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Optimizely

Website optimization platform with A/B & multivariate tests

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Optimizely Pricing, Features, Reviews and Alternatives

Optimizely product overview

Price starts from

50000

Per year

What is Optimizely?

Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & more. The platform provides businesses with the ability to conduct A/B testing, multivariate and multipage testing for data-driven decision making.

Key benefits of using Optimizely

  • Learn more about the visitors that connect with website & mobile apps through Optimizely's visitor segmentation tools.

  • Segment visitors through basic or custom visitor segmentation then target optimized experiences and focus on high-value visitors.

  • Seamlessly integrate data across all your platforms and synchronize Optimizely with the products already in use.

  • Improve customer engagement and increase revenue across desktop, mobile web and mobile apps with A/B testing, multivariate testing and multi-page testing.

  • Optimizely's Starter Plan is absolutely free and only becomes chargeable once a visitor number threshold is reached.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Phone Support
    Email/Help Desk
    Chat
    FAQs/Forum
    Knowledge Base
    24/7 (Live rep)

    Training options

    Videos
    Webinars
    Live Online
    In Person
    Documentation

    Optimizely pricing information

    Value for money

    3.9

    /5

    96

    Starting from

    50000

    Per year

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Optimizely features

    Functionality

    4.4

    /5

    96

    Total features

    45

    7 categories

    Most valued features by users

    Data Visualization
    Reporting/Analytics
    Data Import/Export
    Visual Analytics
    API
    Search/Filter
    Activity Dashboard
    Performance Metrics

    Functionality contenders

    Optimizely users reviews

    Overall Rating

    4.5

    /5

    96

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7.97/10
    Rating distribution

    5

    4

    3

    2

    1

    56

    32

    8

    0

    0

    Pros
    It's easy to use for beginners and incredibly flexible for the most advanced users/tests. Top notch support and community, always eager to help out and inspire new optimization ideas.
    It was very effective for A/B testing and and Conversion rate optimization (CRO). I appreciated that it allowed filtering of audience data and that is supports multivariate testing.
    Really enjoyed using Optimizely prior to their shift to enterprise. Found their platform very useful and some really good graphs that prevented me from ending split tests too early.
    Cons
    Is very basic ... when major changes are required, it starts to fail and the price is too high compared to the rest of the market for the product they offer.
    Overwhelming amount of settings and dials to mess about with make it a little overkill for what we need.
    The problem with Optimizely is that it make take a long time to create the different variant for the tests.

    Overall rating contenders

    Overall Rating

    Ferrari of AB Testing Platforms

    Reviewed 8 months ago

    Transcript

    Tim S.: Hi, my name's Tim, I'm a Web Analyst Manager. I give Optimizely four out of five stars. For more...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Optimizely is the tool taught in CRO classes

    Reviewed 5 years ago
    Pros

    I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why: #1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day. #2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint:...

    Cons

    No cons were added to this review

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Excellent AB testing tool!

    Reviewed 4 years ago
    Pros

    With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

    Cons

    This software is very expensive, but it is really worth its initial price, everything else is wonderful

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

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    Okay A/B testing tool - there are better options

    Reviewed 4 years ago

    I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

    Pros

    I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

    Cons

    Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

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    optimizely - when you want to take AB testing to the next level.

    Reviewed 3 months ago
    Pros

    I love how much you are able to change by yourself without asking developers for any help. small changes can make a big effort!

    Cons

    its not as good integrated with GA as GO.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Easiest A/B Testing Platform Out There

    Reviewed 6 years ago

    I have been using Optimizely for over 2 years now. In my previous role I used another testing and targeting tool that was much more complex to use. Optimizely's user interface is intuitive and the statistical algorithms give you confidence in selecting a winner. The best part about Optimizely is it's support. They have a support line and they will work tirelessly until your issue is resolved. I recommend Optimizely's platform to anyone looking to increase web conversions or provide more personal web experiences.

    Pros

    - Easy to use - Support - Great UI - Statistical modeling - Large optimization community

    Cons

    The price is higher than some tools but you get what you pay for.

    Optimizely FAQs and common questions

    Q. What type of pricing plans does Optimizely offer?

    Optimizely has the following pricing plans:
    Starting from: $50000.00/year
    Pricing model: Subscription


    Q. Who are the typical users of Optimizely?

    Optimizely has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Optimizely support?

    Optimizely supports the following languages:
    English, German


    Q. Does Optimizely support mobile devices?

    Optimizely supports the following devices:
    Android, iPad, iPhone


    Q. Does Optimizely offer an API?

    No, Optimizely does not have an API available.


    Q. What other apps does Optimizely integrate with?

    Optimizely integrates with the following applications:
    SAP Customer Data Cloud, Hotjar, CallRail, Google Analytics 360, Crazy Egg, SessionCam, Ptengine, Oracle Data Management Platform, Qualaroo, Tealium Customer Data Hub, ComScore, Segment, LiveRamp, Mouseflow, Amplitude, WordPress, Woopra, Invoca, AT Internet Web Analytics, Demandbase One, LeadsRx, Justuno, Mixpanel, Kissmetrics, ClickTale, Inspectlet, Bizible


    Q. What level of support does Optimizely offer?

    Optimizely offers the following support options:
    Phone Support, Email/Help Desk, Chat, FAQs/Forum, Knowledge Base, 24/7 (Live rep)

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