Optimizely Pricing, Features, Reviews & Comparison of Alternatives


Website optimization platform with A/B & multivariate tests

4.57/5 (75 reviews)

Optimizely overview

Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & more. The platform provides businesses with the ability to conduct A/B testing, multivariate and multipage testing for data-driven decision making.

With the A/B testing tools users can test changes to a webpage against its current design, in order to determine which is more successful with visitors in increasing leads, revenue, donations, registrations, downloads and user-generated content.

Optimizely users can test two different versions of a web page in order to determine which one better meets business objectives. By running version 'A' and version 'B' at the same time and then funneling visitors to different versions of the same page, users can see which one is more successful and continue running with it.


Pricing options
Value for money
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Business size



United States, Australia, Canada, Europe, Japan, United Kingdom

Supported languages

English, German
Optimizely screenshot: Target specific user segments when running experimentsMeet Optimizely XOptimizely screenshot: Optimizely performance summariesOptimizely screenshot: Optimizely's experiment schedulerOptimizely screenshot: Basic & custom visitor sgementationOptimizely screenshot: Optimizely's A:B testing

Optimizely reviews

Value for money
Ease of use
Customer support

Optimizely is the easiest yet powerful A/B testing tool

Used daily for 2+ years
Reviewed 2016-08-09
Review Source: GetApp

We have ran optimizely for more than 2 years and getting know the tool was pretty easy since the beggining, We have made some great sucessful test and started changing (more likely, creating) the testing culture. Despite of being so easy, it hold a great power allowing you to make changes to your website without knowing to much about web development. Overall its a great toolEase of use Customer support Code edition allowed CSS changing allowed Complete traffic control Results with statistical significance

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Crystal Ignatowski

Optimizely is the tool taught in CRO classes

Used daily for 6-12 months
Reviewed 2017-06-01
Review Source: GetApp

I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why: #1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day. #2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean. #3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

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catherine campero

Excellent AB testing tool!

Used daily for 1-2 years
Reviewed 2018-04-10
Review Source: Capterra

With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

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Very well marketed product, doesn't perform up to the hype

Used daily for 2+ years
Reviewed 2018-03-08
Review Source: Capterra

I like the WYSIWYG editor and I like the user interface. It's relatively intuitive and easy to use, and there are a lot of features that you can customize.

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Great testing tool

Used weekly for 2+ years
Reviewed 2018-11-07
Review Source: Capterra

Optimizely is one heck of a tool that every marketer should use. Recommended.As a marketer, I love Optimizely for several reasons. 1. It makes testing a piece of cake. 2. Optimizing a website or any landing page for conversions is one of the best things Optimizely offers you with. 3. It is extremely easy-to-use. 4. Real-time a/b testing lets you monitor any two landing pages for conversions, clicks, and more. 5. User-interface is amazingly intuitive.

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Optimizely pricing

Pricing options
Free trial
View Pricing Plans

Optimizely offer Standard, Business, and Enterprise plans.

Please contact Optimizely for pricing information.

Optimizely features

Activity Dashboard
Collaboration Tools
Customizable Reporting
Data Import/Export
Data Visualization
Real Time Data
Third Party Integration
Visual Analytics

Ad hoc Reporting (63 other apps)
Business Intelligence (86 other apps)
Charting (69 other apps)
Dashboard Creation (78 other apps)
Data Filtering (60 other apps)
Drag & Drop Interface (54 other apps)
Graphical Data Presentation (46 other apps)
Monitoring (65 other apps)
Real Time Analytics (84 other apps)
Real Time Reporting (47 other apps)
Reporting & Statistics (69 other apps)

Additional information for Optimizely

Key features of Optimizely

  • Experiment & variation creation
  • Image hosting
  • Experiment scheduler
  • Multivariate testing
  • Traffic allocation
  • Test scheduling
  • Engagement tracking
  • Stats engine
  • Visitor segmentation
  • Geo-targetting
  • Dynamic customer profiling
  • Visual editor
  • Developer tools
  • Out of the box integration
  • Collaborative workspace
  • Customizable reporting
  • Customizable templates
  • Data visualization
  • eCommerce management
  • Event tracking
  • Permission management
  • Project planning
  • Project tracking
  • Real time data
  • Real time updates
  • Single sign on
  • Template management
  • Third party integration
  • Two-factor authentication
  • Visitor tracking
  • Workflow management
  • Activity dashboard
  • Prioritizing
  • Customer segmentation
  • Heatmap
  • Visual analytics
  • Conversion rate optimization
  • Data import/export
  • A/B testing
  • API
  • Role-based permissions
  • WYSIWYG editor
  • Filtered views
  • Market segmentation
  • Multi-channel distribution
  • Performance reports
  • Collaboration tools
  • Project management
  • Behavior tracking
  • Customer experience management
  • Geotargeting
  • Visitor targeting
  • Multi-department / project
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Learn more about the visitors that connect with website & mobile apps through Optimizely's visitor segmentation tools.

Segment visitors through basic or custom visitor segmentation then target optimized experiences and focus on high-value visitors.

Seamlessly integrate data across all your platforms and synchronize Optimizely with the products already in use.

Improve customer engagement and increase revenue across desktop, mobile web and mobile apps with A/B testing, multivariate testing and multi-page testing.

Optimizely's Starter Plan is absolutely free and only becomes chargeable once a visitor number threshold is reached.