Optimizely Pricing, Features, Reviews & Comparison of Alternatives

Optimizely Reviews


Website optimization platform with A/B & multivariate tests

4.76/5 (21 reviews)
8,046     25,326

The Optimizely platform provides businesses with the ability to conduct A/B testing, multivariate and multipage testing for data-driven decision making.

A/B testing - Optimizely's specialism - is a method used to test changes to a webpage against its current design, in order to determine which is more successful with visitors in increasing leads, revenue, donations, registrations, downloads and user-generated content.

Test two different versions of a web page in order to determine which one better meets your objectives. By running version 'A' and version 'B' at the same time and then funneling visitors to different versions of the same page, you can see which one is more successful and continue running with it.

Optimizely Reviews (21)

Most positive review

 Easiest A/B Testing Platform Out There

I have been using Optimizely for over 2 years now. In my previous role I used another testing and targeting tool that was much more complex to use. Optimizely's user interface is intuitive and the statistical algorithms give you confidence in selecting a winner. The best part about Optimizely is ...

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Reviewed 7th of October, 2016 by

Most critical review

 General usage of Optimizely

- The previews often never load - this could just be our network. - Having to routinely click the little shield in the address bar to load the editor is annoying - again I think this is just our network. We're using Optimizely to confirm our improvement hypothesises and our front end/design team ...

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Reviewed 12th of October, 2016 by Product Manager / Product Owner

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Optimizely Screenshots (6)

Optimizely screenshotOptimizely screenshotOptimizely screenshot: Optimizely performance summariesOptimizely screenshot: Optimizely's experiment schedulerOptimizely screenshot: Basic & custom visitor sgementationOptimizely screenshot: Optimizely's A:B testing


Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Small Business
Devices Supported
Web-based, Mobile Web App
Supported Countries
Australia, Canada, Europe, India, United Kingdom, United States
Supported Languages
Chinese (Simplified), English, French, German, Spanish
Support Options
FAQs, Knowledge Base, Online Support

Optimizely Pricing

Starting from: $17.00/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

Optimizely offer a Starter plan for free.

Their more comprehensive, customizable Enterprise plan is chargeable.

Please contact Optimizely for pricing information.

Competitors Pricing

Visual Website Optimizer

Starting from: $49.00
Pricing model: Subscription
Free Trial: Available (No Credit Card required)


Starting from: $49.00/month
Pricing model: Subscription
Free Trial: Available

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Key Features of Optimizely

  • Unlimited experiment & variation creation
  • Image hosting
  • Data import/export
  • Experiment scheduler
  • Multivariate testing
  • Traffic allocation
  • Test scheduling
  • Engagement tracking
  • Stats engine
  • Custom reports
  • Basic & custom visitor segmentation
  • Geo-targetting
  • Basic analytics & heatmapping integrations
  • Third party integrations
  • Dynamic customer profiling
  • Visual editor
  • Developer tools
  • Out of the box integration


Learn more about the visitors that connect with your website & mobile apps through Optimizely's visitor segmentation tools.

Segment your visitors through basic or custom visitor segmentation then target optimized experiences and focus on your high-value visitors.

Seamlessly integrate data across all your platforms and synchronize Optimizely with the products you already use.

Improve customer engagement and increase revenue across desktop, mobile web and mobile apps with A/B testing, multivariate testing and multi-page testing.

Optimizely's Starter Plan is absolutely free and only becomes chargeable once a visitor number threshold is reached.

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