and the team behind it, offers expert optimization and customization options for their users. AdRoll uses customer segmentation based on over 300 types of intent signals to target or exclude users based on the actions they have completed, such as products they've viewed and how far into the purchase funnel they are.
AdRoll can be used to create personalized, dynamic ads based on user browsing history and the products they love. AdRoll's team of designers can ad in calls-to-action, 3rd-party product feeds, best-selling products and more to deliver targeted, engaging ads. You can analyze how each of your ad impressions and campaigns are performing, as well as A/B tests, through AdRoll's integrated reporting and analytics, .
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Campaign Management
Customer Support
Ad Management
Integrations
User Interface
AdRoll’s user interface
AdRoll pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.7
Features
3.9
Ease of use
3.9
Customer support
3.9
Reviews sentiment
What do users say about AdRoll?
Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control.
Select to learn more
Who uses AdRoll?
Based on 74 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
AdRoll's key features
Most critical features, based on insights from AdRoll users:
All AdRoll features
Features rating:
AdRoll alternatives
AdRoll
Starting from
1
Per month
Marketing 360
Starting from
No pricing info
Mailchimp
Starting from
13
Per month
Criteo
Starting from
1
Per month
AdRoll pricing
Value for money rating:
Starting from
1
Per month
User opinions about AdRoll price and value
Value for money rating:
To see what individual users think of AdRoll's price and value, check out the review snippets below.
Lindsay B.
marketing manager
Shir H.
Social Media Manager
AdRoll integrations (33)
Integrations rated by users
We looked at 74 user reviews to identify which products are mentioned as AdRoll integrations and how users feel about them.
Integration rating: 5.0 (1)
Integration rating: 3.0 (1)
“It did not have a good impact with my customers”
Fary a.
Home Cleaning Services
Integration rating: 1.0 (1)
“Cross platform integrations allow a user to manage and share content between the two in effortless ways.”
“The integration with Facebook Business Suite is important because it lets you manage Instagram and Facebook in one place, saving time and keeping everything organized. It also makes it easier to track performance, run ads, and respond to messages con”
Sean T.
Content Creator
Other top integrations
AdRoll support options
Typical customers
Platforms supported
Support options
Training options